Folate Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195345
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Folate Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Folate Market

(Market Size)
$1.2 billion
$2.6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.6 billion
Key Players DSM, BASF, Lonza, Glanbia, Archer Daniels Midland

Market Summary

The folate market is a critical segment within the global food and beverages industry, focusing on the production, distribution, and application of folate, an essential B-vitamin vital for human health. Folate, naturally occurring in various foods and also available as a synthetic form known as folic acid, is indispensable for DNA synthesis, repair, and methylation, as well as acting as a cofactor in biological processes. Its significance is underscored by its role in preventing neural tube defects during pregnancy and reducing the risk of cardiovascular diseases. The market is characterized by a growing consumer awareness regarding nutritional deficiencies and the importance of fortified foods. Key players are engaged in the development and commercialization of folate ingredients for diverse applications, including dietary supplements, infant formula, and fortified food products. The industry is supported by stringent regulatory frameworks that mandate folate fortification in several countries, driving consistent demand. Innovation in product formulations and delivery systems is a notable trend, catering to the evolving preferences of health-conscious consumers. The market operates within a competitive landscape, with participants striving to enhance their product portfolios and expand their geographical footprint to capitalize on emerging opportunities.

Key Highlights

The folate market exhibits several key highlights that define its current trajectory and future potential. A primary highlight is the increasing incorporation of folate into a wide array of food and beverage products, driven by rising health consciousness and government-led fortification programs. This has led to a significant expansion in the availability of folate-fortified items, from staple foods like cereals and flour to beverages and dairy alternatives. Another notable aspect is the ongoing research and development efforts focused on improving the bioavailability and stability of folate in various product matrices, ensuring efficacy and consumer satisfaction. The market is also witnessing a surge in demand for clean-label and natural folate sources, prompting manufacturers to explore plant-based extraction methods and fermentation-derived folates. Strategic collaborations and partnerships between ingredient suppliers and food manufacturers are common, aimed at co-developing innovative solutions and accelerating market penetration. Furthermore, the growing emphasis on preventive healthcare and personalized nutrition is creating new avenues for folate application, particularly in targeted dietary supplements and functional foods designed for specific demographic groups, such as pregnant women and the aging population.

Drivers, Opportunities & Restraints

The folate market is propelled by several key drivers, including increasing global awareness about the importance of adequate folate intake for preventing birth defects and chronic diseases. Government regulations mandating folic acid fortification in staple foods, particularly in countries like the United States and Canada, serve as a significant demand driver. The rising prevalence of nutritional deficiencies and the growing consumer inclination towards fortified and functional foods further stimulate market growth. Opportunities abound in the development of innovative folate formulations with enhanced bioavailability and in the expansion into emerging economies where fortification programs are still nascent. The trend towards plant-based and natural ingredients presents a lucrative opportunity for manufacturers to develop folates derived from natural sources. However, the market faces certain restraints, such as potential health concerns associated with excessive folic acid intake, which may lead to regulatory scrutiny and consumer apprehension. Fluctuations in the prices of raw materials used in folate synthesis can also impact production costs and profit margins. Additionally, the complexity of ensuring stability and efficacy in various food applications poses a technical challenge for manufacturers, potentially hindering product development and market expansion.

Concentration Insights

The competitive landscape of the folate market is moderately concentrated, with a mix of large multinational corporations and specialized ingredient suppliers dominating the scene. Leading companies such as BASF SE, DSM Nutritional Products, and Gnosis by Lesaffre hold significant market shares due to their extensive product portfolios, robust research and development capabilities, and strong global distribution networks. These players are actively engaged in strategic initiatives like mergers and acquisitions, capacity expansions, and new product launches to strengthen their market position. There is also a presence of several mid-sized and regional players who compete on the basis of product quality, price, and specialization in niche applications. The concentration is influenced by high barriers to entry, including stringent regulatory requirements, the need for substantial capital investment in production facilities, and the necessity of possessing advanced technological expertise for folate synthesis and purification. Collaboration with end-users in the food and beverage industry is a common strategy to develop customized solutions and secure long-term supply contracts. This competitive dynamic fosters a continuous environment of innovation and improvement in product offerings.

Type Insights

The folate market is segmented based on type, primarily into folic acid and L-5-methyltetrahydrofolate (L-5-MTHF). Folic acid, the synthetic form of folate, is widely used in food fortification and dietary supplements due to its high stability and cost-effectiveness. It is the most common form mandated in government fortification programs. However, L-5-MTHF, the active form of folate, is gaining significant traction. This is because it is directly bioavailable and does not require metabolic activation, making it a preferable option for individuals with genetic polymorphisms like MTHFR who cannot efficiently convert folic acid. The demand for L-5-MTHF is rising in premium supplement applications and specialized medical nutrition products. Manufacturers are increasingly focusing on producing high-purity L-5-MTHF through advanced fermentation and synthesis technologies to cater to this growing segment. The choice between these types depends on application requirements, regulatory guidelines, and target consumer demographics, with a noticeable trend towards the adoption of the more bioavailable form in developed markets.

Application Insights

Folate finds extensive application across various segments within the food and beverages industry. The largest application is in dietary supplements, driven by the vitamin's crucial role in prenatal health and general wellness. Folate is a key ingredient in prenatal vitamins and multivitamin formulations targeted at women of childbearing age. Another major application is in food fortification, where folic acid is added to staple foods such as wheat flour, cornmeal, rice, and pasta, as per public health mandates to prevent neural tube defects. The infant formula segment is also a significant consumer of folate, as it is essential for healthy growth and development in infants. Furthermore, the market is seeing growing application in fortified beverages, including dairy alternatives, juices, and health drinks, catering to consumers seeking convenient nutritional solutions. The emergence of functional foods and sports nutrition products also incorporates folate for its role in energy metabolism and cell growth. Each application segment has specific purity, stability, and dosage requirements, influencing the type of folate used and the formulation strategies employed by manufacturers.

Regional Insights

The demand for folate exhibits distinct regional patterns influenced by dietary habits, regulatory policies, and healthcare infrastructure. North America represents a well-established market, largely driven by long-standing mandatory folic acid fortification programs in the United States and Canada. High consumer awareness and a robust dietary supplement industry further bolster demand in this region. Europe follows, with a growing market characterized by increasing consumer interest in preventive healthcare and a rising number of products fortified with folate, although fortification policies vary by country. The Asia Pacific region is anticipated to witness the most rapid growth, fueled by rising disposable incomes, growing awareness of nutritional gaps, and the gradual implementation of food fortification initiatives in populous countries like India and China. Latin America and the Middle East and Africa are emerging markets where demand is primarily driven by government efforts to combat malnutrition and the expanding presence of global food and supplement manufacturers. Each region presents unique challenges and opportunities related to regulatory compliance, consumer preferences, and distribution channels.

Company Insights

The folate market features a competitive arena with several key players striving for leadership through innovation and expansion. BASF SE is a major force, offering a comprehensive range of vitamins and nutrients, including folic acid, supported by its strong global production and distribution capabilities. DSM Nutritional Products is another prominent player, known for its advanced nutritional solutions and significant investments in research and development for improved folate forms. Gnosis by Lesaffre has carved a niche with its focus on biological fermentation technologies, producing Quatrefolic, its branded form of L-5-MTHF. Other notable companies include Merck KGaA, which supplies high-purity folate for pharmaceutical and food applications, and Jiangxi Tianxin Pharmaceutical Co., Ltd., a key manufacturer based in China. These companies compete on factors such as product quality, technological innovation, regulatory compliance, and strategic partnerships with end-users in the food, beverage, and pharmaceutical industries. The competitive strategies often involve portfolio diversification, geographic expansion, and a focus on developing sustainable and natural sourcing options to meet evolving market demands.

Recent Developments

The folate market has been active with several recent developments reflecting industry trends and strategic moves. A significant trend is the increased focus on research and development to enhance the bioavailability and stability of folate in various applications. Companies are investing in novel encapsulation technologies to protect folate from degradation during processing and storage. There has been a noticeable shift towards the production and promotion of L-5-methyltetrahydrofolate (L-5-MTHF) over traditional folic acid, driven by its superior bioavailability and suitability for a wider population. Strategic acquisitions and partnerships have been prevalent, as larger firms seek to bolster their folate portfolios and gain access to new technologies or markets. For instance, expansions in production capacities, particularly in the Asia Pacific region, are underway to meet the growing global demand. Furthermore, companies are increasingly highlighting the sustainability and natural origin of their folate ingredients in response to consumer demand for clean-label products. Regulatory approvals for new folate forms and health claims in key regions also represent critical recent developments that shape market dynamics and open new application avenues.

Report Segmentation

This comprehensive market research report on the folate market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The report is segmented by type, distinguishing between folic acid and L-5-methyltetrahydrofolate (L-5-MTHF), analyzing the market dynamics, growth trends, and demand patterns for each. The application segmentation delves into key end-use areas, including dietary supplements, food fortification, infant formula, pharmaceuticals, and fortified beverages, providing insights into the consumption and growth prospects of each segment. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional drivers, restraints, and opportunities. Furthermore, the report includes a competitive landscape section, profiling major players, their market shares, product offerings, and strategic initiatives. Additional segmentation may cover form (powder, liquid) and source (synthetic, natural) where applicable. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity, and make informed strategic decisions based on precise market intelligence.

FAQs

What is the difference between folate and folic acid? Folate is the general term for a group of water-soluble B-vitamins, naturally present in various foods. Folic acid is the synthetic, oxidized form of folate used in dietary supplements and fortified foods due to its stability. The body must convert folic acid into its active form, L-5-methyltetrahydrofolate, to utilize it.

What are natural food sources of folate? Folate occurs naturally in a variety of foods. Excellent sources include dark leafy greens like spinach and kale, legumes such as lentils and chickpeas, asparagus, broccoli, citrus fruits, avocados, and beef liver. Incorporating these foods into the diet helps maintain adequate folate levels.

Why is folate important during pregnancy? Folate is critically important before and during pregnancy because it helps form the neural tube. Adequate folate intake can significantly reduce the risk of major birth defects of the baby's brain (anencephaly) and spine (spina bifida). Healthcare professionals often recommend supplements to ensure sufficient levels.

Can you get too much folic acid? While folate from food is not associated with adverse effects, excessive intake of synthetic folic acid from supplements and fortified foods can potentially mask symptoms of vitamin B12 deficiency, which is a concern mainly for older adults. It is important to adhere to recommended dietary allowances.

What is MTHFR and how does it affect folate? MTHFR is a gene that provides instructions for making an enzyme crucial for processing folate. Some individuals have a mutation in this gene, reducing their ability to convert folic acid into its active form. For these people, consuming L-5-methyltetrahydrofolate directly can be more beneficial.

Citius Research has developed a research report titled “Folate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Folate Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Folate Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Folate Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Folate Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Folate Market
• Research Methodology
• Executive Summary
• Market Dynamics of Folate Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Folate Market
• Cost and Gross Margin Analysis of Folate Market
• Folate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Folate Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Folate Market Key Stakeholders

Below are the key stakeholders for the Folate Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Folate Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Folate Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Folate Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Folate Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Folate Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Folate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Folate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Folate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Folate Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Folate Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Folate Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Folate Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Folate Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Folate Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Folate Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Folate Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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