Fish Powder Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196522
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Fish Powder Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.60% during the forecast period (2024-2030).

Fish Powder Market

(Market Size)
$850 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.60%
2023 Market Size USD 850 million
2030 Market Size USD 1.5 billion
Key Players TripleNine Group, Scanbio Marine Group, Biomega, Sopropêche, Diana Aqua

Market Summary

The fish powder market is a specialized segment within the global food and beverages industry, primarily driven by the rising demand for sustainable and nutrient-dense ingredients. Fish powder, produced through the drying and milling of fish or fish parts, is valued for its high protein content, omega-3 fatty acids, vitamins, and minerals. It serves as a critical component in various applications, including animal feed, aquaculture, fertilizers, and human nutrition products like dietary supplements and functional foods. The market is characterized by advancements in processing technologies that enhance product quality and shelf life, alongside a growing emphasis on utilizing by-products from fish processing to reduce waste and promote circular economy practices. Key industry participants range from large-scale processors to specialized manufacturers, all focusing on expanding their product portfolios and geographic reach to capitalize on evolving consumer and industrial demands.

Key Highlights

The fish powder market is distinguished by several key highlights that underscore its growth and industrial relevance. A significant trend is the increasing adoption of fish powder in aquaculture feed, owing to its ability to promote healthy growth and improve feed conversion ratios in farmed fish species. The ingredient's rich nutritional profile, particularly its high levels of essential amino acids and fatty acids, makes it indispensable in premium pet food and livestock feed formulations. Sustainability initiatives are paramount, with leading companies investing in responsible sourcing and traceability to meet stringent regulatory standards and consumer expectations for environmentally friendly products. Innovation in production techniques, such as low-temperature drying and enzymatic hydrolysis, is enhancing the functional properties and bioavailability of fish powder, opening new avenues in the human nutrition sector. Furthermore, the market is witnessing consolidation activities, with major players engaging in mergers and acquisitions to strengthen their market position and expand their technological capabilities.

Drivers, Opportunities & Restraints

Several drivers are propelling the fish powder market forward, chief among them being the escalating global demand for protein-rich food and feed ingredients, fueled by population growth and rising disposable incomes. The expanding aquaculture industry, which relies heavily on fishmeal and fish powder for feed, acts as a primary demand driver, supported by governmental policies promoting sustainable seafood production. Opportunities abound in the development of value-added products for human consumption, such as protein fortifiers in sports nutrition and health foods, leveraging the functional benefits of fish powder. Additionally, the utilization of fish waste and by-products for powder production presents a significant opportunity to enhance sustainability and reduce environmental impact. However, the market faces restraints including volatility in raw material supply due to climatic changes and fishing quotas, which can lead to price fluctuations and supply chain disruptions. Stringent regulations regarding food safety and quality, along with growing competition from plant-based protein alternatives, also pose challenges to market growth.

Concentration Insights

The competitive landscape of the fish powder market is moderately concentrated, with a mix of global leaders and regional players dominating various segments. Key companies such as Omega Protein Corporation, Scanbio Marine Group, and TripleNine Group A/S hold significant market shares due to their extensive production facilities, advanced processing technologies, and strong distribution networks. These players often focus on vertical integration, controlling everything from raw material sourcing to final product delivery, which enhances their operational efficiency and cost competitiveness. Regionally, markets like Europe and North America exhibit higher concentration due to the presence of established processors and stringent quality standards, while emerging economies in Asia-Pacific and Latin America are characterized by a more fragmented landscape with numerous small-scale producers. Strategic initiatives such as capacity expansions, partnerships with fishing communities, and investments in R&D for product innovation are common among leading firms to maintain their competitive edge and cater to diverse application needs.

Type Insights

In the fish powder market, products are primarily categorized based on the source fish type and processing method. Common types include whole fish powder, made from entire fish, and fish meal powder, often produced from fish trimmings, heads, and other by-products, which is widely used in animal feed and aquaculture. Another significant category is hydrolyzed fish powder, which undergoes enzymatic treatment to break down proteins into peptides and amino acids, enhancing digestibility and making it suitable for premium pet food and human dietary supplements. Specialty products like omega-3 concentrated fish powder are gaining traction due to their targeted health benefits. The choice of fish species, such as anchovy, sardine, mackerel, or herring, also influences the powder's nutritional composition and end-use application, with certain species being preferred for their higher oil and protein content. Advances in processing technologies continue to refine these types, improving functional properties like solubility, flavor profile, and nutrient retention to meet specific industry requirements.

Application Insights

The application spectrum for fish powder is diverse, spanning several industries with distinct requirements. In aquaculture, it is a fundamental ingredient in feed formulations, providing essential nutrients that support the growth and health of farmed fish, shrimp, and other aquatic species. The animal feed industry utilizes fish powder extensively in poultry, swine, and ruminant diets to enhance protein intake and overall feed efficiency. Within agriculture, fish powder serves as an organic fertilizer, enriching soil with nitrogen, phosphorus, and micronutrients to improve crop yield and quality. In the food and beverages sector, it is incorporated into products like soups, sauces, snacks, and nutritional supplements as a natural flavor enhancer and protein fortifier. Emerging applications include its use in pet food for premium segments, where high digestibility and palatability are critical, and in cosmetic products for its collagen and mineral content. Each application demands specific quality parameters, driving innovation in product development and processing techniques to ensure optimal performance and compliance with industry standards.

Regional Insights

Geographically, the fish powder market demonstrates varied dynamics across regions, influenced by factors such as fishing activities, industrial demand, and regulatory frameworks. South America, particularly Peru and Chile, is a dominant region due to its large-scale anchovy fisheries, which supply significant raw material for fish powder production, catering primarily to the global animal feed and aquaculture industries. Europe holds a substantial market share, driven by robust demand from the aquaculture sector in countries like Norway and Scotland, alongside strict sustainability regulations that promote the use of fish by-products. North America is characterized by high consumption in aquaculture and pet food applications, with the United States being a key player in production and innovation. The Asia-Pacific region is experiencing rapid growth, fueled by expanding aquaculture practices in China, India, and Southeast Asian nations, as well as increasing awareness of nutritional products. Africa and the Middle East are emerging markets, with potential growth tied to agricultural development and rising investments in food security initiatives.

Company Insights

Prominent companies in the fish powder market are leveraging their expertise and resources to strengthen their market presence and drive innovation. Omega Protein Corporation, a subsidiary of Cooke Inc., is a leading player known for its sustainable harvesting and production of fishmeal and fish oil products, serving global feed and nutrition markets. Scanbio Marine Group specializes in processing fish waste into high-quality protein powders, emphasizing environmental sustainability and circular economy principles. TripleNine Group A/S is another key competitor, with advanced facilities producing fish powder for aquaculture, animal feed, and fertilizer applications. Companies like Soprop?che and Biomega Group are notable for their focus on hydrolyzed fish proteins and bioactive ingredients for human nutrition and health sectors. These firms engage in strategic activities such as capacity expansion, technological upgrades, and sustainability certifications to enhance product offerings and meet evolving customer demands. Collaboration with research institutions and adherence to international quality standards are common practices to ensure product safety and efficacy.

Recent Developments

The fish powder market has witnessed several recent developments reflecting industry trends towards sustainability, innovation, and expansion. Major players have announced investments in new processing facilities equipped with energy-efficient technologies to reduce environmental footprint and improve product yield. There is a growing emphasis on obtaining certifications such as MarinTrust and IFFO RS, which validate responsible sourcing and production practices, enhancing market credibility. Technological advancements include the adoption of membrane filtration and enzymatic hydrolysis methods to produce finer, more soluble fish powders with enhanced nutritional profiles for specialized applications. Strategic partnerships and acquisitions have been prevalent, with companies seeking to integrate supply chains and enter new geographic markets. Additionally, research initiatives are focusing on developing fish powder variants with reduced odor and improved palatability for human food products, addressing previous consumer acceptance challenges. These developments collectively aim to meet the increasing demand for sustainable, high-quality protein sources across various industries.

Report Segmentation

This comprehensive market research report on the fish powder industry provides detailed segmentation to offer actionable insights for stakeholders. The report is segmented by type, categorizing products into whole fish powder, fish meal powder, hydrolyzed fish powder, and others, based on raw material and processing techniques. Application segmentation covers aquaculture feed, animal feed, fertilizers, food and beverages, and other industrial uses, highlighting demand patterns and growth prospects for each segment. Geographical segmentation includes analysis of key regions such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, examining regional production, consumption trends, and regulatory landscapes. Further breakdown by source fish species, such as anchovy, sardine, and mackerel, provides insights into nutritional variations and supply dynamics. The report also segments the market by distribution channel, including direct sales, distributors, and online platforms, to understand sales strategies and customer reach. Each segment is analyzed in terms of market dynamics, competitive landscape, and future opportunities, enabling businesses to make informed decisions and strategize effectively.

FAQs

What is fish powder used for? Fish powder is primarily used as a high-protein ingredient in aquaculture and animal feed to promote growth and health. It is also utilized in fertilizers for agriculture, in food products as a flavor enhancer and nutrient fortifier, and in dietary supplements for human consumption due to its rich content of omega-3 fatty acids and essential amino acids.

How is fish powder made? Fish powder is produced through a process that involves cooking, pressing, drying, and grinding fish or fish parts. Whole fish or processing by-products are first cooked to sterilize and coagulate proteins, then pressed to remove oils and water. The resulting solid is dried using methods like direct flame drying or steam drying, and finally milled into a fine powder. Advanced techniques may include hydrolysis to improve digestibility.

Is fish powder sustainable? Sustainability in fish powder production depends on sourcing practices. Many manufacturers use by-products from fish processing industries, reducing waste and supporting circular economy principles. Certifications like MarinTrust ensure responsible sourcing from well-managed fisheries. However, concerns exist if production relies on overfished species, leading to increased industry focus on alternative sources and eco-friendly processing.

What are the benefits of fish powder in agriculture? In agriculture, fish powder serves as an organic fertilizer that enriches soil with essential nutrients such as nitrogen, phosphorus, potassium, and micronutrients. It improves soil structure, enhances microbial activity, and promotes healthy plant growth, leading to higher crop yields. Its slow-release properties prevent nutrient leaching, making it an environmentally friendly option compared to synthetic fertilizers.

Can humans consume fish powder? Yes, fish powder is safe for human consumption and is used in various food products like soups, sauces, snacks, and nutritional supplements. It provides a concentrated source of protein, omega-3 fatty acids, vitamins, and minerals. For dietary use, it is often processed to ensure high purity, palatability, and digestibility, with products specifically designed for sports nutrition, health foods, and fortification applications.

Citius Research has developed a research report titled “Fish Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fish Powder Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fish Powder Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fish Powder Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fish Powder Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fish Powder Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fish Powder Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fish Powder Market
• Cost and Gross Margin Analysis of Fish Powder Market
• Fish Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fish Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fish Powder Market Key Stakeholders

Below are the key stakeholders for the Fish Powder Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fish Powder Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fish Powder Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fish Powder Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fish Powder Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fish Powder Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fish Powder Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fish Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fish Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fish Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fish Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fish Powder Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fish Powder Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fish Powder Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fish Powder Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fish Powder Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fish Powder Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fish Powder Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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