Fruit Pomace Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195408
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Fruit Pomace Market size was estimated at USD 550 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Fruit Pomace Market

(Market Size)
$550 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 550 million
2030 Market Size USD 1.2 billion
Key Players FruitSmart, SVZ, Agrana, Kerr Concentrates, Milne Fruit Products

Market Summary

The fruit pomace market is an integral segment within the food and beverages industry, representing the byproduct obtained after fruits are processed for juice, wine, or other derivatives. Comprising skins, pulp, seeds, and stems, pomace is increasingly recognized not as waste but as a valuable resource rich in fibers, antioxidants, and nutrients. This market is gaining traction due to growing sustainability initiatives and the circular economy model, where waste minimization and resource efficiency are prioritized. Companies across the globe are exploring innovative methods to repurpose fruit pomace into functional food ingredients, animal feed, biofuels, and dietary supplements. The market is characterized by a diverse range of fruit types, including apple, grape, citrus, and berry pomace, each offering unique nutritional profiles and application potentials. With rising consumer awareness about health and environmental concerns, the demand for products derived from fruit pomace is on an upward trajectory, making it a promising area for investment and development within the food and beverage sector.

Key Highlights

The fruit pomace market is distinguished by several key highlights that underscore its growing importance. One significant aspect is the high nutritional value of pomace, which contains dietary fibers, polyphenols, and other bioactive compounds beneficial for human health. This has led to its increased use in functional foods and nutraceuticals. Another highlight is the role of technological advancements in extraction and processing techniques, which enhance the efficiency of obtaining valuable components from pomace. Companies are investing in innovative technologies to improve yield and quality, thereby expanding application scope. Sustainability is a major driver, as utilizing pomace reduces waste and supports environmental conservation efforts. The market also sees strong participation from key players like Citrosuco, Louis Dreyfus Company, and Agrana Juice, who are focusing on product development and strategic partnerships to capture market share. Additionally, regulatory support for waste valorization and organic products further propels market growth, making fruit pomace a key focus area for stakeholders in the food and beverages industry.

Drivers, Opportunities & Restraints

The fruit pomace market is propelled by several drivers, including the increasing demand for natural and functional food ingredients driven by health-conscious consumers. The push towards sustainable practices and waste reduction in the food processing industry acts as a significant catalyst, encouraging companies to repurpose byproducts. Government regulations promoting environmental sustainability and circular economy models also support market growth. Opportunities abound in the development of innovative applications, such as pomace-based biofuels, animal feed additives, and cosmetic ingredients, which can open new revenue streams. The expansion of the nutraceutical and dietary supplement sectors presents further potential for market penetration. However, restraints include challenges related to the perishability and high moisture content of pomace, which necessitate efficient and costly processing and storage solutions. Logistical issues in transportation and handling can also impede market growth. Additionally, limited awareness and technological barriers in certain regions may restrict adoption, requiring focused efforts on education and infrastructure development to overcome these hurdles.

Concentration Insights

The fruit pomace market exhibits a varied concentration of players, with a mix of large multinational corporations and smaller regional entities. Key companies such as Citrosuco, Louis Dreyfus Company, Agrana Juice, and Lemon Concentrate dominate the market, leveraging their extensive processing capabilities and global distribution networks. These players often engage in vertical integration, controlling the supply chain from fruit processing to pomace valorization, which enhances their market position. The market is moderately concentrated in regions with strong fruit processing industries, such as North America and Europe, where companies focus on innovation and sustainability. In emerging economies, the market is more fragmented, with numerous small-scale processors contributing to local supply. Strategic alliances, mergers, and acquisitions are common as companies seek to expand their product portfolios and geographic reach. This concentration dynamic influences competitive strategies, with emphasis on research and development to create high-value pomace products and gain a competitive edge in the evolving market landscape.

Type Insights

The fruit pomace market is segmented by type, with apple, grape, citrus, and berry pomace being the most prominent categories. Apple pomace, derived from juice and cider production, is widely utilized for its high pectin and fiber content, making it valuable in food applications like bakery products and animal feed. Grape pomace, a byproduct of winemaking, is rich in antioxidants and is increasingly used in nutraceuticals and dietary supplements. Citrus pomace, from oranges, lemons, and other citrus fruits, contains essential oils and fibers, finding applications in food flavorings, cosmetics, and pharmaceuticals. Berry pomace, including from blueberries and cranberries, is noted for its high antioxidant properties and is used in health-focused products. Each type offers distinct nutritional benefits and functional properties, driving demand across various industries. The choice of pomace type depends on regional availability, processing methods, and end-use requirements, with ongoing research focused on enhancing extraction techniques to maximize value from each variant.

Application Insights

Applications of fruit pomace are diverse and expanding across multiple industries within the food and beverages sector. In food products, pomace is used as a functional ingredient to enhance fiber content, texture, and nutritional value in items like baked goods, snacks, and beverages. The animal feed industry incorporates pomace as a cost-effective and nutritious supplement, leveraging its fiber and protein content for livestock and pet food. Pomace is also gaining traction in the nutraceutical and pharmaceutical sectors due to its bioactive compounds, which are extracted for dietary supplements and health products. Additionally, it finds use in biofuel production, where it is processed into biogas or ethanol, contributing to renewable energy sources. The cosmetics industry utilizes pomace extracts for their antioxidant properties in skincare products. Each application segment is driven by the unique properties of pomace, with innovation focused on developing new uses and improving efficiency in existing applications to meet growing demand and sustainability goals.

Regional Insights

The fruit pomace market demonstrates distinct regional dynamics influenced by fruit production, processing capabilities, and consumer trends. North America holds a significant share, driven by robust fruit processing industries in the United States and Canada, along with high awareness of sustainability and health benefits. Europe is another key region, with countries like Germany, France, and Italy leading in pomace utilization due to strong winemaking and juice industries, supported by stringent environmental regulations promoting waste valorization. The Asia-Pacific region is emerging as a growth hotspot, fueled by increasing fruit consumption, expanding food processing sectors, and rising investments in sustainable practices in countries such as China and India. Latin America and the Middle East & Africa show potential growth, though adoption is slower due to infrastructural challenges. Regional insights highlight the importance of local fruit varieties and processing technologies, with companies tailoring strategies to leverage regional opportunities and address specific market needs.

Company Insights

Key companies in the fruit pomace market include established players like Citrosuco, a major processor of citrus fruits that leverages pomace for animal feed and bioenergy applications. Louis Dreyfus Company is involved in global agricultural processing, with initiatives to valorize fruit byproducts into high-value ingredients. Agrana Juice focuses on fruit juice production and utilizes pomace in functional food products, emphasizing sustainability. Lemon Concentrate specializes in citrus processing and explores innovative uses for pomace in nutraceuticals. Other notable players include FruitSmart, which develops pomace-based ingredients for food and beverages, and Marshall Ingredients, known for animal feed solutions. These companies invest in research and development to enhance processing technologies and expand application scope. Strategic partnerships with food manufacturers and sustainability organizations are common, aiming to strengthen market presence and meet evolving consumer demands for natural and eco-friendly products. Their efforts are crucial in driving innovation and growth in the fruit pomace market.

Recent Developments

Recent developments in the fruit pomace market reflect a focus on innovation and sustainability. Companies are investing in advanced extraction technologies to improve the efficiency of obtaining valuable compounds from pomace, such as polyphenols and fibers, for use in high-value applications. For instance, there have been initiatives to develop pomace-based ingredients for plant-based foods, catering to the growing vegan and health-conscious consumer base. Partnerships between fruit processors and research institutions are on the rise, aimed at exploring new uses for pomace in biofuels and pharmaceuticals. Additionally, several key players have launched sustainability programs to reduce waste and carbon footprint, aligning with global environmental goals. Recent mergers and acquisitions have also been observed, enabling companies to expand their product portfolios and geographic reach. These developments indicate a dynamic market environment where innovation and strategic moves are essential for capitalizing on the opportunities presented by fruit pomace valorization.

Report Segmentation

This report on the fruit pomace market is segmented to provide a comprehensive analysis tailored to industry stakeholders. The segmentation includes by type, covering apple pomace, grape pomace, citrus pomace, berry pomace, and other fruit pomaces, each analyzed for their market dynamics and growth potential. Application segmentation encompasses food and beverages, animal feed, nutraceuticals and dietary supplements, biofuels, cosmetics, and others, detailing the utilization and demand drivers in each sector. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into geographical trends and opportunities. Additionally, the report includes segmentation by form, such as wet and dry pomace, and by distribution channel, highlighting how products reach end-users. This structured approach enables a detailed examination of market facets, assisting businesses, investors, and professionals in making informed decisions based on specific segments of interest.

FAQs

What is fruit pomace? Fruit pomace is the residual material left after fruits are processed for juice, wine, or other products, consisting of skins, pulp, seeds, and stems, and is valued for its nutritional and functional properties.

How is fruit pomace used in the food industry? In the food industry, fruit pomace is utilized as a functional ingredient to enhance fiber content, texture, and nutritional value in products like baked goods, snacks, and beverages, contributing to health and sustainability trends.

What are the benefits of fruit pomace? Benefits include high dietary fiber, antioxidants, and bioactive compounds that support health, along with environmental advantages through waste reduction and resource efficiency in a circular economy model.

Which fruits are commonly used for pomace? Common fruits include apples, grapes, citrus fruits like oranges and lemons, and berries such as blueberries and cranberries, each offering unique nutritional profiles and application potentials.

What drives the growth of the fruit pomace market? Growth is driven by increasing demand for natural food ingredients, sustainability initiatives, technological advancements in processing, and expanding applications in animal feed, nutraceuticals, and biofuels.

Citius Research has developed a research report titled “Fruit Pomace Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fruit Pomace Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fruit Pomace Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fruit Pomace Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fruit Pomace Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fruit Pomace Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fruit Pomace Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fruit Pomace Market
• Cost and Gross Margin Analysis of Fruit Pomace Market
• Fruit Pomace Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fruit Pomace Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fruit Pomace Market Key Stakeholders

Below are the key stakeholders for the Fruit Pomace Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fruit Pomace Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fruit Pomace Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fruit Pomace Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fruit Pomace Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fruit Pomace Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fruit Pomace Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fruit Pomace Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fruit Pomace Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fruit Pomace Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fruit Pomace Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fruit Pomace Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fruit Pomace Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fruit Pomace Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fruit Pomace Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fruit Pomace Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fruit Pomace Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fruit Pomace Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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