Flexible Containers Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209964
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The Flexible Containers Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Flexible Containers Market

(Market Size)
$5.5 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 9.5 billion
Key Players SCHÜTZ, Mauser Packaging Solutions, Greif, Time Technoplast, Hoover Ferguson

Market Summary

The flexible containers market represents a dynamic and evolving segment within the global packaging industry, characterized by the widespread adoption of pouches, bags, and other pliable packaging formats. This market caters to a diverse range of end-use sectors, including food and beverage, pharmaceuticals, personal care, and industrial goods, driven by the inherent advantages of flexibility, lightweight properties, and cost-effectiveness. The shift in consumer preference towards convenient, portable, and single-serve packaging solutions continues to propel demand for these containers. Furthermore, technological advancements in material science have led to the development of high-barrier films and sustainable substrates, enhancing product protection and aligning with growing environmental consciousness. The market is highly competitive, with numerous global and regional players striving to innovate in design, functionality, and material composition to capture greater market share and meet stringent regulatory standards across different geographies.

Key Highlights

A pivotal highlight of the flexible containers market is its critical role in the ongoing sustainability transformation within the packaging sector. Innovations are heavily focused on developing recyclable, compostable, and bio-based materials to reduce environmental impact, responding to both regulatory pressures and consumer demand for greener options. Another significant highlight is the integration of smart packaging technologies, such as QR codes and NFC tags, which enhance consumer engagement and provide supply chain visibility. The versatility of flexible packaging allows for extensive customization in print quality and shape, offering brands powerful tools for shelf differentiation and marketing. The market also demonstrates robust growth in emerging economies, where rising disposable incomes and changing lifestyles are accelerating the adoption of modern retail formats and packaged goods. Additionally, the excellent barrier properties of advanced flexible materials ensure extended shelf life for perishable products, reducing food waste and offering substantial value to manufacturers and retailers alike.

Drivers, Opportunities & Restraints

Primary drivers energizing the flexible containers market include the relentless consumer demand for convenience, which manifests in the need for easy-to-carry, resealable, and lightweight packaging options. The cost-efficiency of flexible packaging compared to rigid alternatives, particularly in terms of material usage, transportation, and storage, provides a compelling economic incentive for brands to switch. Stringent government regulations aimed at reducing plastic waste, however, present a significant restraint, pushing companies towards more sustainable yet often more expensive material solutions. This challenge simultaneously unveils a substantial opportunity; the development and commercialization of advanced recycling technologies and novel biodegradable polymers represent a massive growth frontier. The expansion of e-commerce is another powerful driver, as the need for durable, protective, and lightweight shipping solutions directly fuels demand for flexible mailers and protective pouches. Furthermore, opportunities abound in untapped geographic markets and in applications within the pharmaceutical and healthcare sectors, where the need for sterile, high-integrity flexible packaging is critical.

Concentration Insights

The competitive landscape of the flexible containers market is characterized by a high degree of fragmentation alongside the presence of several dominant multinational corporations. Key players such as Amcor, Berry Global, and Sealed Air command significant global market share due to their extensive product portfolios, strong R&D capabilities, and vast geographic reach. These industry leaders often engage in strategic mergers and acquisitions to consolidate their positions and gain access to new technologies or regional markets. However, the market also sustains a vibrant ecosystem of small and medium-sized enterprises that compete effectively by specializing in niche applications, offering customized solutions, or focusing on regional distribution networks. This concentration dynamic fosters a highly innovative environment where continuous improvement in material performance, printing technology, and manufacturing efficiency is paramount for maintaining a competitive edge.

Type Insights

Flexible containers are segmented by type primarily based on their material composition and structure. Prominent categories include stand-up pouches, which have gained immense popularity for their excellent shelf presence and consumer convenience features like spouts and zippers. Flat pouches remain a cost-effective workhorse for a wide array of products. Rollstock packaging is extensively used for medical and food applications requiring high-integrity sealing. Material-wise, the market is dominated by plastics like polyethylene (PE) and polypropylene (PP), but there is a rapidly growing segment dedicated to paper-based flexible packaging and bioplastics such as polylactic acid (PLA). Another key type is the retort pouch, designed to withstand high-temperature sterilization processes, making it ideal for ready-to-eat meals. The development of multi-layer laminates, which combine different materials like foil, film, and paper, provides superior barrier properties against moisture, oxygen, and light, catering to the most demanding product protection requirements.

Application Insights

The application spectrum for flexible containers is exceptionally broad, underscoring their versatility. The food and beverage industry is the largest end-user, employing flexible packaging for snacks, baked goods, frozen foods, pet food, and beverages, driven by needs for extended shelf life and portion control. The pharmaceutical sector utilizes specialized flexible pouches and blister packs for unit-dose medications, requiring strict compliance with safety and sterility standards. In personal care and cosmetics, flexible packaging is used for shampoos, lotions, and wipes, valued for its ability to enable attractive designs and controlled dispensing. The industrial and agricultural sectors use heavy-duty flexible containers, such as bulk bags, for transporting and storing granular materials like fertilizers, chemicals, and minerals. The rising trend of e-commerce has also established a major application in protective mailers and shipping bags, designed to be lightweight yet durable enough to withstand the logistics chain.

Regional Insights

Geographically, the Asia Pacific region stands as the largest and fastest-growing market for flexible containers, fueled by rapid urbanization, a burgeoning middle class, and the expansion of modern retail infrastructure in countries like China and India. North America and Europe represent mature markets characterized by high adoption rates and a strong focus on sustainability and technological innovation; regulatory frameworks in these regions, such as the EU's Circular Economy Action Plan, significantly influence market dynamics. Latin America and the Middle East & Africa are emerging as promising markets with growing potential, driven by increasing investments in the food processing sector and a gradual shift away from traditional packaging formats. Each region presents a unique set of challenges and opportunities, influenced by local consumer preferences, economic conditions, and regulatory environments, necessitating tailored strategies for market participants.

Company Insights

The flexible containers market features a competitive arena with several key players shaping the industry's direction. Leading companies such as Amcor plc, Berry Global Group, Inc., and Sonoco Products Company are renowned for their extensive global manufacturing networks and continuous investment in research and development. Sealed Air Corporation is a major innovator, particularly in protective packaging solutions for e-commerce. Constantia Flexibles and Huhtamaki Oyj are also significant contributors, known for their sustainable packaging initiatives and strong presence in the European market. These corporations compete on factors including product innovation, material technology, production cost efficiency, and geographic coverage. Beyond these giants, a multitude of regional players and specialized manufacturers compete effectively by offering customized solutions, rapid turnaround times, and expertise in specific application segments, ensuring a dynamic and diverse competitive landscape.

Recent Developments

The flexible containers market is witnessing a wave of recent developments centered on sustainability and technological integration. Major players are aggressively launching new product lines made from post-consumer recycled (PCR) content and developing mono-material structures designed for easier recycling. There has been a notable increase in partnerships between packaging producers and chemical companies to advance chemical recycling technologies for flexible plastics. Acquisitions remain a key strategy for growth and market expansion, with companies acquiring smaller firms specializing in sustainable materials or digital printing capabilities. Investment in advanced manufacturing technologies, such as digital printing and automation, is increasing to enable greater customization and shorter production runs. Furthermore, the development of active and intelligent flexible packaging, which can monitor freshness or provide authentication, represents a cutting-edge area of innovation, adding new functionalities beyond mere containment and protection.

Report Segmentation

This comprehensive market report on flexible containers is meticulously segmented to provide a granular analysis of the industry. The segmentation is structured along several key dimensions to offer detailed insights. By type, the report analyses distinct categories such as pouches, bags, wraps, and liners. The material segment provides a deep dive into plastics, bioplastics, paper, aluminum foil, and other materials, highlighting the adoption trends for each. Application-wise, the report covers critical end-use industries including food, beverage, pharmaceuticals, personal care, industrial, and others. Furthermore, the report is segmented by region, delivering a thorough analysis of North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific demands, and formulate targeted strategies based on material innovations and geographic potential.

FAQs

What are the different types of materials used in flexible packaging? Flexible packaging utilizes a diverse range of materials including various plastics like polyethylene and polypropylene, aluminum foil for high barrier properties, paper, and increasingly, bioplastics and compostable materials derived from renewable resources.

What is driving the growth of the flexible packaging market? Market growth is primarily driven by rising consumer demand for convenience and lightweight packaging, cost-effectiveness for brands, the expansion of the e-commerce sector, and continuous innovation in sustainable material solutions.

How is sustainability impacting the flexible packaging industry? Sustainability is a major transformative force, pushing the industry towards developing recyclable and compostable materials, investing in advanced recycling technologies, and creating designs that use less material overall (light-weighting) to reduce environmental footprint.

Which regions show the highest potential for growth in this market? The Asia Pacific region exhibits the highest growth potential due to economic development, urbanization, and changing consumer habits. Emerging economies in Latin America and Africa also present significant future opportunities.

What are the key applications of flexible containers? The key applications span across food and beverage packaging, pharmaceutical blister packs and pouches, personal care products, industrial goods packaging, and protective packaging for e-commerce shipping.

Who are the leading players in the flexible containers market? The market is led by global entities such as Amcor plc, Berry Global Group, Inc., Sonoco Products Company, Sealed Air Corporation, and Constantia Flexibles, among others, who compete on innovation and global scale.

Citius Research has developed a research report titled “Flexible Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flexible Containers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flexible Containers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flexible Containers Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flexible Containers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flexible Containers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flexible Containers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flexible Containers Market
• Cost and Gross Margin Analysis of Flexible Containers Market
• Flexible Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flexible Containers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flexible Containers Market Key Stakeholders

Below are the key stakeholders for the Flexible Containers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flexible Containers Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flexible Containers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flexible Containers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flexible Containers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flexible Containers Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flexible Containers Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flexible Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flexible Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flexible Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flexible Containers Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flexible Containers Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flexible Containers Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flexible Containers Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flexible Containers Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flexible Containers Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flexible Containers Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flexible Containers Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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