Enterprise Session Border Controller Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212256
  • Format: Electronic (PDF)
  • Number of Pages: 176
  • Author(s): Joshi, Madhavi

Report Overview

The Enterprise Session Border Controller Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Enterprise Session Border Controller Market

(Market Size)
$650 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 650 million
2030 Market Size USD 1.2 billion
Key Players Cisco, AudioCodes, Ribbon Communications, Oracle, Avaya

Market Summary

The Enterprise Session Border Controller market is a critical segment within the broader telecommunications and networking infrastructure landscape, playing an indispensable role in securing and managing real-time communications over IP networks. These specialized devices are deployed at the borders of enterprise networks to control signaling and media streams involved in initiating, conducting, and terminating voice, video, and messaging sessions. The increasing adoption of unified communications, the proliferation of VoIP services, and the transition from traditional circuit-switched networks to packet-based systems are fundamental factors sustaining demand. Enterprises across various verticals, including BFSI, healthcare, IT and telecom, and government, rely on SBCs to ensure interoperability, enhance security against threats like toll fraud and denial of service attacks, and guarantee quality of service for mission-critical applications. The market is characterized by continuous technological evolution, with vendors integrating advanced features such as support for WebRTC, cloud-native architectures, and analytics capabilities to meet the dynamic needs of modern digital enterprises.

Key Highlights

A primary highlight of the Enterprise Session Border Controller market is its strategic importance in enabling secure and reliable cloud communications and hybrid working models. The devices provide essential security functions, including topology hiding, encryption, and access control, which are paramount in an era of sophisticated cyber threats. Furthermore, modern SBCs are evolving beyond their traditional roles, incorporating session management, transcoding, and traffic optimization features that support a wide array of protocols and codecs, ensuring seamless connectivity across diverse network environments and service provider domains. The integration of artificial intelligence and machine learning for predictive analytics and automated threat mitigation represents a significant technological advancement, offering proactive network management. Another key trend is the shift from physical appliances to virtualized and software-defined solutions, which offer greater scalability, flexibility, and cost-efficiency, aligning with the industry-wide movement towards network function virtualization and software-defined networking.

Drivers, Opportunities & Restraints

The growth of the Enterprise Session Border Controller market is propelled by several powerful drivers. The global surge in remote and hybrid work models has drastically increased the reliance on VoIP and UCaaS platforms, necessitating robust SBC deployments to secure these connections. The escalating frequency and complexity of cyberattacks targeting communication networks further compel organizations to invest in advanced security solutions. The ongoing transition from legacy TDM systems to all-IP networks across enterprises and telecom carriers creates a sustained replacement demand. Significant opportunities are emerging from the expansion of 5G networks, which will require new generations of SBCs to handle increased data loads and low-latency applications, and the Internet of Things, where SBCs can manage machine-to-machine communication sessions. The growing adoption of cloud-based SBC solutions presents a substantial opportunity for vendors to offer scalable, subscription-based services. However, the market faces restraints, including the high initial investment associated with advanced SBC solutions, which can be a barrier for small and medium-sized enterprises. The complexity of integrating SBCs with existing legacy infrastructure and the need for specialized technical expertise for configuration and management can also hinder adoption rates.

Concentration Insights

The Enterprise Session Border Controller market exhibits a moderately concentrated competitive landscape, dominated by a mix of large, established telecommunications equipment providers and specialized technology firms. A handful of key players hold a significant portion of the market share, leveraging their extensive product portfolios, global sales and support networks, and strong brand recognition. These leading companies often compete on the basis of technological innovation, product reliability, security features, and the ability to offer end-to-end solutions. Alongside these giants, there are several niche players that focus on specific technologies, such as virtualized SBCs or solutions tailored for particular industries or applications. The market also sees competition from open-source projects and software-based offerings, which put pressure on pricing and innovation. This concentration means that partnerships, mergers, and acquisitions are common strategies for companies seeking to expand their technological capabilities or geographic reach.

Type Insights

Enterprise Session Border Controllers are primarily segmented by their form factor and deployment model. The traditional deployment has been through physical appliances, which are dedicated hardware units installed on-premises at the network edge. These appliances are known for their high performance, reliability, and strong security posture, making them a preferred choice for large enterprises with high-volume traffic and stringent security requirements. In contrast, virtual SBCs are software applications that can be deployed on standard servers or in cloud environments, offering greater flexibility, scalability, and often a lower total cost of ownership. The virtual segment is experiencing rapid growth, driven by the trends of virtualization and cloud migration. A hybrid deployment model is also gaining traction, where enterprises use a combination of physical and virtual SBCs to optimize their infrastructure based on specific use cases, balancing performance needs with operational agility and cost considerations.

Application Insights

The application of Enterprise Session Border Controllers is vast and critical across multiple use cases. A primary application is interconnectivity, where SBCs serve as a secure gateway between an enterprise's internal IP network and the networks of external service providers or other enterprises, ensuring protocol interoperability and security. They are indispensable for session management, controlling the setup, negotiation, and teardown of communication sessions for voice, video, and instant messaging. Security is another cornerstone application, as SBCs protect against a multitude of threats, including SIP hacking, denial-of-service attacks, and eavesdropping. Furthermore, they are used for traffic optimization, performing functions like transcoding between different audio and video codecs, and bandwidth management to maintain quality of service. In contact centers, SBCs manage the influx of SIP trunks and ensure reliable customer communication channels.

Regional Insights

The demand for Enterprise Session Border Controllers shows distinct regional variations influenced by technological adoption rates, regulatory environments, and economic development. North America represents a leading market, characterized by early technology adoption, a high concentration of large enterprises and UCaaS providers, and a strong focus on cybersecurity, which drives advanced SBC deployments. Europe is another significant market, with demand fueled by strict data protection regulations like GDPR that necessitate robust security measures for communications. The Asia Pacific region is anticipated to exhibit the most dynamic growth, propelled by rapid digital transformation, expanding IT and telecom infrastructure, the proliferation of SMEs adopting IP communications, and government initiatives supporting technological advancement in countries like China, India, and Japan. Latin America and the Middle East and Africa are emerging markets where growth is linked to increasing internet penetration and the modernization of enterprise communication systems.

Company Insights

The competitive arena of the Enterprise Session Border Controller market includes prominent players such as Cisco Systems, a leader known for its integrated networking and security solutions; AudioCodes, which specializes in advanced voice networking and media processing technologies; and Ribbon Communications, formed from the merger of Sonus Networks and GENBAND, with a strong focus on cloud-native communications. Oracle offers a comprehensive portfolio through its Acme Packet acquisition, providing secure session management for service providers and enterprises. Other notable participants include Avaya, Sangoma Technologies, and Nokia, each bringing specific strengths in unified communications, open-source platforms, and network infrastructure, respectively. These companies compete intensely on innovation, focusing on developing solutions that are scalable, secure, and adaptable to hybrid and multi-cloud environments to meet evolving enterprise needs.

Recent Developments

The Enterprise Session Border Controller market is dynamic, with recent developments centered on technological enhancement and strategic business moves. A dominant trend is the accelerated development and adoption of cloud-native and virtualized SBC solutions, enabling more flexible and scalable deployments aligned with modern IT architectures. Vendors are increasingly integrating artificial intelligence and machine learning capabilities into their products to enable predictive analytics, automated traffic steering, and intelligent threat detection. There has been a noticeable focus on enhancing security features to combat increasingly sophisticated fraud and cyber threats targeting real-time communications. Furthermore, the market has witnessed strategic partnerships between SBC vendors and major cloud communication platform providers to offer pre-integrated, seamless solutions. Several leading companies have also announced new product versions with support for emerging standards and increased capacity to handle the growing demands of 5G and IoT applications.

Report Segmentation

This market research report on the Enterprise Session Border Controller market provides a detailed and structured analysis through multiple segmentation criteria. The report is segmented by type, distinguishing between physical appliances and virtualized software solutions, to analyze the adoption trends and growth prospects of each form factor. It is further segmented by application, covering critical use cases such as interconnectivity and security, session management, and traffic optimization across different enterprise environments. An organizational size segmentation is included, examining the distinct requirements and adoption patterns of large enterprises versus small and medium-sized businesses. Additionally, the report offers a vertical segmentation, analyzing demand across key industries including IT and telecommunications, BFSI, healthcare, government and defense, and retail, providing insights into industry-specific drivers and challenges. This multi-faceted segmentation allows for a comprehensive understanding of the market dynamics.

FAQs

What is an Enterprise Session Border Controller? An Enterprise Session Border Controller is a dedicated device or software application deployed at the edge of a network to control and secure real-time communication sessions, including voice, video, and messaging, over Internet Protocol networks.

How does an SBC improve security? An SBC enhances security by providing topology hiding to conceal internal network structures, enforcing encryption for data in transit, mitigating denial-of-service attacks, and preventing toll fraud and other unauthorized access attempts.

What is the difference between an SBC and a firewall? While both provide security, a traditional firewall operates at the network layer, whereas an SBC operates at the session and application layers, understanding specific communication protocols like SIP to provide deeper security and management for real-time communications.

What are the benefits of a virtual SBC? Virtual SBCs offer benefits such as greater deployment flexibility, easier scalability to handle fluctuating traffic, reduced hardware costs, and faster provisioning times compared to physical appliances.

Why are SBCs important for VoIP? SBCs are critical for VoIP systems as they ensure interoperability between different networks and devices, manage call routing, provide security against threats specific to voice protocols, and maintain quality of service.

What is the future of SBC technology? The future of SBC technology is leaning towards cloud-native, software-defined architectures integrated with AI for intelligent traffic management and automated security, and will be essential for supporting new 5G and IoT communication paradigms.

Citius Research has developed a research report titled “Enterprise Session Border Controller Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Enterprise Session Border Controller Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Enterprise Session Border Controller Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Enterprise Session Border Controller Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Enterprise Session Border Controller Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Enterprise Session Border Controller Market
• Research Methodology
• Executive Summary
• Market Dynamics of Enterprise Session Border Controller Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Enterprise Session Border Controller Market
• Cost and Gross Margin Analysis of Enterprise Session Border Controller Market
• Enterprise Session Border Controller Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Enterprise Session Border Controller Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Enterprise Session Border Controller Market Key Stakeholders

Below are the key stakeholders for the Enterprise Session Border Controller Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Enterprise Session Border Controller Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Enterprise Session Border Controller Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Enterprise Session Border Controller Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Enterprise Session Border Controller Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Enterprise Session Border Controller Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Enterprise Session Border Controller Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Enterprise Session Border Controller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Enterprise Session Border Controller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Enterprise Session Border Controller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Enterprise Session Border Controller Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Enterprise Session Border Controller Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Enterprise Session Border Controller Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Enterprise Session Border Controller Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Enterprise Session Border Controller Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Enterprise Session Border Controller Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Enterprise Session Border Controller Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Enterprise Session Border Controller Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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