Food Traceability Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196164
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Food Traceability Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Food Traceability Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players IBM, SAP, Zebra Technologies, Honeywell, OPTEL Group

Market Summary

The food traceability market is an integral component of the global food and beverage industry, focused on tracking the movement of food products and ingredients through all stages of production, processing, and distribution. This market has gained substantial importance due to increasing consumer demand for transparency and food safety. Systems within this market utilize technologies such as barcodes, RFID, and blockchain to document the journey of food items from farm to fork. These solutions help in quickly identifying contamination sources, managing recalls efficiently, and ensuring regulatory compliance across complex supply chains. The emphasis on reducing food fraud and adulteration further propels the need for robust traceability systems. Companies are investing in these technologies to build consumer trust, enhance brand reputation, and mitigate risks associated with foodborne illnesses and supply chain disruptions. The market supports a wide range of stakeholders including growers, processors, distributors, retailers, and regulatory bodies, all working towards a safer and more transparent food ecosystem.

Key Highlights

The food traceability market is characterized by the integration of advanced technologies like IoT sensors, blockchain, and cloud computing to create immutable and accessible records. Key highlights include the ability to provide real-time visibility into supply chain operations, which is crucial for managing perishable goods and ensuring quality standards. These systems significantly reduce the time required to trace the origin of contaminated products, often from days to mere seconds, enhancing recall efficiency and minimizing public health risks. Another critical aspect is the support for sustainability initiatives, allowing companies to verify claims related to organic, non-GMO, or ethically sourced products. Major industry players and technology firms are forming strategic partnerships to develop interoperable solutions that can scale across global supply networks. The market also sees growing adoption in emerging economies, driven by regulatory changes and increasing digitalization in the agriculture and food sectors.

Drivers, Opportunities & Restraints

Primary drivers of the food traceability market include stringent government regulations mandating traceability to ensure food safety, such as the Food Safety Modernization Act in the United States and similar laws globally. Increasing consumer awareness about food origins, quality, and safety is also a significant factor pushing companies to adopt transparent practices. The rise in foodborne illnesses and large-scale recalls further accelerates investment in traceability solutions to protect brand integrity and consumer health. Opportunities abound in the expansion of blockchain technology, which offers decentralized and tamper-proof record-keeping, and the growth of the packaged food sector requiring detailed ingredient tracking. However, the market faces restraints including the high initial cost of implementing advanced traceability systems, especially for small and medium-sized enterprises. Lack of standardization across different regions and technologies can also hinder seamless data exchange and interoperability, posing challenges for global supply chains.

Concentration Insights

The food traceability market features a competitive landscape with a mix of established technology providers, specialized software firms, and large food corporations developing in-house solutions. Key players include IBM, SAP, Oracle, and Zebra Technologies, which offer comprehensive traceability platforms integrating hardware and software components. There is also significant participation from companies like FoodLogiQ and Trace One that focus specifically on food supply chain solutions. The market concentration is relatively high in North America and Europe due to early regulatory adoption and technological advancement, but Asia-Pacific is emerging as a fast-growing region with increasing investments. Collaboration between tech companies and food industry stakeholders is common, aiming to create end-to-end traceability ecosystems. Mergers and acquisitions are frequent as companies seek to enhance their technological capabilities and expand their geographic footprint in this evolving market.

Type Insights

Food traceability systems are categorized based on the technologies they employ, with barcodes and QR codes being widely used for their cost-effectiveness and simplicity in tracking products at the item and case level. RFID technology offers advantages for pallet and container tracking with its ability to read multiple tags simultaneously without line-of-sight. GPS and IoT sensors are crucial for real-time monitoring of conditions such as temperature and humidity during transportation, particularly for perishable goods. Blockchain-based systems are gaining traction for providing a decentralized and immutable ledger that enhances trust among supply chain participants. Software platforms for traceability include on-premise and cloud-based solutions, with the latter becoming increasingly popular due to scalability and easier integration. These technologies can be used in combination to create a comprehensive traceability framework that addresses various needs across the food supply chain.

Application Insights

Applications of food traceability are diverse, spanning across fresh produce, meat and poultry, seafood, dairy products, and packaged foods. In fresh produce, traceability systems help in tracking the origin of fruits and vegetables to manage quality and ensure compliance with safety standards. The meat and poultry sector utilizes these systems for animal tracking from farm to processing plant, addressing concerns related to disease outbreaks and ethical sourcing. Seafood traceability is critical for combating illegal fishing and verifying sustainability certifications. Dairy applications focus on monitoring milk collection, processing, and distribution to maintain product integrity. Packaged food companies use traceability to manage ingredient sourcing, production batches, and distribution channels, ensuring accurate labeling and quick response to any quality issues. Each application has specific requirements, driving the development of tailored solutions within the broader traceability market.

Regional Insights

North America holds a significant share in the food traceability market, driven by strict regulatory frameworks and high consumer awareness regarding food safety. The United States and Canada have implemented laws that encourage or mandate traceability in certain food sectors. Europe is another major market, with the European Union's regulations on food traceability being among the most comprehensive globally, covering a wide range of products from beef to honey. The Asia-Pacific region is experiencing rapid growth due to increasing incidents of food adulteration, rising disposable incomes, and government initiatives to improve food safety standards. Countries like China and India are investing in traceability infrastructure to enhance export credibility and domestic consumption safety. Latin America and the Middle East & Africa are emerging markets, with growth fueled by agricultural exports and gradual regulatory developments aimed at ensuring food quality and security.

Company Insights

Prominent companies in the food traceability market include IBM Corporation, which offers the IBM Food Trust blockchain platform enabling secure data sharing among network participants. SAP SE provides integrated solutions through its SAP Digital Supply Chain suite, helping businesses track and trace products efficiently. Oracle Corporation offers traceability capabilities within its supply chain management cloud applications. Zebra Technologies Corporation is a key player in providing hardware such as scanners, mobile computers, and RFID readers that facilitate data capture. Other notable companies include FoodLogiQ, a provider of traceability and food safety management software, and Trace One, which focuses on collaboration platforms for retailers and suppliers. These companies compete on technology innovation, global reach, and the ability to offer end-to-end solutions that address the complex needs of modern food supply chains.

Recent Developments

Recent developments in the food traceability market include increased adoption of blockchain technology by major food companies and retailers to enhance transparency. For instance, Walmart has implemented blockchain for tracking leafy greens and pork products in collaboration with IBM. There is a growing trend towards cloud-based traceability solutions that offer greater flexibility and lower upfront costs compared to traditional on-premise systems. Partnerships between technology firms and food industry consortia are becoming common to establish standards and promote interoperability. Advancements in IoT sensors allow for more precise monitoring of environmental conditions during transit, reducing spoilage and ensuring quality. Regulatory bodies in various countries are also updating guidelines to encourage or mandate electronic traceability records, moving away from paper-based systems. These developments indicate a market that is rapidly evolving towards more integrated, real-time, and trustworthy traceability solutions.

Report Segmentation

This report on the food traceability market provides a detailed analysis segmented by technology, application, and region. The technology segment includes barcodes, RFID, GPS, blockchain, and other emerging technologies, examining their adoption rates and effectiveness in different scenarios. The application segment covers various food categories such as meat, poultry, and seafood; fresh produce; dairy products; beverages; and packaged foods, highlighting specific traceability needs and solutions for each. Regional segmentation offers insights into market dynamics across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, considering factors like regulatory environment, infrastructure development, and industry practices. Each segment is analyzed in terms of market trends, key players, and growth potential, providing a comprehensive view of the opportunities and challenges within the food traceability landscape.

FAQs

What is food traceability? Food traceability refers to the ability to track the movement of food products and their ingredients through all stages of production, processing, and distribution. It involves documenting the journey from origin to final point of sale to ensure safety, quality, and transparency.

What technologies are used in food traceability? Common technologies include barcodes, QR codes, RFID tags, GPS tracking, IoT sensors, and blockchain. These tools help in recording and sharing data about the location, condition, and handling of food items throughout the supply chain.

Why is food traceability important? It is crucial for quickly identifying and containing food safety issues, managing recalls efficiently, reducing food fraud, ensuring regulatory compliance, and building consumer trust by providing transparency about product origins and handling.

Which regions have the strictest food traceability regulations? North America and Europe have among the strictest regulations, with laws like the Food Safety Modernization Act in the U.S. and the European Union's general food law requiring comprehensive traceability systems for certain food products.

How does blockchain improve food traceability? Blockchain creates a decentralized and immutable ledger where each transaction or movement in the supply chain is recorded securely. This enhances transparency, reduces the risk of data tampering, and allows all authorized participants to access a single version of the truth.

Citius Research has developed a research report titled “Food Traceability Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Traceability Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Traceability Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Traceability Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Traceability Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Traceability Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Traceability Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Traceability Market
• Cost and Gross Margin Analysis of Food Traceability Market
• Food Traceability Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Traceability Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Traceability Market Key Stakeholders

Below are the key stakeholders for the Food Traceability Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Traceability Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Traceability Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Traceability Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Traceability Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Traceability Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Traceability Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Traceability Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Traceability Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Traceability Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Traceability Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Traceability Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Traceability Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Traceability Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Traceability Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Traceability Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Traceability Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Traceability Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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