Food Dehydrators Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195356
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Food Dehydrators Market size was estimated at USD 550 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Food Dehydrators Market

(Market Size)
$550 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 550 million
2030 Market Size USD 1.2 billion
Key Players Excalibur, Nesco, Presto, Hamilton Beach, Tribest

Market Summary

The food dehydrators market is a dynamic segment within the food and beverage industry, characterized by growing consumer interest in healthy eating, food preservation, and sustainable practices. These appliances remove moisture from food items, extending shelf life while retaining nutritional value, which appeals to health-conscious consumers and commercial food processors alike. The market encompasses a range of products from small household units to large-scale industrial systems, catering to diverse end-user needs. Key factors propelling the market include rising demand for snack foods, increased adoption of dehydrated ingredients in food manufacturing, and a broader trend toward reducing food waste. Technological advancements have led to more energy-efficient and user-friendly models, further stimulating adoption across residential and commercial sectors. The market is competitive, with numerous players focusing on innovation, product differentiation, and expanding distribution channels to capture a larger share.

Key Highlights

The food dehydrators market is distinguished by several key highlights that underscore its growth and evolution. There is a pronounced shift toward smart and connected dehydrators, integrating features such as digital controls, programmable settings, and IoT compatibility for enhanced user convenience. Energy efficiency has become a critical selling point, with manufacturers developing models that consume less power while delivering consistent performance. The market is also witnessing a surge in demand for stainless-steel construction in commercial-grade units due to durability and hygiene requirements. Additionally, the versatility of dehydrators in processing a wide array of products?from fruits and vegetables to meats and herbs?broadens their application scope. Leading companies are increasingly focusing on eco-friendly designs and sustainable manufacturing processes to align with global environmental trends and consumer preferences.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the food dehydrators market. Increasing health awareness and the preference for preservative-free, nutrient-rich snacks are primary catalysts, as dehydration retains vitamins and minerals better than other preservation methods. The rise in home cooking and DIY food trends, accelerated by pandemic-induced behaviors, has boosted residential demand. Opportunities abound in emerging markets where urbanization and disposable incomes are rising, creating new consumer bases. The food service industry's adoption of dehydration for ingredient preparation and menu innovation presents another growth avenue. However, the market faces restraints such as high initial costs for advanced models, which can deter price-sensitive consumers. Additionally, limited awareness in developing regions and competition from alternative food preservation technologies may hinder market expansion. Overcoming these challenges through education, affordable product ranges, and continuous innovation is crucial for sustained growth.

Concentration Insights

The food dehydrators market exhibits a concentrated competitive landscape with a mix of established players and emerging entrants striving for market share. Key companies such as Nesco, Excalibur Dehydrator, and Tribest Corporation dominate through strong brand recognition, extensive product portfolios, and robust distribution networks. These players focus on technological innovation, often introducing features like adjustable thermostats, timers, and expanded tray capacities to differentiate their offerings. The market also sees significant presence from regional manufacturers who cater to local preferences and price points. Mergers, acquisitions, and strategic partnerships are common as companies aim to enhance their geographic reach and technological capabilities. The concentration is higher in developed regions like North America and Europe, where consumer awareness and adoption rates are advanced, while emerging markets present fragmentation opportunities for new players.

Type Insights

The food dehydrators market is segmented by type into horizontal airflow and vertical airflow models, each catering to distinct user needs. Horizontal airflow dehydrators, exemplified by brands like Excalibur, offer uniform air distribution across all trays, making them ideal for commercial use and large batch processing. They are preferred for their efficiency in dehydrating diverse food types consistently. Vertical airflow models, such as those from Nesco, are typically more compact and cost-effective, appealing to household users with limited space and budget constraints. These units stack trays vertically, with air flowing from bottom to top, which can sometimes result in uneven drying but suffices for smaller quantities. Recent innovations include hybrid designs that combine aspects of both types, alongside solar-powered and commercial-grade industrial dehydrators that expand application possibilities across sectors.

Application Insights

Application insights reveal that food dehydrators serve a broad spectrum of uses across residential, commercial, and industrial segments. In residential settings, they are primarily used for preparing snacks like dried fruits, jerky, and herbs, aligning with home-based health and sustainability trends. Commercial applications include restaurants, hotels, and food service providers utilizing dehydrators for ingredient preparation, menu diversification, and reducing food waste. The industrial segment leverages large-scale dehydrators for processing ingredients used in food manufacturing, such as powdered fruits, vegetables, and spices for the packaged food industry. Additionally, there is growing adoption in agricultural sectors for preserving surplus produce. The versatility in handling various food types?from meats and dairy to grains and pet treats?underscores the appliance's expanding role in modern food processing chains.

Regional Insights

Regionally, the food dehydrators market demonstrates varied growth patterns influenced by economic, cultural, and consumer behavior factors. North America holds a significant share, driven by high health consciousness, robust disposable incomes, and strong demand for convenience foods. Europe follows closely, with countries like Germany and the UK showing heightened interest in sustainable living and organic food products. The Asia Pacific region is emerging as a high-growth market, fueled by urbanization, increasing awareness of food preservation techniques, and rising adoption of Western dietary habits. Latin America and the Middle East & Africa are nascent markets with potential tied to economic development and growing retail infrastructures. Each region presents unique opportunities and challenges, necessitating tailored strategies for product offerings, marketing, and distribution to capitalize on local demand dynamics.

Company Insights

Prominent companies in the food dehydrators market include Nesco, Excalibur Dehydrator, Tribest Corporation, Weston Brands, and LEM Products. Nesco is renowned for its vertical airflow models and strong presence in the household segment, emphasizing affordability and ease of use. Excalibur Dehydrator dominates the horizontal airflow category, favored by commercial users for its efficiency and large capacity. Tribest Corporation is noted for innovative designs like the Sedona Express, incorporating advanced digital controls. Weston Brands and LEM Products focus on heavy-duty models for commercial and industrial applications, often highlighting durability and performance. These companies compete through continuous product development, enhancing features such as energy efficiency, noise reduction, and multifunctionality. Strategic initiatives include expanding online sales channels, strengthening retailer partnerships, and engaging in consumer education to drive brand loyalty and market penetration.

Recent Developments

Recent developments in the food dehydrators market highlight a trend toward innovation and strategic expansion. Companies have introduced smart dehydrators with Wi-Fi connectivity and mobile app integration, allowing users to monitor and control drying processes remotely. There is increased emphasis on eco-friendly products, with manufacturers incorporating recycled materials and energy-saving technologies to reduce environmental impact. Mergers and acquisitions have been observed, such as larger kitchen appliance brands acquiring specialized dehydrator manufacturers to diversify their portfolios. Additionally, market players are enhancing their focus on direct-to-consumer sales through e-commerce platforms, leveraging digital marketing to reach a broader audience. Collaborations with food bloggers, health influencers, and culinary experts are also common to demonstrate product versatility and build consumer trust in brand offerings.

Report Segmentation

This report on the food dehydrators market offers detailed segmentation to provide comprehensive insights into industry dynamics. The market is segmented by type into horizontal airflow and vertical airflow dehydrators, each analyzed for their design benefits and target applications. Application segmentation covers residential, commercial, and industrial uses, highlighting demand patterns across these sectors. Geographical segmentation includes North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, examining regional trends, growth drivers, and competitive landscapes. Additionally, the report delves into distribution channels, categorizing offline retail stores and online platforms to understand sales trends. Each segment is evaluated based on market performance, consumer preferences, and future potential, offering stakeholders actionable intelligence for strategic decision-making and investment planning.

FAQs

What are the benefits of using a food dehydrator? Food dehydrators offer numerous benefits, including extended shelf life for foods, preservation of nutritional value, and the ability to create healthy, preservative-free snacks. They also help reduce food waste by allowing users to preserve surplus produce.

Which companies are the key players in the food dehydrators market? Key players in the market include Nesco, Excalibur Dehydrator, Tribest Corporation, Weston Brands, and LEM Products. These companies are known for their innovative products and strong market presence.

What are the different types of food dehydrators available? The main types are horizontal airflow and vertical airflow dehydrators. Horizontal models provide even drying ideal for commercial use, while vertical models are compact and suitable for household applications.

How is the food dehydrators market evolving in terms of technology? The market is evolving with advancements such as digital controls, energy-efficient designs, and smart features like IoT connectivity, which enhance user convenience and performance.

What regions show the highest growth potential for food dehydrators? The Asia Pacific region shows high growth potential due to increasing health awareness and urbanization, while North America and Europe remain significant markets due to established consumer demand.

Citius Research has developed a research report titled “Food Dehydrators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Dehydrators Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Dehydrators Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Dehydrators Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Dehydrators Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Dehydrators Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Dehydrators Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Dehydrators Market
• Cost and Gross Margin Analysis of Food Dehydrators Market
• Food Dehydrators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Dehydrators Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Dehydrators Market Key Stakeholders

Below are the key stakeholders for the Food Dehydrators Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Dehydrators Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Dehydrators Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Dehydrators Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Dehydrators Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Dehydrators Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Dehydrators Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Dehydrators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Dehydrators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Dehydrators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Dehydrators Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Dehydrators Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Dehydrators Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Dehydrators Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Dehydrators Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Dehydrators Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Dehydrators Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Dehydrators Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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