Food Grade Paraffin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195374
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Food Grade Paraffin Market size was estimated at USD 550 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Food Grade Paraffin Market

(Market Size)
$550 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 550 million
2030 Market Size USD 1.2 billion
Key Players ExxonMobil, Shell, Sasol, Petro-Canada, Repsol

Market Summary

The food grade paraffin market is a specialized segment within the food and beverages industry, primarily serving as a coating and glazing agent to enhance the preservation, appearance, and shelf life of various food products. This high-purity paraffin wax is rigorously refined to meet stringent food safety standards set by global regulatory bodies, ensuring it is free from contaminants and safe for direct or indirect food contact. Its widespread adoption is driven by the growing demand for processed and packaged foods, where it acts as a moisture barrier and protective layer. Key applications include confectionery, fruits, cheeses, and baked goods, where it provides a glossy finish and prevents sticking. The market is characterized by a steady demand from both developed and emerging economies, with manufacturers continuously focusing on product innovation and compliance with food safety regulations to maintain consumer trust and expand their market presence.

Key Highlights

The food grade paraffin market is distinguished by its critical role in food preservation and quality enhancement, making it indispensable in modern food processing. A key highlight is its superior moisture barrier properties, which significantly reduce spoilage and extend the shelf life of perishable items, thereby reducing food waste and economic losses for producers. The market is also marked by stringent regulatory oversight, with approvals from agencies like the FDA and EFSA ensuring that products meet high safety standards for human consumption. Additionally, the shift towards sustainable and bio-based alternatives is influencing market dynamics, prompting innovation among traditional paraffin manufacturers. Leading companies such as ExxonMobil, Sasol, and Calumet Specialty Products are investing in research to improve purity and develop eco-friendly variants, aligning with global sustainability trends and consumer preferences for natural ingredients.

Drivers, Opportunities & Restraints

Several drivers propel the food grade paraffin market, including the rising consumption of processed and packaged foods globally, which boosts demand for effective preservatives and coating agents. The expansion of the food and beverage industry, particularly in emerging economies, further accelerates market growth as manufacturers seek reliable solutions to maintain product quality during storage and transportation. Opportunities abound in the development of bio-based and synthetic alternatives that offer similar functionalities with enhanced environmental profiles, catering to the growing consumer inclination towards sustainable products. However, the market faces restraints such as volatility in crude oil prices, since paraffin is a petroleum derivative, impacting production costs and pricing stability. Regulatory challenges and increasing scrutiny over food additives also pose hurdles, requiring continuous compliance and potentially limiting market expansion in regions with stricter guidelines.

Concentration Insights

The food grade paraffin market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the landscape. Key global participants like ExxonMobil, Sasol, and PetroChina Company Limited leverage extensive distribution networks and advanced refining capabilities to maintain significant market shares. These companies often engage in strategic partnerships, mergers, and acquisitions to strengthen their positions and expand into new geographic regions. Regional manufacturers focus on catering to local demand by offering customized products that meet specific regulatory and application requirements. The market's concentration is influenced by factors such as technological expertise, access to raw materials, and compliance with international food safety standards, creating barriers to entry for smaller players and fostering a competitive yet consolidated environment.

Type Insights

Food grade paraffin is primarily available in two main types: fully refined and semi-refined paraffin wax, each catering to distinct applications based on purity and melting point characteristics. Fully refined paraffin wax undergoes extensive processing to achieve high purity levels, with oil content typically below 0.5%, making it ideal for direct food contact applications such as coating for fruits, confectionery, and cheese. It offers excellent gloss, stability, and odorless properties, ensuring it does not alter the taste or aroma of food products. Semi-refined paraffin wax, with slightly higher oil content, is often used in indirect applications or where lower cost is a priority, though it still meets food safety standards. The choice between types depends on specific functional requirements, with fully refined variants dominating premium segments due to their superior quality and compliance with stringent regulatory norms.

Application Insights

In the food and beverages industry, food grade paraffin finds diverse applications primarily as a coating, glazing, and releasing agent. It is extensively used in the confectionery sector to coat chocolates, candies, and chewing gum, providing a shiny appearance and preventing moisture loss or stickiness. For fruits and vegetables, it serves as a protective wax coating to enhance freshness, reduce dehydration, and improve visual appeal during retail display. In dairy products, such as cheeses, paraffin coatings help in aging processes by forming a barrier against mold and external contaminants. Additionally, it is employed in baking applications as a releasing agent for pans and molds, ensuring easy removal of baked goods without residue. Each application leverages paraffin's inert nature and excellent barrier properties to meet quality and safety standards in food production.

Regional Insights

The food grade paraffin market demonstrates varied growth patterns across regions, influenced by local food industry dynamics, regulatory frameworks, and economic conditions. North America and Europe represent mature markets with stable demand, driven by well-established food processing sectors and strict adherence to food safety regulations, prompting the use of high-purity paraffin products. The Asia-Pacific region is experiencing rapid growth, fueled by expanding populations, urbanization, and increasing consumption of processed foods in countries like China and India. Latin America and the Middle East & Africa are emerging markets with growing potential, as rising disposable incomes and modernization of food supply chains boost the adoption of food grade paraffin. Regional differences in regulatory approvals and consumer preferences also shape market strategies, with manufacturers tailoring products to meet local requirements and capitalize on growth opportunities.

Company Insights

Prominent companies in the food grade paraffin market include ExxonMobil Corporation, Sasol Limited, PetroChina Company Limited, Calumet Specialty Products Partners, and Numaligarh Refinery Limited, among others. These players focus on maintaining high-quality standards through advanced refining technologies and rigorous quality control processes to ensure product safety and consistency. ExxonMobil and Sasol are recognized for their extensive global presence and innovative product portfolios, often leading in research and development for new applications. Regional players like Numaligarh Refinery cater to specific geographic markets with customized solutions. Competitive strategies involve expanding production capacities, enhancing supply chain efficiencies, and obtaining necessary certifications to comply with international food safety standards, thereby strengthening their market positions and fostering long-term customer relationships in the food and beverages industry.

Recent Developments

Recent developments in the food grade paraffin market reflect a growing emphasis on sustainability and technological advancements. Key players are investing in research to develop bio-based paraffin alternatives derived from renewable sources, addressing environmental concerns and aligning with circular economy principles. For instance, companies like Sasol have launched initiatives to reduce the carbon footprint of their paraffin production processes. Additionally, mergers and acquisitions have been observed, such as Calumet Specialty Products expanding its portfolio through strategic partnerships to enhance market reach. Regulatory updates, including revisions to food additive guidelines by agencies like the FDA and EFSA, have prompted manufacturers to reformulate products for better compliance. These developments indicate a dynamic market environment focused on innovation, sustainability, and adherence to evolving food safety standards.

Report Segmentation

This report on the food grade paraffin market offers a detailed segmentation to provide comprehensive insights into various aspects influencing industry dynamics. The segmentation is based on type, distinguishing between fully refined and semi-refined paraffin wax, each analyzed for their market share, growth trends, and application suitability. Application-wise, the report covers key uses such as confectionery, fruits & vegetables, dairy products, baked goods, and others, highlighting demand patterns and functional benefits in each segment. Geographically, the market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with regional analysis focusing on growth drivers, regulatory landscapes, and competitive scenarios. This structured approach enables stakeholders to identify opportunities, assess risks, and make informed decisions tailored to specific segments and regions.

FAQs

What is food grade paraffin used for? Food grade paraffin is primarily used as a coating, glazing, and releasing agent in the food industry to enhance preservation, appearance, and shelf life of products like confectionery, fruits, cheeses, and baked goods.

Is food grade paraffin safe to eat? Yes, food grade paraffin is safe for consumption when used in accordance with regulatory standards set by authorities such as the FDA and EFSA, as it is highly refined to remove impurities.

How is food grade paraffin made? Food grade paraffin is produced through the refining of petroleum crude oil, involving processes like distillation and purification to achieve high purity levels suitable for food contact applications.

What are the alternatives to food grade paraffin? Alternatives include beeswax, carnauba wax, and shellac, which are natural waxes used for similar coating and glazing purposes in food products.

Can food grade paraffin be used in vegan products? While paraffin is plant-derived in some contexts, it is generally considered vegan as it is a mineral-based product, but consumers should verify based on specific product formulations and certifications.

Citius Research has developed a research report titled “Food Grade Paraffin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Grade Paraffin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Grade Paraffin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Grade Paraffin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Grade Paraffin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Grade Paraffin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Grade Paraffin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Grade Paraffin Market
• Cost and Gross Margin Analysis of Food Grade Paraffin Market
• Food Grade Paraffin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Grade Paraffin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Grade Paraffin Market Key Stakeholders

Below are the key stakeholders for the Food Grade Paraffin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Grade Paraffin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Grade Paraffin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Grade Paraffin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Grade Paraffin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Grade Paraffin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Grade Paraffin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Grade Paraffin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Grade Paraffin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Grade Paraffin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Grade Paraffin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Grade Paraffin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Grade Paraffin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Grade Paraffin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Grade Paraffin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Grade Paraffin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Grade Paraffin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Grade Paraffin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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