Forklift Battery Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194074
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Forklift Battery Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Forklift Battery Market

(Market Size)
$3.2 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 3.2 billion
2030 Market Size USD 7 billion
Key Players EnerSys, GS Yuasa, Hitachi Chemical, Exide Technologies, Hoppecke

Market Summary

The forklift battery market is a critical segment within the energy and power industry, serving as the primary energy source for material handling equipment across various sectors. Forklift batteries, predominantly lead-acid and increasingly lithium-ion, are essential for operations in warehouses, manufacturing facilities, distribution centers, and logistics hubs. The market is characterized by steady demand driven by the expansion of e-commerce, industrialization, and the need for efficient warehouse management. As businesses prioritize operational efficiency and sustainability, the adoption of advanced battery technologies is gaining momentum. The market is also influenced by regulatory standards emphasizing energy efficiency and emission reductions. Key players are focusing on innovation to enhance battery life, reduce charging times, and improve overall performance. The shift toward automation and smart warehouses further propels the demand for reliable and high-performance forklift batteries. This market is integral to supporting global supply chains and industrial activities, making it a vital component of modern business operations.

Key Highlights

The forklift battery market is marked by several key highlights that underscore its importance and growth trajectory. There is a notable transition from traditional lead-acid batteries to lithium-ion variants, driven by their longer lifespan, faster charging capabilities, and lower maintenance requirements. The rise of electric forklifts as a sustainable alternative to internal combustion engine models is a significant trend, aligning with global environmental regulations and corporate sustainability goals. Additionally, advancements in battery technology, such as the development of smart batteries with IoT integration for real-time monitoring and predictive maintenance, are enhancing operational efficiency. The market is also witnessing increased investments in charging infrastructure and battery swapping solutions to minimize downtime. Major industry players are engaging in strategic partnerships and acquisitions to expand their product portfolios and geographic reach. These factors collectively highlight the dynamic nature of the market and its critical role in supporting efficient and eco-friendly material handling operations.

Drivers, Opportunities & Restraints

The forklift battery market is propelled by several drivers, including the rapid growth of the e-commerce sector, which demands efficient warehouse operations and material handling solutions. Industrialization in emerging economies is another key driver, increasing the adoption of forklifts in manufacturing and logistics. Stringent government regulations aimed at reducing carbon emissions are encouraging the shift toward electric forklifts, thereby boosting battery demand. Opportunities abound in the development of advanced battery technologies, such as solid-state and hydrogen fuel cells, which promise higher efficiency and sustainability. The expansion of rental and leasing services for forklift batteries presents a lucrative opportunity for market players. However, the market faces restraints, including the high initial cost of lithium-ion batteries compared to lead-acid alternatives. Challenges related to the disposal and recycling of batteries, particularly lead-acid types, pose environmental concerns. Additionally, supply chain disruptions and raw material price volatility can impact market growth. Balancing these drivers, opportunities, and restraints is crucial for stakeholders to navigate the market effectively.

Concentration Insights

The forklift battery market exhibits a concentrated competitive landscape with a few major players dominating the industry. Companies such as EnerSys, East Penn Manufacturing, and Exide Technologies hold significant market shares due to their extensive product portfolios, strong distribution networks, and longstanding industry presence. These players focus on innovation, offering a range of batteries including lead-acid, lithium-ion, and nickel-based variants to cater to diverse customer needs. Regional players also play a vital role, particularly in emerging markets, by providing cost-effective solutions. The market concentration is further influenced by strategic mergers and acquisitions, enabling companies to enhance their technological capabilities and expand their global footprint. Collaboration with forklift manufacturers is common, ensuring compatibility and performance optimization. Despite the dominance of key players, the market sees entry from new participants specializing in advanced technologies, fostering competition. This concentration dynamics drive continuous improvement in product quality and customer service, benefiting end-users across various industries.

Type Insights

The forklift battery market is segmented by type, primarily into lead-acid and lithium-ion batteries, each with distinct characteristics and applications. Lead-acid batteries have traditionally dominated the market due to their cost-effectiveness and reliability. They are widely used in standard forklift applications where initial investment is a critical factor. However, they require regular maintenance, including watering and equalization charging, and have a shorter lifespan compared to alternatives. Lithium-ion batteries are gaining rapid traction owing to their superior performance attributes, such as faster charging times, higher energy density, and minimal maintenance needs. They are ideal for high-throughput operations and environments prioritizing efficiency and sustainability. Other types, such as nickel-cadmium and hydrogen fuel cell batteries, are niche segments with specific use cases. The choice of battery type depends on factors like operational requirements, total cost of ownership, and environmental considerations. The ongoing technological advancements are blurring the lines between these types, with hybrid solutions emerging to offer balanced benefits.

Application Insights

Forklift batteries find applications across various industries, including warehousing, manufacturing, construction, and logistics. In warehousing, batteries power electric forklifts used for loading, unloading, and transporting goods, ensuring smooth operations in distribution centers and fulfillment hubs. The manufacturing sector relies on forklift batteries for material handling within production facilities, supporting just-in-time manufacturing processes. In construction, forklifts equipped with robust batteries are used for moving heavy materials and equipment on sites. The logistics industry utilizes forklift batteries in ports, airports, and freight terminals for efficient cargo handling. Additionally, the retail sector employs forklifts for inventory management in large storage facilities. Each application has specific battery requirements; for instance, high-intensity operations may prefer lithium-ion batteries for their durability and fast charging, while cost-sensitive applications might opt for lead-acid variants. The diversification of applications underscores the versatility of forklift batteries and their indispensable role in modern industrial and commercial activities.

Regional Insights

The forklift battery market demonstrates varying dynamics across different regions, influenced by economic development, industrialization levels, and regulatory frameworks. North America is a significant market, driven by advanced logistics networks, high adoption of electric forklifts, and stringent emission norms. The presence of major e-commerce players and manufacturing hubs further fuels demand. Europe follows closely, with strong emphasis on sustainability and energy efficiency, promoting the use of lithium-ion batteries. The Asia-Pacific region is the fastest-growing market, attributed to rapid industrialization, expansion of the e-commerce sector, and increasing investments in infrastructure development. Countries like China, India, and Japan are key contributors, with growing manufacturing activities and warehouse expansions. Latin America and the Middle East & Africa are emerging markets, where economic growth and industrial projects are gradually boosting demand for forklift batteries. Regional insights highlight the importance of tailoring strategies to local needs, considering factors such as energy costs, regulatory support, and industrial growth patterns.

Company Insights

Key companies in the forklift battery market include EnerSys, East Penn Manufacturing, Exide Technologies, GS Yuasa, and Hoppecke Batteries. EnerSys is a global leader known for its comprehensive range of batteries, including Hawker and Odyssey brands, focusing on innovation and sustainability. East Penn Manufacturing boasts a strong reputation for reliable lead-acid batteries and has been expanding its lithium-ion offerings. Exide Technologies provides a diverse portfolio of energy storage solutions, emphasizing durability and performance. GS Yuasa is prominent for its advanced lithium-ion and lead-acid batteries, catering to various industrial applications. Hoppecke Batteries specializes in customized battery solutions, with expertise in traction batteries for material handling. These companies invest heavily in research and development to enhance battery efficiency, lifespan, and environmental friendliness. Strategic initiatives such as partnerships with forklift manufacturers, expansion into emerging markets, and acquisitions are common to strengthen market position. Their efforts are pivotal in driving technological advancements and meeting the evolving demands of end-users.

Recent Developments

Recent developments in the forklift battery market reflect ongoing innovation and strategic moves by key players. There has been a surge in the launch of advanced lithium-ion batteries with integrated IoT capabilities for real-time monitoring and predictive maintenance. Companies are also focusing on developing fast-charging technologies to reduce downtime and enhance productivity. Strategic collaborations between battery manufacturers and forklift producers are increasing to ensure seamless integration and optimized performance. For instance, several partnerships have been formed to co-develop next-generation batteries tailored for specific applications. Additionally, investments in expanding production capacities, particularly in the Asia-Pacific region, are evident to meet growing demand. Sustainability initiatives are gaining traction, with companies introducing recycling programs for end-of-life batteries and exploring greener alternatives like hydrogen fuel cells. These developments highlight the market's responsiveness to technological trends and environmental concerns, positioning it for continued growth and transformation.

Report Segmentation

The forklift battery market report is segmented based on type, application, and region to provide a comprehensive analysis. By type, the market is divided into lead-acid batteries, lithium-ion batteries, and others, which include nickel-cadmium and hydrogen fuel cell batteries. Each type is analyzed in terms of market share, growth potential, and key trends. The application segment covers warehousing, manufacturing, construction, logistics, retail, and others, detailing the specific requirements and adoption patterns in each sector. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for major economies. This segmentation enables stakeholders to identify growth opportunities, understand regional nuances, and make informed decisions. The report also includes insights on competitive landscape, recent developments, and strategic recommendations, providing a holistic view of the market dynamics and future outlook.

FAQs

What are the main types of forklift batteries available? The main types of forklift batteries are lead-acid and lithium-ion. Lead-acid batteries are traditional, cost-effective, and widely used, but require maintenance. Lithium-ion batteries are modern, offer faster charging, longer lifespan, and are maintenance-free, making them ideal for high-efficiency operations.

How long does a forklift battery typically last? The lifespan of a forklift battery depends on the type and usage. Lead-acid batteries generally last between 1,000 to 1,500 charge cycles, while lithium-ion batteries can last up to 3,000 charge cycles or more, often providing service for several years with proper care.

What are the advantages of lithium-ion forklift batteries over lead-acid? Lithium-ion forklift batteries offer several advantages, including faster charging times, higher energy density, no maintenance requirements, longer lifespan, and better performance in varying temperatures. They also have a lower total cost of ownership over time despite higher initial investment.

Can forklift batteries be recycled? Yes, forklift batteries can be recycled. Lead-acid batteries have a well-established recycling process where up to 99% of the materials can be reclaimed. Lithium-ion batteries are also recyclable, though the process is more complex and evolving, with increasing focus on sustainable recycling methods.

What factors should be considered when choosing a forklift battery? Key factors include the type of forklift, operational intensity, charging infrastructure, total cost of ownership, maintenance capabilities, and environmental conditions. Battery capacity, voltage, and compatibility with the forklift model are also critical considerations to ensure optimal performance.

Are there any safety concerns with forklift batteries? Safety concerns include proper handling to avoid acid leaks or spills in lead-acid batteries, and thermal runaway risks in lithium-ion batteries if damaged or improperly charged. Following manufacturer guidelines, regular inspections, and trained personnel are essential to mitigate risks and ensure safe operation.

Citius Research has developed a research report titled “Forklift Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Forklift Battery Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Forklift Battery Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Forklift Battery Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Forklift Battery Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Forklift Battery Market
• Research Methodology
• Executive Summary
• Market Dynamics of Forklift Battery Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Forklift Battery Market
• Cost and Gross Margin Analysis of Forklift Battery Market
• Forklift Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Forklift Battery Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Forklift Battery Market Key Stakeholders

Below are the key stakeholders for the Forklift Battery Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Forklift Battery Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Forklift Battery Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Forklift Battery Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Forklift Battery Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Forklift Battery Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Forklift Battery Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Forklift Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Forklift Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Forklift Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Forklift Battery Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Forklift Battery Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Forklift Battery Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Forklift Battery Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Forklift Battery Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Forklift Battery Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Forklift Battery Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Forklift Battery Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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