Fruit Kernel Products Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195406
  • Format: Electronic (PDF)
  • Number of Pages: 186
  • Author(s): Joshi, Madhavi

Report Overview

The Fruit Kernel Products Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Fruit Kernel Products Market

(Market Size)
$1.2 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.6 billion
Key Players Olam, Barry Callebaut, John B. Sanfilippo, Borges, Kanegrade

Market Summary

The fruit kernel products market is a specialized segment within the broader food and beverages industry, focusing on the utilization of kernels extracted from various fruits. These kernels, often considered by-products of fruit processing, are increasingly recognized for their nutritional value and functional properties. Key products derived include oils, flours, extracts, and whole kernels, which find diverse applications across multiple sectors. The market is characterized by a growing consumer shift towards natural and plant-based ingredients, driving demand for these products. Companies are actively engaged in research and development to explore new extraction techniques and enhance the quality of kernel-derived offerings. The market operates within a framework of stringent food safety and quality regulations, ensuring product integrity and consumer safety. Sustainability practices are also gaining prominence, with efforts directed towards reducing waste and maximizing resource utilization from fruit processing activities.

Key Highlights

The fruit kernel products market is distinguished by several key highlights that underscore its dynamic nature. A primary highlight is the rich nutritional profile of these kernels, which are abundant in healthy fats, proteins, fibers, vitamins, and antioxidants. This nutritional density positions them as valuable ingredients in health-focused food formulations. Another significant aspect is the versatility of applications, extending beyond food into cosmetics, pharmaceuticals, and personal care products, thereby broadening the market scope. The industry is witnessing increased investment in advanced processing technologies such as cold-pressing and supercritical fluid extraction, which help preserve the bioactive compounds and sensory qualities of the final products. Furthermore, there is a noticeable trend of product innovation, with manufacturers introducing organic, non-GMO, and clean-label variants to cater to evolving consumer preferences. The market also benefits from the circular economy model, where kernel utilization adds value to the fruit processing supply chain by minimizing waste.

Drivers, Opportunities & Restraints

The growth of the fruit kernel products market is propelled by several drivers, including rising consumer awareness regarding health and wellness, which fuels demand for natural and nutrient-dense food ingredients. The expansion of the plant-based product sector further acts as a significant driver, as kernels serve as excellent sources of plant proteins and fats. Additionally, advancements in food processing technologies enable efficient extraction and enhancement of kernel-based products, supporting market development. Opportunities in this market are abundant, particularly in the exploration of underutilized fruit kernels and the development of novel applications in functional foods and nutraceuticals. There is also potential for geographic expansion into emerging markets where health trends are gaining traction. However, the market faces certain restraints, such as the high cost of advanced processing equipment and technologies, which can limit small-scale producers. Seasonal variability in fruit supply impacts kernel availability and pricing. Regulatory challenges and the need for compliance with diverse international food safety standards also pose hurdles for market players.

Concentration Insights

The fruit kernel products market exhibits a moderate level of concentration, with several established players holding significant market shares. Key companies such as Archer Daniels Midland Company, Olam International, and Borges Agricultural & Industrial Nuts have a strong presence, leveraging their extensive processing capabilities and global distribution networks. These players often engage in vertical integration, controlling aspects from sourcing to final product delivery, which enhances their competitive positioning. The market also comprises numerous small and medium-sized enterprises that focus on niche segments or specific geographic regions, often emphasizing organic or specialty products. Collaboration and partnerships between processors and fruit growers are common, ensuring a steady supply of raw materials. Research and development activities are concentrated among larger firms, driving innovation in product formulations and applications. The competitive landscape is further shaped by mergers and acquisitions, as companies seek to expand their product portfolios and geographic reach.

Type Insights

In the fruit kernel products market, products are categorized based on the type of fruit kernel utilized, each offering distinct characteristics and applications. Apricot kernels are widely recognized for their oil, which is rich in oleic acid and vitamin E, making it popular in culinary and cosmetic applications. Almond kernels are predominant, valued for their high protein content and versatility in products like flours, oils, and snacks. Peach kernels are utilized for their oil, known for its moisturizing properties in skincare products. Cherry kernels are often used in heating pads and aromatherapy due to their heat retention qualities, though culinary uses are limited due to potential cyanogenic compounds. Other kernels, such as those from plums and olives, also contribute to the market, albeit to a lesser extent. The diversity in kernel types allows for a broad range of product offerings, catering to various industry needs and consumer preferences.

Application Insights

The application of fruit kernel products spans multiple industries, highlighting their functional and nutritional benefits. In the food and beverages sector, kernel oils are used in cooking, dressings, and as flavor carriers, while kernel flours serve as gluten-free alternatives in baking and cooking. The cosmetics and personal care industry extensively uses kernel oils for their emollient and antioxidant properties in products like lotions, creams, and hair care formulations. The pharmaceutical sector leverages kernel extracts for their bioactive compounds, which may offer health benefits such as anti-inflammatory and antioxidant effects. Additionally, kernel products find applications in animal feed, providing a nutrient-rich supplement. The versatility of these applications drives cross-industry demand, with continuous research uncovering new potential uses in areas like biofuels and biodegradable materials, further expanding the market scope.

Regional Insights

Geographically, the fruit kernel products market demonstrates varied dynamics across regions. North America holds a significant share, driven by high consumer awareness of health and wellness, robust demand for natural ingredients, and strong presence of key market players. Europe follows closely, with emphasis on organic and sustainable products, supported by stringent regulatory frameworks promoting food safety and quality. The Asia-Pacific region is anticipated to exhibit substantial growth, fueled by rising disposable incomes, increasing health consciousness, and expansion of the food processing industry in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where growth is influenced by increasing adoption of Western dietary patterns and growing exploration of local fruit resources. Regional differences in fruit cultivation and processing capabilities also shape supply chain dynamics and market development.

Company Insights

Prominent companies in the fruit kernel products market include Archer Daniels Midland Company, which offers a range of kernel-based ingredients through its extensive processing network. Olam International is another key player, focusing on sustainable sourcing and processing of agricultural products, including fruit kernels. Borges Agricultural & Industrial Nuts specializes in nut and kernel products, emphasizing quality and innovation. Other notable participants include AGRANA Beteiligungs-AG, which engages in fruit processing and kernel utilization, and The Wonderful Company, known for its almond kernel products. These companies invest significantly in research and development to enhance product offerings and processing efficiencies. Strategic initiatives such as partnerships, acquisitions, and expansion into new geographic markets are common among these firms to strengthen their market position and cater to evolving consumer demands.

Recent Developments

Recent developments in the fruit kernel products market reflect ongoing innovation and strategic movements by key players. There has been increased investment in sustainable and organic product lines, responding to consumer demand for environmentally friendly options. Technological advancements in extraction methods, such as enzymatic-assisted extraction, have been adopted to improve yield and quality of kernel oils and extracts. Companies have also expanded their production capacities through new facility establishments and upgrades to meet growing demand. Collaborations between food manufacturers and research institutions are on the rise, focusing on exploring new health benefits and applications of kernel products. Additionally, market players are enhancing their traceability and transparency measures to build consumer trust and comply with regulatory standards, ensuring product safety and quality throughout the supply chain.

Report Segmentation

The fruit kernel products market report is segmented to provide detailed analysis across various dimensions. Segmentation by type includes apricot kernel, almond kernel, peach kernel, cherry kernel, and others, each analyzed for their market dynamics and growth potential. By application, the market is divided into food and beverages, cosmetics and personal care, pharmaceuticals, and others, highlighting demand patterns and utilization trends in each sector. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional market performance, key drivers, and opportunities. Additionally, the report may include segmentation by form such as oil, flour, and whole kernels, and by distribution channel including direct sales, retail, and online platforms. This comprehensive segmentation enables a thorough understanding of market structure and facilitates strategic decision-making for stakeholders.

FAQs

What are the health benefits of fruit kernel products? Fruit kernel products are valued for their rich nutritional content, including healthy fats, proteins, dietary fiber, vitamins, and antioxidants. These components contribute to various health benefits such as improved heart health, enhanced skin condition, and support for overall wellness. Specific kernels like almond and apricot are known for their vitamin E content, which acts as an antioxidant, protecting cells from damage.

Which companies are leading in the fruit kernel products market? Key players in the market include Archer Daniels Midland Company, Olam International, Borges Agricultural & Industrial Nuts, AGRANA Beteiligungs-AG, and The Wonderful Company. These companies are recognized for their extensive product portfolios, advanced processing capabilities, and strong global distribution networks, making them prominent in the industry.

What are the main applications of fruit kernel oils? Fruit kernel oils are primarily used in the food and beverages industry for cooking, dressings, and as functional ingredients. In cosmetics and personal care, they are incorporated into products like moisturizers, serums, and hair treatments due to their emollient and antioxidant properties. They also find applications in pharmaceuticals for their potential health benefits.

What factors are driving the growth of the fruit kernel products market? Market growth is driven by increasing consumer awareness of health and wellness, rising demand for plant-based and natural ingredients, and advancements in processing technologies. The expansion of applications into cosmetics, pharmaceuticals, and functional foods further propels market development, along with trends towards sustainability and waste reduction.

Are there any regulatory challenges associated with fruit kernel products? Yes, regulatory challenges include compliance with food safety standards, particularly regarding the presence of naturally occurring compounds like amygdalin in some kernels, which can release cyanide. Market players must adhere to regulations set by authorities such as the FDA and EFSA, ensuring products are safe for consumption and properly labeled to inform consumers.

Citius Research has developed a research report titled “Fruit Kernel Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fruit Kernel Products Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fruit Kernel Products Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fruit Kernel Products Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fruit Kernel Products Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fruit Kernel Products Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fruit Kernel Products Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fruit Kernel Products Market
• Cost and Gross Margin Analysis of Fruit Kernel Products Market
• Fruit Kernel Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fruit Kernel Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fruit Kernel Products Market Key Stakeholders

Below are the key stakeholders for the Fruit Kernel Products Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fruit Kernel Products Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fruit Kernel Products Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fruit Kernel Products Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fruit Kernel Products Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fruit Kernel Products Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fruit Kernel Products Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fruit Kernel Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fruit Kernel Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fruit Kernel Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fruit Kernel Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fruit Kernel Products Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fruit Kernel Products Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fruit Kernel Products Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fruit Kernel Products Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fruit Kernel Products Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fruit Kernel Products Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fruit Kernel Products Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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