Food Authenticity Testing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196150
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Food Authenticity Testing Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.00% during the forecast period (2024-2030).

Food Authenticity Testing Market

(Market Size)
$650 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 13.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.5 billion
Key Players SGS, Eurofins, Intertek, Bureau Veritas, ALS Limited

Market Summary

The food authenticity testing market is an essential segment within the broader food safety and quality assurance landscape, dedicated to verifying that food products are genuine, accurately labeled, and free from adulteration or fraudulent substitution. This market has gained significant traction as global supply chains become more complex and consumer awareness regarding food integrity rises. Companies and regulatory bodies are increasingly investing in sophisticated testing methodologies to combat food fraud, which not only misleads consumers but also poses potential health risks and economic losses. The industry encompasses a wide array of testing techniques, including DNA-based methods, mass spectrometry, chromatography, and isotope analysis, each tailored to detect specific types of adulteration such as species substitution, origin misrepresentation, or the addition of undeclared fillers. Key players in this market include food manufacturers, retailers, government agencies, and third-party testing laboratories, all collaborating to ensure compliance with stringent food safety regulations and standards. The emphasis on transparency and traceability throughout the supply chain is driving innovation and adoption of advanced testing solutions, making food authenticity testing a critical component for maintaining brand reputation and consumer trust in the food and beverages industry.

Key Highlights

The food authenticity testing market is characterized by several key highlights that underscore its importance and growth trajectory. One significant aspect is the increasing incidence of food fraud incidents globally, which has prompted regulatory bodies to enforce stricter labeling and safety standards, thereby boosting demand for authenticity verification. Technological advancements play a pivotal role, with innovations such as next-generation sequencing and blockchain integration enhancing the accuracy, speed, and traceability of testing processes. Another highlight is the rising consumer demand for clean-label and premium products, which drives brands to invest in authentication to validate claims like organic, non-GMO, or geographic origin. The market also sees a growing adoption of rapid testing kits and portable devices, enabling on-site inspections and real-time results, which is particularly beneficial for perishable goods and complex supply chains. Additionally, collaborations between industry stakeholders, including food producers, testing service providers, and research institutions, are fostering the development of standardized protocols and best practices. These factors collectively highlight the market's dynamic nature and its critical role in safeguarding food integrity and public health.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the food authenticity testing market, primarily the increasing globalization of food supply chains, which heightens the risk of adulteration and fraud, necessitating robust verification mechanisms. Stringent government regulations and compliance requirements, such as those outlined by the FDA in the United States and the EFSA in Europe, mandate accurate labeling and safety checks, compelling companies to adopt testing solutions. Growing consumer awareness and concern about food quality, safety, and ethical sourcing further drive market demand, as buyers seek transparency and authenticity in their purchases. Opportunities abound in the development of innovative testing technologies, including AI and machine learning applications for data analysis, which can enhance detection capabilities and reduce costs. The expansion into emerging markets, where food safety standards are evolving, presents significant growth potential for testing services and products. However, the market faces restraints such as the high cost of advanced testing equipment and expertise, which may limit adoption among small and medium-sized enterprises. Additionally, the lack of standardized methods across regions can create challenges for global compliance, and the complexity of certain food matrices may impede accurate testing results, posing hurdles to market expansion.

Concentration Insights

The food authenticity testing market exhibits a concentrated landscape with a mix of large multinational corporations and specialized niche players dominating the industry. Key companies such as SGS SA, Intertek Group plc, Eurofins Scientific, and Bureau Veritas hold significant market shares due to their extensive global networks, diverse service portfolios, and strong reputations for reliability and accuracy. These leaders often engage in strategic acquisitions and partnerships to expand their capabilities and geographic reach, enhancing their competitive edge. The market concentration is also influenced by high barriers to entry, including the need for substantial capital investment in advanced laboratory equipment, accreditation from regulatory bodies, and expertise in complex analytical techniques. Regional concentrations are evident, with North America and Europe being mature markets due to stringent regulations and high consumer awareness, while Asia-Pacific is emerging as a focal point driven by rapid industrialization and increasing food safety concerns. This concentration fosters a competitive environment where innovation, customer service, and compliance with international standards are critical for maintaining market position and driving growth.

Type Insights

In the food authenticity testing market, various testing types are employed to address different aspects of food fraud and adulteration, each leveraging distinct methodologies and technologies. DNA-based testing is widely used for species identification and detection of substitution, particularly in meat, seafood, and dairy products, offering high specificity and sensitivity. Mass spectrometry and chromatography techniques are prevalent for analyzing chemical compositions, such as detecting additives, allergens, or contaminants that indicate adulteration. Isotope ratio analysis is effective for determining geographic origin and authenticity claims like organic or natural, by examining elemental signatures. Other methods include immunoassays for protein detection and sensory evaluation for qualitative assessment. The choice of testing type depends on factors such as the food matrix, the specific fraud risk, regulatory requirements, and cost considerations. Advancements in technology are leading to the development of multiplex assays and rapid tests that can screen for multiple parameters simultaneously, improving efficiency and reducing time-to-results. This diversity in testing types ensures comprehensive coverage across various food categories, enabling stakeholders to address authenticity challenges effectively and maintain product integrity.

Application Insights

The application of food authenticity testing spans multiple segments within the food and beverages industry, each with unique requirements and challenges. Meat and meat products represent a significant application area, driven by concerns over species substitution, mislabeling, and the use of undeclared additives, necessitating rigorous testing to ensure compliance with halal, kosher, or other certification standards. Dairy products are another key segment, where testing focuses on detecting adulteration such as milk dilution, addition of vegetable fats, or false claims regarding organic or grass-fed origins. Processed foods and beverages require authenticity verification for ingredients like oils, sweeteners, and flavors to prevent economic fraud and ensure safety. The seafood industry heavily relies on testing to combat species misrepresentation and illegal fishing practices, while the honey and spice sectors face issues related to origin fraud and additive contamination. Additionally, testing is applied to infant formula, dietary supplements, and alcoholic beverages to validate purity and label claims. Each application demands tailored testing approaches, influenced by regulatory frameworks, consumer expectations, and the specific vulnerabilities of the product, highlighting the market's role in upholding integrity across diverse food categories.

Regional Insights

The food authenticity testing market demonstrates varied dynamics across different regions, influenced by regulatory environments, economic development, and consumer behavior. North America is a prominent market, characterized by strict food safety regulations, high consumer awareness, and advanced technological adoption, with the United States leading in initiatives against food fraud through agencies like the FDA and USDA. Europe follows closely, driven by robust regulatory frameworks such as the EU's Food Authenticity Network and heightened demand for traceability and quality assurance, particularly in countries like Germany, the UK, and France. The Asia-Pacific region is experiencing rapid growth due to increasing urbanization, rising disposable incomes, and growing incidents of food adulteration, with countries like China and India implementing stricter safety standards and investing in testing infrastructure. Latin America and the Middle East & Africa are emerging markets, where economic development and evolving regulations are gradually boosting demand for authenticity testing, though challenges related to infrastructure and awareness persist. Regional insights reveal a global trend towards harmonized standards and collaborative efforts to combat food fraud, with each region contributing to the market's expansion through unique drivers and opportunities.

Company Insights

The food authenticity testing market features a competitive landscape with several key players leading innovation and service delivery. Companies such as SGS SA, Intertek Group plc, Eurofins Scientific, and Bureau Veritas are at the forefront, offering comprehensive testing solutions backed by global laboratories and accreditations. These firms provide a wide range of services, including DNA testing, chemical analysis, and certification, catering to diverse food industry needs. Other notable players include ALS Limited, M?rieux NutriSciences, and NSF International, which specialize in specific testing methodologies or regional markets, enhancing their competitive positioning through technological advancements and customer-centric approaches. The market also sees involvement from technology providers like Thermo Fisher Scientific and Waters Corporation, who supply advanced instrumentation and software for authenticity testing. Company strategies often focus on expanding geographic presence through acquisitions, partnerships, and investments in R&D to develop faster, more accurate testing methods. Additionally, these companies emphasize compliance with international standards and regulations, ensuring their services meet the evolving demands of food manufacturers, retailers, and regulatory bodies, thereby reinforcing their role as trusted partners in maintaining food integrity and safety.

Recent Developments

Recent developments in the food authenticity testing market reflect ongoing innovation and adaptation to emerging challenges and opportunities. Technological advancements have been a key focus, with companies introducing rapid testing kits and portable devices that enable on-site authentication, reducing time and costs associated with laboratory analysis. The integration of blockchain technology is gaining traction, enhancing traceability and transparency by providing immutable records of food provenance and testing results throughout the supply chain. There has been increased collaboration between industry stakeholders and academic institutions to develop novel testing methods, such as using next-generation sequencing for more precise species identification or AI-driven platforms for data interpretation. Regulatory updates, such as the implementation of the Food Safety Modernization Act in the U.S. and new EU regulations on food fraud, have prompted companies to enhance their compliance offerings and expand their service portfolios. Additionally, strategic mergers and acquisitions have been prevalent, with major players acquiring smaller specialized firms to bolster their capabilities in niche areas like allergen testing or geographic origin verification. These developments underscore the market's dynamic nature and its commitment to addressing the evolving needs of the food industry for authenticity and safety.

Report Segmentation

The food authenticity testing market report is segmented to provide detailed insights into various aspects of the industry, enabling stakeholders to make informed decisions. Segmentation typically includes by type, covering methods such as DNA-based testing, mass spectrometry, chromatography, isotope analysis, and immunoassays, each addressing specific authenticity challenges like species identification, chemical adulteration, or origin verification. Another segment is by application, which encompasses meat and meat products, dairy products, processed foods, seafood, honey and spices, and others, reflecting the diverse areas where testing is critical for fraud detection and compliance. Geographical segmentation divides the market into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, regulatory differences, and growth opportunities. Additionally, the report may segment by end-user, including food manufacturers, retailers, government agencies, and third-party testing laboratories, each with distinct needs and drivers. This comprehensive segmentation allows for a nuanced analysis of market dynamics, competitive landscape, and future prospects, providing valuable insights for businesses, investors, and policymakers seeking to understand and navigate the complexities of the food authenticity testing landscape.

FAQs

What is food authenticity testing? Food authenticity testing involves scientific methods and techniques used to verify that food products are genuine, accurately labeled, and free from adulteration or fraud, ensuring compliance with safety and quality standards.

Why is food authenticity testing important? It is crucial for protecting consumer health, preventing economic fraud, maintaining brand reputation, and complying with regulatory requirements, as it helps detect issues like mislabeling, substitution, or contamination in food products.

What are the common methods used in food authenticity testing? Common methods include DNA-based testing for species identification, mass spectrometry and chromatography for chemical analysis, isotope ratio analysis for geographic origin verification, and immunoassays for detecting specific proteins or allergens.

Which food products are most tested for authenticity? Meat and meat products, dairy items, seafood, honey, spices, and processed foods are among the most tested due to high risks of adulteration, mislabeling, or fraud in these categories.

How does food authenticity testing benefit businesses? It helps businesses ensure product integrity, avoid legal penalties, enhance consumer trust, and gain competitive advantage by validating quality claims and adhering to industry standards.

Citius Research has developed a research report titled “Food Authenticity Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food Authenticity Testing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food Authenticity Testing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food Authenticity Testing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food Authenticity Testing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food Authenticity Testing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food Authenticity Testing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food Authenticity Testing Market
• Cost and Gross Margin Analysis of Food Authenticity Testing Market
• Food Authenticity Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food Authenticity Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food Authenticity Testing Market Key Stakeholders

Below are the key stakeholders for the Food Authenticity Testing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food Authenticity Testing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food Authenticity Testing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food Authenticity Testing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food Authenticity Testing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food Authenticity Testing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food Authenticity Testing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food Authenticity Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food Authenticity Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food Authenticity Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food Authenticity Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food Authenticity Testing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food Authenticity Testing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food Authenticity Testing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food Authenticity Testing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food Authenticity Testing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food Authenticity Testing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food Authenticity Testing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports