Flash Point Apparatus Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206933
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Flash Point Apparatus Market size was estimated at USD 420 million in 2023 and is projected to reach USD 780 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.20% during the forecast period (2024-2030).

Flash Point Apparatus Market

(Market Size)
$420 million
$780 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.20%
2023 Market Size USD 420 million
2030 Market Size USD 780 million
Key Players PAC, Grabner Instruments, Tanaka, Koehler, Anton Paar

Market Summary

The flash point apparatus market is an essential segment within the machinery and equipment industry, focusing on devices designed to determine the flash point of various substances, particularly petroleum products, chemicals, and solvents. Flash point testing is a critical safety and quality control measure across multiple sectors, including oil and gas, chemicals, paints and coatings, and pharmaceuticals. These apparatuses help in classifying flammable and combustible materials, ensuring compliance with international safety standards and regulations. The market is characterized by a steady demand driven by stringent safety norms, industrial growth, and the need for accurate and reliable testing equipment. Key players in this market offer a range of products, from manual to fully automated systems, catering to diverse application needs. Technological advancements have led to the development of more precise, user-friendly, and efficient flash point testers, enhancing their adoption in laboratories and industrial settings. The market is globally distributed, with significant activity in regions with robust industrial bases and strict regulatory frameworks.

Key Highlights

The flash point apparatus market is distinguished by its critical role in ensuring safety and regulatory compliance across industries. One of the key highlights is the increasing adoption of automated and computerized flash point testers, which offer higher accuracy, repeatability, and efficiency compared to traditional manual methods. These advanced systems often integrate with laboratory information management systems (LIMS) for seamless data recording and analysis. Another significant aspect is the emphasis on international standards such as ASTM D93, ISO 2719, and others, which dictate the specifications and testing methodologies for flash point determination. Leading companies like Anton Paar, Tanaka Scientific, and ERALYTICS are at the forefront of innovation, introducing features such as closed-cup and open-cup testing capabilities, enhanced safety mechanisms, and compatibility with a wide range of samples. The market also sees growing demand from emerging economies due to industrialization and increasing safety awareness.

Drivers, Opportunities & Restraints

The growth of the flash point apparatus market is primarily driven by stringent government regulations and safety standards mandating flash point testing for hazardous materials. Industries such as oil and gas, chemicals, and transportation are required to comply with these norms to prevent accidents and ensure workplace safety, thereby fueling demand for reliable testing equipment. Additionally, the expansion of these industries, particularly in developing regions, presents significant growth opportunities. The rise in shale gas exploration and refining activities further boosts market prospects. However, the market faces restraints such as high costs associated with advanced automated apparatuses, which may limit adoption among small and medium-sized enterprises. Economic fluctuations and reduced industrial activities in certain regions can also impact market growth. Opportunities lie in the development of portable and handheld flash point testers for field applications, as well as innovations aimed at reducing testing time and improving user convenience.

Concentration Insights

The flash point apparatus market is moderately concentrated, with a mix of global players and regional manufacturers dominating the landscape. Companies such as Anton Paar, Grabner Instruments, and Koehler Instrument Company have established strong market presence through extensive product portfolios, technological expertise, and global distribution networks. These leaders focus on continuous research and development to introduce advanced features and maintain competitive advantage. The market also includes several niche players specializing in specific types of flash point testers or catering to particular regional demands. Collaboration with end-user industries for customized solutions and adherence to international standards are common strategies employed by key players. The concentration is higher in regions with stringent regulatory environments and well-developed industrial sectors, while emerging markets show a more fragmented structure with local manufacturers gaining traction.

Type Insights

Flash point apparatuses are primarily categorized into closed-cup and open-cup testers, each suited for different applications and standards. Closed-cup testers, such as those following ASTM D93 (Pensky-Martens) or ASTM D56 (Tagliabue), are widely used for testing petroleum products and chemicals with flash points up to 400?C. These devices provide a contained environment, reducing the risk of vapor escape and ensuring accurate results. Open-cup testers, like the Cleveland open-cup apparatus, are employed for higher flash point materials and are often used in research and development settings. Additionally, there are automated and manual variants; automated testers offer advantages in terms of precision, safety, and data management, while manual testers are cost-effective and suitable for less frequent testing. The choice of apparatus depends on the specific requirements of the testing standard, the nature of the sample, and the desired level of automation.

Application Insights

Flash point apparatuses find applications across a diverse range of industries where the determination of flammable and combustible material properties is crucial. In the oil and gas sector, these devices are used to test crude oil, refined products, and lubricants to ensure safe handling, storage, and transportation. The chemical industry relies on flash point testing for solvents, resins, and other volatile compounds to classify hazards and comply with safety regulations. In the paints and coatings industry, flash point data is essential for formulating products and assessing fire risks during manufacturing and application. Other significant applications include pharmaceuticals, where flash point testing is part of quality control for certain ingredients, and the aviation and automotive industries for fuel testing. The growing emphasis on environmental safety and regulatory compliance across these sectors continues to drive demand for flash point apparatuses.

Regional Insights

The flash point apparatus market exhibits varied dynamics across different regions, influenced by industrial development, regulatory stringency, and economic conditions. North America and Europe are mature markets, characterized by strict safety regulations and high adoption of advanced testing equipment. The presence of major oil and gas companies, chemical manufacturers, and a well-established infrastructure supports steady demand in these regions. The Asia-Pacific region is experiencing rapid growth, driven by industrialization, increasing energy demand, and rising safety awareness in countries like China, India, and Southeast Asian nations. Expansion of refining capacities and chemical production in this region offers significant opportunities. Latin America and the Middle East also contribute to market growth, supported by oil and gas activities. Regional differences in standards and testing requirements necessitate tailored product offerings from manufacturers.

Company Insights

Prominent companies in the flash point apparatus market include Anton Paar, Grabner Instruments, Koehler Instrument Company, ERALYTICS, and Tanaka Scientific Limited. Anton Paar is renowned for its high-precision, automated flash point testers that integrate advanced technology for efficient and safe operations. Grabner Instruments offers a range of miniaturized and portable flash point testers, emphasizing innovation and user-friendliness. Koehler Instrument Company provides robust apparatuses compliant with various international standards, catering primarily to the petroleum and chemical industries. ERALYTICS focuses on specialized analyzers for challenging samples, while Tanaka Scientific Limited is known for its reliable and cost-effective solutions. These companies invest heavily in research and development to enhance product features, expand application scope, and maintain compliance with evolving regulations. Strategic partnerships, acquisitions, and global distribution networks are key to their market presence.

Recent Developments

Recent developments in the flash point apparatus market reflect a trend towards automation, digitalization, and enhanced safety features. Companies are introducing fully automated systems with touchscreen interfaces, connectivity options, and software integration for streamlined testing and data management. For instance, new models offer remote monitoring and control capabilities, reducing operator intervention and improving efficiency. There is also a focus on developing apparatuses that can handle a wider range of samples, including those with complex matrices, without compromising accuracy. Environmental considerations have led to the design of energy-efficient models with reduced solvent consumption. Additionally, manufacturers are expanding their product portfolios to include portable and handheld devices for field testing, addressing the needs of industries such as aviation and emergency response. These innovations aim to meet the growing demand for reliable, compliant, and user-friendly flash point testing solutions.

Report Segmentation

The flash point apparatus market can be segmented based on type, application, and region. By type, the market is divided into closed-cup testers and open-cup testers, with further subcategories based on specific standards and automation levels. Closed-cup testers hold a larger share due to their widespread use in petroleum and chemical testing. Application-wise, the market spans oil and gas, chemicals, paints and coatings, pharmaceuticals, and others, with the oil and gas segment being the dominant application area. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Each segment offers distinct growth opportunities and challenges, influenced by regional industrial activities, regulatory frameworks, and technological adoption rates. Understanding these segments helps stakeholders identify target markets and tailor strategies accordingly.

FAQs

What is a flash point apparatus? A flash point apparatus is a device used to determine the flash point of a substance, which is the lowest temperature at which it vaporizes to form an ignitable mixture in air. This measurement is critical for assessing fire hazards and ensuring safety in handling, storage, and transportation of flammable materials.

What are the common standards for flash point testing? Common standards include ASTM D93 (Pensky-Martens), ASTM D56 (Tagliabue), ASTM D92 (Cleveland open-cup), and ISO 2719. These standards specify the apparatus design, testing procedure, and requirements for accurate flash point determination.

Which industries use flash point apparatuses? Industries such as oil and gas, chemicals, paints and coatings, pharmaceuticals, and transportation use flash point apparatuses for quality control, safety compliance, and hazard classification of materials.

What is the difference between closed-cup and open-cup flash point testers? Closed-cup testers confine the vapor during testing, providing a more accurate measurement for lower flash point materials, while open-cup testers allow vapor to escape, typically used for higher flash point substances.

How do automated flash point testers improve testing? Automated testers enhance precision, reduce human error, offer better repeatability, and integrate with data management systems for efficient recording and analysis, thereby improving overall testing efficiency and safety.

Why is flash point testing important? Flash point testing is vital for identifying fire risks, complying with safety regulations, classifying hazardous materials, and ensuring safe handling and storage practices in industrial environments.

Citius Research has developed a research report titled “Flash Point Apparatus Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Flash Point Apparatus Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Flash Point Apparatus Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Flash Point Apparatus Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Flash Point Apparatus Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Flash Point Apparatus Market
• Research Methodology
• Executive Summary
• Market Dynamics of Flash Point Apparatus Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Flash Point Apparatus Market
• Cost and Gross Margin Analysis of Flash Point Apparatus Market
• Flash Point Apparatus Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Flash Point Apparatus Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Flash Point Apparatus Market Key Stakeholders

Below are the key stakeholders for the Flash Point Apparatus Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Flash Point Apparatus Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Flash Point Apparatus Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Flash Point Apparatus Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Flash Point Apparatus Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Flash Point Apparatus Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Flash Point Apparatus Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Flash Point Apparatus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Flash Point Apparatus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Flash Point Apparatus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Flash Point Apparatus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Flash Point Apparatus Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Flash Point Apparatus Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Flash Point Apparatus Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Flash Point Apparatus Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Flash Point Apparatus Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Flash Point Apparatus Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Flash Point Apparatus Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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