Flexible Printed Circuit Boards Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211611
  • Format: Electronic (PDF)
  • Number of Pages: 191
  • Author(s): Joshi, Madhavi

Report Overview

The Flexible Printed Circuit Boards Market size was estimated at USD 15.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Flexible Printed Circuit Boards Market

(Market Size)
$15.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 15.5 billion
2030 Market Size USD 25 billion
Key Players Nippon Mektron, Zhen Ding Technology, Sumitomo Electric, Flexium Interconnect, Career Technology

Market Summary

The flexible printed circuit boards market represents a critical segment within the broader semiconductor and electronics industry, characterized by its essential role in enabling modern, compact, and high-performance electronic devices. These circuits are crafted from flexible substrate materials, allowing them to bend and conform to various shapes, which is indispensable in applications where space and weight are at a premium. The market is propelled by the relentless miniaturization of electronic components and the increasing integration of electronics into diverse sectors such as consumer electronics, automotive systems, medical devices, and aerospace. Key industry participants include both established multinational corporations and specialized manufacturers focusing on innovation and high-volume production. The demand is further influenced by technological advancements in materials science, leading to improved durability, thermal management, and electrical performance of flexible circuits. As global electronics consumption grows, the flexible printed circuit boards market is poised for sustained expansion, driven by evolving product designs and the proliferation of Internet of Things (IoT) devices.

Key Highlights

The flexible printed circuit boards market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the superior advantages these boards offer over traditional rigid printed circuit boards, including reduced weight, enhanced flexibility, and improved resistance to vibration and movement, making them ideal for dynamic applications. Innovation in materials, such as the adoption of polyimide and polyester films, has significantly enhanced the thermal stability and mechanical properties of these circuits. Another highlight is the increasing adoption in high-growth sectors like automotive electronics, where flexible circuits are used in advanced driver-assistance systems (ADAS), infotainment systems, and electric vehicle powertrains. The market also benefits from the rising demand for wearable technology and flexible displays, which rely heavily on these components for their form factor and functionality. Additionally, advancements in manufacturing technologies, including additive printing and laser processing, are enabling more precise and cost-effective production, further driving market penetration and innovation.

Drivers, Opportunities & Restraints

The growth of the flexible printed circuit boards market is driven by several key factors, including the ongoing trend towards miniaturization and the increasing complexity of electronic devices, which demand compact and reliable interconnection solutions. The expansion of the automotive industry, particularly with the shift towards electric and autonomous vehicles, presents substantial opportunities as these vehicles incorporate more electronic systems requiring flexible circuits. The proliferation of consumer electronics such as smartphones, tablets, and wearable devices continues to be a major driver, with manufacturers seeking thinner, lighter, and more durable components. However, the market faces certain restraints, including the high initial cost of materials and manufacturing processes compared to rigid boards, which can be a barrier for cost-sensitive applications. Additionally, technical challenges related to heat dissipation and signal integrity in high-frequency applications may limit adoption in some segments. Despite these challenges, opportunities abound in emerging applications such as medical implants, flexible sensors, and next-generation communication devices, where the unique properties of flexible circuits can provide significant competitive advantages.

Concentration Insights

The flexible printed circuit boards market exhibits a concentration of manufacturing and innovation activities in specific geographic regions and among key industry players. Asia-Pacific dominates the market, with countries like China, Japan, South Korea, and Taiwan serving as major hubs for production and consumption, driven by their strong electronics manufacturing bases and presence of leading OEMs. North America and Europe also hold significant shares, characterized by high-value applications in aerospace, defense, and medical technologies, where quality and reliability are paramount. The competitive landscape is concentrated among a mix of large multinational corporations and specialized manufacturers, with companies such as Nippon Mektron, Zhen Ding Technology, and Flexium Interconnect leading in terms of market share and technological expertise. This concentration is influenced by factors such as access to advanced manufacturing technologies, supply chain efficiencies, and strong R&D capabilities, which enable these players to cater to diverse and demanding customer requirements across various industries.

Type Insights

In the flexible printed circuit boards market, products are categorized based on their construction and layer count, each suited to specific applications and performance requirements. Single-sided flexible circuits are the most basic type, featuring a single conductive layer and are commonly used in simple, cost-effective applications such as calculators and printers. Double-sided flexible circuits have conductive layers on both sides, connected through plated through-holes, offering higher circuit density and are prevalent in automotive electronics and consumer devices. Multilayer flexible circuits incorporate three or more conductive layers, providing enhanced functionality and complexity, making them ideal for advanced applications like medical imaging equipment and military communications. Rigid-flex circuits combine rigid and flexible substrates, offering the benefits of both types and are extensively used in aerospace, medical devices, and high-end consumer electronics where reliability and space savings are critical. Each type addresses distinct market needs, driven by factors such as design complexity, performance specifications, and cost considerations.

Application Insights

Flexible printed circuit boards find applications across a wide array of industries, each leveraging their unique properties to enhance product performance and design. In the consumer electronics sector, they are integral to smartphones, laptops, and wearable devices, enabling sleek designs and improved durability. The automotive industry utilizes these circuits in various systems, including engine control units, navigation systems, and LED lighting, where their flexibility and resistance to harsh environments are advantageous. In the medical field, flexible printed circuit boards are used in diagnostic equipment, patient monitoring devices, and implantable medical devices, benefiting from their biocompatibility and reliability. The aerospace and defense sectors employ them in avionics, communication systems, and surveillance equipment, where weight reduction and high performance are critical. Additionally, industrial applications include automation systems, sensors, and robotics, where flexible circuits facilitate compact and efficient designs. The diversity of applications underscores the versatility and growing importance of flexible printed circuit boards in modern technology.

Regional Insights

The flexible printed circuit boards market demonstrates distinct regional dynamics, influenced by economic factors, industrial base, and technological advancement. Asia-Pacific is the largest and fastest-growing region, driven by robust electronics manufacturing in countries like China, Japan, and South Korea, which are home to major consumer electronics brands and automotive manufacturers. North America holds a significant share, characterized by high demand from the aerospace, defense, and medical sectors, where advanced and reliable components are essential. Europe also represents a substantial market, with strong automotive and industrial sectors adopting flexible circuits for innovative applications. Emerging economies in Latin America and the Middle East & Africa are witnessing gradual growth, fueled by increasing electronics production and investments in infrastructure. Regional differences in regulatory standards, labor costs, and supply chain logistics also impact market dynamics, with manufacturers tailoring their strategies to address specific regional needs and opportunities.

Company Insights

The competitive landscape of the flexible printed circuit boards market features a mix of global leaders and specialized players, each contributing to innovation and market growth. Key companies include Nippon Mektron, a prominent player known for its extensive product portfolio and strong presence in consumer electronics and automotive applications. Zhen Ding Technology Holding Limited is another major participant, focusing on high-density interconnect solutions and advanced manufacturing technologies. Flexium Interconnect specializes in flexible circuits for smartphones and wearable devices, leveraging its expertise in miniaturization. Other significant players include Multi-Fineline Electronix, which caters to diverse industries with its flexible and rigid-flex solutions, and Career Technology, noted for its capabilities in automotive and industrial markets. These companies invest heavily in research and development to enhance product performance, reduce costs, and expand into emerging applications, thereby maintaining their competitive edge in a rapidly evolving market.

Recent Developments

Recent developments in the flexible printed circuit boards market reflect ongoing innovation and strategic moves by key players to capitalize on emerging opportunities. Advancements in materials science have led to the introduction of new substrate materials with improved thermal conductivity and mechanical flexibility, enabling use in more demanding environments. Companies are increasingly investing in automation and Industry 4.0 technologies to enhance manufacturing efficiency and product quality, reducing time-to-market for new designs. There is a growing trend towards the development of stretchable and biocompatible circuits for next-generation medical and wearable applications, opening new avenues for market expansion. Strategic partnerships and acquisitions are also common, as firms seek to broaden their technological capabilities and geographic reach. Additionally, sustainability initiatives are gaining traction, with manufacturers exploring eco-friendly materials and processes to meet regulatory requirements and consumer preferences for green electronics.

Report Segmentation

This market research report on the flexible printed circuit boards market provides a comprehensive analysis segmented by various parameters to offer detailed insights. The segmentation by type includes single-sided, double-sided, multilayer, and rigid-flex circuits, each analyzed for their market share, growth trends, and application suitability. Application segmentation covers consumer electronics, automotive, medical devices, aerospace & defense, industrial, and others, highlighting demand patterns and future prospects in each sector. Geographic segmentation breaks down the market into key regions such as North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, examining regional dynamics, growth drivers, and competitive landscapes. Additionally, the report may include segmentation by material type, such as polyimide and polyester, and by end-user industry, providing a granular view of market opportunities and challenges. This structured approach enables stakeholders to identify niche segments and make informed strategic decisions.

FAQs

What are flexible printed circuit boards used for? Flexible printed circuit boards are used in a variety of applications where flexibility, space savings, and reliability are crucial, including consumer electronics like smartphones and wearables, automotive systems, medical devices, aerospace equipment, and industrial automation. Their ability to bend and conform to unique shapes makes them ideal for modern compact and high-performance electronic products.

How are flexible printed circuit boards made? Flexible printed circuit boards are manufactured using processes such as photolithography, etching, and laminating on flexible substrate materials like polyimide or polyester. Conductive traces are printed or etched onto the substrate, and layers are bonded together with adhesives, followed by plating, soldering, and testing to ensure functionality and durability.

What are the advantages of flexible printed circuit boards? The advantages include reduced weight and thickness, excellent flexibility and bendability, improved resistance to vibration and movement, enhanced reliability in dynamic applications, and the ability to integrate into complex designs, leading to overall space savings and performance improvements in electronic devices.

What is the difference between rigid and flexible printed circuit boards? Rigid printed circuit boards are made from solid substrates and cannot bend, whereas flexible printed circuit boards use pliable materials that allow bending and folding. Flexible boards offer greater design freedom and are suitable for applications requiring movement or compact form factors, while rigid boards are typically used in stable, high-strength environments.

Which industries use flexible printed circuit boards? Industries such as consumer electronics, automotive, medical devices, aerospace and defense, and industrial manufacturing extensively use flexible printed circuit boards. They are valued for their adaptability, durability, and ability to meet the demanding requirements of modern electronic systems across these sectors.

What are the challenges in manufacturing flexible printed circuit boards? Challenges include higher material and production costs compared to rigid boards, technical difficulties in maintaining signal integrity and heat dissipation in complex designs, and the need for specialized equipment and expertise. Ensuring reliability under repeated flexing and harsh environmental conditions also poses significant manufacturing hurdles.

Citius Research has developed a research report titled “Flexible Printed Circuit Boards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flexible Printed Circuit Boards Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flexible Printed Circuit Boards Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flexible Printed Circuit Boards Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flexible Printed Circuit Boards Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flexible Printed Circuit Boards Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flexible Printed Circuit Boards Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flexible Printed Circuit Boards Market
• Cost and Gross Margin Analysis of Flexible Printed Circuit Boards Market
• Flexible Printed Circuit Boards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flexible Printed Circuit Boards Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flexible Printed Circuit Boards Market Key Stakeholders

Below are the key stakeholders for the Flexible Printed Circuit Boards Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flexible Printed Circuit Boards Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flexible Printed Circuit Boards Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flexible Printed Circuit Boards Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flexible Printed Circuit Boards Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flexible Printed Circuit Boards Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flexible Printed Circuit Boards Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flexible Printed Circuit Boards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flexible Printed Circuit Boards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flexible Printed Circuit Boards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flexible Printed Circuit Boards Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flexible Printed Circuit Boards Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flexible Printed Circuit Boards Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flexible Printed Circuit Boards Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flexible Printed Circuit Boards Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flexible Printed Circuit Boards Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flexible Printed Circuit Boards Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flexible Printed Circuit Boards Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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