Food and Beverage Metal Cans Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196146
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Food and Beverage Metal Cans Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.80% during the forecast period (2024-2030).

Food and Beverage Metal Cans Market

(Market Size)
$45 billion
$85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.80%
2023 Market Size USD 45 billion
2030 Market Size USD 85 billion
Key Players Ball Corporation, Crown Holdings, Ardagh Group, Silgan Holdings, Can-Pack

Market Summary

The food and beverage metal cans market is a critical segment within the global packaging industry, serving as a primary solution for preserving and distributing a wide array of consumable products. These containers are prized for their durability, barrier properties against light and oxygen, and extended shelf-life capabilities, making them indispensable for manufacturers and consumers alike. The market is characterized by a high degree of innovation, particularly in material science and can design, aimed at enhancing sustainability and user convenience. Key end-users include major producers of canned vegetables, fruits, ready-to-eat meals, carbonated soft drinks, alcoholic beverages like beer, and energy drinks. The industry is also responsive to evolving consumer preferences, with a noticeable shift towards lightweighting, recyclable materials, and convenient formats such as easy-open ends and shaped cans. The competitive landscape is defined by the presence of large multinational corporations that operate extensive manufacturing and distribution networks globally, ensuring a steady supply to meet robust demand from the food and beverage sector.

Key Highlights

The food and beverage metal cans market is distinguished by several pivotal factors that underscore its significance. A primary highlight is the inherent sustainability of metal packaging, with aluminum and steel cans being among the most recycled materials globally, which aligns with the increasing corporate and consumer focus on circular economy principles. Another critical aspect is the superior protection offered by metal cans, which effectively guard contents against contamination, spoilage, and external environmental factors, thereby ensuring product safety and integrity from production to consumption. The market is also witnessing significant technological advancements in printing and coating technologies, enabling high-quality, vibrant branding and the use of protective internal linings that prevent chemical interactions between the metal and the product. Furthermore, the versatility in can sizes and shapes allows brands to differentiate themselves on retail shelves and cater to diverse consumption occasions, from single-serve beverages to large family-sized food containers. The robust global supply chain and the essential nature of packaged food and beverages ensure consistent, resilient demand for metal cans.

Drivers, Opportunities & Restraints

The growth of the food and beverage metal cans market is propelled by several key drivers. The rising global population and increasing urbanization are fueling demand for convenient, long-lasting, and portable packaged food and drinks. The expansion of the organized retail sector and e-commerce platforms has also made packaged goods more accessible to a broader consumer base. A significant driver is the growing consumer awareness regarding food safety and the preference for packaging that ensures product hygiene and extends shelf life without the need for preservatives. Opportunities within the market are abundant, particularly in the development of more sustainable packaging solutions, such as increasing the use of recycled content and creating fully recyclable can designs. The introduction of smart packaging technologies, including QR codes for consumer engagement and traceability, presents another avenue for growth. However, the market faces restraints, including the volatility in raw material prices for aluminum and steel, which can impact production costs and profitability. Environmental concerns regarding the energy-intensive nature of primary metal production and competition from alternative packaging materials like plastic and glass also pose challenges that the industry must navigate.

Concentration Insights

The competitive concentration in the food and beverage metal cans market is characterized by a landscape dominated by a handful of large, multinational players who command a significant share of the global production capacity. Leading companies such as Ball Corporation, Crown Holdings, Inc., Ardagh Group S.A., and Silgan Holdings Inc. have established extensive operational footprints across key regions, including North America, Europe, and Asia-Pacific. This high level of concentration is a result of substantial capital investments required for manufacturing facilities, technological innovation, and the economies of scale necessary to serve large, global food and beverage brands. These major players often engage in strategic mergers, acquisitions, and partnerships to consolidate their market positions, expand their geographic reach, and enhance their product portfolios. While these large corporations lead the market, there is also a presence of numerous regional and local manufacturers that cater to specific domestic demands or niche product segments. The market's structure necessitates continuous investment in research and development to maintain a competitive edge through product differentiation and operational efficiency.

Type Insights

The food and beverage metal cans market is primarily segmented by the type of metal used, with aluminum and steel being the two dominant materials. Aluminum cans are overwhelmingly preferred for beverage packaging, especially for carbonated soft drinks, beer, and energy drinks, due to their lightweight nature, excellent malleability, and high recyclability. They are also non-corrosive and provide a superior barrier against light and oxygen. Steel cans, often tinplate or tin-free steel, are predominantly used for food packaging, including vegetables, fruits, soups, pet food, and ready meals. Steel offers exceptional strength and durability, making it ideal for products that require robust packaging and potentially vacuum sealing. The choice between aluminum and steel is influenced by factors such as the product's characteristics, cost considerations, sustainability goals, and end-user requirements. Both material segments are subject to ongoing innovation aimed at reducing material weight (lightweighting) without compromising integrity and increasing the percentage of recycled content to improve the environmental profile of the packaging.

Application Insights

The application of metal cans spans across a diverse spectrum within the food and beverage industry, each with specific requirements. In the food sector, metal cans are essential for packaging non-perishable and semi-perishable goods. This includes canned fruits and vegetables, which rely on the can's hermetic seal for preservation; seafood and meat products, which require sturdy packaging; and ready-to-eat meals, soups, and sauces. The beverage segment represents a massive application area, with metal cans being the format of choice for a vast array of drinks. This encompasses carbonated soft drinks, where the can must withstand internal pressure; alcoholic beverages like beer and pre-mixed cocktails; and non-carbonated drinks such as juices, nectars, and energy drinks. The growth in craft beer and specialty beverages has further driven demand for distinctive can designs. Additionally, newer applications are emerging, including packaging for premium coffee, nutritional supplements, and liquid baby food, demonstrating the versatility and adaptability of metal can packaging.

Regional Insights

The demand and production dynamics for food and beverage metal cans vary significantly across different global regions. North America and Europe represent mature markets characterized by high per capita consumption of canned goods, well-established recycling infrastructures, and the presence of major can manufacturers and end-user brands. These regions are often at the forefront of sustainability initiatives and technological innovations in packaging. The Asia-Pacific region is identified as the fastest-growing market, driven by its rapidly expanding population, rising disposable incomes, urbanization, and the subsequent growth of modern retail channels. Countries like China, India, and Japan are witnessing increased demand for convenient, packaged food and beverages, fueling production. Latin America and the Middle East & Africa are also experiencing growth, albeit from a smaller base, with opportunities linked to economic development and changing consumer lifestyles. Each region presents a unique set of regulatory environments, consumer preferences, and competitive landscapes that influence local market strategies for metal can producers.

Company Insights

The food and beverage metal cans market is served by several key global players renowned for their innovation, scale, and strategic market presence. Ball Corporation is a leader, particularly in aluminum beverage cans, with a strong focus on aerospace technology and sustainable packaging solutions. Crown Holdings, Inc. is another major force, offering a comprehensive portfolio of packaging products including steel and aluminum cans for food, beverage, and aerosol applications, with a significant global manufacturing network. Ardagh Group S.A. operates a substantial metal packaging business, producing billions of cans annually for a global client base across both food and beverage segments. Silgan Holdings Inc. is a prominent supplier of metal containers, specializing in custom-designed food cans and providing closure solutions. Other notable companies include Toyo Seikan Group Holdings, Ltd. and Can-Pack S.A. These corporations compete on the basis of technological capability, production efficiency, geographic reach, and the ability to provide value-added services such as advanced printing and design to their customers, which include the world's largest food and beverage brands.

Recent Developments

The food and beverage metal cans market is dynamic, with recent developments largely centered on sustainability, capacity expansion, and technological enhancement. A prominent trend is the significant investment by leading manufacturers into increasing the recycling content of their cans and developing evermore recyclable designs, often in response to consumer demand and regulatory pressures. Major players like Ball Corporation and Crown Holdings have announced substantial investments in new production facilities and the expansion of existing plants, particularly in the Asia-Pacific and Latin American regions, to capitalize on growing demand. There is a continued focus on lightweighting cans to reduce material use and carbon footprint without compromising performance. Acquisition activity remains robust as companies seek to consolidate market share and acquire specialized technologies. Furthermore, innovation in digital printing is enabling more customized, short-run can designs for brands, allowing for greater marketing flexibility and engagement. The industry is also exploring the integration of connected packaging technologies to enhance consumer interaction and supply chain transparency.

Report Segmentation

This comprehensive market research report on the food and beverage metal cans industry provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the market. The segmentation is structured to provide insights into the various facets that define the industry's landscape. The report is segmented by type, distinguishing between aluminum cans and steel cans, analyzing the demand drivers, material properties, and application preferences for each. It is further segmented by application, providing a deep dive into the specific needs and trends within the food segment and the beverage segment. Geographically, the report offers a regional breakdown, covering key areas such as North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, highlighting regional production, consumption patterns, and growth prospects. An additional segmentation may focus on end-use industries or specific product categories within food and beverages. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive dynamics in each segment, and make informed strategic decisions.

FAQs

What are the different types of metal used in food and beverage cans?

The two primary metals used are aluminum and steel. Aluminum is predominantly used for beverage cans due to its lightweight and high recyclability, while steel, often tin-coated, is commonly used for food cans because of its strength and ability to withstand heat processing.

How are metal cans recycled?

Metal cans are highly recyclable. The process typically involves collection, sorting using magnets to separate ferrous steel from non-ferrous aluminum, cleaning, and then melting them down in a furnace. The molten metal is reformed into ingots or sheets to be manufactured into new products, including new cans, in a closed-loop process.

What are the advantages of using metal cans for packaging?

Metal cans offer superior protection against light, oxygen, and moisture, ensuring product safety and extending shelf life. They are extremely durable, tamper-evident, and provide an excellent surface for printing and branding. Furthermore, they are infinitely recyclable without loss of quality, making them a highly sustainable packaging option.

Which companies are the leading players in the metal cans market?

The market is led by global giants such as Ball Corporation, Crown Holdings, Inc., Ardagh Group S.A., and Silgan Holdings Inc. These companies possess extensive manufacturing capabilities, a wide geographic presence, and strong relationships with major food and beverage brands worldwide.

What is the future outlook for the metal cans market?

The future outlook is positive, driven by the enduring demand for safe, convenient, and sustainable packaging. Growth is expected to be fueled by technological innovations in materials and design, expansion in emerging economies, and the strong recyclability of metal packaging which aligns with global circular economy goals.

The Global Food & Beverage Metal Cans Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Food & Beverage Metal Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Food and Beverage Metal Cans Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Food & Beverage Metal Cans Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Food and Beverage Metal Cans Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Food and Beverage Metal Cans Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Food & Beverage Metal Cans Market
• Research Methodology
• Executive Summary
• Market Dynamics of Food & Beverage Metal Cans Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Food & Beverage Metal Cans Market
• Cost and Gross Margin Analysis of Food & Beverage Metal Cans Market
• Food & Beverage Metal Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Food & Beverage Metal Cans Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Food and Beverage Metal Cans Market Key Stakeholders

Below are the key stakeholders for the Food & Beverage Metal Cans Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Food & Beverage Metal Cans Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Food & Beverage Metal Cans Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Food & Beverage Metal Cans Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Food & Beverage Metal Cans Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Food & Beverage Metal Cans Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Food and Beverage Metal Cans Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Food and Beverage Metal Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Food and Beverage Metal Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Food and Beverage Metal Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Food and Beverage Metal Cans Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Food and Beverage Metal Cans Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Food and Beverage Metal Cans Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Food and Beverage Metal Cans Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Food and Beverage Metal Cans Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Food and Beverage Metal Cans Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Food and Beverage Metal Cans Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Food and Beverage Metal Cans Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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