Frozen Seafood Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196595
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Frozen Seafood Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 70 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Frozen Seafood Market

(Market Size)
$45 billion
$70 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 45 billion
2030 Market Size USD 70 billion
Key Players Mowi, Lerøy Seafood Group, Austevoll Seafood, Grieg Seafood, Cooke Aquaculture

Market Summary

The frozen seafood market is a significant segment within the global food and beverages industry, characterized by the preservation of fish and shellfish through freezing techniques to extend shelf life and maintain nutritional quality. This market caters to both retail consumers and food service providers, offering a wide variety of products including fish, shrimp, crabs, and other seafood items. The increasing consumer demand for convenient, ready-to-cook food options, coupled with the growing awareness of the health benefits associated with seafood consumption, has substantially driven market growth. Advancements in freezing technologies, such as Individual Quick Freezing (IQF), have improved product quality, texture, and taste, making frozen seafood a preferred choice for many households and restaurants. The market is highly competitive, with numerous players focusing on expanding their product portfolios and enhancing distribution networks to capture a larger market share. Sustainability and traceability have become critical factors, influencing purchasing decisions and prompting companies to adopt responsible sourcing practices. The frozen seafood market is poised for continued expansion, supported by evolving consumer preferences and innovations in packaging and logistics.

Key Highlights

The frozen seafood market is distinguished by several key highlights that underscore its dynamics and potential. There is a pronounced shift towards value-added products, such as pre-marinated, battered, or ready-to-eat seafood items, which cater to the convenience-seeking consumer. Major industry participants are heavily investing in research and development to introduce innovative products that align with health and wellness trends, including gluten-free, organic, and sustainably sourced options. The adoption of advanced cold chain logistics has been pivotal in maintaining product integrity from processing to point of sale, reducing waste and ensuring quality. E-commerce has emerged as a powerful distribution channel, providing consumers with easy access to a diverse range of frozen seafood products from around the world. Furthermore, stringent regulations regarding food safety and quality standards are shaping production processes, with certifications like MSC (Marine Stewardship Council) gaining importance. These factors collectively highlight a market that is responsive to consumer demands and technological advancements.

Drivers, Opportunities & Restraints

The growth of the frozen seafood market is propelled by several drivers, including rising health consciousness among consumers who recognize seafood as a rich source of protein and omega-3 fatty acids. Urbanization and busier lifestyles have increased the demand for convenient food solutions, boosting the consumption of frozen seafood products. The expansion of retail networks, particularly hypermarkets and supermarkets, along with the proliferation of online grocery platforms, has made these products more accessible. However, the market faces restraints such as concerns over the quality and authenticity of frozen products, potential nutrient loss during freezing, and the environmental impact of certain fishing practices. Fluctuations in raw material supply and prices also pose challenges. Opportunities abound in the development of new product formulations, such as plant-based seafood alternatives, and in tapping into emerging markets where disposable incomes are rising. Leveraging technology for better traceability and promoting sustainable practices present significant avenues for growth and differentiation.

Concentration Insights

The frozen seafood market exhibits a varied concentration landscape, with the presence of both large multinational corporations and smaller regional players. The market is moderately consolidated, with leading companies holding substantial shares through extensive product portfolios and strong brand recognition. These major players often engage in strategic activities such as mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical footprint. There is also significant participation from specialized companies focusing on particular types of seafood or catering to niche markets. Regional concentration is notable, with certain areas being hubs for specific seafood processing and export. Competition is intense, driven by factors like product quality, price, brand loyalty, and distribution capabilities. Companies are increasingly focusing on vertical integration to control the supply chain from sourcing to distribution, ensuring quality and cost efficiency. This competitive environment encourages continuous innovation and marketing efforts to capture consumer attention.

Type Insights

The frozen seafood market is segmented by type into various categories, with fish, shrimp, crabs, and other shellfish being prominent. Frozen fish, including species like salmon, tuna, cod, and tilapia, represents a large portion of the market due to high consumer demand and versatility in culinary applications. Shrimp is another major segment, favored for its taste and ease of preparation, available in forms such as peeled, deveined, and cooked. Crab products, including legs and meat, are popular in food service and retail sectors. Other types encompass mollusks like scallops, clams, and mussels. Each category has seen innovation in processing and presentation, such as individually quick frozen (IQF) portions that offer convenience and reduce waste. Consumer preferences vary regionally, influencing the dominance of certain types in different markets. The development of value-added products within these segments, like seasoned or breaded items, continues to drive growth and meet diverse consumer needs.

Application Insights

Frozen seafood finds applications across multiple channels, primarily divided into retail and food service sectors. In the retail segment, products are sold through various outlets including supermarkets, hypermarkets, convenience stores, and online platforms, targeting individual consumers seeking convenient meal solutions. This segment has grown with the increase in frozen food aisles and dedicated sections in stores. The food service sector includes restaurants, hotels, cafes, and catering services, where frozen seafood is used as a key ingredient in numerous dishes due to its consistency, availability, and ease of storage. The rise of quick-service restaurants (QSRs) and the growing popularity of seafood cuisine globally have significantly boosted demand in this application. Additionally, there is a growing trend of using frozen seafood in ready-to-eat meals and prepared foods offered by these services. Both applications benefit from advancements in packaging that enhance product appeal and?? shelf life, catering to the specific needs of each channel.

Regional Insights

The frozen seafood market demonstrates distinct regional dynamics influenced by dietary habits, economic factors, and supply chain capabilities. North America and Europe are mature markets with high per capita consumption, driven by well-established retail infrastructures and strong demand for convenience foods. In these regions, there is a pronounced preference for products like frozen shrimp, fish fillets, and value-added items. The Asia Pacific region is experiencing rapid growth, fueled by rising disposable incomes, urbanization, and expanding cold chain facilities. Countries like China, Japan, and India are major consumers and producers, with local preferences shaping product offerings. Latin America and the Middle East and Africa are emerging markets, where increasing awareness and economic development are fostering market expansion. Each region faces unique challenges, such as regulatory standards in Europe and supply chain developments in Asia, influencing market strategies. Companies often tailor their products and marketing approaches to align with regional tastes and consumption patterns.

Company Insights

The competitive landscape of the frozen seafood market includes several key players that have established strong positions through extensive product ranges and global reach. Prominent companies such as Mowi ASA, Clearwater Seafoods, and High Liner Foods are recognized for their quality offerings and sustainable practices. These industry leaders often focus on vertical integration, controlling aspects from aquaculture or fishing to processing and distribution, which ensures product consistency and supply chain reliability. Other significant participants include Thai Union Group, Maruha Nichiro Corporation, and Nomad Foods, which compete through innovation, brand strength, and strategic acquisitions. Many companies are investing in certification programs and transparency initiatives to build consumer trust and comply with regulatory requirements. There is also a presence of regional players and specialized suppliers that cater to local preferences and niche markets. The emphasis on research and development to create new products and improve processing technologies is a common strategy among these companies to maintain competitiveness and meet evolving consumer demands.

Recent Developments

Recent developments in the frozen seafood market reflect ongoing trends towards sustainability, innovation, and market expansion. Many leading companies have announced new product launches focusing on health-oriented and convenient options, such as gluten-free battered fish or ready-to-cook seafood meals. There has been a surge in partnerships and collaborations aimed at enhancing sustainable fishing practices and improving supply chain transparency. Technological advancements in freezing and packaging continue to evolve, with investments in techniques that better preserve taste and nutritional value. Several market players have engaged in mergers and acquisitions to broaden their geographic presence and product portfolios. For instance, acquisitions of smaller brands specializing in organic or ethically sourced seafood have been notable. Additionally, companies are increasingly leveraging digital marketing and e-commerce platforms to reach consumers directly and promote their products. These developments indicate a dynamic market environment where adaptation and innovation are key to growth.

Report Segmentation

This market report on the frozen seafood industry provides a detailed segmentation to offer comprehensive insights. The market is segmented by type, which includes categories such as fish, shrimp, crabs, and other seafood like mollusks and lobsters. Each type is analyzed in terms of market dynamics, consumer preferences, and growth potential. By application, the market is divided into retail and food service, with further sub-segments exploring distribution channels like supermarkets, online stores, restaurants, and hotels. Geographical segmentation covers key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, consumption patterns, and market opportunities. The report also examines the market based on product form, such as whole, filleted, or value-added products, and by distribution channel. This structured segmentation enables a thorough understanding of each facet of the market, aiding stakeholders in making informed decisions and identifying growth areas.

FAQs

What is the shelf life of frozen seafood? The shelf life of frozen seafood varies by product type and storage conditions. Generally, fatty fish like salmon can be stored for 2-3 months, while lean fish and shellfish may last 6-12 months when kept at constant temperatures of 0?F or below. Proper packaging is crucial to prevent freezer burn and maintain quality.

Is frozen seafood healthy? Yes, frozen seafood can be very healthy. Freezing preserves nutrients effectively, and many products are processed immediately after catch, locking in nutritional value. It is a good source of protein, omega-3 fatty acids, and essential vitamins, comparable to fresh seafood when handled and cooked properly.

How is frozen seafood processed? Frozen seafood is typically processed through methods like blast freezing or Individual Quick Freezing (IQF) shortly after harvest. The steps include cleaning, grading, and then rapid freezing to minimize ice crystal formation, which preserves texture and flavor. It is then packaged and stored in controlled environments.

What are the major companies in the frozen seafood market? Major companies include Mowi ASA, Clearwater Seafoods, High Liner Foods, Thai Union Group, and Maruha Nichiro Corporation. These players are known for their extensive product lines, sustainable practices, and global distribution networks.

Can you refreeze thawed seafood? It is generally not recommended to refreeze thawed seafood due to safety concerns. Thawing can allow bacterial growth, and refreezing may affect texture and quality. It is advisable to cook thawed seafood and then freeze the cooked product if needed, though fresh freezing is always preferred for best quality.

Citius Research has developed a research report titled “Frozen Seafood Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Frozen Seafood Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Frozen Seafood Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Frozen Seafood Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Frozen Seafood Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Frozen Seafood Market
• Research Methodology
• Executive Summary
• Market Dynamics of Frozen Seafood Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Frozen Seafood Market
• Cost and Gross Margin Analysis of Frozen Seafood Market
• Frozen Seafood Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Frozen Seafood Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Frozen Seafood Market Key Stakeholders

Below are the key stakeholders for the Frozen Seafood Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Frozen Seafood Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Frozen Seafood Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Frozen Seafood Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Frozen Seafood Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Frozen Seafood Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Frozen Seafood Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Frozen Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Frozen Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Frozen Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Frozen Seafood Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Frozen Seafood Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Frozen Seafood Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Frozen Seafood Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Frozen Seafood Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Frozen Seafood Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Frozen Seafood Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Frozen Seafood Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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