Folding Canoes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206551
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Folding Canoes Market size was estimated at USD 65 million in 2023 and is projected to reach USD 120 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Folding Canoes Market

(Market Size)
$65 million
$120 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 65 million
2030 Market Size USD 120 million
Key Players Old Town, Pelican, Coleman, Sun Dolphin, Lifetime

Market Summary

The folding canoe market represents a specialized segment within the broader recreational and sporting goods equipment industry, falling under the machinery and equipment sector. These innovative watercraft are designed for portability and convenience, appealing to outdoor enthusiasts, adventure travelers, and recreational paddlers who value storage efficiency and transportability without sacrificing performance on the water. The market is characterized by a blend of traditional canoeing heritage and modern material science, with products utilizing advanced fabrics, alloys, and frame designs to achieve collapsibility. Manufacturers are continuously refining their offerings to enhance durability, ease of assembly, and on-water handling characteristics. Demand is influenced by trends in outdoor recreation, eco-tourism, and the growing popularity of multi-sport adventures where compact, portable gear is highly valued. The competitive landscape includes both specialized folding canoe producers and broader paddlesports companies that have expanded their portfolios to include collapsible options. Market dynamics are also shaped by regional preferences for certain water activities, regulatory frameworks concerning watercraft usage, and the overall economic environment affecting discretionary spending on recreational products.

Key Highlights

The folding canoe market is distinguished by several key attributes that set it apart from the traditional rigid canoe segment. A primary highlight is the advanced engineering employed to create vessels that can be broken down into manageable packages, often fitting into carrying cases comparable in size to large luggage, without compromising structural integrity or performance. Leading products in this category frequently utilize robust yet lightweight materials such as aircraft-grade aluminum for frames and laminated PVC or hypalon fabrics for skins, resulting in craft that are both portable and capable of handling diverse water conditions. Another significant highlight is the market's alignment with contemporary lifestyle trends emphasizing mobility, space efficiency, and spontaneous outdoor adventure. This has opened distribution channels beyond specialty marine retailers to include online marketplaces and outdoor lifestyle stores. Furthermore, the market exhibits a strong innovation trajectory, with recent developments focusing on reducing setup times, improving seam and joint durability, and enhancing overall aesthetic appeal to attract a broader consumer base beyond hardcore adventurers to include casual users and families.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers. The increasing consumer inclination towards experiential travel and outdoor recreation acts as a fundamental demand driver, as folding canoes enable access to remote waterways without the need for specialized roof racks or large storage spaces. Urbanization and the trend towards living in smaller residences with limited storage capacity also fuel demand for compact, stowable recreational equipment. Additionally, technological advancements in material science that improve the weight-to-strength ratio and longevity of folding canoes make them more appealing to a wider audience.

Significant opportunities exist in expanding into emerging markets where recreational boating is gaining popularity and in developing new product variations tailored to specific activities like fishing or touring. The growing emphasis on sustainable tourism also presents an opportunity to market folding canoes as a low-impact way to explore natural waterways.

The market faces certain restraints, however. The premium price point of high-quality folding canoes, often significantly higher than many traditional canoes, can limit market penetration among price-sensitive consumers. Perceptions regarding performance compared to rigid hulls, particularly in challenging conditions, can also be a barrier to adoption for some serious paddlers. Furthermore, the requirement for assembly and disassembly, despite improvements, may still be viewed as an inconvenience compared to ready-to-use alternatives.

Concentration Insights

The competitive landscape of the folding canoe market features a mix of specialized niche manufacturers and larger diversified outdoor equipment companies. The market is moderately concentrated, with a handful of established brands holding significant mindshare and distribution networks, particularly in North America and Europe. These key players have often built their reputation over decades, focusing intensely on research and development to perfect folding mechanisms and material durability. Alongside these established entities, there is a presence of smaller, agile companies and artisans who often focus on custom builds or specific design philosophies, catering to a discerning clientele. Geographically, manufacturing and design expertise are concentrated in regions with strong traditions in boat building and advanced materials manufacturing. The market sees competition not only on product features like weight, pack size, and setup time but also on brand heritage, warranty offerings, and the availability of accessories and replacement parts. Distribution is a critical factor, with leading players maintaining robust direct-to-consumer online sales channels alongside partnerships with specialty outdoor retailers.

Type Insights

Folding canoes are primarily categorized based on their construction methodology and intended use, which directly influences their performance characteristics and target user. The most prevalent type utilizes a skeleton frame, typically made from aluminum or wood, over which a durable, waterproof skin is tensioned. This design is renowned for offering a performance profile that closely mimics that of a traditional hard-shell canoe, providing good tracking and stability, making it suitable for touring and even mild whitewater. Another prominent type is the inflatable canoe, which often incorporates rigid elements or air chambers designed to create a more canoe-like shape and performance than a typical inflatable boat. These are valued for their extreme packability and rapid setup. Variations also exist in seating configurations, from solo paddling designs to tandem models built for two or more occupants. Materials used for the skin or hull are a key differentiator, with options ranging from rugged PVC and hypalon to more technical laminates that offer superior abrasion resistance and longevity. The choice between types is often a trade-off between pack size, weight, setup complexity, desired performance on water, and budget.

Application Insights

The application of folding canoes spans a diverse range of recreational and practical uses, each imposing specific requirements on design and functionality. A primary application is recreational touring and camping, where users undertake multi-day trips on lakes and calm rivers. For this use, features like ample storage capacity, stability when loaded with gear, and overall durability are paramount. Another significant application is fishing, giving rise to models equipped with features such as mounting points for rod holders, swivel seats, and designs that prioritize stability for casting. Adventure travel and expedition use represent a demanding application where reliability, repairability in remote locations, and performance in varied conditions are critical. Furthermore, folding canoes are utilized for nature observation and photography, benefiting from their quiet operation and ability to access shallow, pristine waterways inaccessible to larger boats. They also serve as practical solutions for individuals living in apartments or with limited vehicle options, for whom traditional canoe ownership is impractical. The versatility of the product means that many models are designed to competently handle a blend of these applications rather than being hyper-specialized for a single use case.

Regional Insights

Demand and adoption of folding canoes exhibit distinct regional variations influenced by geography, culture, and economic factors. North America represents a mature and significant market, driven by a strong culture of camping, canoeing, and access to vast networks of lakes and rivers. Consumer preferences here often lean towards models suited for wilderness trips and fishing. Europe is another key region, with particularly strong markets in Northern and Western countries like Germany, the UK, and Scandinavia, where there is a high participation rate in outdoor sports and a prevalence of smaller vehicles and homes, making the storage advantages of folding canoes highly appealing. The Asia-Pacific region is viewed as an area of growing potential, with increasing disposable income and a rising interest in outdoor recreational activities in countries like Australia, Japan, and South Korea. Market development in other regions can be more nascent, often correlated with the growth of a middle class and the development of tourism infrastructure around natural waterways. Regulatory environments, such as regulations concerning watercraft registration or use on specific bodies of water, can also influence market dynamics on a regional level.

Company Insights

The folding canoe market is served by a group of dedicated companies known for their expertise in portable watercraft. Pakboats is a recognized name, celebrated for its heritage and focus on producing lightweight, packable canoes that utilize a tensioned skin over a folding frame system, appealing to serious wilderness travelers. Another significant player is Ally Canoes, which offers a range of folding canoes designed for various activities from casual paddling to angling. The German company Grabner is also a notable participant, with a strong reputation in the inflatable boat market that extends to its canoe-style offerings, known for their robustness and engineering. These companies compete not only on the core product but also on their ecosystem of accessories, customer support, and brand storytelling, which often emphasizes adventure and exploration. The competitive strategies involve continuous product refinement, material innovation, and building a loyal community of users. While these are some of the prominent names, the market also includes smaller workshops and newer entrants aiming to capture specific niches with innovative designs or materials.

Recent Developments

The folding canoe market has witnessed a series of developments focused on enhancing user experience, sustainability, and performance. A prominent trend among manufacturers is the integration of new composite materials and alloys to reduce overall pack weight while maintaining or increasing structural rigidity and durability. There is a concerted effort to streamline the assembly process, with some companies introducing new frame locking mechanisms and color-coded components to significantly reduce setup time and complexity. Design innovations are also evident, with newer models featuring improved hull shapes for better tracking and speed, making them more competitive with traditional hard-shell canoes. Furthermore, the industry is seeing a greater emphasis on environmental responsibility, with exploration into more sustainable and recyclable materials for skins and packaging. On the commercial front, companies are expanding their digital marketing and direct-to-consumer sales strategies to reach a broader audience, complemented by enhanced online resources such as detailed setup videos and virtual customer support to aid the purchasing and ownership journey.

Report Segmentation

The analysis of the folding canoe market is systematically segmented to provide a comprehensive and granular view of the industry landscape. The segmentation is primarily structured along the lines of product type, distinguishing between key design philosophies such as frame-and-skin canoes and inflatable canoes, with further breakdowns based on size and capacity. Another critical segmentation axis is by application, categorizing the market according to primary use cases including recreational touring, fishing, expedition travel, and other specialized activities. The market is also segmented by sales channel, analyzing the distribution through specialty stores, online retail platforms, and direct manufacturer sales. Furthermore, a geographical segmentation provides a regional analysis, examining market trends and consumer behavior across key regions such as North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows for a detailed understanding of demand patterns, competitive dynamics, and growth potential within each specific niche of the broader folding canoe market.

FAQs

How durable are folding canoes compared to traditional canoes?

Modern folding canoes are engineered with high-strength fabrics and robust frame materials, making them exceptionally durable and capable of handling a wide range of water conditions, though they may require different care regarding abrasion on rough surfaces compared to hard shells.

What is the average setup time for a folding canoe?

Setup times vary by model and user experience, but many contemporary folding canoes are designed for efficiency, with average assembly times ranging from ten to twenty minutes for a proficient user.

Are folding canoes suitable for fishing?

Yes, numerous models are specifically designed for fishing, featuring stable platforms, mounting points for accessories like rod holders, and often swivel seats, making them a viable and portable option for anglers.

Can folding canoes be used in whitewater?

While primarily designed for calm lakes and rivers, some heavy-duty models are rated for and can competently handle mild to moderate whitewater conditions, but they are generally not intended for advanced whitewater kayaking equivalent class rapids.

How do you repair a puncture in a folding canoe skin?

Most manufacturers provide comprehensive repair kits with patches and adhesive specifically formulated for the hull material, making field repairs for punctures a straightforward process similar to repairing an inflatable boat.

What are the storage requirements for a folding canoe?

A significant advantage is their minimal storage needs; when disassembled, they can be stored in a compact bag in a closet, garage, or car trunk, away from direct sunlight and extreme temperatures to preserve material integrity.

Citius Research has developed a research report titled “Folding Canoes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Folding Canoes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Folding Canoes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Folding Canoes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Folding Canoes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Folding Canoes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Folding Canoes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Folding Canoes Market
• Cost and Gross Margin Analysis of Folding Canoes Market
• Folding Canoes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Folding Canoes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Folding Canoes Market Key Stakeholders

Below are the key stakeholders for the Folding Canoes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Folding Canoes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Folding Canoes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Folding Canoes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Folding Canoes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Folding Canoes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Folding Canoes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Folding Canoes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Folding Canoes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Folding Canoes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Folding Canoes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Folding Canoes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Folding Canoes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Folding Canoes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Folding Canoes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Folding Canoes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Folding Canoes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Folding Canoes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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