Feed Phytogenic Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195292
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Feed Phytogenic Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Feed Phytogenic Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Delacon, Phytobiotics, Pancosma, Nutriad, Dostofarm

Market Summary

The feed phytogenic market represents a specialized segment within the global animal feed additives industry, focusing on plant-derived compounds used to enhance animal nutrition and health. These natural additives, derived from herbs, spices, essential oils, and oleoresins, are increasingly favored as sustainable alternatives to antibiotic growth promoters, which face growing regulatory restrictions and consumer skepticism. The market is primarily driven by the rising global demand for high-quality animal protein, coupled with a heightened focus on animal welfare and sustainable livestock production practices. Manufacturers and suppliers operate within a complex value chain, sourcing raw botanicals, processing them into standardized products, and supplying them to compound feed producers and integrators worldwide. The industry is characterized by continuous research and development efforts aimed at improving the efficacy, stability, and palatability of phytogenic formulations for various livestock species, including poultry, swine, ruminants, and aquaculture.

Key Highlights

The feed phytogenic market is distinguished by several pivotal developments that underscore its growing importance. A significant trend is the scientific validation of phytogenics' modes of action, which include antimicrobial, antioxidant, anti-inflammatory, and digestive stimulant properties. This scientific backing enhances their credibility among nutritionists and veterinarians. Another highlight is the strategic consolidation within the industry, with major players like Delacon Biotechnik GmbH, BIOMIN Holding GmbH, and Cargill, Incorporated actively engaging in mergers, acquisitions, and partnerships to expand their product portfolios and global reach. The market is also witnessing a surge in product innovation, with companies developing microencapsulated essential oils and tailored blends that offer targeted benefits and improved stability in feed processing. Furthermore, the regulatory landscape is evolving, with regions like Europe and North America providing clearer guidelines for the use of botanicals in animal feed, thereby facilitating market growth and ensuring product safety and quality for end-users.

Drivers, Opportunities & Restraints

The expansion of the feed phytogenic market is propelled by a confluence of powerful drivers. The global ban on antibiotic growth promoters in many regions remains the primary catalyst, compelling feed manufacturers to seek effective natural alternatives to maintain animal health and performance. Rising consumer awareness and demand for antibiotic-free meat, milk, and eggs further pressure producers to adopt cleaner label feeding strategies, directly benefiting phytogenic adoption. Concurrently, the overall growth in livestock production, driven by population growth and increasing per capita income in emerging economies, expands the total addressable market for all feed additives. Significant opportunities lie in technological advancements in extraction and delivery systems, which can enhance the bioavailability and efficacy of active compounds. The nascent but promising aquaculture sector also presents a substantial growth avenue for specialized phytogenic products. However, the market faces notable restraints, including the high cost of raw materials and finished products compared to synthetic alternatives, which can deter price-sensitive customers. Variability in the quality and potency of botanical sources due to climatic and geographical factors also poses a challenge for standardizing products. Additionally, a lack of universal regulatory standards can create market entry barriers and complicate international trade for suppliers.

Concentration Insights

The competitive landscape of the feed phytogenic market exhibits a mix of global conglomerates and specialized niche players, indicating a moderately concentrated industry structure. A handful of established multinational corporations with diversified animal nutrition portfolios, such as Cargill, Incorporated, ADM, and DSM, hold significant market share. These giants leverage their extensive distribution networks, large-scale manufacturing capabilities, and substantial R&D investments to maintain a competitive edge. Alongside them, dedicated specialists like Delacon Biotechnik GmbH, a pioneer in the field, and BIOMIN Holding GmbH are renowned for their deep expertise and innovative product offerings focused solely on phytogenics. The market also comprises numerous smaller regional companies that compete on the basis of localized product formulations, customer service, and cost-effectiveness. This structure fosters a dynamic environment where competition is based not only on price but increasingly on scientific proof, product efficacy, technical service support, and the ability to provide customized solutions for specific regional challenges and animal species. Strategic alliances between research institutions and companies are common to drive innovation forward.

Type Insights

Feed phytogenics are categorized based on their source and form, with each type offering distinct functional properties and applications. Essential oils represent a dominant and rapidly growing segment, prized for their potent antimicrobial and palatability-enhancing effects; common examples include oils from oregano, thyme, cinnamon, and clove. Herbs and spices, such as garlic, ginger, peppermint, and fenugreek, are used in dried or powdered forms for their digestive stimulant and immune-modulating benefits. Oleoresins, which are concentrated extracts containing both volatile and non-volatile compounds, offer a standardized and potent alternative to raw spices. Other types include plant extracts rich in specific bioactive compounds like saponins, tannins, and flavonoids, which are valued for their antioxidant and anti-inflammatory properties. The selection of phytogenic type is highly dependent on the target animal species, the desired physiological outcome?such as improved gut health, enhanced feed intake, or reduced methane emissions in ruminants?and compatibility with feed manufacturing processes. Blended products that synergistically combine multiple types are increasingly popular for achieving comprehensive zootechnical performance.

Application Insights

The application of feed phytogenics spans across all major livestock sectors, with the poultry industry being the largest consumer. In broilers and layers, these additives are primarily used to improve feed efficiency, growth rates, and egg production, while also supporting gut health and reducing the impact of enteric challenges. The swine sector is another critical application area, where phytogenics contribute to enhancing palatability in weaner diets, improving nutrient digestibility, and supporting the overall health and productivity of sows and growing-finishing pigs. In ruminant nutrition, specific phytogenic blends are formulated to modulate rumen fermentation, improve feed efficiency, and reduce methane production, thereby addressing both performance and environmental concerns. The aquaculture segment, though smaller, is emerging as a high-growth application, with research focused on developing solutions to improve feed acceptance, stress resistance, and disease resilience in various fish and shrimp species. The choice of application dictates the formulation, dosage, and delivery method of the phytogenic product, requiring deep species-specific nutritional understanding from suppliers.

Regional Insights

The demand for feed phytogenics demonstrates distinct regional patterns influenced by varying regulatory frameworks, livestock production intensities, and consumer trends. Europe stands as a mature and pioneering market, largely due to the early ban on antibiotic growth promoters which accelerated the adoption of natural alternatives. Strict regulations and high consumer awareness regarding sustainable farming practices continue to drive innovation and demand in this region. The Asia-Pacific region is projected to witness the most robust growth, fueled by the rapid expansion and intensification of its livestock sector, particularly in China, India, and Southeast Asian countries. Rising disposable incomes, urbanization, and increasing concerns over food safety are key factors propelling market growth here. North America represents a significant and well-established market, with strong adoption in the poultry and swine industries driven by consumer demand for antibiotic-free meat and corporate sustainability commitments. Latin America and the Middle East & Africa are evolving markets where growth is linked to modernizing livestock practices and increasing integration into global supply chains that mandate higher standards of animal production.

Company Insights

The feed phytogenic market features a diverse array of companies ranging from multinational agribusiness giants to specialized biotechnology firms. Leading players such as Cargill, Incorporated and ADM have integrated phytogenics into their broad portfolios of animal nutrition solutions, leveraging their global scale and customer relationships. DSM, another key player, emphasizes scientific research and sustainability in its phytogenic offerings. Companies that have built a strong reputation specifically within this niche include Delacon Biotechnik GmbH, often cited as a global leader and innovator in plant-based feed additives, and BIOMIN Holding GmbH, known for its research-driven approach and synergistic product concepts. Other notable participants include Pancosma, a company with a long history in flavoring and sensory additives, and Phytobiotics Futterzusatzstoffe GmbH, which focuses on developing and manufacturing botanical feed additives. These companies compete intensely on the basis of product efficacy, scientific validation through trials, technical customer support, and the ability to provide consistent, high-quality products that deliver measurable return on investment for farmers and feed millers.

Recent Developments

The feed phytogenic market is dynamic, with recent developments highlighting strategic moves towards innovation and expansion. A prominent trend is the increased investment in research and development to scientifically validate the specific mechanisms of action of various botanical compounds, moving beyond general claims to targeted, evidence-based benefits. Companies are publishing more peer-reviewed studies to strengthen their product positioning. There has been a noticeable wave of strategic acquisitions and partnerships, as larger firms seek to acquire specialized technology and expertise in botanicals to complement their existing portfolios. For instance, Cargill's continued investment in its Delacon subsidiary underscores this strategy. Product innovation remains relentless, with a focus on developing next-generation delivery technologies like microencapsulation to protect active ingredients during pelleting and ensure their release in the target part of the digestive tract. Furthermore, companies are increasingly tailoring solutions for specific regional challenges, such as heat stress or prevalent pathogen strains, and expanding their offerings into the rapidly growing aquaculture and pet food segments to diversify their application base.

Report Segmentation

This comprehensive market research report on the feed phytogenic market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type delves into the key categories of products available, including essential oils, herbs & spices, oleoresins, and other plant extracts, analyzing the market dynamics, growth trends, and functional attributes of each segment. The segmentation by application provides a thorough examination of usage across different animal species, with dedicated analysis for poultry, swine, ruminants, aquaculture, and other animals, highlighting species-specific demands and formulation requirements. Geographically, the report offers a regional breakdown, assessing the market landscape and growth potential in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. This multi-layered segmentation allows stakeholders to identify precise growth pockets, understand competitive intensities within specific segments, and make informed strategic decisions regarding product development, marketing, and geographic expansion based on robust quantitative and qualitative analysis.

FAQs

What are feed phytogenics?

Feed phytogenics are a class of natural feed additives derived from plants, including herbs, spices, essential oils, and their extracts. They are incorporated into animal diets to enhance feed palatability, improve digestive processes, support overall animal health, and promote growth performance, serving as a sustainable alternative to synthetic additives.

How do feed phytogenics work?

Feed phytogenics work through multiple biological mechanisms. Their active compounds can possess antimicrobial properties that help manage gut microbiota, antioxidant effects that reduce oxidative stress, anti-inflammatory actions, and stimulatory effects on digestive enzyme secretion. This multifaceted action leads to improved nutrient digestion, absorption, and overall gut health.

What is the difference between phytogenics and probiotics?

The primary difference lies in their nature and mechanism. Phytogenics are plant-derived compounds that often have direct antimicrobial, antioxidant, or stimulatory effects. Probiotics are live beneficial microorganisms that work by colonizing the gut and competitively excluding harmful pathogens. They are often used complementarily for a holistic gut health strategy.

Are feed phytogenics safe for animals?

When used at recommended dosages, feed phytogenics are generally recognized as safe for animals. Their natural origin contributes to a favorable safety profile. However, safety and efficacy are dependent on using high-quality, standardized products from reputable suppliers to ensure consistent composition and avoid contaminants or undesirable levels of certain compounds.

What are the benefits of using feed phytogenics?

The benefits of using feed phytogenics include improved feed efficiency and growth performance, enhanced animal health and welfare through natural means, reduced reliance on antibiotic growth promoters, potential for lower mortality rates, and the ability to produce meat, milk, and eggs that align with consumer demand for natural and sustainable production practices.

Citius Research has developed a research report titled “Feed Phytogenic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Feed Phytogenic Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Feed Phytogenic Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Feed Phytogenic Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Feed Phytogenic Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Feed Phytogenic Market
• Research Methodology
• Executive Summary
• Market Dynamics of Feed Phytogenic Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Feed Phytogenic Market
• Cost and Gross Margin Analysis of Feed Phytogenic Market
• Feed Phytogenic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Feed Phytogenic Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Feed Phytogenic Market Key Stakeholders

Below are the key stakeholders for the Feed Phytogenic Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Feed Phytogenic Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Feed Phytogenic Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Feed Phytogenic Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Feed Phytogenic Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Feed Phytogenic Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Feed Phytogenic Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Feed Phytogenic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Feed Phytogenic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Feed Phytogenic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Feed Phytogenic Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Feed Phytogenic Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Feed Phytogenic Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Feed Phytogenic Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Feed Phytogenic Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Feed Phytogenic Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Feed Phytogenic Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Feed Phytogenic Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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