Fish Farming Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196519
  • Format: Electronic (PDF)
  • Number of Pages: 207
  • Author(s): Joshi, Madhavi

Report Overview

The Fish Farming Market size was estimated at USD 280 billion in 2023 and is projected to reach USD 400 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.20% during the forecast period (2024-2030).

Fish Farming Market

(Market Size)
$280 billion
$400 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.20%
2023 Market Size USD 280 billion
2030 Market Size USD 400 billion
Key Players Mowi, SalMar, Cermaq, Thai Union, Cooke Aquaculture

Market Summary

The fish farming market, also known as aquaculture, represents a critical segment within the global food and beverages industry, dedicated to the controlled cultivation of aquatic organisms. This sector has evolved from traditional practices to a sophisticated, technology-driven industry essential for meeting the world's escalating demand for protein. The market encompasses a diverse range of species, including finfish, crustaceans, and mollusks, cultivated in various environments such as freshwater, marine, and brackish water systems. Key production methods range from extensive pond culture to highly intensive recirculating aquaculture systems (RAS), reflecting the industry's adaptability and innovation. The supply chain is complex, involving hatcheries, feed suppliers, farming operations, processing facilities, and distribution networks that serve retail, food service, and industrial clients globally. The industry's growth is fundamentally linked to its role in bolstering food security, providing a sustainable alternative to overexploited wild-catch fisheries, and supporting economic development in numerous coastal and rural communities worldwide.

Key Highlights

The fish farming market is characterized by several defining features that underscore its importance and trajectory. A significant highlight is the rapid adoption of advanced technologies aimed at improving efficiency, yield, and environmental sustainability. Innovations such as automated feeding systems, water quality monitoring sensors, and disease management solutions are becoming industry standards. Furthermore, there is a pronounced and growing consumer shift towards sustainably sourced seafood, which is compelling producers to obtain certifications from organizations like the Aquaculture Stewardship Council (ASC) and to adopt best practices. The diversification of farmed species is another key trend, moving beyond traditional staples like salmon and carp to include high-value species such as cobia, barramundi, and various ornamental fish, catering to niche markets and enhancing profitability. The integration of aquaculture with other agricultural systems, such as aquaponics, which combines fish farming with hydroponic plant production, represents a innovative model for resource efficiency. These highlights collectively paint a picture of a dynamic, responsive, and increasingly sophisticated industry poised for continued evolution.

Drivers, Opportunities & Restraints

The expansion of the fish farming market is propelled by a confluence of powerful drivers. Paramount among these is the rising global population and increasing per capita consumption of seafood, fueled by greater health awareness and recognition of fish as a valuable source of lean protein and omega-3 fatty acids. The stagnation of wild fish catches due to overfishing and strict quotas further solidifies aquaculture's role as indispensable for meeting demand. Significant opportunities for market players lie in the untapped potential of offshore and mariculture operations, which can alleviate space constraints and environmental concerns associated with coastal sites. The development of novel, sustainable feed ingredients to reduce reliance on fishmeal and fish oil presents another substantial opportunity for innovation and cost management. However, the industry faces considerable restraints, including the persistent threat of diseases like sea lice and viruses, which can devastate stocks and incur heavy economic losses. Stringent environmental regulations concerning water discharge, antibiotic use, and habitat impact also pose challenges, requiring continuous investment in cleaner technologies and practices to ensure compliance and maintain social license to operate.

Concentration Insights

The global fish farming market exhibits a varied concentration landscape, with leadership firmly held by the Asia-Pacific region, which accounts for the overwhelming majority of global production. China stands as the undisputed dominant force, producing more farmed fish than the rest of the world combined, followed by other major contributors like India, Vietnam, Indonesia, and Bangladesh. These countries benefit from favorable climates, long coastlines, and established traditional practices. Outside of Asia, Norway and Chile are global powerhouses in salmon farming, controlling a significant share of the high-value Atlantic salmon market. Egypt is a leader in tilapia production in Africa. The market structure includes a mix of large, vertically integrated multinational corporations that control significant portions of the supply chain, and a vast number of small-scale and subsistence farmers. This concentration dictates global trade flows, pricing, and the diffusion of technology, with innovations often originating in developed markets before being adapted for wider use in emerging production hubs.

Type Insights

The fish farming market is segmented by type into key categories: freshwater, marine, and brackish water aquaculture, each with distinct characteristics and species. Freshwater aquaculture is the largest segment by volume, dominated by species such as carp, tilapia, catfish, and trout. These are primarily farmed in ponds, cages, and tank systems across Asia and increasingly in other regions due to their hardiness and established market demand. Marine aquaculture, or mariculture, involves farming species in ocean environments, either in nearshore pens or increasingly in offshore systems. This segment is synonymous with high-value species like salmon, sea bass, sea bream, and mussels. Brackish water aquaculture occurs in estuaries where freshwater and saltwater mix, and is crucial for the production of shrimp and milkfish. The choice of type is influenced by factors including geographical location, water resource availability, capital investment capacity, and target market economics, with each segment catering to specific consumer preferences and price points.

Application Insights

The application of farmed fish products is diverse, spanning several key end-use sectors. The most significant application is direct human consumption, where products are sold through various channels including supermarkets, hypermarkets, specialty seafood stores, and traditional wet markets. Within this, products are offered in multiple forms: live, fresh, frozen, canned, or value-added (e.g., filleted, smoked, breaded). The food service industry, encompassing restaurants, hotels, and catering services, is a major consumer, particularly for consistent-quality, portion-controlled products like salmon fillets or shrimp. A substantial and growing application is in the production of fishmeal and fish oil, where small, oily fish like anchovies are reduced to essential ingredients used in feeds for other farmed animals, including more valuable aquaculture species. Other applications include the use of fish for ornamental purposes (aquarium trade) and for stocking public waters for recreational fishing, which supports tourism and local economies.

Regional Insights

The regional dynamics of the fish farming market are starkly defined. Asia-Pacific is the epicenter of global production, with China's output being monumental. Southeast Asian nations like Vietnam, Indonesia, and Thailand are global leaders in shrimp production, while India has a massive inland aquaculture sector focused on carp and other freshwater species. In Europe, Norway is the undisputed leader in salmon farming, with Scotland, the Faroe Islands, and Iceland also being significant players. Chile is the dominant producer in South America, also specializing in salmon, competing directly with Norway in international markets. North America has a well-established industry, with the United States focusing on catfish, salmon, and trout, and Canada being a major salmon producer. Africa shows strong potential for growth, with Egypt and Nigeria leading in tilapia production, though the continent's overall output remains a fraction of Asia's. Each region contends with its own unique set of opportunities, such as favorable growing conditions, and challenges, including regulatory hurdles and disease pressures.

Company Insights

The competitive landscape of the fish farming market features a blend of large-scale integrated corporations and numerous smaller enterprises. Leading companies often have a global presence and control multiple stages of the value chain, from feed production and genetics to farming, processing, and distribution. Prominent players in the salmon sector include Mowi ASA of Norway, which is often cited as the world's largest salmon farmer, along with SalMar and Ler?y Seafood Group. Cermaq Group, owned by Mitsubishi Corporation, is another major global actor with operations in Norway, Canada, and Chile. In the shrimp and tilapia segments, Thai Union Group, while known for its wild-catch operations, has significant involvement in farming. Charoen Pokphand Foods (CP Foods) from Thailand is a giant in Asian aquaculture, particularly in shrimp feed and farming. These companies compete on the basis of production efficiency, sustainability credentials, product quality, brand strength, and their ability to navigate complex international supply chains and regulatory environments.

Recent Developments

The fish farming industry is undergoing rapid transformation driven by technological innovation and strategic shifts. A major development is the accelerated adoption of Recirculating Aquaculture Systems (RAS) technology, which allows for land-based fish farming with minimal water exchange and environmental discharge. This technology enables production closer to major consumer markets and reduces disease risks. There is also a strong industry-wide push to develop and incorporate alternative protein sources in feed, such as insect meal, algal oil, and single-cell proteins, to enhance sustainability and reduce dependency on wild-caught fish. Consolidation through mergers and acquisitions continues as larger companies seek to expand their geographic footprint and product portfolios. Furthermore, significant investment is flowing into genetics and breeding programs aimed at developing strains of fish with improved growth rates, feed conversion ratios, and disease resistance. Automation is another critical trend, with companies deploying AI and robotics for tasks like monitoring fish health, optimizing feeding, and performing net cleaning, thereby improving operational efficiency and reducing labor costs.

Report Segmentation

This comprehensive market research report on the fish farming industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation by type categorizes the market into freshwater, marine, and brackish water aquaculture, detailing the production, trends, and forecasts for each environment. Segmentation by species provides an in-depth look at key farmed organisms, including salmon, carp, tilapia, catfish, shrimp, and mollusks, among others. The report further breaks down the market by production system, covering extensive, semi-intensive, and intensive methods, including a focus on emerging systems like RAS and offshore cages. Application segmentation analyzes the various end-use pathways for farmed products, such as human consumption, meal and oil production, and ornamental use. Geographically, the report offers a thorough regional analysis, examining market dynamics, key players, and growth prospects in North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. This multi-faceted segmentation allows stakeholders to identify specific opportunities and challenges within their area of interest.

FAQs

What is sustainable fish farming?

Sustainable fish farming refers to aquaculture practices that minimize environmental impact, promote animal welfare, and provide social and economic benefits. This involves using responsible feed ingredients, managing waste effectively, preventing disease without overusing antibiotics, and ensuring operations do not harm local ecosystems.

Which fish is most commonly farmed?

By volume, various species of carp are the most commonly farmed fish globally, with production concentrated heavily in Asia. However, in terms of value, Atlantic salmon is one of the most significant farmed species, commanding a high price in international markets.

What are the main challenges in aquaculture?

The main challenges include controlling the outbreak and spread of diseases and parasites, managing the environmental impact of operations (e.g., effluent discharge), securing a sustainable and affordable supply of feed, navigating complex regulatory frameworks, and achieving consistent profitability.

How is technology changing fish farming?

Technology is revolutionizing fish farming through the adoption of precision aquaculture. This includes automated feeding systems, underwater drones and sensors for monitoring stock health and water quality, artificial intelligence for data analysis and prediction, and advanced closed-containment systems like RAS that allow for land-based production.

What is the difference between aquaculture and mariculture?

Aquaculture is the broad term for the farming of all aquatic organisms, including fish, shellfish, and plants, in any water environment. Mariculture is a specific subset of aquaculture that refers to the cultivation of marine organisms in their natural habitats, such as the open ocean or enclosed sections of it, for example, farming salmon in sea cages or oysters on racks.

Citius Research has developed a research report titled “Fish Farming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fish Farming Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fish Farming Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fish Farming Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fish Farming Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fish Farming Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fish Farming Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fish Farming Market
• Cost and Gross Margin Analysis of Fish Farming Market
• Fish Farming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fish Farming Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fish Farming Market Key Stakeholders

Below are the key stakeholders for the Fish Farming Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fish Farming Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fish Farming Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fish Farming Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fish Farming Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fish Farming Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fish Farming Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fish Farming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fish Farming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fish Farming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fish Farming Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fish Farming Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fish Farming Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fish Farming Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fish Farming Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fish Farming Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fish Farming Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fish Farming Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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