Forklift Truck Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187078
  • Format: Electronic (PDF)
  • Number of Pages: 216
  • Author(s): Joshi, Madhavi

Report Overview

The Forklift Truck Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 75 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Forklift Truck Market

(Market Size)
$45 billion
$75 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 45 billion
2030 Market Size USD 75 billion
Key Players Toyota, Kion, Jungheinrich, Hyster-Yale, Crown

Market Summary

The global forklift truck market is a critical segment within the automotive and transportation industry, providing indispensable material handling solutions across various sectors. These industrial vehicles are designed to lift, move, and stack palletized goods and materials efficiently, making them a cornerstone of modern warehousing, manufacturing, and logistics operations. The market encompasses a diverse range of products, from internal combustion engine models to electric-powered variants, each catering to specific operational needs and environmental considerations. The consistent demand is driven by the perpetual need for optimizing supply chain efficiency and warehouse productivity. Key end-user industries leveraging these vehicles include manufacturing, retail, wholesale, and logistics, where the emphasis on automation and operational cost reduction continues to foster adoption. Geographically, the market demonstrates a widespread presence with significant activity in both developed and emerging economies, reflecting the global nature of industrial and commercial activities. The competitive landscape is characterized by the presence of established international players and regional manufacturers, all striving to enhance their product portfolios with advanced features like automation and energy efficiency.

Key Highlights

The forklift truck market is distinguished by several pivotal aspects that underscore its importance and trajectory. A prominent highlight is the accelerating shift toward electric forklift trucks, fueled by stringent emission regulations and a growing corporate focus on sustainability. This transition is not merely about power source but encompasses advancements in battery technology, leading to improved operational efficiency and lower total cost of ownership. Another significant highlight is the integration of advanced technologies such as the Internet of Things (IoT), telematics, and automation into forklift operations. These innovations enable real-time fleet monitoring, predictive maintenance, and enhanced safety features, thereby elevating productivity and reducing downtime. The market is also witnessing the development of autonomous forklifts, which are gradually being deployed in controlled warehouse environments to address labor shortages and optimize material flow. Furthermore, the after-sales service segment, including rental and leasing services, represents a substantial and growing revenue stream for market participants, offering flexibility to end-users. The consistent introduction of new models with enhanced load capacities, ergonomic designs, and improved energy efficiency further exemplifies the market's dynamic nature and its response to evolving customer demands.

Drivers, Opportunities & Restraints

The growth of the forklift truck market is propelled by a confluence of powerful drivers. The exponential expansion of the e-commerce sector globally is a primary force, necessitating large, efficient warehouse and distribution centers that rely heavily on material handling equipment. The ongoing modernization of warehouse infrastructure and the adoption of Industry 4.0 principles are further accelerating demand for advanced forklifts. Additionally, the replacement of outdated, less efficient fleets with newer, technologically advanced models presents a consistent source of demand. Opportunities within the market are abundant and largely tied to technological evolution. The burgeoning field of automation and robotics offers immense potential for the development and deployment of fully autonomous forklift solutions. The growing emphasis on green manufacturing and sustainable operations opens doors for manufacturers specializing in electric and hydrogen fuel cell-powered forklifts. Emerging economies present significant growth opportunities due to rapid industrialization, infrastructure development, and the formalization of retail sectors. However, the market faces notable restraints. The high initial investment associated with advanced electric and automated forklifts can be a barrier to adoption for small and medium-sized enterprises. Furthermore, the requirement for specialized operator training and the associated costs can hinder market penetration. Economic downturns and fluctuations in industrial output also pose a cyclical challenge to market stability, as capital expenditure on equipment often correlates with economic health.

Concentration Insights

The competitive concentration in the global forklift truck market is characterized by a mix of well-established multinational corporations and strong regional players, creating a moderately consolidated landscape. A handful of major players, including Toyota Industries Corporation, Kion Group AG, and Jungheinrich AG, command a significant share of the global market. Their dominance is attributed to extensive product portfolios, strong brand recognition, robust global distribution and service networks, and continuous investment in research and development. These industry leaders compete not only on product quality and innovation but also on the breadth of their after-sales support and financial services. Alongside these giants, numerous other companies cater to specific regional demands or niche segments, offering competitive products often at different price points. The Asia-Pacific region, in particular, hosts a dense concentration of manufacturers, contributing to its status as both a major production hub and the largest consumer market. This concentration dynamics foster a competitive environment where technological innovation, cost-effectiveness, and service excellence are paramount for sustaining and growing market share.

Type Insights

The forklift truck market is segmented by type, primarily distinguished by power source and operational characteristics. The main categories include internal combustion engine (ICE) forklifts, electric forklifts, and reach trucks, among others. ICE forklifts, powered by diesel, gasoline, or liquefied petroleum gas (LPG), are traditionally favored for outdoor applications and heavy-duty lifting tasks due to their high power output and ability to operate for extended periods. However, their market share is being challenged by the rapid ascent of electric forklifts. Electric models, powered by lead-acid or lithium-ion batteries, are increasingly preferred for indoor use because they produce zero emissions at the point of use, operate more quietly, and generally have lower operating costs. The technological advancement in battery efficiency and charging infrastructure is a key factor propelling this segment. Reach trucks represent a specialized type of electric forklift designed for narrow aisle warehouse operations, enabling high stacking in confined spaces and maximizing storage density. Each type addresses distinct operational requirements, and the choice between them is influenced by factors such as application environment, load capacity, duty cycle, and total cost of ownership considerations.

Application Insights

Forklift trucks find critical application across a multitude of industrial and commercial sectors, underscoring their versatility. The industrial application segment is the largest, encompassing manufacturing plants across automotive, chemical, metal, and machinery sectors. Here, forklifts are indispensable for moving raw materials, components, and finished goods throughout the production facility and loading/unloading??. The logistics and warehousing sector represents another massive application area, driven by the growth of e-commerce and the need for efficient distribution networks. In these settings, forklifts are crucial for pallet handling, order picking, and inventory management within warehouses and distribution centers. The retail industry utilizes forklifts in wholesale distribution warehouses and large-scale retail stores for stock handling and storage management. Other significant applications include the construction industry, where rough-terrain forklifts are used to move materials on job sites, and the food & beverage and pharmaceutical industries, which often require forklifts with specific hygiene or temperature-controlled features. The choice of forklift and its configuration is heavily influenced by the specific demands of each application, including load weight, lifting height, aisle width, and operational environment.

Regional Insights

The global forklift truck market exhibits distinct regional dynamics shaped by varying levels of industrial activity, economic development, and infrastructure. The Asia-Pacific region stands as the dominant force, accounting for the largest share of both production and consumption. This supremacy is largely driven by China, which is the world's largest market, followed by other rapidly industrializing nations like India, Japan, and South Korea. The region's growth is fueled by massive manufacturing output, expansive investments in infrastructure and logistics, and the booming e-commerce sector. North America and Europe represent mature yet significant markets characterized by high adoption of advanced, automated material handling solutions and a strong focus on replacing older fleets with energy-efficient electric models. Stringent environmental and safety regulations in these regions further shape market trends. Meanwhile, Latin America and the Middle East & Africa are emerging markets showing promising growth potential. Their expansion is linked to ongoing industrialization, development of retail chains, and investments in port and infrastructure modernization, although growth can be variable due to economic and political factors.

Company Insights

The competitive landscape of the forklift truck market is populated by a blend of global giants and specialized manufacturers. Toyota Industries Corporation consistently ranks as the world's leading forklift manufacturer, renowned for its extensive product range, reliability, and strong global service network. Kion Group AG, through its brands Linde Material Handling and STILL GmbH, is another powerhouse, known for its innovation in hydraulic systems and warehouse technology. Jungheinrich AG is a major player with a strong focus on electric forklifts, warehouse equipment, and integrated logistics solutions. Other prominent global competitors include Crown Equipment Corporation, known for its electric lift trucks, and Hyster-Yale Materials Handling, Inc., which offers a broad portfolio of lift trucks and attachments. Mitsubishi Logisnext Co., Ltd. is also a key entity following its acquisition of Nichiyu and Unicarriers, strengthening its global footprint. Beyond these leaders, companies like Komatsu Ltd., Anhui Heli Co., Ltd., and Doosan Corporation Industrial Vehicle are also significant contributors. Competition is intense and based on product innovation, fuel efficiency, operator comfort, safety features, dealer network strength, and comprehensive after-sales support services.

Recent Developments

The forklift truck market is continuously evolving, with recent developments highlighting a strong focus on technological innovation and strategic expansion. A dominant trend is the accelerated push towards electrification and alternative fuels. Major manufacturers are heavily investing in the development of lithium-ion battery technology and exploring hydrogen fuel cell options to offer cleaner, more efficient power solutions with faster charging and reduced downtime. Another significant development is the advancement in automation and connectivity. Companies are launching new series of autonomous forklifts that can operate in collaboration with humans or in fully automated workflows, integrated with warehouse management systems for seamless operation. There is also a growing emphasis on data analytics and telematics, providing fleet managers with deep insights into vehicle usage, maintenance needs, and operator performance to optimize efficiency. Strategic mergers, acquisitions, and partnerships remain common as companies seek to expand their technological capabilities or geographic reach. Furthermore, recent product launches often feature enhanced ergonomics for improved operator comfort and safety, advanced energy recovery systems, and smarter control systems that simplify operation and reduce the potential for errors.

Report Segmentation

This comprehensive market research report on the forklift truck industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market. The segmentation is structured to cater to the strategic needs of businesses and investors. The report is meticulously categorized by type, which includes segments such as internal combustion engine forklifts, electric motor rider forklifts, electric pedestrian forklifts, and reach trucks, among others. This allows readers to discern demand patterns and growth prospects for each product variant. Furthermore, the report is segmented by application, delving into key sectors like manufacturing, logistics & warehousing, retail, and construction. This analysis highlights the specific requirements and adoption trends within each vertical. A crucial component of the segmentation is the regional analysis, which breaks down the market into key geographies including North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, providing insights into regional market dynamics, growth drivers, and competitive landscapes. Additional segmentation may include analysis by class, lift capacity, and end-user industry, ensuring a multifaceted view of the market opportunities and challenges.

FAQs

What are the different types of forklift trucks?

Forklift trucks are primarily categorized by their power source and design. The main types include internal combustion engine forklifts, which run on diesel, gasoline, or LPG and are suited for outdoor heavy-duty tasks. Electric forklifts, powered by batteries, are ideal for indoor use due to zero emissions and lower noise. Other specialized types include reach trucks for narrow aisles, pallet jacks, order pickers, and rough-terrain forklifts for construction sites.

What industries use forklift trucks the most?

Forklift trucks are ubiquitous across material handling industries. The manufacturing sector is a predominant user, employing them for moving materials in production facilities. The logistics and warehousing industry is another massive consumer, driven by e-commerce and distribution needs. Retail, wholesale, construction, food and beverage, and aerospace are also major industries that rely heavily on various types of forklifts for their daily operations.

What is the leading region for the forklift truck market?

The Asia-Pacific region is the undisputed leader in the global forklift truck market, both in terms of production and consumption. This dominance is largely propelled by China, which is the single largest market globally. The region's growth is fueled by massive manufacturing bases, rapid infrastructure development, expanding warehouse networks due to e-commerce growth, and the presence of numerous leading forklift manufacturers.

Who are the top players in the forklift market?

The global forklift truck market is led by several major multinational corporations. The top players consistently include Toyota Industries Corporation, Kion Group AG (owner of brands like Linde and STILL), Jungheinrich AG, and Mitsubishi Logisnext Co., Ltd. Other significant competitors are Crown Equipment Corporation, Hyster-Yale Materials Handling, Inc., Komatsu Ltd., and Anhui Heli Co., Ltd.

What are the latest trends in forklift technology?

The latest trends are centered on sustainability, automation, and connectivity. There is a strong shift towards electrification using advanced lithium-ion batteries and exploration of hydrogen fuel cells. Automation is a key trend, with the development of autonomous guided forklifts and forklifts integrated with IoT for real-time data monitoring. Enhanced ergonomics, energy recovery systems, and improved safety features through sensors and cameras are also prominent technological advancements.

What are the key factors to consider when choosing a forklift?

Selecting the right forklift involves evaluating several key factors. The primary consideration is the application environment, determining whether an indoor electric model or an outdoor ICE model is needed. Other crucial factors include the required load capacity and lift height, the width of operating aisles, fuel type and total cost of ownership, desired features like automation or telematics, and the availability of reliable after-sales service and support from the manufacturer or dealer.

Citius Research has developed a research report titled “Forklift Truck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Forklift Truck Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Forklift Truck Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Forklift Truck Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Forklift Truck Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Forklift Truck Market
• Research Methodology
• Executive Summary
• Market Dynamics of Forklift Truck Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Forklift Truck Market
• Cost and Gross Margin Analysis of Forklift Truck Market
• Forklift Truck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Forklift Truck Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Forklift Truck Market Key Stakeholders

Below are the key stakeholders for the Forklift Truck Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Forklift Truck Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Forklift Truck Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Forklift Truck Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Forklift Truck Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Forklift Truck Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Forklift Truck Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Forklift Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Forklift Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Forklift Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Forklift Truck Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Forklift Truck Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Forklift Truck Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Forklift Truck Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Forklift Truck Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Forklift Truck Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Forklift Truck Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Forklift Truck Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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