Food Processing Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197090
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Food Processing Equipment Market size was estimated at USD 85 billion in 2023 and is projected to reach USD 115 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 4.50% during the forecast period (2024-2030).

Food Processing Equipment Market

(Market Size)
$85 billion
$115 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 4.50%
2023 Market Size USD 85 billion
2030 Market Size USD 115 billion
Key Players GEA, Bühler, JBT Corporation, Marel

Market Summary

The food processing equipment market is a critical segment within the broader food and beverages industry, providing the essential machinery required to transform raw agricultural products into consumable goods. This market encompasses a wide range of equipment types, including processing, packaging, and service machinery, each designed to meet specific operational needs across various food sectors. The industry is characterized by continuous technological advancements aimed at enhancing efficiency, ensuring food safety, and meeting stringent regulatory standards. Key players in this market are consistently innovating to offer solutions that cater to the evolving demands of food manufacturers, driven by trends such as automation, sustainability, and the need for higher throughput. The market's dynamics are influenced by global economic conditions, consumer preferences, and the ongoing need for modernization in food production facilities. Companies operating in this space must navigate a complex landscape of regulatory requirements and competitive pressures while striving to deliver reliable and cost-effective equipment solutions.

Key Highlights

The food processing equipment market is distinguished by several key highlights that underscore its importance and growth trajectory. Technological innovation remains at the forefront, with advancements in automation, robotics, and IoT integration enabling higher efficiency and precision in food processing operations. There is a growing emphasis on hygiene and food safety, leading to the development of equipment that meets rigorous sanitary standards and reduces contamination risks. Sustainability is another critical highlight, with manufacturers increasingly focusing on energy-efficient machinery and solutions that minimize waste and water usage. The market is also witnessing a surge in demand for flexible and modular equipment that can handle multiple product types and adapt to changing production needs. Additionally, the rise of customized solutions tailored to specific applications and regional requirements is becoming more prevalent, allowing companies to address niche markets and enhance operational effectiveness.

Drivers, Opportunities & Restraints

The food processing equipment market is driven by several factors, including the increasing global demand for processed foods due to urbanization, changing lifestyles, and rising disposable incomes. Consumer preferences for convenience, variety, and healthier options are pushing manufacturers to adopt advanced equipment that can meet these demands efficiently. Technological advancements, such as automation and smart manufacturing, are significant drivers, enabling higher productivity and reduced operational costs. Opportunities in this market abound, particularly in emerging economies where industrialization and modernization of food processing facilities are accelerating. The growing focus on sustainability presents opportunities for equipment that supports energy efficiency, waste reduction, and environmentally friendly practices. However, the market faces restraints such as high initial investment costs for advanced machinery, which can be a barrier for small and medium-sized enterprises. Regulatory complexities and the need for compliance with diverse international standards also pose challenges, requiring continuous adaptation and investment from market participants.

Concentration Insights

The food processing equipment market exhibits a moderate level of concentration, with several established global players dominating the landscape. Companies such as GEA Group, B?hler AG, Tetra Laval, Alfa Laval, and SPX FLOW are key contributors, leveraging their extensive product portfolios and strong distribution networks to maintain competitive advantages. These industry leaders focus on innovation, strategic acquisitions, and partnerships to expand their market presence and enhance their technological capabilities. Regional players also play a significant role, particularly in emerging markets where local expertise and cost-effective solutions are in demand. The market's competitive dynamics are characterized by continuous research and development efforts aimed at introducing cutting-edge equipment that addresses evolving industry needs. Collaboration with food manufacturers to develop customized solutions is a common strategy, helping companies to strengthen their market position and cater to specific application requirements.

Type Insights

The food processing equipment market is segmented by type into various categories, including processing equipment, packaging equipment, and service equipment. Processing equipment encompasses machinery used for activities such as cutting, mixing, grinding, and heating, which are essential for transforming raw ingredients into finished products. Packaging equipment includes machines for filling, sealing, labeling, and wrapping, ensuring products are properly contained and protected for distribution. Service equipment comprises auxiliary machinery that supports overall operations, such as refrigeration units, conveyors, and quality control systems. Each type of equipment is designed to meet specific operational needs, with advancements focusing on enhancing efficiency, reliability, and compliance with food safety standards. The demand for modular and multifunctional equipment is rising, allowing manufacturers to adapt quickly to changing production requirements and reduce downtime. Innovations in materials and design are also evident, aimed at improving durability, ease of cleaning, and energy efficiency.

Application Insights

Application insights reveal that the food processing equipment market serves a diverse range of sectors within the food and beverages industry. Key applications include bakery and confectionery, dairy, meat and poultry, beverages, and fruits and vegetables. In the bakery and confectionery sector, equipment is used for mixing, baking, and decorating, ensuring consistent quality and efficiency. The dairy industry relies on processing equipment for pasteurization, homogenization, and packaging, addressing the need for hygiene and product safety. Meat and poultry processing involves equipment for slaughtering, cutting, and packaging, with a focus on automation to enhance throughput and compliance with regulatory standards. The beverages sector utilizes machinery for brewing, bottling, and carbonation, driven by demand for variety and efficiency. Fruits and vegetables processing equipment includes washers, peelers, and cutters, supporting the production of fresh, frozen, and canned products. Each application segment has unique requirements, influencing the design and functionality of the equipment used.

Regional Insights

Regional insights indicate that the food processing equipment market is globally distributed, with significant activity in North America, Europe, Asia Pacific, and other regions. North America and Europe are mature markets characterized by high adoption of advanced technologies and stringent regulatory standards. These regions focus on automation, energy efficiency, and sustainability, driving demand for innovative equipment. Asia Pacific is a rapidly growing market, fueled by industrialization, urbanization, and increasing consumer demand for processed foods. Countries such as China, India, and Japan are key contributors, with expanding food processing capacities and modernization initiatives. Latin America and the Middle East and Africa are emerging markets, offering growth opportunities due to rising disposable incomes and evolving food consumption patterns. Regional variations in regulatory frameworks, consumer preferences, and economic conditions influence market dynamics, necess tailored strategies from equipment manufacturers to address local needs effectively.

Company Insights

Company insights highlight the leading players in the food processing equipment market, including GEA Group, B?hler AG, Tetra Laval, Alfa Laval, and SPX FLOW. These companies are renowned for their comprehensive product portfolios, technological expertise, and global reach. GEA Group offers a wide range of processing and packaging solutions, emphasizing innovation and sustainability. B?hler AG specializes in equipment for grain processing, baking, and chocolate production, with a strong focus on research and development. Tetra Laval is a key player in dairy and beverage processing, providing integrated solutions that enhance efficiency and product quality. Alfa Laval excels in heat transfer, separation, and fluid handling technologies, catering to various food processing applications. SPX FLOW provides equipment for mixing, drying, and hydration, addressing diverse industry needs. These companies invest heavily in innovation, strategic partnerships, and customer collaboration to maintain their competitive edge and drive market growth.

Recent Developments

Recent developments in the food processing equipment market reflect ongoing innovation and strategic initiatives aimed at enhancing market position and addressing evolving industry demands. Companies are increasingly investing in automation and digitalization, integrating IoT and AI technologies to enable predictive maintenance, real-time monitoring, and improved operational efficiency. There is a growing emphasis on sustainability, with manufacturers developing energy-efficient equipment and solutions that reduce environmental impact. Strategic acquisitions and partnerships are common, allowing companies to expand their product offerings and enter new markets. For instance, recent collaborations between equipment manufacturers and food processors focus on co-developing customized solutions that meet specific application needs. Additionally, advancements in materials science are leading to equipment that offers better durability, hygiene, and compliance with food safety standards. These developments underscore the market's dynamic nature and its responsiveness to global trends and challenges.

Report Segmentation

The report on the food processing equipment market is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes processing equipment, packaging equipment, and service equipment, each analyzed for their market dynamics and growth prospects. Processing equipment is further broken down into categories such as cutting, mixing, and heating machinery. Packaging equipment segments include filling, sealing, and labeling machines. Service equipment covers auxiliary systems like conveyors and refrigeration units. Application segmentation encompasses bakery and confectionery, dairy, meat and poultry, beverages, and fruits and vegetables, highlighting specific equipment needs and trends in each sector. Regional segmentation covers North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, offering insights into geographical variations and opportunities. This comprehensive segmentation enables a thorough analysis of market trends, competitive landscape, and future outlook, providing valuable information for stakeholders.

FAQs

What are the key types of food processing equipment? Key types include processing equipment such as cutters and mixers, packaging equipment like fillers and sealers, and service equipment including conveyors and refrigeration units, each serving specific functions in food production.

Which regions are leading in the food processing equipment market? North America and Europe are mature markets with high technological adoption, while Asia Pacific is a rapidly growing region due to industrialization and increasing demand for processed foods.

What factors are driving the growth of the food processing equipment market? Growth is driven by rising demand for processed foods, technological advancements in automation, and the need for efficiency and compliance with food safety regulations.

Who are the major players in the food processing equipment market? Major players include GEA Group, B?hler AG, Tetra Laval, Alfa Laval, and SPX FLOW, known for their innovation and comprehensive equipment solutions.

What are the recent trends in food processing equipment? Recent trends include increased automation, integration of IoT and AI for smart manufacturing, and a focus on sustainability through energy-efficient and waste-reducing equipment.

Citius Research has developed a research report titled “Food Processing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Processing Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Processing Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Processing Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Processing Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Processing Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Processing Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Processing Equipment Market
• Cost and Gross Margin Analysis of Food Processing Equipment Market
• Food Processing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Processing Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Processing Equipment Market Key Stakeholders

Below are the key stakeholders for the Food Processing Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Processing Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Processing Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Processing Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Processing Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Processing Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Processing Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Processing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Processing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Processing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Processing Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Processing Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Processing Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Processing Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Processing Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Processing Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Processing Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Processing Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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