Food and Grocery Retail Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0192770
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Food and Grocery Retail Market size was estimated at USD 8500 billion in 2023 and is projected to reach USD 15000 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Food and Grocery Retail Market

(Market Size)
$8500 billion
$15000 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 8500 billion
2030 Market Size USD 15000 billion
Key Players Walmart, Costco, Kroger, Tesco, Carrefour

Market Summary

The food and grocery retail market is a critical segment within the consumer goods industry, characterized by the sale of a wide array of products including fresh produce, packaged foods, beverages, and household essentials. This market is a fundamental component of the global economy, serving as the primary distribution channel for sustenance and daily necessities. The landscape is highly competitive and fragmented, featuring a diverse mix of participants from large multinational chains to small independent local stores. The operational models are equally varied, encompassing traditional brick-and-mortar supermarkets, hypermarkets, convenience stores, discounters, and the rapidly growing e-commerce sector. The industry is undergoing a significant transformation driven by shifting consumer behaviors, technological integration, and an increasing emphasis on sustainability and health-conscious products. This evolution is compelling retailers to innovate constantly in their supply chain logistics, store formats, and customer engagement strategies to maintain relevance and market share.

Key Highlights

Several pivotal trends are currently defining the trajectory of the food and grocery retail market. The acceleration of digitalization and online grocery shopping is a paramount highlight, with retailers heavily investing in e-commerce platforms, mobile applications, and last-mile delivery solutions to cater to the demand for convenience. The integration of advanced technologies like artificial intelligence for personalized recommendations, inventory management, and data analytics is becoming standard practice to optimize operations and enhance the consumer experience. Another significant highlight is the heightened consumer focus on health, wellness, and transparency, leading to increased demand for organic, natural, non-GMO, and locally sourced products. Sustainability has moved from a niche concern to a mainstream expectation, influencing packaging decisions, sourcing policies, and corporate social responsibility initiatives. Furthermore, the rise of private label brands as a strategy for retailers to improve margins and foster customer loyalty is a notable development, with these offerings often rivaling national brands in quality and perception.

Drivers, Opportunities & Restraints

The market's growth is propelled by several key drivers, including rising global disposable incomes, rapid urbanization, and the increasing penetration of the internet and smartphones, which facilitate online shopping. Changing lifestyle patterns, with busier consumers seeking convenience, are also a major force behind the expansion of ready-to-eat meals and online delivery services. Significant opportunities lie in the untapped potential of emerging markets, where a growing middle class presents a substantial new consumer base. The continued innovation in supply chain and logistics, such as automation in warehouses and dark stores, offers avenues for efficiency gains and cost reduction. Personalization through data analytics represents another opportunity to increase customer engagement and sales. However, the market faces considerable restraints, including intense price competition leading to thin profit margins, the high operational costs associated with maintaining a cold chain for perishables, and the complex regulatory environment governing food safety and labeling. Economic volatility and inflationary pressures on essential goods can also negatively impact consumer spending patterns.

Concentration Insights

The global food and grocery retail market exhibits a mixed structure of concentration. In many developed regions, the market is highly consolidated, dominated by a handful of major players such as Walmart, Costco, Aldi, and Tesco, which wield significant purchasing power and market influence. These giants compete on scale, price, and a vast network of stores. Conversely, in numerous developing nations, the market remains highly fragmented, characterized by a large number of small, independent retailers, traditional wet markets, and mom-and-pop stores that cater to local communities. This fragmentation presents both a challenge and an opportunity for consolidation through mergers and acquisitions. The competitive landscape is further diversified by the presence of hard discounters like Lidl, which focus on a limited assortment of products at very low prices, and specialty retailers that cater to specific dietary needs or premium segments.

Type Insights

The market can be segmented by type of retail outlet, each with distinct characteristics and target audiences. Supermarkets and hypermarkets represent the largest segment, offering a wide variety of food and non-food items under one roof and competing on selection and convenience. Convenience stores are a vital segment, focusing on providing quick, accessible purchases of essential items, often with extended hours, catering to immediate and top-up shopping needs. Discounters operate on a low-cost model, offering a limited selection of products, often including strong private-label lines, at highly competitive prices, appealing to price-sensitive consumers. Warehouse clubs require membership and sell items in bulk, targeting large families and small businesses. The online channel, while not a physical store type, is a rapidly growing segment where pure-play e-grocers like Ocado compete with the online arms of traditional brick-and-mortar chains.

Application Insights

From an application perspective, the products sold within the food and grocery retail market are broadly categorized. Packaged foods and beverages constitute a massive segment, encompassing everything from breakfast cereals and canned goods to soft drinks and snacks. This category is heavily influenced by branding, marketing, and innovation in flavors and health attributes. Fresh foods, including fruits, vegetables, meat, poultry, and dairy, represent another critical application area where quality, freshness, and sourcing are paramount purchase drivers. Non-food grocery items, such as household cleaning products, personal care items, and pet food, are also a significant part of the retail assortment, often driving store loyalty. The application focus is increasingly shifting towards offering products that meet specific consumer demands for organic, plant-based, free-from, and ethically sourced options.

Regional Insights

The dynamics of the food and grocery retail market vary considerably across different geographic regions. North America and Europe are mature markets characterized by high consolidation, a strong presence of organized retail chains, and advanced adoption of e-commerce and technology. The Asia-Pacific region is the fastest-growing market, driven by economic growth, rising incomes, and rapid urbanization in countries like China and India. This region presents a diverse landscape with a mix of modern retail formats expanding into urban centers and traditional trade still dominating in rural areas. Latin America and the Middle East & Africa are emerging markets with significant growth potential, though they face challenges related to infrastructure and economic instability. In these regions, the modern retail sector is gradually gaining share from traditional outlets, and foreign investment is playing a key role in market development.

Company Insights

The competitive arena is populated by a blend of global powerhouses and strong regional champions. Walmart Inc. stands as the world's largest retailer, leveraging its massive scale, efficient supply chain, and expanding omnichannel presence. Other major international players include France-based Carrefour, the Netherlands' Ahold Delhaize, and Germany's Schwarz Gruppe (owner of Lidl) and Aldi. Companies like Tesco in the UK and Kroger in the US are dominant forces in their home markets. In the e-commerce space, Amazon, through its Amazon Fresh and Whole Foods Market subsidiaries, is a formidable competitor. Regional leaders such as Seven & i Holdings in Japan, Woolworths in Australia, and The Couche-Tard Group (Circle K) in convenience retail also command significant market influence. These companies compete fiercely on price, store location, product assortment, private label offerings, and the quality of their digital and loyalty programs.

Recent Developments

The market is witnessing a flurry of strategic activities as companies adapt to the new retail environment. A prominent trend is the expansion and enhancement of omnichannel capabilities, with retailers launching quick-commerce services, improving click-and-collect options, and developing dark stores dedicated to fulfilling online orders. Sustainability initiatives are at the forefront, with numerous pledges to reduce plastic packaging, achieve carbon neutrality, and source ingredients responsibly. Mergers and acquisitions continue to shape the landscape, as seen with consolidation among smaller chains to achieve greater scale. Technological investments are accelerating, particularly in areas like AI-powered demand forecasting, automated checkout systems, and robotics for warehouse automation. Furthermore, there is a strong focus on developing and expanding premium private-label product lines to differentiate from competitors and improve profitability.

Report Segmentation

A comprehensive market research report on this industry provides a detailed breakdown through multiple segmentation criteria to offer granular insights. The report is typically segmented by type, which includes categories such as supermarkets and hypermarkets, convenience stores, online retail, and discount stores. Application segmentation covers packaged foods, fresh foods, and non-food grocery items. Geographic segmentation is crucial, breaking down the market into key regions and often leading countries like the US, Canada, Germany, the UK, China, India, Japan, and Brazil. This multi-dimensional segmentation allows for a thorough analysis of growth patterns, competitive dynamics, and consumer trends within each specific sub-segment, providing stakeholders with actionable intelligence tailored to their specific interests and strategic needs.

FAQs

What are the current trends in the food and grocery retail market? Major trends include the rapid growth of e-commerce and omnichannel retail, a strong consumer shift towards health and wellness products, increased demand for sustainability and transparency, the rise of private-label brands, and the integration of advanced technologies like AI and automation into operations.

Who are the key players in the global food retail market? The market is led by global giants such as Walmart, Costco, Amazon, Schwarz Gruppe (Lidl), Aldi, Carrefour, and Ahold Delhaize, alongside significant regional players like Tesco, Kroger, and Seven & i Holdings.

How is technology impacting the grocery industry? Technology is revolutionizing the industry through e-commerce platforms, AI for personalized shopping and inventory management, data analytics for consumer insights, automated checkout systems, and robotics in warehouses and for delivery, all enhancing efficiency and customer experience.

What is the future of online grocery shopping? Online grocery shopping is expected to continue its strong growth trajectory, becoming more integrated with physical stores through omnichannel models. Innovations in last-mile delivery, including drones and autonomous vehicles, and the expansion of quick-commerce are set to define its future.

What are the challenges faced by grocery retailers? Key challenges include intense competition and price pressure, rising operational costs, managing complex supply chains for perishable goods, adapting to rapidly changing consumer preferences, and navigating a stringent regulatory environment focused on food safety and sustainability.

How are consumer preferences changing in grocery retail? Consumers are increasingly prioritizing health-conscious, organic, and natural products. They demand greater transparency in sourcing and sustainability practices, value convenience and speed through online options, and are more receptive to trying private-label and innovative new products.

The Global Food & Grocery Retail Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Food & Grocery Retail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food and Grocery Retail Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food & Grocery Retail Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food and Grocery Retail Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food and Grocery Retail Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food & Grocery Retail Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food & Grocery Retail Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food & Grocery Retail Market
• Cost and Gross Margin Analysis of Food & Grocery Retail Market
• Food & Grocery Retail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food & Grocery Retail Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food and Grocery Retail Market Key Stakeholders

Below are the key stakeholders for the Food & Grocery Retail Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food & Grocery Retail Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food & Grocery Retail Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food & Grocery Retail Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food & Grocery Retail Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food & Grocery Retail Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food and Grocery Retail Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food and Grocery Retail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food and Grocery Retail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food and Grocery Retail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food and Grocery Retail Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food and Grocery Retail Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food and Grocery Retail Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food and Grocery Retail Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food and Grocery Retail Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food and Grocery Retail Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food and Grocery Retail Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food and Grocery Retail Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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