Fava Bean Protein Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195286
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Fava Bean Protein Market size was estimated at USD 180 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Fava Bean Protein Market

(Market Size)
$180 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 180 million
2030 Market Size USD 400 million
Key Players Nutriati, Vestkorn, Aminola, AGT Food & Ingredients, Puris

Market Summary

The fava bean protein market is an emerging segment within the plant-based protein industry, gaining traction due to increasing consumer demand for sustainable and allergen-free protein alternatives. Fava beans, also known as broad beans, are recognized for their high protein content, nutritional benefits, and environmentally friendly cultivation practices. This market is primarily driven by the growing adoption of vegan and vegetarian diets, alongside rising health consciousness among consumers. Key applications include food and beverage products such as meat alternatives, dairy substitutes, nutritional supplements, and bakery items. The market is characterized by ongoing research and development activities aimed at improving extraction techniques and enhancing the functional properties of fava bean protein. Companies are focusing on expanding their product portfolios and forming strategic partnerships to strengthen their market presence. Geographically, North America and Europe are leading regions due to high consumer awareness and robust food innovation ecosystems, while Asia-Pacific is expected to witness significant growth owing to changing dietary patterns and increasing disposable incomes.

Key Highlights

The fava bean protein market showcases several key highlights that underscore its potential and current trajectory. One significant aspect is the superior nutritional profile of fava bean protein, which is rich in essential amino acids, iron, and other micronutrients, making it a compelling alternative to soy and pea proteins. Another highlight is its sustainability advantage; fava beans require less water and fertilizer compared to many other crops, contributing to a lower environmental footprint. The market is also marked by increasing investments from major food and ingredient companies, such as Ingredion and Cargill, who are actively developing and commercializing fava bean-based ingredients. Additionally, product innovation is rampant, with new launches in categories like ready-to-drink beverages, snacks, and sports nutrition. The allergen-free nature of fava bean protein is a critical factor driving its adoption, as it caters to consumers with soy or gluten sensitivities. These highlights collectively position the fava bean protein market for sustained growth and increased integration into mainstream food products.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the fava bean protein market. The primary driver is the escalating consumer shift towards plant-based diets, fueled by concerns over health, animal welfare, and environmental sustainability. This trend is amplified by supportive government policies and initiatives promoting sustainable agriculture and alternative proteins. Additionally, the clean label movement and demand for natural, non-GMO ingredients are encouraging food manufacturers to incorporate fava bean protein into their formulations. However, the market faces certain restraints, including challenges related to the scalability of production and higher costs compared to conventional protein sources. The distinct flavor profile of fava beans can also pose formulation challenges for some applications, requiring additional processing to mask beany notes. Opportunities abound in the form of untapped geographical markets, particularly in Asia-Pacific and Latin America, where consumer awareness is growing. There is also significant potential for innovation in product applications, such as in infant nutrition and clinical nutrition, leveraging the hypoallergenic properties of fava bean protein.

Concentration Insights

The competitive landscape of the fava bean protein market is moderately concentrated, with a mix of established global players and specialized ingredient companies. Key players such as Ingredion Incorporated, Cargill, Incorporated, and Puris Holdings LLC have a significant presence, leveraging their extensive R&D capabilities and broad distribution networks to dominate market share. These companies are actively engaged in strategic initiatives like capacity expansions, acquisitions, and partnerships to consolidate their positions. Alongside these giants, several niche and regional players, including Nutriati and Aminola, are focusing on innovation and sustainable sourcing to carve out their market niches. The concentration is also influenced by backward integration strategies, where companies are securing raw material supplies through contracts with farmers or owning cultivation operations to ensure consistency and quality. This dynamic creates a competitive environment characterized by continuous product development and efforts to achieve cost efficiencies, ultimately benefiting the market through a diverse range of high-quality fava bean protein offerings.

Type Insights

The fava bean protein market can be segmented based on type into isolates and concentrates. Protein isolates represent a significant portion of the market, favored for their high protein content, typically exceeding 80%, and minimal carbohydrate and fat levels. This makes them ideal for applications requiring high protein density and neutral flavor, such as sports nutrition and clinical supplements. The production process for isolates involves advanced extraction techniques to achieve purity, which can contribute to a higher price point. Conversely, protein concentrates contain a lower protein percentage, usually between 60-70%, along with more dietary fiber and other inherent nutrients from the bean. Concentrates are often preferred for applications like bakery products, meat analogs, and certain beverages where additional nutritional components are desirable and cost-effectiveness is a priority. The choice between isolate and concentrate depends on the specific functional, nutritional, and economic requirements of the end product, driving innovation and diversification within both segments.

Application Insights

Fava bean protein finds diverse applications across the food and beverage industry, driven by its functional properties and nutritional benefits. In the meat alternatives segment, it is used as a key ingredient to provide texture, binding, and protein enrichment in products like burgers, sausages, and nuggets, catering to the growing flexitarian and vegan populations. The dairy alternatives sector utilizes fava bean protein in plant-based milk, yogurt, and cheese to improve mouthfeel, stability, and nutritional profile. It is also increasingly incorporated into nutritional supplements and sports nutrition products, such as protein powders and bars, due to its high bioavailability and amino acid composition. The bakery and snacks industry employs fava bean protein to enhance the protein content of bread, cookies, and extruded snacks, appealing to health-conscious consumers. Furthermore, its application is expanding into emerging areas like infant formula and clinical nutrition, leveraging its hypoallergenic and easy-to-digest characteristics.

Regional Insights

Geographically, the fava bean protein market exhibits distinct dynamics across different regions. North America holds a prominent position, driven by high consumer awareness regarding plant-based nutrition, strong demand for clean label products, and the presence of major ingredient manufacturers. The United States is a key contributor, with numerous food startups and established companies launching fava bean protein-based products. Europe follows closely, with countries like Germany, the UK, and the Netherlands being hotspots for innovation and adoption, supported by stringent regulations promoting sustainable food systems and health-conscious consumer bases. The Asia-Pacific region is anticipated to be the fastest-growing market, fueled by rising disposable incomes, urbanization, and a gradual shift towards Western dietary patterns, particularly in China and India. Latin America and the Middle East and Africa are emerging markets, where growth is slower but potential exists due to increasing vegetarianism and investments in food processing industries.

Company Insights

The fava bean protein market features active participation from several key companies shaping its development. Ingredion Incorporated is a major player, offering fava bean protein ingredients under its portfolio, focusing on texture and nutrition solutions for various food applications. Cargill, Incorporated has invested in research and production capabilities to supply high-quality fava bean protein, emphasizing sustainability and supply chain transparency. Puris Holdings LLC, known for its pea protein, has also expanded into fava bean proteins, leveraging its expertise in plant-based ingredients. Nutriati specializes in chickpea and fava bean ingredients, providing Arti? fava bean protein for diverse uses. Aminola, a European company, is dedicated to producing non-GMO fava bean protein concentrates and isolates for the global market. These companies compete on factors like product quality, innovation, pricing, and sustainability credentials, driving the overall market forward through continuous improvement and strategic collaborations.

Recent Developments

The fava bean protein market has witnessed several notable recent developments reflecting its dynamic nature. Key industry players have been actively engaged in capacity expansion projects to meet growing demand. For instance, investments in new processing facilities and advanced extraction technologies have been announced to enhance production efficiency and output. There has been a surge in product launches incorporating fava bean protein, ranging from new plant-based meat lines to innovative beverage and snack products, indicating strong manufacturer confidence. Strategic partnerships and collaborations between ingredient suppliers and food brands have become common, aimed at co-developing customized solutions and accelerating market penetration. Additionally, research initiatives focusing on improving the functional properties of fava bean protein, such as its solubility and emulsification capabilities, are ongoing, which are critical for broadening its application scope. These developments collectively underscore the market's responsiveness to consumer trends and its commitment to innovation and growth.

Report Segmentation

This comprehensive market research report on the fava bean protein market provides detailed segmentation and analysis to offer actionable insights. The report is segmented based on type into isolates and concentrates, examining the market dynamics, growth patterns, and demand drivers for each category. Application-wise, the market is analyzed across key segments including meat alternatives, dairy alternatives, nutritional supplements, bakery and snacks, and others, detailing the usage, market share, and future potential of fava bean protein in each application. Geographically, the report offers a thorough regional analysis covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, key countries, and growth opportunities. Furthermore, the report includes a competitive landscape section profiling major companies, their market strategies, product portfolios, and recent developments. This structured segmentation enables stakeholders to understand specific market niches, identify growth areas, and make informed strategic decisions.

FAQs

What is fava bean protein? Fava bean protein is a plant-based protein derived from fava beans, also known as broad beans. It is valued for its high protein content, rich amino acid profile, and sustainability credentials, making it a popular ingredient in various food and beverage products.

What are the benefits of fava bean protein? The benefits of fava bean protein include being a complete protein source with essential amino acids, hypoallergenic properties making it suitable for those with soy or gluten allergies, and environmental advantages due to the bean's low water and fertilizer requirements during cultivation.

How is fava bean protein made? Fava bean protein is typically made through a process involving cleaning and dehulling the beans, followed by milling into flour. The protein is then extracted using methods like wet or dry fractionation, and further processing may include isolation or concentration to achieve the desired protein purity and functionality.

Is fava bean protein better than pea protein? Fava bean protein and pea protein both offer excellent nutritional profiles, but fava bean protein often has a more neutral taste and is less likely to cause allergenic reactions compared to pea protein for some individuals. The choice depends on specific application needs and consumer preferences.

What foods contain fava bean protein? Foods that contain fava bean protein include plant-based meat alternatives like burgers and sausages, dairy-free products such as milk and yogurt, nutritional supplements like protein powders, and various bakery items and snacks designed to boost protein content.

Citius Research has developed a research report titled “Fava Bean Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Fava Bean Protein Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Fava Bean Protein Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Fava Bean Protein Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Fava Bean Protein Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Fava Bean Protein Market
• Research Methodology
• Executive Summary
• Market Dynamics of Fava Bean Protein Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Fava Bean Protein Market
• Cost and Gross Margin Analysis of Fava Bean Protein Market
• Fava Bean Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Fava Bean Protein Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Fava Bean Protein Market Key Stakeholders

Below are the key stakeholders for the Fava Bean Protein Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Fava Bean Protein Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Fava Bean Protein Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Fava Bean Protein Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Fava Bean Protein Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Fava Bean Protein Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Fava Bean Protein Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Fava Bean Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Fava Bean Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Fava Bean Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Fava Bean Protein Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Fava Bean Protein Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Fava Bean Protein Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Fava Bean Protein Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Fava Bean Protein Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Fava Bean Protein Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Fava Bean Protein Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Fava Bean Protein Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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