Ethanol Bus Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187063
  • Format: Electronic (PDF)
  • Number of Pages: 198
  • Author(s): Joshi, Madhavi

Report Overview

The Ethanol Bus Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.00% during the forecast period (2024-2030).

Ethanol Bus Market

(Market Size)
$1.2 billion
$2.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.00%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.2 billion
Key Players Scania, Volvo, MAN, Marcopolo, BYD

Market Summary

The ethanol bus market represents a specialized segment within the automotive and transportation industry, focusing on vehicles powered by ethanol-based fuels, primarily E85 which is a blend of 85% ethanol and 15% gasoline. These buses are gaining traction as part of broader efforts to reduce greenhouse gas emissions and dependence on fossil fuels. The market is characterized by a growing adoption in regions with strong biofuel mandates and supportive government policies aimed at promoting cleaner public transportation solutions. Key players in this market include established bus manufacturers and emerging companies dedicated to alternative fuel technologies. The operational dynamics of ethanol buses involve utilizing internal combustion engines modified to run on higher ethanol blends, offering a renewable alternative to conventional diesel buses. This market is integral to the transition towards sustainable urban mobility, aligning with global environmental goals and urban air quality improvement initiatives. The development and deployment of ethanol buses are often supported by incentives, grants, and regulatory frameworks that encourage the use of biofuels in public transit fleets.

Key Highlights

The ethanol bus market is distinguished by several key highlights that underscore its importance and growth potential. A primary highlight is the significant reduction in tailpipe emissions compared to traditional diesel buses, particularly in terms of carbon monoxide and hydrocarbons, contributing to improved urban air quality. Another critical aspect is the use of domestically produced renewable fuel, which enhances energy security and supports agricultural sectors involved in ethanol production. Technological advancements in engine design and fuel systems have improved the efficiency and reliability of ethanol buses, making them a more viable option for transit authorities. The market also benefits from increasing public and governmental awareness of climate change, driving demand for greener public transportation options. Partnerships between bus manufacturers, fuel providers, and government agencies are common, facilitating the development of necessary infrastructure such as refueling stations. Additionally, lifecycle analysis often shows a favorable environmental profile for ethanol buses when considering the renewable nature of the fuel source.

Drivers, Opportunities & Restraints

The ethanol bus market is propelled by several drivers, including stringent government regulations aimed at reducing vehicular emissions and promoting renewable energy sources in the transportation sector. Environmental policies and carbon reduction targets set by various countries encourage the adoption of alternative fuel vehicles, including ethanol buses. Opportunities in this market are abundant, particularly in regions with robust agricultural sectors capable of supplying ethanol, leading to potential economic benefits and job creation. The expansion of public transportation networks in developing economies presents a significant growth avenue, as cities look to implement sustainable transit solutions from the outset. However, the market faces restraints such as the higher initial cost of ethanol buses compared to conventional diesel buses, which can deter budget-conscious transit agencies. Infrastructure challenges, including the limited availability of E85 refueling stations, pose a barrier to widespread adoption. Additionally, concerns regarding the food versus fuel debate associated with ethanol production from crops like corn can lead to public and policy skepticism, potentially slowing market growth.

Concentration Insights

The concentration of the ethanol bus market is notably higher in regions with strong governmental support for biofuels and well-established ethanol production industries. North America, particularly the United States and Brazil, represents a significant concentration due to their long history of ethanol fuel use and comprehensive supporting infrastructure. In these regions, federal and state-level programs incentivize the procurement of alternative fuel buses for public transit fleets. Europe also shows a growing concentration, driven by the European Union's directives on renewable energy and emissions reduction, with countries like Sweden and France actively incorporating ethanol buses into their public transportation systems. The market is less concentrated in Asia-Pacific and Africa, where adoption is nascent but potential for growth exists as governments begin to implement cleaner fuel policies. The competitive landscape features a mix of large multinational bus manufacturers and smaller specialized firms focusing on niche alternative fuel markets, with innovation and strategic partnerships being key to maintaining market position.

Type Insights

In the ethanol bus market, types are primarily distinguished by the ethanol blend used and the bus size or application. The most common type is the E85 bus, designed to run on a blend of 85% ethanol and 15% gasoline, leveraging modifications to the engine and fuel system to handle the higher alcohol content. There are also buses capable of running on lower ethanol blends, such as E10 or E20, though these are less emphasized in dedicated alternative fuel discussions. Bus types include standard transit buses for city public transportation, which are the most prevalent, as well as school buses and intercity coaches that are increasingly adopting ethanol technology. The design and engineering of these buses focus on optimizing combustion for ethanol's properties, which include a higher octane rating but lower energy density compared to gasoline, necessitating adjustments for performance and efficiency. Manufacturers may offer dedicated ethanol bus models or flexible-fuel vehicles that can operate on various ethanol-gasoline blends, providing flexibility for operators in regions with inconsistent fuel availability.

Application Insights

The application of ethanol buses is predominantly found in public transportation systems, where they serve as a cleaner alternative to diesel buses for urban transit routes. Municipalities and public transit authorities are the primary adopters, utilizing ethanol buses to meet sustainability goals and comply with environmental regulations aimed at reducing urban pollution. School districts represent another significant application segment, particularly in regions with incentives for alternative fuel school buses, aiming to improve air quality for children. Additionally, ethanol buses are used in shuttle services for airports, corporate campuses, and other specialized transit applications where emissions reduction is a priority. The adoption in intercity and coach services is growing, though at a slower pace due to range considerations and fuel availability on longer routes. The operational context requires reliable performance and adequate fueling infrastructure, which influences the suitability of ethanol buses for different applications based on regional support and fleet management capabilities.

Regional Insights

Regionally, the ethanol bus market exhibits varied dynamics influenced by local policies, fuel availability, and transportation needs. North America is a leading region, with the United States leveraging its extensive corn-based ethanol production to support bus fleets, particularly in states with renewable fuel standards. Brazil is another forefront market, utilizing its sugarcane ethanol industry to fuel one of the world's largest fleets of ethanol vehicles, including buses, supported by a well-developed infrastructure. In Europe, adoption is encouraged through EU directives on clean transportation, with Scandinavia and certain Western European countries integrating ethanol buses into their public transit systems as part of broader environmental strategies. The Asia-Pacific region shows emerging interest, with countries like China and India exploring ethanol buses to address severe urban air pollution, though adoption is in early stages dependent on policy development and infrastructure investment. Other regions, including parts of Africa and the Middle East, have minimal presence currently but represent future growth potential as global biofuel trends advance.

Company Insights

The competitive landscape of the ethanol bus market includes several key companies driving innovation and adoption. Major players such as Scania, a subsidiary of Traton Group, have developed buses capable of running on ethanol and other renewable fuels, with a strong presence in European and South American markets. Volvo Buses is another significant contributor, offering ethanol-powered models as part of its alternative fuel portfolio, focusing on sustainability and reduced emissions. New Flyer Industries, part of NFI Group, provides ethanol buses primarily for the North American market, catering to public transit agencies seeking cleaner options. Additionally, Brazilian manufacturers like Marcopolo and Busscar have expertise in ethanol buses, leveraging local fuel advantages. These companies invest in research and development to enhance engine efficiency, durability, and overall performance of ethanol buses. Strategic collaborations with fuel providers and government entities are common, facilitating pilot programs and large-scale deployments. The market also sees involvement from smaller specialists and startups focusing on retrofitting existing buses for ethanol operation, adding to the competitive diversity.

Recent Developments

Recent developments in the ethanol bus market reflect ongoing efforts to enhance technology and expand adoption. Manufacturers have introduced new bus models with improved ethanol engines that offer better fuel economy and lower emissions, addressing previous limitations related to energy density. There has been an increase in pilot programs and deployments in cities worldwide, often supported by government grants aimed at testing and proving the viability of ethanol buses in diverse operational conditions. Partnerships between bus makers and ethanol producers have strengthened, ensuring a reliable fuel supply chain and promoting the use of sustainably sourced ethanol. Technological advancements include the integration of electronic control systems optimized for ethanol combustion, improving performance and reliability. Additionally, some regions have seen policy updates that increase mandates for renewable fuel use in public transportation, directly boosting demand for ethanol buses. These developments indicate a maturing market focused on overcoming infrastructure and cost barriers through innovation and collaborative efforts.

Report Segmentation

This report on the ethanol bus market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The segmentation is based on multiple criteria to cater to the analytical needs of stakeholders. By type, the market is divided into buses running on different ethanol blends, such as E85 and others, highlighting technological and operational differences. Application segmentation covers public transportation, school buses, shuttle services, and intercity coaches, each with distinct market dynamics and adoption patterns. Geographically, the report segments the market into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, analyzing regional policies, infrastructure, and growth prospects. Further segmentation may include bus size categories, such as standard transit buses and articulated buses, reflecting capacity and usage variations. This structured approach allows for a nuanced understanding of market trends, opportunities, and challenges across different segments, aiding strategic decision-making for businesses and investors interested in the ethanol bus ecosystem.

FAQs

What is an ethanol bus? An ethanol bus is a vehicle designed to run primarily on ethanol fuel or ethanol-blended fuels, such as E85, which consists of 85% ethanol and 15% gasoline, used for public or private transportation to reduce emissions.

How does an ethanol bus work? An ethanol bus operates using an internal combustion engine modified to combust ethanol-based fuel efficiently, with adjustments to the fuel system and engine management to handle ethanol's properties, such as its higher octane rating and corrosiveness.

What are the benefits of ethanol buses? Benefits include reduced greenhouse gas emissions compared to diesel, support for renewable energy sources, potential cost savings on fuel depending on regional prices, and compliance with environmental regulations promoting cleaner air in urban areas.

Where are ethanol buses commonly used? Ethanol buses are commonly used in regions with strong biofuel policies, such as the United States, Brazil, and parts of Europe, primarily in urban public transit systems, school bus fleets, and shuttle services.

What are the challenges of adopting ethanol buses? Challenges include higher upfront costs for vehicles, limited refueling infrastructure for high ethanol blends, concerns about the environmental impact of ethanol production, and competition from other alternative fuels like electric buses.

Who are the main manufacturers of ethanol buses? Main manufacturers include companies like Scania, Volvo Buses, New Flyer Industries, and Marcopolo, which produce buses designed or adapted for ethanol fuel use, often offering models tailored to specific regional markets.

Citius Research has developed a research report titled “Ethanol Bus Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Ethanol Bus Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Ethanol Bus Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Ethanol Bus Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Ethanol Bus Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Ethanol Bus Market
• Research Methodology
• Executive Summary
• Market Dynamics of Ethanol Bus Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Ethanol Bus Market
• Cost and Gross Margin Analysis of Ethanol Bus Market
• Ethanol Bus Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Ethanol Bus Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Ethanol Bus Market Key Stakeholders

Below are the key stakeholders for the Ethanol Bus Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Ethanol Bus Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Ethanol Bus Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Ethanol Bus Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Ethanol Bus Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Ethanol Bus Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Ethanol Bus Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Ethanol Bus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Ethanol Bus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Ethanol Bus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Ethanol Bus Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Ethanol Bus Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Ethanol Bus Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Ethanol Bus Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Ethanol Bus Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Ethanol Bus Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Ethanol Bus Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Ethanol Bus Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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