Energy Storage System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194632
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Energy Storage System Market size was estimated at USD 32.5 billion in 2023 and is projected to reach USD 85 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.30% during the forecast period (2024-2030).

Energy Storage System Market

(Market Size)
$32.5 billion
$85 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.30%
2023 Market Size USD 32.5 billion
2030 Market Size USD 85 billion
Key Players Tesla, LG Chem, Panasonic, Samsung SDI, Fluence

Market Summary

The Energy Storage System Market is a critical and rapidly evolving segment within the global energy and power industry, playing an indispensable role in enhancing grid stability, integrating renewable energy sources, and ensuring reliable electricity supply. Energy storage systems encompass a variety of technologies designed to store energy for later use, addressing the intermittency of renewables like solar and wind and supporting peak shaving, load leveling, and backup power applications. The market is characterized by technological diversity, including electrochemical, mechanical, thermal, and chemical storage solutions, each catering to specific needs across residential, commercial, industrial, and utility scales. Growing investments in grid modernization, coupled with supportive government policies and declining costs of storage technologies, are propelling market expansion. Key regions such as North America, Europe, and Asia-Pacific are at the forefront of adoption, driven by ambitious renewable energy targets and the need for energy security. Companies like Tesla, LG Chem, and BYD are leading innovation and deployment, while emerging players contribute to a competitive and dynamic landscape. The market's trajectory is shaped by advancements in battery chemistry, increasing renewable penetration, and the rising demand for electric vehicles, which further amplifies the need for efficient storage solutions.

Key Highlights

The Energy Storage System Market is distinguished by several pivotal developments that underscore its strategic importance. Lithium-ion batteries continue to dominate due to their high energy density, declining costs, and widespread application in consumer electronics, electric vehicles, and stationary storage. Flow batteries are gaining traction for long-duration storage needs, offering scalability and longevity advantages. The integration of artificial intelligence and Internet of Things technologies is enhancing system efficiency, enabling predictive maintenance, and optimizing energy management. Government initiatives and incentives, such as tax credits and subsidies, are accelerating deployment, particularly in regions with high renewable energy adoption. Corporate investments in energy storage for sustainability goals and cost reduction are also significant drivers. The market is witnessing increased merger and acquisition activities as companies seek to expand their technological portfolios and geographic reach. Safety standards and regulatory frameworks are evolving to address concerns related to battery fires and environmental impact, ensuring sustainable growth. The emergence of second-life batteries, repurposed from electric vehicles, presents new opportunities for cost-effective storage solutions.

Drivers, Opportunities & Restraints

The growth of the Energy Storage System Market is fueled by several key drivers, including the global shift towards renewable energy sources, which necessitates storage to manage intermittency and ensure grid reliability. Declining costs of battery technologies, particularly lithium-ion, make storage more economically viable for a broader range of applications. Government policies and regulations promoting clean energy and carbon reduction targets are significant enablers, providing financial incentives and mandating storage integration. Opportunities abound in the development of advanced storage technologies, such as solid-state batteries and hydrogen storage, which promise higher efficiency and safety. The expansion of electric vehicle infrastructure creates synergistic demand for stationary storage and charging solutions. However, the market faces restraints including high initial capital investment, which can be a barrier for widespread adoption, especially in developing regions. Technical challenges related to energy density, cycle life, and thermal management persist. Regulatory hurdles and lack of standardized policies across regions can impede market growth. Environmental concerns regarding battery disposal and recycling also pose challenges, necessitating sustainable end-of-life management strategies.

Concentration Insights

The Energy Storage System Market exhibits a concentrated competitive landscape with a mix of established giants and innovative startups striving for market share. Leading companies such as Tesla, with its Powerwall and Megapack products, and LG Chem, known for its residential and utility-scale solutions, hold significant market influence. Samsung SDI and Panasonic are also key players, leveraging their expertise in battery manufacturing. The market concentration is higher in regions with advanced energy infrastructure and strong policy support, such as North America and Europe. In Asia-Pacific, companies like BYD and CATL are dominant, driven by massive manufacturing capabilities and domestic demand. The competitive intensity is fostering collaborations and partnerships, with energy firms, utilities, and technology providers joining forces to develop integrated solutions. Patent activities and research investments are high, focusing on improving battery performance, reducing costs, and enhancing safety. Despite the presence of major players, the market remains dynamic with new entrants introducing disruptive technologies, ensuring continuous innovation and evolution.

Type Insights

Energy storage systems are categorized into various types based on the technology used for storing energy, each with distinct characteristics and applications. Electrochemical storage, including batteries, is the most prevalent, with lithium-ion batteries leading due to their high efficiency and declining costs. Other battery types like lead-acid, flow batteries, and sodium-sulfur are utilized for specific needs such as long-duration storage or cost-sensitive applications. Mechanical storage systems, such as pumped hydro storage, dominate in terms of capacity and are ideal for large-scale grid support, though they require specific geographical conditions. Flywheel energy storage offers rapid response times for frequency regulation. Thermal storage, including molten salt and ice storage, is used for heating and cooling applications in commercial and industrial settings. Chemical storage, such as hydrogen storage, is emerging as a promising option for long-term and seasonal storage, leveraging power-to-gas technologies. Each storage type caters to different market segments based on factors like discharge duration, power capacity, and cost, influencing their adoption across residential, commercial, and utility scales.

Application Insights

The application of energy storage systems spans multiple sectors, each with unique requirements and growth dynamics. In the utility sector, storage is deployed for grid stabilization, frequency regulation, and renewable energy integration, helping to balance supply and demand and prevent blackouts. Commercial and industrial applications focus on peak shaving, demand charge management, and backup power, reducing electricity costs and enhancing operational resilience. Residential users adopt storage primarily for self-consumption of solar power, energy independence, and emergency backup, often integrated with rooftop solar panels. Transportation applications include charging infrastructure for electric vehicles and onboard storage, supporting the e-mobility revolution. Additionally, energy storage is critical for microgrids and off-grid systems, providing reliable power in remote areas or during natural disasters. The versatility of storage technologies allows them to serve multiple roles, from short-duration response to long-term energy shifting, driving adoption across diverse end-users. Innovations in software and control systems are further optimizing application efficiency, enabling smarter energy management.

Regional Insights

The Energy Storage System Market demonstrates varied growth patterns across different regions, influenced by local energy policies, infrastructure development, and renewable adoption rates. North America is a significant market, driven by supportive regulations in the United States and Canada, extensive renewable integration, and investments in grid modernization. Europe is at the forefront, with countries like Germany, the UK, and France leading due to ambitious climate goals and incentives for storage deployment. Asia-Pacific is the fastest-growing region, with China, Japan, and South Korea dominating due to massive manufacturing capabilities, government support, and rising energy demand. China, in particular, is a global leader in both production and adoption of energy storage systems. Latin America and the Middle East are emerging markets, with increasing investments in renewable projects and storage to enhance energy security. Africa shows potential for growth, especially in off-grid and microgrid applications, addressing electrification challenges. Each region's market dynamics are shaped by unique factors, including resource availability, regulatory frameworks, and economic conditions, creating diverse opportunities and challenges.

Company Insights

The Energy Storage System Market features a competitive array of companies ranging from global conglomerates to specialized firms, each contributing to technological advancement and market expansion. Tesla Inc. is a prominent player, renowned for its lithium-ion-based Powerwall, Powerpack, and Megapack solutions, catering to residential, commercial, and utility scales. LG Chem, a subsidiary of LG Corporation, offers a wide range of battery products, emphasizing safety and performance. BYD Company Ltd. leverages its vertical integration capabilities to provide storage solutions alongside electric vehicles and renewables. Samsung SDI and Panasonic Corporation are key contributors, with strong footholds in consumer electronics and automotive batteries extending into stationary storage. Other significant players include Fluence Energy, a Siemens and AES company, focusing on grid-scale solutions, and ABB Ltd., providing integrated power and automation technologies. Startups like Stem Inc. and sonnen GmbH are innovating with AI-driven energy management and residential storage systems. The competitive landscape is marked by continuous research and development, strategic partnerships, and geographic expansion to capture growing demand.

Recent Developments

The Energy Storage System Market has witnessed several noteworthy developments reflecting its dynamic nature and rapid evolution. Recent advancements include the commercialization of solid-state batteries, promising higher energy density and improved safety compared to traditional lithium-ion batteries. Major acquisitions and partnerships have been prevalent, such as energy utilities collaborating with technology firms to deploy large-scale storage projects. Government announcements of new incentives and storage mandates, particularly in the United States and European Union, are accelerating market growth. Technological breakthroughs in recycling processes are addressing environmental concerns, enabling more sustainable battery life cycles. The rise of vehicle-to-grid technology, allowing electric vehicles to feed power back into the grid, is creating new opportunities for integrated storage solutions. Increased investment in research for alternative storage technologies, such as compressed air and advanced flywheels, is broadening the market scope. These developments highlight the industry's focus on innovation, sustainability, and scalability to meet future energy demands.

Report Segmentation

This comprehensive report on the Energy Storage System Market is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes electrochemical storage such as lithium-ion, lead-acid, and flow batteries; mechanical storage like pumped hydro and flywheels; thermal storage including molten salt and ice storage; and chemical storage such as hydrogen. Application segmentation covers utility-scale storage for grid support; commercial and industrial applications for peak shaving and backup power; residential storage for energy self-consumption; and transportation-related storage for EV charging infrastructure. Geographic segmentation provides insights into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends and opportunities. Additionally, the report may segment by end-user, technology maturity, and sales channel, offering a granular view of market dynamics. This structured approach enables stakeholders to identify specific growth areas, competitive landscapes, and investment opportunities tailored to their interests.

FAQs

What are the main types of energy storage systems? The primary types include electrochemical storage like batteries, mechanical storage such as pumped hydro and flywheels, thermal storage, and chemical storage including hydrogen. Each type serves different applications based on factors like capacity, discharge duration, and cost.

Which companies lead the energy storage system market? Key players include Tesla, LG Chem, BYD, Samsung SDI, Panasonic, and Fluence Energy. These companies are renowned for their innovative technologies and extensive product portfolios across various storage applications.

What drivers are boosting the energy storage market? Major drivers include the integration of renewable energy sources, declining battery costs, supportive government policies, and the need for grid stability and energy security. The growth of electric vehicles also contributes significantly to demand.

What are the common applications of energy storage systems? Applications range from utility-scale grid support and frequency regulation to commercial and industrial peak shaving, residential solar storage, and backup power. They are also used in transportation for EV charging and microgrid systems.

Which regions are prominent in the energy storage market? North America, Europe, and Asia-Pacific are leading regions. Asia-Pacific, particularly China, is the fastest-growing due to manufacturing prowess and policy support, while North America and Europe focus on renewable integration and grid modernization.

What recent trends are shaping the energy storage industry? Trends include advancements in solid-state batteries, increased recycling initiatives for sustainability, vehicle-to-grid technology adoption, and rising investments in long-duration storage solutions like flow batteries and hydrogen storage.

Citius Research has developed a research report titled “Energy Storage System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Energy Storage System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Energy Storage System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Energy Storage System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Energy Storage System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Energy Storage System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Energy Storage System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Energy Storage System Market
• Cost and Gross Margin Analysis of Energy Storage System Market
• Energy Storage System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Energy Storage System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Energy Storage System Market Key Stakeholders

Below are the key stakeholders for the Energy Storage System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Energy Storage System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Energy Storage System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Energy Storage System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Energy Storage System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Energy Storage System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Energy Storage System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Energy Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Energy Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Energy Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Energy Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Energy Storage System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Energy Storage System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Energy Storage System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Energy Storage System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Energy Storage System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Energy Storage System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Energy Storage System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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