Fishing Boat Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187072
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Fishing Boat Market size was estimated at USD 4.2 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Fishing Boat Market

(Market Size)
$4.2 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 4.2 billion
2030 Market Size USD 6.5 billion
Key Players Brunswick, Yamaha Marine, Lund Boats, Tracker Boats, Groupe Beneteau

Market Summary

The fishing boat market is a specialized segment within the broader marine and transportation industry, catering primarily to commercial fishing operations and recreational angling activities. This market encompasses the manufacturing, distribution, and servicing of various types of vessels designed for fishing purposes. Key participants include boat builders, engine manufacturers, and providers of fishing equipment and navigation systems. The market is influenced by factors such as advancements in boat design, propulsion technologies, and materials that enhance durability and fuel efficiency. Regulatory frameworks governing fishing quotas, environmental standards, and safety requirements also play a significant role in shaping market dynamics. Geographically, regions with extensive coastlines and active fishing industries, such as Asia-Pacific and North America, represent major demand centers. The market is characterized by a blend of traditional craftsmanship and modern technological integration, aiming to meet the evolving needs of both commercial and recreational users.

Key Highlights

The fishing boat market is distinguished by several key highlights that underscore its importance and trajectory. Technological innovation is a major driver, with manufacturers increasingly incorporating advanced materials like fiberglass and aluminum to improve vessel longevity and performance. Hybrid and electric propulsion systems are gaining traction as the industry moves towards sustainability, reducing emissions and operational costs. Another highlight is the growing demand for customized boats tailored to specific fishing applications, such as deep-sea trawling or inshore angling. Safety features, including enhanced navigation systems and stability controls, are becoming standard, addressing regulatory and consumer concerns. The market also sees significant activity in the used boat segment, providing cost-effective options for new entrants. Partnerships between boat builders and technology firms are fostering innovation, leading to smarter, more efficient vessels. These highlights reflect a market that is adapting to environmental, economic, and technological shifts while maintaining its core focus on functionality and reliability.

Drivers, Opportunities & Restraints

Several drivers propel the fishing boat market, including rising global demand for seafood, which boosts commercial fishing activities and necessitates efficient vessels. Technological advancements in boat design and propulsion systems are reducing operational costs and enhancing performance, encouraging fleet upgrades. Government subsidies and support for domestic fishing industries in various countries also act as catalysts. Opportunities abound in the development of eco-friendly boats with lower emissions, aligning with stringent environmental regulations and growing consumer preference for sustainable practices. The recreational fishing sector presents another opportunity, driven by increasing disposable incomes and tourism. However, the market faces restraints such as high initial costs for advanced boats, which can deter small-scale fishermen. Regulatory challenges, including fishing quotas and maritime laws, may limit market growth in certain regions. Economic volatility and fluctuations in fuel prices additionally pose risks, impacting profitability and investment decisions. Balancing these drivers, opportunities, and restraints is crucial for stakeholders navigating this complex market.

Concentration Insights

The fishing boat market exhibits a varied concentration landscape, with key players and regional hubs dominating different segments. Major manufacturers like Brunswick Corporation, Groupe Beneteau, and Yamaha Motor Co. hold significant market shares, leveraging their extensive product portfolios and global distribution networks. These companies often focus on innovation and mergers to strengthen their positions. Regionally, the market is concentrated in areas with robust maritime traditions and fishing industries, such as Asia-Pacific, which leads in both production and consumption due to countries like China and Japan. North America and Europe also show strong activity, supported by advanced manufacturing capabilities and high demand for recreational fishing boats. The market is moderately fragmented, with numerous small and medium-sized enterprises catering to niche segments, such as artisanal fishing or custom-built vessels. This concentration dynamic encourages competition and innovation but also poses challenges for new entrants due to high capital requirements and established brand loyalties.

Type Insights

The fishing boat market is segmented by type into categories such as commercial fishing boats, recreational fishing boats, and others like charter or guide boats. Commercial fishing boats are designed for efficiency and durability, often featuring large storage capacities and advanced fishing gear for operations like trawling or longlining. These vessels prioritize fuel economy and compliance with industrial fishing regulations. Recreational fishing boats, on the other hand, focus on comfort, aesthetics, and versatility, ranging from small inshore boats to luxury offshore models. They often include amenities like seating, storage, and electronic aids for angling. Other types include specialized boats for aquaculture or research purposes. Materials used vary, with fiberglass being popular for its balance of strength and weight, while aluminum is favored for its corrosion resistance and longevity. Each type addresses distinct user needs, influencing design, technology integration, and market demand patterns.

Application Insights

Applications within the fishing boat market are broadly divided into commercial and recreational uses. Commercial applications involve vessels used for catching fish and other seafood on a large scale, supporting the global food supply chain. These boats are equipped with tools like nets, lines, and processing facilities to maximize yield and efficiency. They operate in diverse environments, from coastal waters to deep oceans, and must adhere to strict regulations regarding catch limits and sustainability. Recreational applications cater to fishing enthusiasts and tourists, emphasizing leisure and sport. These boats are often smaller, with features designed for comfort and ease of use, such as casting platforms and fish finders. Additionally, there are applications in charter services, where boats are used for guided fishing trips, blending elements of both commercial and recreational use. Each application drives specific requirements in terms of boat size, technology, and customization, influencing market trends and manufacturer strategies.

Regional Insights

Regionally, the fishing boat market shows diverse dynamics, with Asia-Pacific leading in terms of production and consumption due to its extensive coastline, large fishing industry, and growing recreational sector in countries like China, Japan, and India. Government initiatives supporting marine activities bolster this dominance. North America follows, driven by a strong culture of recreational fishing and advanced manufacturing in the United States and Canada, with demand for high-tech and eco-friendly boats. Europe holds a significant share, characterized by stringent environmental regulations and a focus on sustainable fishing practices, particularly in nations like Norway and the UK. Latin America and the Middle East & Africa are emerging regions, with potential growth tied to economic development and increasing investment in maritime infrastructure. Each region's unique regulatory, economic, and cultural factors shape local market conditions, affecting everything from boat design to distribution channels.

Company Insights

Key companies in the fishing boat market include established players such as Brunswick Corporation, which offers a range of brands like Boston Whaler and Lund Boats, emphasizing innovation and sustainability. Groupe Beneteau is another major player, known for its diverse portfolio including fishing and recreational boats under brands like Jeanneau. Yamaha Motor Co. leverages its expertise in marine engines to influence the market, providing propulsion systems that enhance boat performance. Other notable entities include Malibu Boats, Inc., which focuses on premium recreational models, and Suzuki Marine, recognized for its efficient outboard motors. These companies compete through product differentiation, technological advancements, and strategic acquisitions. They also engage in partnerships with technology firms to integrate digital solutions like GPS and fish-finding systems. The competitive landscape is dynamic, with firms continuously adapting to market trends such as electrification and customization to maintain their positions and cater to evolving customer preferences.

Recent Developments

Recent developments in the fishing boat market highlight a trend towards sustainability and technological integration. Many manufacturers are introducing hybrid and electric propulsion systems to reduce environmental impact and comply with emissions regulations. For instance, companies are developing boats with solar-powered features or battery-electric options for quieter, cleaner operations. Advancements in materials science have led to lighter, more durable hulls using composites and aluminum alloys, improving fuel efficiency and longevity. Digitalization is another key area, with increased adoption of IoT devices for real-time monitoring of boat performance and fishing conditions. Collaborations between boat builders and tech companies are resulting in smarter vessels equipped with advanced navigation and safety systems. Additionally, there is a growing focus on customization, allowing buyers to tailor boats to specific needs, from commercial fishing configurations to luxury recreational setups. These developments reflect an industry evolving towards greater efficiency, sustainability, and user-centric design.

Report Segmentation

The fishing boat market report is segmented to provide detailed analysis across various dimensions. By type, segments include commercial fishing boats, recreational fishing boats, and others such as charter or specialized vessels. Application segmentation covers commercial fishing, recreational fishing, and additional uses like aquaculture or research. Material segmentation involves categories like fiberglass, aluminum, steel, and others, each offering distinct advantages in terms of weight, cost, and durability. Propulsion type segments encompass outboard, inboard, and sterndrive engines, as well as emerging electric and hybrid systems. Regionally, the market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with sub-regional analysis where applicable. This multi-faceted segmentation allows for a comprehensive understanding of market dynamics, enabling stakeholders to identify growth opportunities, assess competitive landscapes, and make informed decisions based on specific segments of interest.

FAQs

What are the key trends in the fishing boat market? Key trends include the adoption of eco-friendly technologies like electric propulsion, advancements in materials for better durability, and increased digitalization with IoT and navigation systems.

Who are the major players in the fishing boat market? Major players include Brunswick Corporation, Groupe Beneteau, Yamaha Motor Co., Malibu Boats, Inc., and Suzuki Marine, among others.

What materials are commonly used in fishing boat construction? Common materials are fiberglass, aluminum, and steel, chosen for their balance of strength, weight, and resistance to corrosion.

How is the fishing boat market segmented by application? It is segmented into commercial fishing, recreational fishing, and other applications like charter services or research activities.

What regions dominate the fishing boat market? The Asia-Pacific region dominates, followed by North America and Europe, due to strong fishing industries and recreational demand.

What are the restraints affecting the fishing boat market? Restraints include high costs of advanced boats, regulatory challenges, and economic volatility impacting investment and operations.

Citius Research has developed a research report titled “Fishing Boat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fishing Boat Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fishing Boat Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fishing Boat Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fishing Boat Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fishing Boat Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fishing Boat Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fishing Boat Market
• Cost and Gross Margin Analysis of Fishing Boat Market
• Fishing Boat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fishing Boat Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fishing Boat Market Key Stakeholders

Below are the key stakeholders for the Fishing Boat Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fishing Boat Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fishing Boat Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fishing Boat Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fishing Boat Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fishing Boat Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fishing Boat Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fishing Boat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fishing Boat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fishing Boat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fishing Boat Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fishing Boat Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fishing Boat Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fishing Boat Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fishing Boat Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fishing Boat Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fishing Boat Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fishing Boat Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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