Folding Bikes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187077
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The Folding Bikes Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 3 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.50% during the forecast period (2024-2030).

Folding Bikes Market

(Market Size)
$1.2 billion
$3 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 3 billion
Key Players Brompton, Dahon, Tern, Montague, Decathlon

Market Summary

The folding bikes market represents a dynamic and growing segment within the broader bicycle and personal mobility industry, catering to urban commuters and multi-modal travelers seeking convenience and space efficiency. These bicycles are engineered with innovative hinge and locking mechanisms that allow them to be compactly folded, making them ideal for storage in small apartments, offices, and for transport on public systems like buses and trains. The market is characterized by continuous innovation in frame materials, such as aluminum and advanced steel alloys, and folding mechanisms to reduce weight and enhance portability without compromising structural integrity and ride quality. Demand is primarily driven by increasing urbanization and traffic congestion in major metropolitan areas worldwide, prompting consumers and city planners to seek sustainable and efficient transportation alternatives. The market ecosystem includes a mix of established bicycle manufacturers and specialized niche players, all competing on design, functionality, and brand prestige. The product range spans from basic, affordable models for casual users to high-performance, premium options designed for serious cyclists, reflecting the diverse consumer base and application scenarios.

Key Highlights

The folding bikes market is distinguished by several key factors that underscore its unique position and growth potential. A primary highlight is the significant technological advancement in folding mechanisms, with designs ranging from simple mid-folds to sophisticated vertical and magnet-based systems that enhance ease of use and security. Another critical aspect is the strong emphasis on lightweight construction, utilizing materials like carbon fiber and titanium in premium segments to improve portability, which is a major purchasing consideration. The integration of electric-assist systems, or e-folding bikes, represents a major innovation, merging the compactness of folding designs with the benefits of electric propulsion to appeal to a broader demographic seeking reduced physical exertion on longer commutes or hilly terrains. The market is also notable for its direct alignment with global sustainability trends and urban mobility policies that promote cycling infrastructure and reduce automotive congestion and emissions. Furthermore, the competitive landscape is vibrant, with companies like Brompton, Dahon, and Tern leading through brand loyalty, proprietary technology, and extensive distribution networks, while new entrants focus on disruptive pricing and direct-to-consumer models.

Drivers, Opportunities & Restraints

Market growth is propelled by several powerful drivers, with urbanization standing as a fundamental force. As global urban populations expand, issues of traffic congestion, limited parking, and long commute times become more acute, making compact, portable transportation like folding bikes an attractive solution. The growing consumer inclination towards healthy, active lifestyles and environmentally sustainable transport modes further accelerates adoption. Supportive government policies in many regions, including investments in cycling lanes and bike-sharing programs that often incorporate folding models, provide a significant tailwind. A major opportunity lies in the technological convergence with electric mobility; the development of more efficient, lighter, and longer-lasting battery systems opens the market to less physically able users and extends the viable commute radius, tapping into a much larger addressable market. However, the market faces notable restraints. The high cost of quality folding bikes, especially those with advanced materials or electric motors, can be a barrier to mass adoption. Consumer perceptions regarding durability, ride stability, and security compared to standard bicycles also present challenges that require continuous education and product demonstration. Furthermore, the lack of standardized safety regulations across different regions can complicate manufacturing and distribution for global players.

Concentration Insights

The global folding bikes market exhibits a concentrated competitive landscape in terms of innovation and brand strength, though it is fragmented in terms of the number of players. A handful of established brands, notably Brompton Bicycle from the UK, Dahon from the United States, and Tern from Taiwan, command significant market share and are often considered the innovators and trendsetters in the industry. These companies possess strong intellectual property portfolios related to folding mechanisms and frame designs, which creates a barrier to entry for newcomers. Their concentration is particularly strong in developed markets like North America and Europe, where brand recognition and premium positioning are key. However, the market is also fragmented with a long tail of numerous smaller manufacturers, particularly based in Asia-Pacific regions like China and Taiwan, which focus on producing more affordable, often generic, models for price-sensitive segments. This concentration dynamic means that while innovation and premium branding are led by a few key players, overall market availability and volume are supported by a wide array of manufacturers, creating a diverse product range from high-end to budget-friendly options across different global regions.

Type Insights

The folding bikes market is segmented by type primarily based on wheel size, frame design, and the inclusion of propulsion assistance. The most common wheel size categories include 16-inch, 20-inch, and 24-inch models, each catering to different user preferences. 16-inch wheel bikes, popularized by brands like Brompton, offer the utmost compactness when folded, ideal for seamless integration with public transport and easy storage under a desk.20-inch wheel models, offered by companies such as Dahon and Tern, provide a more traditional bicycle feel and stability, often favored for slightly longer commutes while still maintaining a relatively small folded footprint. 24-inch wheel options represent a crossover, appealing to users who prioritize riding performance and comfort but still require some level of portability. A critically important and rapidly growing segment is that of electric folding bikes. These integrate a battery and a small electric motor to provide pedal-assist, effectively eliminating the effort required for hill climbing and longer distances, thus vastly expanding their utility and appeal to a wider audience, including older riders and those with physical limitations. The choice between these types is influenced by a trade-off between portability, riding performance, and intended use case.

Application Insights

Folding bikes serve a diverse range of applications, reflecting their versatility as a mobility solution. The dominant application is urban commuting, where individuals use these bikes for the first and last mile of their journey, effortlessly combining cycling with trains, buses, or subways. This application is the core driver of the market, addressing the critical need for efficient and flexible transportation in congested cities. A significant and related application is within recreational and fitness activities. Their compact storage makes them perfect for individuals living in space-constrained environments who wish to cycle for exercise or leisure, and they are easily transported in the trunk of a car for cycling trips away from home. Furthermore, folding bikes have found a niche in the tourism and rental sector. Many tourist destinations and hotels offer folding bike rentals due to their ease of storage and management, allowing tourists to explore areas conveniently. They are also utilized in specialized scenarios such as on boats, RVs, and by emergency services personnel where space is at a premium. The emergence of bike-sharing services specifically deploying folding models further underscores their application in shared mobility ecosystems.

Regional Insights

The adoption and maturity of the folding bikes market vary significantly across different global regions, influenced by local infrastructure, culture, and economic factors. Europe represents a leading and highly mature market, characterized by strong cycling cultures in countries like the Netherlands and Denmark, and supported by extensive cycling infrastructure and progressive urban mobility policies in cities such as London and Paris. The Asia-Pacific region is the largest and fastest-growing market, driven by immense population density and severe traffic congestion in megacities across China, Japan, and South Korea. Countries like Japan have a long-standing culture of commuting by train, making folding bikes a natural companion for multi-modal travel. North America is a steadily growing market, with increasing adoption in major metropolitan areas like New York, San Francisco, and Toronto where traffic and parking challenges are prompting a shift towards micro-mobility solutions. Other regions, including Latin America and the Middle East and Africa, are emerging markets where growth is nascent but potential is high, particularly as urbanization accelerates and awareness of sustainable transport options increases among the growing middle-class populations.

Company Insights

The competitive landscape of the folding bikes market features a blend of dedicated specialists and broader bicycle manufacturers. Brompton Bicycle Ltd. is arguably the most iconic brand, renowned for its distinctive design, British engineering, and strong brand loyalty. It operates a direct-to-consumer sales model alongside a global network of dealers, focusing on the premium segment. Dahon is a pioneer in the modern folding bike market, holding numerous patents and offering a wide range of models across various price points, making it a volume leader. Tern, founded by former Dahon executives, focuses on performance-oriented and robust urban commuting bikes, often incorporating innovative accessories and systems. Giant Manufacturing Co. Ltd. and Merida Industry Co. Ltd., two of the world's largest bicycle manufacturers, also offer folding models, leveraging their massive scale in manufacturing and distribution. Other notable players include Montague Bikes, known for its full-size folding mountain bikes, and Helix, which focuses on ultra-premium, high-performance designs. The competitive strategies revolve around continuous product innovation, strengthening distribution channels, and building a strong brand identity associated with reliability, design, and technological superiority.

Recent Developments

The folding bikes market has witnessed a series of significant recent developments focused on product innovation, market expansion, and strategic positioning. A dominant trend is the accelerated integration of electric propulsion systems. Major players like Brompton, Tern, and Dahon have all expanded their e-bike portfolios, introducing models with more powerful, quieter, and longer-range motors and batteries to meet rising demand. There is a continuous push towards using advanced and lighter materials, such as carbon fiber for critical components like forks and seat posts, to reduce the overall weight of both standard and electric models, enhancing portability. Furthermore, companies are increasingly investing in direct-to-consumer sales channels and enhancing their online customization platforms, allowing customers to spec their bikes with various components before purchase. Collaborations and partnerships are also notable; for instance, some folding bike brands have partnered with public transportation authorities or corporate wellness programs to promote their use for multi-modal commuting. The competitive intensity has also led to increased focus on design patents and intellectual property, with companies actively protecting their unique folding mechanisms and frame designs from imitation.

Report Segmentation

This comprehensive market research report on the folding bikes industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market dynamics. The segmentation by type categorizes the market into key product variants such as mid-fold, vertical fold, and triangle hinge bikes, with a distinct and deep dive into the electric folding bike sub-segment, analyzing its technology and growth drivers. The application segmentation breaks down the market based on primary use cases, including commuting, sports and fitness, commercial usage like rentals, and other applications, providing insights into demand patterns across each. Furthermore, the report offers a meticulous regional analysis, segmenting the global market into key geographic regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each regional segment is analyzed for its unique market characteristics, growth potential, key players, and consumer preferences. This multi-layered segmentation allows stakeholders to identify specific growth pockets, understand competitive landscapes in different product categories and regions, and make informed strategic decisions regarding investment, marketing, and product development.

FAQs

What are the disadvantages of folding bikes? Folding bikes can have certain drawbacks compared to standard bicycles. These often include a higher initial cost for quality models, a slightly different and sometimes less rigid ride feel due to the folding joint, and generally a weight penalty because of the additional hardware required for the mechanism. Some models may also have smaller wheels, which can affect stability and roll over obstacles less smoothly than larger wheels.

Are folding bikes worth it? For individuals facing specific challenges like limited storage space, the need to combine cycling with public transportation, or a desire to transport a bike easily in a car, folding bikes are undoubtedly worth the investment. They offer unparalleled convenience and solve specific urban mobility problems that standard bikes cannot, making them a valuable tool for commuting and versatile travel.

Which folding bike is best for commuting? The best folding bike for commuting depends on individual needs. For ultimate portability and integration with public transport, a model with 16-inch wheels like a Brompton is often preferred. For longer commutes where ride comfort is prioritized, a 20-inch wheel model from brands like Tern or Dahon may be more suitable. The decision should factor in distance, fold size, weight, and budget.

Can you ride a folding bike long distance? Yes, it is entirely possible to ride a folding bike long distance, especially models with 20-inch or larger wheels and multiple gears. Many enthusiasts undertake touring trips on robust folding bikes. However, the riding experience may differ from a traditional road bike due to different geometry and smaller wheels, so it is recommended to choose a model designed for performance and ensure a proper fit.

How much does a good folding bike cost? The price of a good quality folding bike varies widely. Reliable entry-level models from reputable brands typically start in the mid-range. High-performance models with premium materials like titanium or carbon fiber, or those equipped with electric assist systems, can cost significantly more, representing a premium investment. The cost reflects the engineering complexity, materials, and brand value.

Are folding bikes good for hills? Folding bikes can be equipped to handle hills effectively. Many models come with a wide range of gears, including very low gears that make climbing easier. The advent of electric folding bikes has revolutionized this aspect, as the electric motor provides pedal assistance that effectively flattens hills, making them an excellent choice for hilly urban environments without requiring extreme physical exertion from the rider.

Citius Research has developed a research report titled “Folding Bikes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Folding Bikes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Folding Bikes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Folding Bikes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Folding Bikes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Folding Bikes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Folding Bikes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Folding Bikes Market
• Cost and Gross Margin Analysis of Folding Bikes Market
• Folding Bikes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Folding Bikes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Folding Bikes Market Key Stakeholders

Below are the key stakeholders for the Folding Bikes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Folding Bikes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Folding Bikes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Folding Bikes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Folding Bikes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Folding Bikes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Folding Bikes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Folding Bikes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Folding Bikes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Folding Bikes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Folding Bikes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Folding Bikes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Folding Bikes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Folding Bikes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Folding Bikes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Folding Bikes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Folding Bikes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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