Extracts and Distillates Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195276
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Extracts and Distillates Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Extracts and Distillates Market

(Market Size)
$12 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 12 billion
2030 Market Size USD 25 billion
Key Players Givaudan, International Flavors & Fragrances, Symrise, Firmenich, Sensient

Market Summary

The extracts and distillates market is a dynamic and essential segment within the global food and beverages industry, providing concentrated flavors and aromas critical for product formulation. These ingredients are derived from natural sources like fruits, vegetables, herbs, and spices through various extraction and distillation processes, capturing the pure essence of the raw materials. They are fundamental in enhancing the sensory profile of a vast array of food and beverage products, from soft drinks and alcoholic beverages to confectionery, dairy, and baked goods. The market is characterized by a strong emphasis on natural and clean-label products, driven by evolving consumer preferences for authenticity and transparency. Key industry participants are continuously engaged in research and development to innovate extraction technologies, improve yield, and develop novel flavor profiles that cater to regional tastes and emerging health trends. The supply chain involves sourcing high-quality raw materials, sophisticated processing, and stringent quality control to ensure consistency and safety for industrial applications.

Key Highlights

The extracts and distillates market is distinguished by several pivotal factors that underscore its significance. A primary highlight is the relentless shift towards natural ingredients, compelling manufacturers to invest heavily in solvent-free and supercritical fluid extraction methods to produce clean-label products. The versatility of these ingredients is another key aspect, as they find applications across numerous product categories, offering solutions for flavor masking, fortification, and aroma enhancement. Technological innovation remains a cornerstone, with advancements leading to more efficient and sustainable production processes that preserve the integrity of delicate volatile compounds. The market is also highly responsive to global culinary trends, with demand surging for exotic, ethnic, and fusion flavors that appeal to adventurous consumers. Furthermore, the strategic activities of leading players, including mergers, acquisitions, and capacity expansions, are reshaping the competitive landscape and consolidating market presence.

Drivers, Opportunities & Restraints

The growth trajectory of the extracts and distillates market is propelled by a confluence of drivers, primarily the robust demand for natural flavorings and the rising consumer inclination towards premium and artisan food and beverage products. The health and wellness trend is a significant driver, as consumers seek products with recognizable ingredients, boosting the adoption of natural extracts over their artificial counterparts. Opportunities abound in the exploration of underutilized botanical sources, the development of organic-certified extracts, and the penetration into emerging economies with growing disposable incomes and evolving palates. The functional food and beverage segment presents a substantial opportunity for incorporating extracts with purported health benefits. However, the market faces restraints, including the high cost of natural raw materials and the complex, energy-intensive extraction processes, which can increase the final product's price. Volatility in the supply and quality of agricultural inputs due to climatic conditions and seasonal variations also poses a significant challenge to consistent production.

Concentration Insights

The global extracts and distillates market features a landscape with a mix of large multinational corporations and specialized niche players, indicating a moderately concentrated competitive environment. Dominant companies such as Givaudan, International Flavors & Fragrances Inc., Kerry Group, Symrise AG, and Sensient Technologies Corporation hold significant market share due to their extensive product portfolios, global distribution networks, and substantial investment in research and development. These industry giants often leverage their scale to achieve vertical integration, controlling aspects from raw material sourcing to final product delivery. Alongside these leaders, a considerable number of small to medium-sized enterprises thrive by focusing on specific product types, regional specialties, or organic and artisanal segments. This structure fosters intense competition based on product innovation, quality, pricing, and the ability to meet customized client requirements, ensuring a dynamic and evolving marketplace.

Type Insights

The market is broadly segmented by type, primarily into extracts and distillates, each with distinct characteristics and production methodologies. Extracts are concentrated preparations obtained by using a solvent, such as ethanol or water, to draw out the desired compounds from the source material. Common forms include liquid extracts, oleoresins, and powdered extracts, each offering different intensity and application benefits. Distillates, conversely, are produced through processes like steam or water distillation, which vaporize and then condense the volatile aromatic compounds from plants. This method is ideal for capturing the essential oils and delicate aromas of herbs and spices like peppermint, rosemary, or citrus peels. The choice between an extract and a distillate depends on the desired flavor profile, solubility requirements, thermal stability, and the specific application in the final food or beverage product, with manufacturers often offering a diverse range to meet various formulation needs.

Application Insights

Application insights reveal the pervasive use of extracts and distillates across the entire food and beverage spectrum. The beverage industry is a major consumer, utilizing these ingredients in alcoholic drinks like spirits and liquors for flavoring and in non-alcoholic beverages such as soft drinks, juices, and functional waters to create appealing taste experiences. The bakery and confectionery segment relies on vanilla, almond, and citrus extracts to define the flavor of cakes, cookies, candies, and chocolates. In the dairy industry, they are used in flavored milk, yogurts, and ice creams. Savory applications are equally important, with extracts and distillates enhancing the taste of soups, sauces, dressings, ready-to-eat meals, and snack products. The growing trend of plant-based and vegan products has further expanded their application, as they are crucial for replicating and improving the sensory attributes of meat and dairy alternatives.

Regional Insights

Regionally, the demand and production of extracts and distillates exhibit distinct patterns. North America and Europe represent mature markets characterized by high consumption, stringent regulations on food additives, and a strong consumer preference for natural and organic products. These regions are hubs for innovation and are home to many of the world's leading flavor and fragrance companies. The Asia Pacific region is anticipated to witness the most dynamic growth, fueled by a rapidly expanding food processing industry, urbanization, rising disposable incomes, and the growing influence of Western dietary patterns in countries like China and India. Latin America and the Middle East and Africa are emerging as promising markets, driven by economic development, investments in the food and beverage sector, and a growing middle class seeking diversified and premium food options, creating new avenues for market expansion.

Company Insights

Key players shaping the extracts and distillates market include a roster of established flavor and fragrance giants. Companies like Givaudan, Firmenich, International Flavors & Fragrances Inc., and Symrise AG are recognized for their comprehensive research capabilities, extensive global presence, and diverse product offerings that cater to a multitude of applications. Kerry Group and Sensient Technologies Corporation are also major contributors, known for their focus on natural ingredients and tailored solutions. These corporations compete on the basis of innovation, sustainability initiatives, and strategic partnerships with food manufacturers. Beyond these leaders, numerous specialized firms such as McCormick & Company, D?hler GmbH, and Treatt plc have carved out significant niches by focusing on specific botanicals, extraction technologies, or regional expertise, contributing to a vibrant and competitive industry ecosystem focused on delivering quality and innovation.

Recent Developments

The extracts and distillates market is continuously evolving, with recent developments highlighting a focus on sustainability, innovation, and strategic growth. A prominent trend is the increased investment in sustainable and ethical sourcing practices, including partnerships with local farmers and the adoption of fair-trade principles to ensure a transparent and resilient supply chain. Technological advancements are centered on developing more efficient extraction methods, such as cold pressing and enzymatic extraction, which better preserve heat-sensitive compounds and improve yield. There has been a noticeable surge in the development of extracts targeting specific health and wellness benefits, aligning with the demand for functional ingredients. Furthermore, market consolidation continues through mergers and acquisitions, as larger entities seek to broaden their portfolio and geographic reach, while simultaneously, companies are expanding production capacities in high-growth regions to better serve local markets.

Report Segmentation

This market research report on the extracts and distillates market provides a detailed and structured analysis through comprehensive segmentation. The market is segmented by type, distinguishing between various forms of extracts such as liquid, powder, and oleoresins, and distillates including essential oils and aromatic waters. Application segmentation covers the extensive use across key industries including beverages, both alcoholic and non-alcoholic, bakery and confectionery, dairy and frozen products, savory and processed foods, and other applications like nutritional supplements. Furthermore, the report offers a geographical segmentation, delivering in-depth analysis and forecasts for key regions: North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. This multi-faceted segmentation allows for a granular understanding of market dynamics, trends, and opportunities within each specific segment and region.

FAQs

What is the difference between an extract and a distillate? Extracts are concentrated solutions where desired compounds are pulled from a source material using a solvent like alcohol or water, resulting in products like vanilla extract. Distillates are produced through distillation, a process involving vaporization and condensation, which captures the volatile essential oils, such as peppermint or orange oil.

What are the key drivers of the extracts and distillates market? The market is primarily driven by growing consumer demand for natural and clean-label ingredients, the rising popularity of ethnic and exotic flavors, and the expanding functional food and beverage sector that utilizes these ingredients for health benefits.

Which companies are the leaders in the extracts and distillates market? The market is led by large multinational corporations including Givaudan, International Flavors & Fragrances Inc. (IFF), Kerry Group, Symrise AG, and Sensient Technologies Corporation, known for their extensive portfolios and global reach.

How are extracts and distillates used in the beverage industry? In beverages, they are fundamental for flavoring. They are used in alcoholic drinks like gin and vodka, non-alcoholic sodas and juices, teas, and functional waters to impart specific tastes and aromas, from citrus and berry notes to herbal and spicy undertones.

What are the challenges facing the extracts and distillates market? Significant challenges include the high cost and fluctuating availability of quality natural raw materials, the complexity and energy consumption of production processes, and the need to adhere to stringent and varying international food safety regulations.

Citius Research has developed a research report titled “Extracts and Distillates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Extracts and Distillates Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Extracts and Distillates Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Extracts and Distillates Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Extracts and Distillates Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Extracts and Distillates Market
• Research Methodology
• Executive Summary
• Market Dynamics of Extracts and Distillates Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Extracts and Distillates Market
• Cost and Gross Margin Analysis of Extracts and Distillates Market
• Extracts and Distillates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Extracts and Distillates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Extracts and Distillates Market Key Stakeholders

Below are the key stakeholders for the Extracts and Distillates Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Extracts and Distillates Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Extracts and Distillates Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Extracts and Distillates Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Extracts and Distillates Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Extracts and Distillates Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Extracts and Distillates Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Extracts and Distillates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Extracts and Distillates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Extracts and Distillates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Extracts and Distillates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Extracts and Distillates Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Extracts and Distillates Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Extracts and Distillates Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Extracts and Distillates Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Extracts and Distillates Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Extracts and Distillates Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Extracts and Distillates Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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