Feeder Automation Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194411
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Feeder Automation Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Feeder Automation Market

(Market Size)
$5.5 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11 billion
Key Players ABB, Siemens, Schneider Electric, GE, Eaton

Market Summary

The feeder automation market is a critical segment within the energy and power industry, focused on enhancing the efficiency, reliability, and control of electrical distribution networks. Feeder automation systems utilize advanced technologies such as sensors, communication networks, and control devices to monitor and manage power flow, detect faults, and restore service automatically. These systems are integral to modern smart grid initiatives, enabling utilities to reduce outage times, optimize energy distribution, and improve overall grid resilience. The adoption of feeder automation is driven by the growing need to upgrade aging infrastructure, integrate renewable energy sources, and meet increasing electricity demand. Key components include reclosers, sectionalisers, and fault indicators, which work together to isolate faulty sections and maintain continuous power supply to unaffected areas. The market is characterized by continuous technological advancements and a shift towards digitalization, with utilities and power companies increasingly investing in automated solutions to enhance operational efficiency and customer satisfaction. As grids become more complex and distributed, feeder automation plays a pivotal role in ensuring stable and efficient power delivery.

Key Highlights

The feeder automation market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the integration of Internet of Things (IoT) and artificial intelligence (AI) technologies, which enable predictive maintenance and real-time decision-making. These innovations allow for more precise fault detection and faster response times, reducing the duration and impact of power outages. Another highlight is the increasing deployment in urban and industrial areas where reliability is paramount, supporting critical infrastructure and high-value operations. The market also sees a trend towards modular and scalable solutions, allowing utilities to implement automation incrementally based on specific needs and budgets. Furthermore, regulatory support and government initiatives promoting smart grid development are accelerating adoption globally. Companies like ABB, Siemens, and Schneider Electric are at the forefront, offering comprehensive solutions that include hardware, software, and services. The emphasis on cybersecurity within these systems is also growing, ensuring that automated networks are protected against potential threats. These factors collectively highlight the dynamic and evolving nature of the feeder automation market.

Drivers, Opportunities & Restraints

The feeder automation market is propelled by several key drivers, including the urgent need to modernize aging power infrastructure, which is prone to failures and inefficiencies. The rising demand for uninterrupted power supply, particularly in developed regions and expanding urban centers, is another significant driver, as utilities seek to enhance service reliability and reduce outage times. Additionally, the integration of renewable energy sources into the grid creates complexity that feeder automation can effectively manage, ensuring stability and efficient power flow. Opportunities in this market abound, such as the expansion into emerging economies where grid modernization projects are gaining momentum, supported by governmental policies and investments. The growing adoption of smart city initiatives worldwide also presents substantial opportunities, as feeder automation is a core component of intelligent energy management systems. However, the market faces restraints, including high initial investment costs which can be a barrier for some utilities, especially in developing regions. Technical challenges related to interoperability and integration with existing systems also pose hurdles, along with a shortage of skilled professionals capable of deploying and maintaining advanced automation technologies. Despite these restraints, the overall trajectory remains positive due to the critical benefits offered.

Concentration Insights

The feeder automation market exhibits a concentrated competitive landscape, with a few major players dominating due to their extensive product portfolios, global reach, and strong research and development capabilities. Leading companies such as ABB, Siemens, Schneider Electric, and Eaton have established significant market presence through continuous innovation and strategic acquisitions. These players offer end-to-end solutions that include hardware devices like circuit breakers and sensors, along with software platforms for monitoring and control. Their dominance is reinforced by long-standing relationships with utilities and large-scale projects across regions. However, there is also a segment of specialized and regional players that focus on niche applications or specific geographic markets, contributing to a diverse competitive environment. Collaboration between established firms and smaller technology providers is common, driving innovation and expanding market access. The concentration is further influenced by regulatory standards and certification requirements, which favor companies with robust quality assurance and compliance frameworks. This dynamic ensures that while the market is led by giants, there is room for innovation and growth among agile and focused entrants.

Type Insights

Feeder automation systems can be categorized based on type, primarily into hardware, software, and services. Hardware components form the foundation, including devices such as reclosers, sectionalisers, fault indicators, and remote terminal units (RTUs) that are installed throughout the distribution network to monitor and control power flow. These devices are essential for detecting abnormalities, isolating faults, and facilitating automatic restoration. Software solutions provide the intelligence behind automation, enabling data acquisition, analysis, and visualization through supervisory control and data acquisition (SCADA) systems and distribution management systems (DMS). This software allows operators to make informed decisions and optimize grid performance in real-time. Services encompass installation, maintenance, training, and consulting, which are crucial for ensuring the effective deployment and ongoing operation of automation systems. The integration of these types is vital for a cohesive feeder automation strategy, with advancements in cloud computing and data analytics enhancing the capabilities of software platforms. The trend towards interoperable and modular systems allows utilities to mix and match components from different vendors, providing flexibility and reducing dependency on single suppliers.

Application Insights

Feeder automation finds applications across various segments of the power distribution network, primarily in industrial, commercial, and residential settings. In industrial applications, these systems are critical for maintaining continuous power to manufacturing plants, data centers, and other facilities where outages can result significant financial losses and operational disruptions. Automation ensures quick fault isolation and minimizes downtime, supporting productivity and safety. Commercial applications include office buildings, shopping malls, and hospitals, where reliability is essential for business continuity and patient care. Feeder automation helps in managing load demands and preventing prolonged outages in these high-traffic areas. In residential areas, the focus is on enhancing customer satisfaction by reducing the frequency and duration of power interruptions, especially in regions prone to extreme weather or grid congestion. Additionally, feeder automation is increasingly used in conjunction with distributed energy resources (DERs) such as solar panels and wind turbines, facilitating their integration into the grid and managing bidirectional power flows. Each application demands tailored solutions, driving innovation and customization in the market.

Regional Insights

The adoption of feeder automation varies significantly across regions, influenced by factors such as infrastructure development, regulatory frameworks, and economic conditions. North America and Europe are mature markets, characterized by extensive smart grid initiatives and investments in upgrading aging infrastructure. Utilities in these regions prioritize automation to enhance reliability and integrate renewable energy sources. The Asia-Pacific region represents a high-growth market, driven by rapid urbanization, industrialization, and government-led projects to expand and modernize power networks. Countries like China, India, and Japan are leading adopters, with significant investments in grid automation to support economic growth and energy security. Latin America and the Middle East are also emerging markets, where increasing electricity demand and investments in energy infrastructure are fueling adoption. Each region has unique challenges and opportunities; for example, developed regions focus on advanced features like predictive analytics, while emerging economies may emphasize basic automation to achieve foundational reliability. Regional policies and utility structures further shape market dynamics, creating a diverse global landscape for feeder automation.

Company Insights

Several key companies are instrumental in shaping the feeder automation market, offering innovative products and solutions. ABB is a prominent player, providing a comprehensive range of automation products including reclosers, sectionalisers, and advanced control systems that enhance grid reliability and efficiency. Siemens offers integrated solutions through its energy automation portfolio, featuring devices like circuit breakers and communication modules, supported by robust software platforms for grid management. Schneider Electric specializes in EcoStruxure Grid, an architecture that combines hardware and software to enable efficient feeder automation and distribution optimization. Eaton focuses on providing reliable automation components such as capacitors and switches, along with services for implementation and maintenance. Other notable companies include General Electric, which offers grid automation solutions through its digital energy business, and Hubbell Incorporated, known for its fault indicators and sectionalising equipment. These companies invest heavily in research and development to introduce smarter, more connected solutions, and often engage in partnerships and acquisitions to expand their capabilities and market reach. Their strategies emphasize customization, scalability, and support for utilities transitioning to automated networks.

Recent Developments

The feeder automation market has witnessed several recent developments that reflect its dynamic nature and ongoing innovation. Advancements in communication technologies, such as the adoption of 5G and fiber optics, are enhancing the speed and reliability of data transmission between devices and control centers, enabling more responsive and accurate automation. There is also a growing emphasis on cybersecurity measures, with companies incorporating advanced encryption and intrusion detection systems to protect automated networks from cyber threats. Another significant development is the increased use of artificial intelligence and machine learning for predictive maintenance, allowing utilities to anticipate failures and schedule repairs proactively, thus reducing unplanned outages. Partnerships and collaborations between technology firms and utilities are on the rise, aimed at co-developing tailored solutions that address specific grid challenges. Additionally, regulatory bodies in various regions are updating standards to encourage the deployment of automation technologies, supporting market growth. These developments indicate a trend towards more intelligent, secure, and integrated feeder automation systems that can adapt to evolving grid demands.

Report Segmentation

The feeder automation market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes hardware, software, and services, allowing readers to understand the contribution and growth prospects of each component. Hardware is further broken down into sub-segments such as reclosers, sectionalisers, and fault indicators, while software covers SCADA, DMS, and other analytics platforms. Services include installation, maintenance, and consulting. Application segmentation covers industrial, commercial, and residential sectors, highlighting specific use cases and demand patterns in each. Geographic segmentation divides the market into regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing a comparative analysis of adoption rates, regulatory environments, and growth opportunities across different areas. Additionally, the report may segment by utility type, distinguishing between public and private utilities, and by technology, such as communication protocols used in automation systems. This comprehensive segmentation enables stakeholders to identify niche opportunities, assess competitive landscapes, and make informed strategic decisions based on granular market data.

FAQs

What is feeder automation? Feeder automation refers to the use of advanced technologies and devices to monitor, control, and optimize electrical distribution feeders automatically, enhancing reliability and reducing outage times.

How does feeder automation work? It works by deploying sensors and control devices along distribution lines to detect faults, isolate affected sections, and restore power to unaffected areas through automated switching and communication systems.

What are the benefits of feeder automation? Benefits include improved power reliability, reduced outage duration, enhanced grid efficiency, better integration of renewable energy, and lower operational costs for utilities.

Which companies are leaders in the feeder automation market? Leading companies include ABB, Siemens, Schneider Electric, Eaton, and General Electric, known for their comprehensive automation solutions and innovation.

What are the key applications of feeder automation? Key applications span industrial, commercial, and residential sectors, focusing on maintaining uninterrupted power supply and managing complex grid operations.

What trends are shaping the feeder automation market? Trends include the adoption of IoT and AI technologies, increased focus on cybersecurity, regulatory support for smart grids, and expansion in emerging economies.

Citius Research has developed a research report titled “Feeder Automation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Feeder Automation Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Feeder Automation Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Feeder Automation Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Feeder Automation Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Feeder Automation Market
• Research Methodology
• Executive Summary
• Market Dynamics of Feeder Automation Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Feeder Automation Market
• Cost and Gross Margin Analysis of Feeder Automation Market
• Feeder Automation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Feeder Automation Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Feeder Automation Market Key Stakeholders

Below are the key stakeholders for the Feeder Automation Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Feeder Automation Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Feeder Automation Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Feeder Automation Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Feeder Automation Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Feeder Automation Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Feeder Automation Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Feeder Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Feeder Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Feeder Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Feeder Automation Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Feeder Automation Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Feeder Automation Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Feeder Automation Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Feeder Automation Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Feeder Automation Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Feeder Automation Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Feeder Automation Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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