Friction Stir Welding Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208337
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Friction Stir Welding Equipment Market size was estimated at USD 580 million in 2023 and is projected to reach USD 870 million by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Friction Stir Welding Equipment Market

(Market Size)
$580 million
$870 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 580 million
2030 Market Size USD 870 million
Key Players ESAB, Grenzebach, PaR Systems, FOOKE, BTI

Market Summary

The friction stir welding equipment market is a specialized segment within the manufacturing and construction industries, focused on the tools and machinery required to perform friction stir welding processes. This solid-state joining technique is renowned for producing high-strength welds, particularly in materials that are traditionally challenging to weld using conventional methods. The market caters to a diverse range of industrial sectors seeking reliable and efficient joining solutions for aluminum alloys and other non-ferrous materials. The technology's ability to create superior weld integrity with minimal distortion and without the use of filler materials or shielding gases positions it as a critical advancement in modern fabrication. Demand is primarily driven by industries where joint quality, structural integrity, and weight savings are paramount. The market landscape includes a mix of established global equipment manufacturers and specialized technology providers, all competing on innovation, machine robustness, and process automation capabilities. Continuous technological evolution is a hallmark of this market, with ongoing research aimed at expanding material applicability and enhancing process efficiency for a broader industrial adoption.

Key Highlights

The friction stir welding equipment market is distinguished by several key technological and operational advantages. A primary highlight is the process's capability to join high-strength aluminum series and other light alloys that are often considered unweldable by fusion techniques, thereby opening new design possibilities in aerospace and automotive applications. The equipment produces welds with excellent mechanical properties, including high fatigue strength and minimal residual stress, which are critical for safety-critical components. Another significant highlight is the environmental and operational benefits; the process is energy-efficient, produces no fumes or spatter, and eliminates the need for consumables like wire or gas, leading to a cleaner workshop and reduced operational costs. The market is also characterized by a trend towards automation and robotics, with equipment increasingly being integrated into fully automated production lines for high-volume applications such as automotive battery trays and shipbuilding panels. Leading companies such as ESAB, Stirweld, and Grenzebach Maschinenbau GmbH are at the forefront, developing machines with higher spindle power, advanced control systems, and improved tooling designs to handle thicker materials and more complex joint configurations.

Drivers, Opportunities & Restraints

The growth of the friction stir welding equipment market is propelled by several powerful drivers. The escalating demand from the aerospace and automotive industries for lightweight structures to improve fuel efficiency and reduce emissions is a fundamental driver. The superior quality of FSW joints makes it the preferred choice for manufacturing critical components in these sectors. Furthermore, the expansion of the electric vehicle market has created significant opportunities, as FSW is ideal for producing battery enclosures and other aluminum-intensive parts. The shipbuilding and railway industries also present steady demand for large-panel joining applications. However, the market faces notable restraints. The high initial capital investment required for friction stir welding machinery can be a significant barrier to adoption, particularly for small and medium-sized enterprises. The process also has limitations regarding joint design flexibility compared to some traditional methods, often requiring specialized fixturing. A key opportunity lies in the ongoing development of portable and robotic FSW systems, which can lower the entry barrier and expand the technology's use into field repairs and more complex geometric welds. Additionally, research into welding dissimilar materials and higher-temperature alloys presents a substantial growth avenue for equipment manufacturers.

Concentration Insights

The friction stir welding equipment market exhibits a concentrated competitive landscape, dominated by a limited number of established international players who possess deep technological expertise and hold significant intellectual property portfolios. Companies such as ESAB, MTI, and Beijing FSW are recognized as market leaders, offering a wide range of standard and customized welding systems. These players compete intensely on technological innovation, machine reliability, and the ability to provide comprehensive after-sales service and technical support. The market concentration is further influenced by high barriers to entry, including the need for substantial R&D investment and specialized engineering knowledge. However, there is also a segment of specialized technology firms and academic spin-offs that focus on niche applications or develop innovative tooling and control solutions. This concentration means that partnerships and collaborations between equipment manufacturers and end-users are common, often leading to the co-development of tailored solutions for specific industrial challenges. The competitive dynamics are thus characterized by a focus on technological differentiation and forging strong relationships with key industrial players in aerospace, automotive, and rail transportation.

Type Insights

Friction stir welding equipment is primarily categorized based on its configuration and level of automation. The main types include fixed bed machines, gantry systems, and robotic cells. Fixed bed machines are robust, dedicated systems designed for high-precision welding of specific components, often used in high-volume production environments like automotive manufacturing. They offer exceptional stability and repeatability. Gantry systems provide a larger working envelope and are ideally suited for welding long, linear seams on large panels, a common requirement in the shipbuilding, aerospace, and railway industries for creating fuselage sections, deck panels, and train body shells. Robotic FSW systems represent the most flexible type, utilizing industrial robots to perform welding on complex three-dimensional contours. While offering unparalleled flexibility, they require sophisticated force control systems to maintain the necessary process parameters. The choice of equipment type is heavily influenced by the application's specific requirements regarding part size, production volume, weld path complexity, and required precision. The development of hybrid machines that combine aspects of these types is an ongoing trend to maximize versatility.

Application Insights

The application landscape for friction stir welding equipment is diverse, spanning several high-tech and heavy industries. In the aerospace sector, it is extensively used for joining fuselage panels, wing structures, and fuel tanks for aircraft and spacecraft, where weld integrity is non-negotiable. The automotive industry represents a rapidly growing application segment, particularly for electric vehicles. FSW is employed to manufacture battery trays, dashboards, wheel rims, and suspension components, capitalizing on its ability to join aluminum alloys effectively. The shipbuilding industry utilizes large gantry-style FSW machines to fabricate aluminum hull panels and decks, benefiting from the process's ability to produce long, straight, and high-integrity welds. In the field of railway transportation, the equipment is used to manufacture high-speed train body panels and floors. Other significant applications include the construction of heat exchangers and cooling panels in the electronics industry, and the fabrication of storage tanks and architectural structures. Each application imposes unique demands on the equipment in terms of size, power, control sophistication, and automation level.

Regional Insights

The adoption and production of friction stir welding equipment demonstrate distinct regional patterns influenced by local industrial strengths. The Asia-Pacific region is a dominant force, driven by its massive manufacturing base, particularly in countries like China, Japan, and South Korea. This region's strong presence in automotive production, shipbuilding, and rolling stock manufacturing fuels significant demand for FSW systems. North America and Europe are also major markets, characterized by high levels of technological adoption and a strong aerospace and defense sector. The presence of leading aircraft manufacturers and advanced automotive OEMs in these regions creates a steady demand for high-precision and automated FSW equipment. Research and development activities are particularly concentrated in North America and Europe, often in collaboration with universities and research institutions, driving innovation in the field. Other regions, such as the Middle East, are emerging markets, with growth linked to industrial diversification efforts and investments in modern transportation infrastructure, which subsequently increases the demand for advanced manufacturing tools like friction stir welding systems.

Company Insights

The competitive fabric of the friction stir welding equipment market is woven by a blend of welding industry giants and specialized technology firms. ESAB, a renowned name in welding solutions, offers a comprehensive portfolio of FSW machines, leveraging its global distribution and service network. Stirweld, another key player, is recognized for its innovative solutions and strong focus on the aerospace and defense sectors. Companies like Grenzebach Maschinenbau GmbH and FOOKE GmbH specialize in providing customized, automated turnkey systems, often for specific high-volume applications in the automotive industry. From China, Beijing FSW has emerged as a significant manufacturer, catering to the growing domestic and regional demand. Other notable participants include PTG Heavy Industries and Colfax Corporation, each contributing to the market with their unique technological offerings. These companies compete not only on the core machine technology but also on ancillary aspects such as advanced tooling designs, real-time monitoring and control systems, and the ability to provide integrated automation solutions that include part handling and fixturing.

Recent Developments

The friction stir welding equipment market is dynamic, with recent developments focused on enhancing process capabilities, flexibility, and accessibility. A prominent trend is the advancement in robotic FSW systems, where improvements in robotic stiffness and sophisticated force-control algorithms are enabling more reliable welding of complex 3D contours, expanding the process's application beyond simple linear welds. There is also significant progress in the development of portable FSW tools, which allow for on-site repairs and welding in confined spaces, particularly useful in the aerospace and marine sectors. Another key development area is the integration of Industry 4.0 principles, with new equipment featuring IoT connectivity for real-time data monitoring, predictive maintenance, and process optimization through AI and machine learning. Furthermore, research efforts are intensifying to expand the material palette, with successful trials on welding copper, magnesium, and steel alloys, as well as dissimilar material combinations. Collaborations between equipment manufacturers and academic institutions continue to be a driving force behind these innovations, pushing the boundaries of what is possible with solid-state joining technology.

Report Segmentation

This market research report on the friction stir welding equipment market provides a detailed and structured analysis segmented to offer granular insights. The segmentation is designed to help stakeholders understand specific facets of the market. The report is typically segmented by equipment type, which includes detailed analysis of fixed bed machines, gantry systems, and robotic cells, examining the demand drivers and growth prospects for each category. It is further segmented by application, providing a deep dive into the usage within aerospace, automotive, shipbuilding, railways, and other industrial sectors, highlighting unique requirements and trends in each vertical. An additional segmentation by automation level distinguishes between manual, semi-automated, and fully automated systems, catering to the varied needs of different scale operations. Furthermore, the report offers a regional segmentation, delivering a thorough analysis of market dynamics, key players, and growth opportunities across North America, Europe, Asia-Pacific, and the Rest of the World. This multi-dimensional segmentation ensures a comprehensive view of the market landscape.

FAQs

What is friction stir welding? Friction stir welding is a solid-state joining process that uses a non-consumable rotating tool to generate frictional heat and mechanically soften the workpiece material without melting it. The tool is then traversed along the joint line, forging the plasticized material together to form a high-strength weld.

What materials can be joined using friction stir welding? Friction stir welding is primarily used for joining aluminum alloys, including those series considered difficult to weld with fusion methods. The process is also increasingly being applied to other materials such as copper, magnesium, titanium, and even dissimilar metal combinations.

What are the advantages of friction stir welding over traditional welding? Key advantages include superior mechanical properties of the weld joint, the ability to weld hard-to-weld alloys, no requirement for filler wire or shielding gas, minimal distortion, reduced environmental impact from fumes, and improved energy efficiency compared to arc welding processes.

What industries use friction stir welding? Major industries utilizing this technology include aerospace for airframe components, automotive for EV battery trays and body structures, shipbuilding for aluminum panels, railway for train carriages, and electronics for heat exchanger manufacturing.

What are the limitations of friction stir welding? Limitations include the high initial cost of equipment, the requirement for robust backing anvils and fixturing, the presence of a keyhole at the end of each weld run unless remedied, and some restrictions on joint design and geometry compared to more traditional welding techniques.

Is friction stir welding an automated process? While it can be performed manually on specialized systems, friction stir welding is predominantly an automated process. It is commonly executed using computer-controlled machines, gantries, or industrial robots to ensure precise control of tool position, tilt, rotation speed, and traverse rate, which are all critical for weld quality.

Citius Research has developed a research report titled “Friction Stir Welding Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Friction Stir Welding Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Friction Stir Welding Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Friction Stir Welding Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Friction Stir Welding Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Friction Stir Welding Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Friction Stir Welding Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Friction Stir Welding Equipment Market
• Cost and Gross Margin Analysis of Friction Stir Welding Equipment Market
• Friction Stir Welding Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Friction Stir Welding Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Friction Stir Welding Equipment Market Key Stakeholders

Below are the key stakeholders for the Friction Stir Welding Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Friction Stir Welding Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Friction Stir Welding Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Friction Stir Welding Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Friction Stir Welding Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Friction Stir Welding Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Friction Stir Welding Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Friction Stir Welding Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Friction Stir Welding Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Friction Stir Welding Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Friction Stir Welding Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Friction Stir Welding Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Friction Stir Welding Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Friction Stir Welding Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Friction Stir Welding Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Friction Stir Welding Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Friction Stir Welding Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Friction Stir Welding Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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