Food Emulsifiers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195358
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Food Emulsifiers Market size was estimated at USD 4.5 billion in 2023 and is projected to reach USD 10 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Food Emulsifiers Market

(Market Size)
$4.5 billion
$10 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 4.5 billion
2030 Market Size USD 10 billion
Key Players DuPont, Kerry Group, Corbion, Palsgaard, Riken Vitamin

Market Summary

The food emulsifiers market is a critical segment within the global food and beverage industry, characterized by its essential role in product formulation and processing. Emulsifiers are functional ingredients that facilitate the mixing of ingredients that are typically immiscible, such as oil and water, thereby ensuring stability, texture, and shelf-life extension in a vast array of food products. The market is driven by consistent demand from processed food manufacturing, bakery, confectionery, dairy, and meat sectors. Key product categories include lecithin, mono- and di-glycerides, sorbitan esters, and polyglycerol esters, each serving distinct applications based on their functional properties. The industry is witnessing a notable shift towards clean-label and natural emulsifiers, as consumer awareness regarding ingredient sourcing and health implications grows. Manufacturers are increasingly investing in research and development to innovate and meet evolving regulatory standards and consumer preferences. The market operates within a competitive landscape with several established multinational players and regional participants striving to expand their product portfolios and geographic reach.

Key Highlights

The food emulsifiers market is distinguished by several pivotal factors that underscore its importance and trajectory. A primary highlight is the indispensable function of emulsifiers in enabling the production of consistent, high-quality, and palatable food items, from spreads and dressings to ice cream and baked goods. The market is significantly influenced by the robust growth of the convenience and processed food sector, particularly in emerging economies where urbanization and changing lifestyles are propelling demand. Another critical aspect is the rising consumer inclination towards natural and plant-based emulsifiers, such as those derived from sunflower or rapeseed, as alternatives to synthetic variants, aligning with the broader health and wellness trend. Technological advancements in extraction and modification processes are enhancing the efficacy and application range of these ingredients. Furthermore, stringent food safety regulations across regions are compelling manufacturers to adopt high-purity and compliant emulsifier solutions, thereby shaping product development and quality standards within the industry.

Drivers, Opportunities & Restraints

The growth of the food emulsifiers market is propelled by several key drivers, primarily the escalating global demand for processed and packaged foods, which rely heavily on emulsifiers for texture, stability, and shelf life. The expansion of the bakery and confectionery industries, along with the dairy sector, continues to generate substantial consumption. Additionally, the trend towards clean-label products presents a significant opportunity for manufacturers to develop and market natural and organic emulsifiers, catering to health-conscious consumers. Innovations in product formulations that address specific dietary needs, such as low-fat or gluten-free products, also open new avenues for market expansion. However, the market faces certain restraints, including fluctuating prices of raw materials, such as soybean and palm oil, which can impact production costs and profitability. Regulatory challenges and the need for compliance with diverse international food safety standards can also pose hurdles for market players. Moreover, growing consumer skepticism towards synthetic food additives may limit the adoption of certain emulsifier types, necessitating continuous investment in research and alternative solutions.

Concentration Insights

The competitive landscape of the food emulsifiers market is characterized by a moderate level of concentration, with a mix of large multinational corporations and specialized regional players dominating the scene. Leading companies such as Cargill, DuPont, Archer Daniels Midland Company, and Kerry Group hold significant market shares due to their extensive product portfolios, robust distribution networks, and strong research and development capabilities. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographic presence. There is also a notable presence of several mid-sized and smaller firms that focus on niche segments or specific regional markets, often competing on the basis of product specialization and cost-effectiveness. The market concentration is influenced by factors such as technological expertise, brand reputation, and the ability to comply with regulatory standards, which larger players are typically better equipped to handle. This dynamic fosters a competitive environment where innovation and customer-centric solutions are key to gaining a competitive edge.

Type Insights

Food emulsifiers are categorized into various types based on their chemical composition and source, each offering distinct functional properties suited to different applications. Lecithin, derived primarily from soy, sunflower, or rapeseed, is one of the most widely used natural emulsifiers, valued for its effectiveness in chocolate, confectionery, and bakery products. Mono- and di-glycerides of fatty acids represent another major category, extensively utilized in margarine, spreads, and baked goods for their emulsifying and stabilizing capabilities. Sorbitan esters, such as sorbitan monostearate, are commonly employed in whipped toppings and coffee creamers. Polyglycerol esters are gaining traction due to their versatility and use in various food systems, including sauces and dressings. Additionally, there is growing interest in emulsifiers derived from plant-based and non-GMO sources to meet clean-label demands. The selection of emulsifier type is crucial for food manufacturers, as it directly impacts the product's texture, mouthfeel, stability, and overall quality, driving continuous innovation and development in this segment.

Application Insights

Food emulsifiers find extensive applications across numerous segments within the food and beverage industry, each leveraging their unique properties to enhance product quality. In the bakery sector, emulsifiers are fundamental for improving dough stability, volume, and softness in products like bread, cakes, and pastries. The confectionery industry utilizes these ingredients to achieve desired texture and prevent sugar crystallization in items such as chocolates and candies. Dairy products, including ice cream, yogurt, and creamers, rely on emulsifiers for emulsion stability, smooth texture, and prevention of syneresis. Processed meats employ emulsifiers to enhance binding and texture while reducing fat separation. Furthermore, the convenience food segment, encompassing sauces, dressings, and spreads, depends on emulsifiers for consistent quality and extended shelf life. The versatility of emulsifiers allows them to address specific challenges in each application, making them indispensable in modern food processing and formulation.

Regional Insights

The food emulsifiers market exhibits distinct regional dynamics influenced by dietary habits, economic development, and regulatory frameworks. North America and Europe represent mature markets characterized by high consumption of processed foods and stringent regulations promoting food safety and clean labels. These regions are also at the forefront of adopting natural and non-GMO emulsifiers. The Asia-Pacific region is identified as a high-growth market, driven by rapid urbanization, increasing disposable incomes, and the expanding food processing industry in countries like China, India, and Japan. Latin America and the Middle East & Africa are emerging markets with growing potential, fueled by changing consumer lifestyles and rising demand for packaged and convenience foods. Each region presents unique opportunities and challenges, with local preferences and regulatory requirements shaping product demand and innovation strategies for market participants.

Company Insights

Prominent companies operating in the food emulsifiers market include Cargill, Incorporated, Archer Daniels Midland Company, DuPont de Nemours, Inc., Kerry Group, and Ingredion Incorporated. These industry leaders are recognized for their comprehensive product offerings, extensive research and development activities, and strong global presence. Cargill and ADM are notable for their diverse portfolio of plant-based emulsifiers, leveraging their expertise in agricultural processing. DuPont focuses on specialty ingredients and innovative solutions tailored to specific customer needs. Kerry Group emphasizes clean-label and natural ingredients, aligning with current consumer trends. Ingredion provides a range of texturizers and emulsifiers derived from various sources. These companies engage in strategic initiatives such as capacity expansions, product launches, and collaborations to enhance their market position and cater to the evolving demands of the food and beverage industry.

Recent Developments

The food emulsifiers market has witnessed several significant developments reflecting the industry's dynamic nature and focus on innovation. Recent activities include increased investment in research and development to create next-generation emulsifiers that are natural, sustainable, and compliant with clean-label trends. Companies are expanding their production capacities and enhancing their supply chain efficiencies to meet growing global demand. There has been a notable surge in partnerships and acquisitions aimed at broadening product portfolios and accessing new markets. For instance, key players have been acquiring smaller firms specializing in natural ingredients to strengthen their clean-label offerings. Additionally, advancements in extraction and purification technologies are improving the quality and functionality of emulsifiers. The industry is also responding to regulatory changes and consumer preferences by developing non-GMO and allergen-free solutions, ensuring broader applicability and safety in food products.

Report Segmentation

This comprehensive market research report on the food emulsifiers industry is meticulously segmented to provide detailed insights and facilitate informed decision-making. The segmentation is based on type, encompassing categories such as lecithin, mono- & di-glycerides, sorbitan esters, polyglycerol esters, and others, each analyzed for their market dynamics and growth potential. Application-wise, the report covers key sectors including bakery, confectionery, dairy, meat products, and convenience foods, highlighting the specific usage and demand patterns in each segment. Geographically, the analysis is divided into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns into major countries to offer granular insights. Additionally, the report includes a competitive landscape section profiling leading companies, their market shares, strategies, and recent developments. This structured approach ensures a holistic understanding of the market, catering to the needs of stakeholders seeking targeted information.

FAQs

What are food emulsifiers? Food emulsifiers are substances that help mix two immiscible liquids, such as oil and water, to form a stable emulsion, thereby improving texture, consistency, and shelf life in various food products.

What are the common types of food emulsifiers? Common types include lecithin, mono- and di-glycerides, sorbitan esters, and polyglycerol esters, each derived from different sources and used for specific applications in the food industry.

Which industries use food emulsifiers? Key industries utilizing food emulsifiers include bakery, confectionery, dairy, processed meats, and convenience foods, where they are essential for product stability and quality.

What is driving the demand for food emulsifiers? Demand is primarily driven by the growth in processed food consumption, urbanization, and the need for longer shelf life and improved texture in food products.

Are there natural alternatives to synthetic food emulsifiers? Yes, natural alternatives such as plant-based lecithin from sunflower or rapeseed are gaining popularity due to clean-label trends and consumer preference for natural ingredients.

Citius Research has developed a research report titled “Food Emulsifiers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Emulsifiers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Emulsifiers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Emulsifiers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Emulsifiers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Emulsifiers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Emulsifiers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Emulsifiers Market
• Cost and Gross Margin Analysis of Food Emulsifiers Market
• Food Emulsifiers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Emulsifiers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Emulsifiers Market Key Stakeholders

Below are the key stakeholders for the Food Emulsifiers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Emulsifiers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Emulsifiers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Emulsifiers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Emulsifiers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Emulsifiers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Emulsifiers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Emulsifiers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Emulsifiers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Emulsifiers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Emulsifiers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Emulsifiers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Emulsifiers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Emulsifiers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Emulsifiers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Emulsifiers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Emulsifiers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Emulsifiers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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