Exterior Doors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208301
  • Format: Electronic (PDF)
  • Number of Pages: 223
  • Author(s): Joshi, Madhavi

Report Overview

The Exterior Doors Market size was estimated at USD 95 billion in 2023 and is projected to reach USD 140 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Exterior Doors Market

(Market Size)
$95 billion
$140 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 95 billion
2030 Market Size USD 140 billion
Key Players ASSA ABLOY, Jeld-Wen, Masonite, Pella, Fortune Brands

Market Summary

The exterior doors market is a significant segment within the broader manufacturing and construction industry, characterized by steady demand driven by both new construction activities and renovation projects. These products serve as critical components for residential, commercial, and industrial buildings, providing security, energy efficiency, and aesthetic appeal. The market encompasses a diverse range of materials including wood, steel, fiberglass, and aluminum, each catering to specific consumer preferences and functional requirements. Technological advancements have led to the development of smart doors integrated with electronic access systems and enhanced insulation properties, aligning with growing trends in home automation and energy conservation. The industry is influenced by architectural trends, building codes, and environmental regulations, which continually shape product innovation and market dynamics. Key stakeholders include manufacturers, distributors, retailers, and construction firms, all operating in a competitive landscape focused on quality, durability, and design differentiation.

Key Highlights

The exterior doors market is distinguished by several key highlights that underscore its importance and evolution. Innovation in material science has resulted in doors that offer superior durability, weather resistance, and thermal efficiency, meeting stringent energy standards and reducing carbon footprints. The integration of smart technology, such as biometric locks and remote monitoring capabilities, represents a growing segment appealing to modern consumers seeking convenience and security. Customization options have expanded significantly, allowing for personalized designs, colors, and finishes to complement diverse architectural styles. Sustainability is a major focus, with manufacturers increasingly utilizing recycled materials and eco-friendly production processes. The market also benefits from robust supply chains and logistics networks that ensure timely delivery to construction sites and retail outlets. Additionally, the rise of e-commerce has transformed distribution channels, enabling direct-to-consumer sales and enhanced customer engagement through digital platforms.

Drivers, Opportunities & Restraints

Several drivers propel the exterior doors market forward, including rising construction activities globally, particularly in residential and commercial sectors. Urbanization and population growth fuel demand for new housing and infrastructure, while renovation and remodeling projects contribute to aftermarket sales. Increased awareness of energy efficiency drives preference for doors with high insulation properties, supported by government incentives and green building certifications. Opportunities abound in emerging markets where economic development and disposable incomes are rising, creating new consumer bases. Technological advancements present avenues for innovation, such as the development of lightweight composite materials and IoT-enabled door systems. However, the market faces restraints including fluctuating raw material prices, which impact production costs and profitability. Stringent regulatory standards and compliance requirements can also pose challenges for manufacturers. Economic downturns and reduced construction spending may temporarily dampen demand, while intense competition pressures pricing and margins.

Concentration Insights

The exterior doors market exhibits a varied concentration landscape with presence of both global players and regional manufacturers. North America and Europe are mature markets dominated by established companies with extensive distribution networks and brand recognition. These regions see high demand for premium and energy-efficient products. In contrast, the Asia-Pacific region is highly fragmented, with numerous local manufacturers catering to cost-sensitive segments, though international brands are gaining traction in urban areas. The market concentration is influenced by factors such as production capabilities, technological expertise, and access to raw materials. Mergers and acquisitions are common strategies for companies seeking to expand geographic reach and product portfolios. Specialty niches, such as historic restoration doors or high-security commercial entries, often have concentrated player bases with specialized expertise. Overall, the competitive environment encourages continuous innovation and strategic partnerships to capture market share.

Type Insights

Exterior doors are available in various types, each with distinct characteristics and applications. Wood doors are prized for their natural aesthetics and traditional appeal, often used in residential settings where elegance is prioritized, though they require maintenance to withstand weather elements. Steel doors offer enhanced security and durability, making them popular for both residential and commercial use; they are also energy-efficient and relatively affordable. Fiberglass doors combine the look of wood with low maintenance and excellent insulation properties, gaining popularity in modern construction. Aluminum doors are lightweight and corrosion-resistant, suitable for contemporary designs and commercial buildings. Glass doors, including sliding and French styles, provide aesthetic appeal and natural light ingress but may have higher energy costs. Each type caters to specific consumer needs based on climate, security requirements, budget, and design preferences, driving diversified product offerings in the market.

Application Insights

The application of exterior doors spans residential, commercial, and industrial sectors, each with unique demands. In residential applications, doors are selected for aesthetics, security, and energy efficiency, with trends favoring entry doors that enhance curb appeal and back doors that facilitate outdoor living. Commercial applications prioritize durability, safety, and compliance with fire codes, often requiring heavy-duty doors for offices, retail spaces, and institutions. Industrial settings demand robust doors capable of withstanding harsh environments, such as warehouses and manufacturing facilities. Additionally, specialty applications include doors for hospitality venues, healthcare facilities, and educational institutions, where specific features like soundproofing or accessibility are crucial. The renovation segment also represents a significant application area, as homeowners and businesses upgrade existing doors for improved performance and modern aesthetics. This diversity in applications ensures sustained demand across various market segments.

Regional Insights

Regionally, the exterior doors market demonstrates varied dynamics influenced by economic conditions, construction trends, and climatic factors. North America shows strong demand driven by high homeownership rates and a culture of home improvement, with preferences leaning toward energy-efficient and smart doors. Europe emphasizes sustainability and compliance with strict energy regulations, boosting demand for advanced insulating materials and eco-friendly products. The Asia-Pacific region is the fastest-growing market, fueled by rapid urbanization, infrastructure development, and rising disposable incomes, particularly in countries like China and India. Latin America and the Middle East & Africa present emerging opportunities, though market growth may be tempered by economic volatility and infrastructure challenges. Each region has distinct material preferences; for example, wood doors are popular in Europe, while steel and aluminum dominate in Asia-Pacific due to cost-effectiveness and durability needs.

Company Insights

The exterior doors market features several key players that dominate the competitive landscape. Prominent companies include JELD-WEN Holding, Inc., known for its extensive range of wood, steel, and fiberglass doors under brands like CraftMaster and VPI. Masonite International Corporation is another major player, offering innovative residential and commercial doors with a focus on design and technology. Fortune Brands Home & Security, Inc., through its MasterBrand Cabinets and Fiberon divisions, provides high-quality entry systems. Assa Abloy AB specializes in security solutions, including advanced electronic and access control doors. Regional leaders like Pella Corporation and Andersen Corporation are renowned for their energy-efficient and aesthetically pleasing products. These companies invest heavily in research and development to introduce new materials and smart features, while also expanding their global footprint through strategic acquisitions and partnerships to strengthen market position.

Recent Developments

Recent developments in the exterior doors market reflect a focus on innovation, sustainability, and strategic growth. Companies have launched new product lines incorporating smart technology, such as doors with integrated cameras, touchless entry systems, and enhanced locking mechanisms. There is a growing emphasis on sustainable manufacturing practices, including the use of recycled materials and reduction of carbon emissions during production. Several major players have announced expansions of manufacturing facilities to increase capacity and meet rising demand, particularly in emerging markets. Partnerships with technology firms have become common to develop IoT-enabled door solutions that offer remote monitoring and control. Additionally, acquisitions have been pursued to diversify product portfolios and enter new geographic regions. These developments highlight the industry's adaptability to changing consumer preferences and regulatory environments, ensuring continued evolution and competitiveness.

Report Segmentation

This report on the exterior doors market provides a comprehensive segmentation to deliver detailed insights across various dimensions. The market is segmented by type, including wood, steel, fiberglass, aluminum, and others, each analyzed for their market share and growth prospects. Application segmentation covers residential, commercial, and industrial sectors, examining demand patterns and key drivers within each category. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, highlighting geographic trends and opportunities. Further breakdown may include analysis by distribution channel, such as offline retail, online sales, and direct distribution, to understand purchasing behaviors. The report also considers segmentation based on price points, from economy to premium segments, and by technology, such as traditional versus smart doors. This multi-faceted approach ensures a thorough understanding of market dynamics and consumer preferences.

FAQs

What are the most popular materials for exterior doors? The most popular materials include wood, valued for its classic appearance; steel, known for security and affordability; fiberglass, which offers durability and insulation; and aluminum, preferred for modern designs and resistance to corrosion.

How do energy-efficient exterior doors work? Energy-efficient doors feature insulated cores, weatherstripping, and thermal breaks that reduce heat transfer, helping maintain indoor temperatures and lower energy consumption for heating and cooling.

What is the average lifespan of an exterior door? The lifespan varies by material; wood doors can last 20-30 years with proper maintenance, steel doors 30-50 years, and fiberglass doors up to 50 years or more, depending on usage and environmental conditions.

Are smart exterior doors secure? Yes, smart doors often include advanced encryption, biometric access, and real-time monitoring features that enhance security compared to traditional doors, though they require regular software updates to mitigate cyber risks.

Can exterior doors be customized? Absolutely, manufacturers offer customization in terms of size, design, color, glass inserts, and hardware options to meet specific aesthetic and functional requirements of homeowners and businesses.

What are the trends in exterior door designs? Current trends include minimalist styles, large glass panels for natural light, bold colors, integrated smart technology, and sustainable materials that align with eco-friendly building practices.

Citius Research has developed a research report titled “Exterior Doors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Exterior Doors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Exterior Doors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Exterior Doors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Exterior Doors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Exterior Doors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Exterior Doors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Exterior Doors Market
• Cost and Gross Margin Analysis of Exterior Doors Market
• Exterior Doors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Exterior Doors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Exterior Doors Market Key Stakeholders

Below are the key stakeholders for the Exterior Doors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Exterior Doors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Exterior Doors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Exterior Doors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Exterior Doors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Exterior Doors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Exterior Doors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Exterior Doors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Exterior Doors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Exterior Doors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Exterior Doors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Exterior Doors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Exterior Doors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Exterior Doors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Exterior Doors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Exterior Doors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Exterior Doors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Exterior Doors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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