Food Inclusions Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196158
  • Format: Electronic (PDF)
  • Number of Pages: 204
  • Author(s): Joshi, Madhavi

Report Overview

The Food Inclusions Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Food Inclusions Market

(Market Size)
$5.2 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 5.2 billion
2030 Market Size USD 11 billion
Key Players Barry Callebaut, Cargill, Puratos, AAK, Blommer

Market Summary

The food inclusions market is a dynamic segment within the global food and beverage industry, characterized by the incorporation of various edible components into base products to enhance flavor, texture, and visual appeal. These inclusions range from nuts and fruits to confectionery pieces and cereal flakes, and are integral to product innovation across numerous categories. The market is driven by evolving consumer palates and a growing demand for novel and premium food experiences. Manufacturers are continuously developing new inclusion types and flavors to cater to diverse applications, including bakery, confectionery, dairy, and ready-to-eat snacks. The industry is highly competitive, with key players investing in research and development to create unique, functional, and natural ingredient solutions that align with health and wellness trends. Strategic partnerships and expansions are common as companies seek to strengthen their global footprint and product portfolios.

Key Highlights

A prominent highlight of the food inclusions market is the significant shift towards natural, clean-label, and organic ingredients, reflecting heightened consumer awareness about health and sustainability. There is a marked increase in the use of fruit-based and nut-based inclusions, owing to their perceived nutritional benefits and natural origin. Another key trend is the rising demand for exotic and ethnic flavors, driven by globalization and consumers' desire for adventurous eating experiences. Technological advancements in food processing and preservation have enabled better quality and longer shelf life for inclusion products, facilitating their use in a wider array of applications. The market also sees robust growth in the chocolate and confectionery inclusions segment, particularly in premium and indulgent product categories. Innovation in texture and flavor combinations remains a critical focus area for industry participants aiming to capture market share.

Drivers, Opportunities & Restraints

The primary drivers propelling the food inclusions market include the increasing consumer inclination towards customized and textured food products, which enhance the overall sensory experience. The growing bakery and confectionery industry, coupled with the rising popularity of functional foods, provides substantial momentum for market expansion. Opportunities abound in the development of health-oriented inclusions, such as those fortified with proteins, vitamins, or probiotics, catering to the wellness trend. The expansion of the food service industry and the rise of artisanal and gourmet products also present significant growth avenues. However, the market faces restraints including price volatility of raw materials, such as cocoa and nuts, which can impact production costs and profit margins. Stringent food safety regulations and labeling requirements across different regions also pose challenges for manufacturers. Additionally, the need for sophisticated storage and handling for certain inclusions can increase operational complexities.

Concentration Insights

The competitive landscape of the food inclusions market is characterized by a mix of large multinational corporations and specialized regional players, leading to a moderately concentrated market structure. Leading companies such as Barry Callebaut, ADM, and Cargill have established strong global presence through extensive product portfolios and robust distribution networks. These players often engage in strategic acquisitions and partnerships to enhance their technological capabilities and market reach. There is also a notable presence of niche players focusing on specific types of inclusions, such as organic or non-GMO products, catering to specialized consumer segments. Geographic concentration is evident, with key production and consumption hubs located in North America and Europe, although Asia-Pacific is emerging as a significant growth region due to increasing industrialization and changing food habits.

Type Insights

Food inclusions are categorized into various types based on their composition and origin, with nuts, fruits, chocolate, and confectionery pieces being among the most prevalent. Nut-based inclusions, including almonds, peanuts, and hazelnuts, are widely favored for their crunchiness and nutritional profile, extensively used in bakery and snack products. Fruit inclusions, available in dried, frozen, or pureed forms, are popular for adding natural sweetness and vibrant colors to dairy and cereal applications. Chocolate inclusions, such as chips, chunks, and flakes, dominate the confectionery and ice cream sectors, driven by their universal appeal. Cereal-based inclusions provide texture and are commonly used in health bars and breakfast products. Each type offers distinct functional properties, and manufacturers often blend multiple inclusion types to create complex sensory profiles in finished products.

Application Insights

The application of food inclusions spans a broad spectrum within the food and beverage industry, with key segments including bakery products, confectionery, dairy, and beverages. In the bakery sector, inclusions are integral to products like cookies, muffins, and bread, where they enhance flavor and texture. The confectionery industry utilizes inclusions extensively in chocolates, candies, and gums to create varied taste experiences and visual appeal. Dairy applications, particularly ice cream and yogurt, incorporate inclusions to add contrasting textures and flavors, boosting product premiumization. The beverage industry sees growing use of inclusions in functional drinks and smoothies, where fruit pieces or energy-boosting components are added. Ready-to-eat snacks and cereals also represent significant application areas, driven by consumer demand for convenient yet interesting food options.

Regional Insights

Geographically, the food inclusions market demonstrates varied dynamics across different regions. North America and Europe are mature markets, characterized by high consumption of processed foods and a strong presence of major inclusion manufacturers. These regions witness steady demand driven by product innovation and premiumization trends. The Asia-Pacific region is experiencing rapid growth, fueled by increasing urbanization, rising disposable incomes, and the expansion of the food processing industry. Countries like China and India are emerging as significant consumers and producers of food inclusions. Latin America and the Middle East & Africa are also showing promising growth potential, albeit from a smaller base, due to evolving dietary patterns and growing investment in the food sector. Regional preferences influence the types of inclusions popular in each market, with local flavors and ingredients often taking precedence.

Company Insights

The food inclusions market features several prominent companies that play a pivotal role in shaping industry trends and standards. Barry Callebaut is a key player renowned for its extensive range of chocolate and cocoa inclusions, leveraging its global supply chain and innovation capabilities. Archer Daniels Midland (ADM) offers a diverse portfolio of inclusion solutions, including nut and fruit pieces, emphasizing sustainability and clean-label offerings. Cargill is another major participant, providing various inclusion products with a focus on quality and food safety. Puratos Group specializes in bakery inclusions and has a strong regional presence in Europe and Asia. Other significant companies include Kerry Group, which focuses on taste and nutrition solutions, and Sensient Technologies, known for its color and flavor inclusions. These companies compete on factors such as product quality, innovation, and customer service.

Recent Developments

Recent developments in the food inclusions market highlight a strong focus on innovation, sustainability, and geographic expansion. Leading companies have launched new product lines featuring organic, non-GMO, and sustainably sourced inclusions to meet consumer demand for ethical and healthy ingredients. There has been an increase in mergers and acquisitions, such as Barry Callebaut's strategic acquisitions to enhance its specialty offerings and market reach. Investments in production facilities, particularly in high-growth regions like Asia-Pacific, are common as companies aim to localize supply chains and reduce costs. Technological advancements in encapsulation and preservation techniques have been introduced to improve the stability and functionality of inclusions in various applications. Partnerships between inclusion manufacturers and food brands for co-development of customized solutions are also a notable trend, driving innovation in the sector.

Report Segmentation

This comprehensive market report on food inclusions is meticulously segmented to provide detailed insights and facilitate informed decision-making. The segmentation is based on type, which includes categories such as nuts, fruits, chocolate, confectionery, and others, each analyzed for their market dynamics and growth potential. The report further segments the market by application, covering key sectors like bakery products, confectionery, dairy products, beverages, and others, highlighting usage trends and demand patterns in each segment. Geographic segmentation breaks down the market into major regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for deeper regional understanding. Additional segmentation may consider form, such as solid, liquid, or pureed inclusions, and functionality, providing a holistic view of the market structure and opportunities.

FAQs

What are food inclusions? Food inclusions are edible components added to various food products to enhance their flavor, texture, appearance, and nutritional value. Common examples include nuts, fruits, chocolate pieces, and cereal flakes incorporated into items like ice cream, bakery goods, and confectionery.

What is driving the growth of the food inclusions market? Market growth is primarily driven by increasing consumer demand for innovative and premium food experiences, the rising popularity of functional and healthy ingredients, and expansion in the bakery, confectionery, and dairy industries. Trends towards natural and clean-label products also significantly contribute.

Which regions are key in the food inclusions market? Key regions include North America and Europe, which are mature markets with high consumption, and the Asia-Pacific region, which is rapidly growing due to urbanization, changing lifestyles, and increasing food processing activities.

Who are the major players in the food inclusions market? Major players include Barry Callebaut, Archer Daniels Midland (ADM), Cargill, Puratos Group, Kerry Group, and Sensient Technologies. These companies are known for their extensive product portfolios, innovation, and global presence.

What are the common types of food inclusions? Common types include nut-based inclusions like almonds and peanuts, fruit inclusions such as berries and tropical fruits, chocolate inclusions like chips and chunks, and confectionery pieces. Cereal and other specialty inclusions are also prevalent.

Citius Research has developed a research report titled “Food Inclusions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Inclusions Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Inclusions Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Inclusions Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Inclusions Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Inclusions Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Inclusions Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Inclusions Market
• Cost and Gross Margin Analysis of Food Inclusions Market
• Food Inclusions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Inclusions Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Inclusions Market Key Stakeholders

Below are the key stakeholders for the Food Inclusions Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Inclusions Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Inclusions Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Inclusions Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Inclusions Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Inclusions Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Inclusions Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Inclusions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Inclusions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Inclusions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Inclusions Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Inclusions Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Inclusions Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Inclusions Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Inclusions Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Inclusions Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Inclusions Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Inclusions Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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