Food Texture Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197092
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Food Texture Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 16 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.20% during the forecast period (2024-2030).

Food Texture Market

(Market Size)
$8.5 billion
$16 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.20%
2023 Market Size USD 8.5 billion
2030 Market Size USD 16 billion
Key Players DuPont, Cargill, Ingredion, Tate & Lyle

Market Summary

The food texture market is a critical segment within the broader food and beverages industry, focusing on the modification and enhancement of the physical properties of food products. Texture plays a fundamental role in consumer perception, influencing mouthfeel, stability, and overall sensory experience. This market encompasses a wide array of ingredients and systems, including hydrocolloids, emulsifiers, stabilizers, and fat replacers, which are utilized to achieve desired consistency, viscosity, and structural integrity in various food applications. The demand is driven by the need for improved product quality, extended shelf life, and the development of novel food formulations that cater to evolving consumer preferences. Manufacturers are increasingly investing in research and development to create texture solutions that meet clean label trends and address dietary requirements, such as gluten-free, low-fat, and plant-based products. The market is characterized by continuous innovation and a strong emphasis on natural and sustainable ingredients, reflecting the industry's commitment to health and environmental consciousness.

Key Highlights

The food texture market is distinguished by several pivotal aspects that underscore its significance and dynamism. A primary highlight is the robust innovation in ingredient technology, leading to the development of multifunctional texture modifiers that serve dual purposes, such as enhancing stability while providing nutritional benefits. The market is also witnessing a surge in demand for natural and organic texture agents, driven by consumer inclination towards clean label products. Key industry players, including Cargill, Incorporated, Archer Daniels Midland Company, and Ingredion Incorporated, are at the forefront, leveraging extensive R&D capabilities to introduce advanced solutions. Another notable highlight is the expanding application scope beyond traditional sectors into areas like meat alternatives and dairy-free products, where texture is paramount for consumer acceptance. The strategic collaborations and mergers among leading companies further accentuate the market's competitive landscape, fostering technological advancements and global market penetration. Additionally, the emphasis on sustainability and sourcing of raw materials from renewable resources is becoming a critical differentiator for market participants.

Drivers, Opportunities & Restraints

The growth of the food texture market is propelled by several key drivers, primarily the increasing consumer demand for enhanced sensory experiences and premium quality food products. The rising awareness regarding the role of texture in food acceptability and the growing preference for convenience and processed foods are significant factors fueling market expansion. Opportunities abound in the development of texture solutions for the burgeoning plant-based food sector, where replicating the mouthfeel of animal-derived products is a major challenge. The trend towards clean label and natural ingredients presents a substantial opportunity for innovation in sourcing and processing natural texture modifiers. However, the market faces restraints such as the high cost of research and development associated with novel texture ingredients and the stringent regulatory frameworks governing food additives across different regions. Fluctuations in the prices of raw materials and the complexity of achieving desired textures in various food matrices also pose challenges to market growth. Despite these restraints, the ongoing technological advancements and increasing investment in food science research are expected to mitigate these challenges and unlock new growth avenues.

Concentration Insights

The food texture market exhibits a moderately concentrated landscape with the presence of a few major players holding significant market share. Leading companies such as Cargill, Incorporated, DuPont de Nemours, Inc., Kerry Group, Tate & Lyle PLC, and Ashland Global Holdings Inc. dominate the market through their extensive product portfolios, strong global distribution networks, and continuous investment in innovation. These established players engage in strategic initiatives including mergers, acquisitions, and partnerships to strengthen their market position and expand their technological capabilities. The market also comprises several mid-sized and small enterprises that focus on niche segments or specific regional markets, often specializing in natural or organic texture solutions. The concentration is particularly notable in North America and Europe, where these key players have a strong foothold, although emerging economies in Asia Pacific are witnessing increased participation from both global and local companies. The competitive intensity is high, driven by the need for product differentiation, technological advancement, and adherence to evolving regulatory standards.

Type Insights

The food texture market is segmented based on the type of texture modifiers, each catering to specific functional requirements in food formulations. Hydrocolloids, such as xanthan gum, guar gum, and carrageenan, represent a major category, widely used for their thickening, gelling, and stabilizing properties. Emulsifiers, including lecithin and mono- and diglycerides, are crucial for creating uniform mixtures of immiscible liquids like oil and water, enhancing texture and shelf stability. Stabilizers play a key role in maintaining the consistency and preventing separation in products like ice cream, dressings, and beverages. Fat replacers are gaining prominence as health-conscious consumers seek reduced-fat products without compromising on mouthfeel; these include protein-based and carbohydrate-based substitutes. Starch and its derivatives are extensively utilized for their versatility in providing viscosity, gelation, and texture enhancement across a broad spectrum of applications. Each type offers distinct advantages and is selected based on the specific desired outcome in the final food product, influencing factors such as processing conditions, ingredient compatibility, and label declarations.

Application Insights

Application insights reveal the diverse utilization of texture modifiers across various segments of the food and beverages industry. The bakery and confectionery sector is a significant consumer, employing texture agents to improve dough stability, crumb softness, and shelf life in products like bread, cakes, and candies. In the dairy and frozen desserts category, texture modifiers are essential for achieving desired consistency, preventing ice crystal formation, and enhancing creaminess in items such as yogurt, ice cream, and cheese. Beverages leverage these ingredients for mouthfeel enhancement, suspension of particles, and stability in products ranging from fruit juices to protein drinks. The processed foods segment, including sauces, dressings, and ready-to-eat meals, relies heavily on texture modifiers to ensure product uniformity, viscosity control, and consumer appeal. Meat and poultry products utilize binders and extenders to improve water retention, tenderness, and overall texture. The rapidly growing plant-based alternative segment presents a burgeoning application area, where texture agents are critical for mimicking the sensory attributes of animal-derived products, thereby driving innovation and adoption in this space.

Regional Insights

Regional analysis of the food texture market indicates varied dynamics across different geographies, influenced by dietary patterns, consumer preferences, and regulatory environments. North America holds a substantial market share, driven by high consumption of processed and convenience foods, strong presence of key industry players, and robust demand for clean label and natural ingredients. Europe follows closely, characterized by stringent food safety regulations, a mature food industry, and growing inclination towards organic and sustainable products. The Asia Pacific region is identified as a high-growth market, fueled by rising disposable incomes, urbanization, changing lifestyles, and increasing adoption of Western dietary habits, particularly in countries like China, India, and Japan. Latin America and the Middle East and Africa are emerging markets, exhibiting potential growth due to expanding food processing industries and growing consumer awareness about food quality and texture. Each region presents unique opportunities and challenges, with local manufacturers often tailoring their offerings to meet specific regional tastes and regulatory requirements, while global players strategize to expand their footprint through localized production and distribution networks.

Company Insights

The competitive landscape of the food texture market is shaped by the strategies and capabilities of leading companies that drive innovation and market growth. Cargill, Incorporated is a prominent player, known for its extensive portfolio of texture solutions, including starches, gums, and emulsifiers, supported by significant investment in research and development. Archer Daniels Midland Company offers a wide range of texture modifiers, leveraging its global sourcing and production capabilities to serve diverse food applications. Ingredion Incorporated specializes in ingredient solutions, particularly starch-based texturizers, and focuses on clean label and sustainable offerings. DuPont de Nemours, Inc., through its Nutrition & Biosciences segment, provides advanced texture systems, including hydrocolloids and cultures, emphasizing innovation and application expertise. Kerry Group is recognized for its comprehensive taste and texture solutions, with a strong focus on natural ingredients and consumer-centric innovation. Other notable participants include Tate & Lyle PLC, Ashland Global Holdings Inc., and CP Kelco, each contributing to the market through specialized products, technological advancements, and strategic initiatives aimed at capturing market share and addressing evolving consumer demands.

Recent Developments

Recent developments in the food texture market highlight a trend towards innovation, sustainability, and strategic expansion. Key industry players have been actively introducing new texture solutions derived from natural sources to align with clean label trends. For instance, there have been launches of plant-based hydrocolloids and emulsifiers designed to meet the growing demand for vegan and vegetarian products. Companies are also investing in expanding their production capacities and enhancing their R&D facilities to accelerate the development of novel texture modifiers. Strategic acquisitions and partnerships have been prominent, enabling firms to broaden their product portfolios and strengthen their global presence. Additionally, there is a growing emphasis on sustainability, with initiatives focused on sourcing raw materials from renewable resources and reducing environmental impact through eco-friendly processing technologies. The adoption of advanced technologies, such as fermentation and enzymatic processes, to produce high-performance texture ingredients is another significant development. These efforts collectively aim to address the evolving needs of food manufacturers and consumers, driving innovation and competitiveness in the market.

Report Segmentation

The food texture market report is meticulously segmented to provide a comprehensive analysis of various aspects influencing the market dynamics. The segmentation is primarily based on type, which includes categories such as hydrocolloids, emulsifiers, stabilizers, fat replacers, and starch derivatives, each examined for their market performance and growth potential. Application segmentation covers key sectors like bakery and confectionery, dairy and frozen desserts, beverages, processed foods, meat and poultry products, and plant-based alternatives, detailing the specific usage and demand patterns in each area. Geographical segmentation divides the market into regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, offering insights into regional trends, market size, and growth opportunities. Additionally, the report may include segmentation by source, such as plant, animal, and synthetic, and by form, like powder and liquid, to provide a nuanced understanding of the market. This structured approach enables stakeholders to identify key growth segments, understand regional disparities, and make informed strategic decisions based on detailed, category-specific insights.

FAQs

What are the different types of food textures? Food textures can be categorized into various types such as crispy, creamy, chewy, crunchy, smooth, and gritty. These textures are achieved using different modifiers like hydrocolloids for thickening and gelling, emulsifiers for blending immiscible components, and stabilizers for maintaining consistency.

How does food texture affect consumer perception? Food texture significantly influences consumer perception by impacting mouthfeel, satisfaction, and overall eating experience. It can affect preferences, acceptability, and repeat purchases, with undesirable textures often leading to product rejection even if flavor is acceptable.

What are the key companies in the food texture market? Key companies include Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, DuPont de Nemours, Inc., Kerry Group, Tate & Lyle PLC, Ashland Global Holdings Inc., and CP Kelco, among others, known for their innovative texture solutions.

What are the applications of texture modifiers in the food industry? Texture modifiers are used in various applications such as bakery products for softness, dairy for creaminess, beverages for mouthfeel, processed foods for stability, meat products for tenderness, and plant-based alternatives for mimicking animal product textures.

Which regions are leading in the food texture market? North America and Europe are leading regions due to high processed food consumption and advanced food industries, while Asia Pacific is a rapidly growing market driven by urbanization and changing dietary habits.

Citius Research has developed a research report titled “Food Texture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Texture Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Texture Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Texture Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Texture Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Texture Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Texture Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Texture Market
• Cost and Gross Margin Analysis of Food Texture Market
• Food Texture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Texture Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Texture Market Key Stakeholders

Below are the key stakeholders for the Food Texture Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Texture Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Texture Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Texture Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Texture Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Texture Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Texture Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Texture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Texture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Texture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Texture Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Texture Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Texture Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Texture Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Texture Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Texture Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Texture Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Texture Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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