Fibert Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195307
  • Format: Electronic (PDF)
  • Number of Pages: 209
  • Author(s): Joshi, Madhavi

Report Overview

The Fibert Market size was estimated at USD 45 million in 2023 and is projected to reach USD 100 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.50% during the forecast period (2024-2030).

Fibert Market

(Market Size)
$45 million
$100 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.50%
2023 Market Size USD 45 million
2030 Market Size USD 100 million
Key Players Nutriati, Vestkorn, Aminola, AGT Food & Ingredients, Puris

Market Summary

The global fibert market, within the broader food and beverages industry, is a specialized segment focused on products derived from fibert nuts, also commonly known as hazelnuts. These nuts are prized for their rich flavor, nutritional profile, and versatile applications, making them a significant ingredient for food manufacturers and processors worldwide. The market is characterized by a steady demand driven by their use in confectionery, particularly as a primary component in chocolates, spreads, and bakery products. Key producing regions have established robust supply chains to cater to both industrial and retail consumers. The market operates within a framework influenced by agricultural output, climatic conditions affecting harvests, and evolving consumer preferences towards natural and nutritious ingredients. Companies involved range from large-scale agricultural producers to specialized food processors who add value through roasting, grinding, and incorporation into finished goods. The dynamics of this market are further shaped by international trade patterns, quality standards, and the economic viability of cultivation in different geographies.

Key Highlights

The fibert market is distinguished by several critical aspects that underline its commercial importance. A primary highlight is the nut's indispensable role in the chocolate and confectionery sector, where it is a fundamental ingredient for many popular products globally. The nutritional benefits of fiberts, being a good source of healthy fats, vitamins, and minerals, align with the growing consumer trend towards health-conscious eating, boosting their incorporation into snacks, dairy alternatives, and nutritional bars. The market is also marked by significant geographical concentration in production, with a handful of countries dominating the global supply, which creates specific import-export dependencies. Furthermore, continuous product innovation is evident, with manufacturers developing new applications in gluten-free products, plant-based milks, and gourmet food items. The sustainability of farming practices and the impact of climate change on crop yields are increasingly becoming focal points for industry stakeholders, influencing long-term strategic planning and investment.

Drivers, Opportunities & Restraints

The growth of the fibert market is propelled by several key drivers. A major driver is the sustained and growing demand from the chocolate industry, which relies heavily on a consistent and high-quality supply of fiberts. The expanding consumer awareness regarding the health benefits associated with nut consumption further stimulates market growth, encouraging use in various healthy snack formats. Significant opportunities exist in the development of new product categories, such as fibert-based spreads beyond traditional chocolates, dairy-free alternatives like fibert milk, and its use as a flavoring agent in beverages and desserts. The rising disposable income in emerging economies presents a substantial opportunity for market expansion into new consumer bases. However, the market faces notable restraints. The production of fiberts is highly susceptible to climatic variations and diseases, leading to volatility in annual yields and prices. The concentrated nature of production in specific regions creates a risk of supply chain disruptions. Additionally, the high cost of cultivation and processing can be a barrier, potentially limiting affordability and wider adoption in some price-sensitive markets.

Concentration Insights

The global fibert market exhibits a high degree of concentration in terms of production. A very large majority of the world's supply is cultivated in a limited number of countries, with Turkey being the unequivocal leader, accounting for a dominant share of global production. Other significant producing nations include Italy, the United States, Azerbaijan, and Chile. This geographical concentration means that global market prices, availability, and quality standards are heavily influenced by the agricultural and export policies of these key producing countries. For buyers and manufacturers, this concentration necessitates a reliance on international trade and exposes the supply chain to risks associated with geopolitical factors, trade tariffs, and localized adverse weather events in these core regions. This structure has led to the development of strong export-oriented industries within the leading producing nations and a corresponding import dependency for many consuming countries, shaping global trade flows and strategic partnerships within the industry.

Type Insights

Fiberts are commercialized in several forms, each catering to different industrial and consumer needs. The primary distinction is between in-shell fiberts and shelled kernels. In-shell fiberts are often sold directly to consumers for fresh consumption, especially during harvest seasons in local markets. However, the bulk of commercial trade involves shelled kernels, which are the essential raw material for food processing. These kernels are further processed into various value-added forms. Roasted fiberts are a major category, intensifying the nut's flavor and making them suitable for direct snacking or as an ingredient in confectionery and desserts. Blanched fiberts, which have had their skins removed, are preferred for applications where a smooth texture and light color are desired, such as in some baked goods or pastes. Furthermore, fiberts are processed into meals, flours, and pastes, expanding their utility in the food industry for products like spreads, ice creams, and as a gluten-free baking ingredient. Each type commands specific market dynamics and price points based on processing intensity and end-use application.

Application Insights

The application of fiberts within the food and beverages industry is diverse and multifaceted. The most significant application segment is undoubtedly the confectionery industry, where fiberts are a cornerstone ingredient for chocolate products, pralines, and bars. They are also extensively used in the bakery sector, incorporated into cookies, biscuits, cakes, and pastries to add texture and flavor. Another major application is in the production of spreads, with fibert-chocolate spreads being a globally recognized product category. Beyond these traditional uses, fiberts are increasingly found in the snack industry, sold roasted and salted or as part of mixed nut offerings. The growing health and wellness trend has spurred their application in nutritional bars, cereals, and muesli. Furthermore, innovation has led to their use in dairy alternatives, such as fibert milk and yogurt, and as a flavoring agent in coffees, liqueurs, and desserts. This wide range of applications ensures a consistent and broad-based demand across multiple food sub-sectors.

Regional Insights

The fibert market demonstrates distinct regional patterns in both production and consumption. From a production standpoint, the landscape is dominated by Turkey, which is the world's largest producer and exporter by a significant margin. Italy follows as another major European producer, known for its high-quality varieties. In the Americas, the state of Oregon in the United States is a notable production zone, while Chile has emerged as an important producer in the Southern Hemisphere. In terms of consumption, Europe represents the largest market, driven by its strong confectionery manufacturing base, particularly in Germany, France, and Belgium. North America is also a major consumer, with high demand from its food processing and snack industries. The Asia-Pacific region is viewed as a high-growth potential market, with increasing consumption driven by rising disposable incomes, urbanization, and the adoption of Western-style confectionery and snacks, particularly in countries like China and India. Trade flows are consequently oriented from the concentrated producing regions to these major consuming markets across the globe.

Company Insights

The competitive landscape of the fibert market features a mix of large agri-business conglomerates, specialized nut processors, and food manufacturing giants. Key players involved in the sourcing, processing, and distribution of fiberts include companies like Olam International, Barry Callebaut, and Ferrero Group, which is not only a major processor but also one of the world's largest end-users of fiberts for its iconic products. Other significant participants are Balsu Gida, Karimex, and the Hazelnut Company. These companies engage in various activities across the value chain, from sourcing directly from growers and cooperatives to processing nuts into kernels, pastes, and other ingredients for the food industry. Competition is based on factors such as supply chain reliability, consistent quality, product variety, and the ability to meet the specific requirements of large food manufacturers. Many of these companies have vertically integrated operations to ensure quality control from orchard to end-product, and they often have a strong presence in the key producing regions to secure their raw material supply.

Recent Developments

The fibert market has witnessed several notable recent developments reflecting industry trends and corporate strategies. A significant focus has been on enhancing sustainability and traceability within the supply chain. Major end-users and processors are increasingly investing in programs aimed at promoting sustainable agricultural practices among growers to ensure long-term viability and meet consumer demands for ethically sourced ingredients. There has also been a trend towards product innovation, with companies launching new fibert-based products such as dairy-free milks, butters, and flavored snacks to capitalize on plant-based and health trends. In terms of market dynamics, fluctuations in harvest yields due to climatic conditions in key regions like Turkey have continued to cause price volatility, prompting companies to diversify their sourcing strategies. Furthermore, strategic acquisitions and partnerships remain common as larger players seek to consolidate their market position and secure access to reliable supplies of raw materials, ensuring they can meet the growing global demand.

Report Segmentation

This comprehensive market research report on the global fibert market provides a detailed analysis segmented across multiple dimensions to offer a granular understanding of the industry. The report is structured to dissect the market by type, categorizing the industry into key product forms such as in-shell, shelled, roasted, blanched, and further processed variants like paste and flour. Another critical segmentation is by application, delving into the various end-use sectors including confectionery, bakery, snacks, spreads, dairy alternatives, and other food applications. Geographically, the report offers an in-depth regional analysis, covering key markets such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, with further breakdowns for major countries within these regions. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demand patterns, analyze regional production and consumption dynamics, and tailor their strategies accordingly for targeted market segments.

FAQs

What are the primary health benefits of consuming fiberts?

Fiberts are a nutrient-dense food, offering several health benefits. They are an excellent source of monounsaturated fats, which are considered heart-healthy and can help manage cholesterol levels. They are also rich in antioxidants, vitamin E, and minerals like manganese, contributing to reduced oxidative stress and supporting overall metabolic health. Their dietary fiber content aids in digestion.

Which country is the largest producer of fiberts in the world?

Turkey is the world's largest producer of fiberts, supplying a substantial majority of the global harvest. Its favorable climate and dedicated agricultural regions make it the dominant force in the market, significantly influencing global prices and availability.

What is the main use of fiberts in the food industry?

The primary use of fiberts in the food industry is in the confectionery sector, specifically as a key ingredient in chocolate and chocolate-based products like bars, pralines, and spreads. Their unique flavor and texture are highly valued by chocolate manufacturers worldwide.

How are fiberts typically processed for commercial use?

For commercial use, fiberts are typically harvested, dried, and then de-shelled to obtain the kernels. These kernels can be sold raw or undergo further processing such as roasting to enhance flavor, blanching to remove skins, or grinding into paste, meal, or flour for various food applications.

What factors can affect the global price of fiberts?

The global price of fiberts is highly sensitive to factors affecting supply. Annual crop yields in major producing countries, particularly Turkey, are the most significant factor, with weather conditions, diseases, and pests causing fluctuations. Global demand trends, currency exchange rates, and international trade policies also exert considerable influence on pricing.

Citius Research has developed a research report titled “Fibert Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fibert Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fibert Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fibert Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fibert Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fibert Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fibert Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fibert Market
• Cost and Gross Margin Analysis of Fibert Market
• Fibert Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fibert Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fibert Market Key Stakeholders

Below are the key stakeholders for the Fibert Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fibert Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fibert Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fibert Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fibert Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fibert Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fibert Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fibert Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fibert Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fibert Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fibert Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fibert Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fibert Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fibert Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fibert Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fibert Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fibert Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fibert Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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