EMC Testing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212249
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The EMC Testing Market size was estimated at USD 3.25 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

EMC Testing Market

(Market Size)
$3.25 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.00%
2023 Market Size USD 3.25 billion
2030 Market Size USD 6.2 billion
Key Players SGS, Bureau Veritas, Intertek, TUV SUD, Dekra

Market Summary

The EMC testing market is an essential segment within the semiconductor and electronics industry, focusing on evaluating electromagnetic compatibility of electronic devices and systems. This market ensures that electronic equipment operates as intended in its electromagnetic environment without causing or experiencing interference. With the proliferation of electronic devices across various sectors, the demand for rigorous EMC testing has surged. Regulatory bodies worldwide mandate compliance with EMC standards to ensure safety, reliability, and performance. The market encompasses a wide range of services, including testing, certification, and consulting, provided by specialized laboratories and companies. Key industries driving demand include automotive, telecommunications, healthcare, aerospace, and consumer electronics. As technology advances and new electronic products are introduced, the need for comprehensive EMC testing continues to grow, making it a critical component of product development and market entry strategies.

Key Highlights

The EMC testing market is characterized by its critical role in ensuring regulatory compliance and product quality. One of the key highlights is the increasing complexity of electronic devices, which necessitates more sophisticated testing methodologies. The adoption of Internet of Things (IoT) devices, 5G technology, and autonomous vehicles has significantly expanded the scope of EMC testing. Another highlight is the globalization of standards, with regions such as North America, Europe, and Asia-Pacific having distinct regulatory requirements that manufacturers must adhere to for market access. The market is also witnessing a trend towards integrated testing services that combine EMC with other types of testing, such as safety and environmental testing, providing a holistic approach to product certification. Additionally, the rise of wireless communication technologies has introduced new challenges in managing electromagnetic interference, further driving the demand for advanced EMC testing solutions.

Drivers, Opportunities & Restraints

The growth of the EMC testing market is driven by several factors, including stringent government regulations and standards that mandate electromagnetic compatibility for electronic products. The rapid expansion of the electronics industry, particularly in emerging economies, is another significant driver, as manufacturers seek to ensure their products meet international standards for global distribution. The increasing adoption of wireless technologies and the proliferation of IoT devices present substantial opportunities for market expansion, as these technologies require rigorous testing to prevent interference and ensure reliability. However, the market faces restraints such as the high cost of testing equipment and the need for specialized expertise, which can be barriers for small and medium-sized enterprises. Additionally, the complexity of keeping up with evolving standards and technologies poses a challenge for testing service providers. Despite these restraints, the ongoing innovation in electronics and the continuous introduction of new products ensure a steady demand for EMC testing services.

Concentration Insights

The EMC testing market is concentrated among a mix of large international companies and specialized regional players. Major companies such as Intertek, SGS, Bureau Veritas, and T?V S?D dominate the market, offering a broad range of testing and certification services globally. These companies have extensive laboratory networks and expertise across multiple industries, allowing them to serve diverse client needs. There is also a significant presence of niche players that focus on specific sectors or types of testing, providing specialized services that cater to unique requirements. The market concentration is influenced by factors such as technological expertise, accreditation status, and geographic reach. Companies are increasingly investing in advanced testing facilities and expanding their service portfolios to maintain competitive advantage. Partnerships and acquisitions are common strategies used to enhance market presence and capabilities.

Type Insights

EMC testing can be categorized into various types based on the nature of the tests conducted. Radiated emission testing measures the electromagnetic energy emitted by a device into the environment, ensuring it does not exceed regulatory limits. Conducted emission testing evaluates the electromagnetic energy transferred through power lines or other conductors. Immunity testing assesses a device's ability to operate correctly in the presence of electromagnetic disturbances, including radiated and conducted immunity tests. Other types include electrostatic discharge testing, which simulates static electricity effects, and magnetic field testing, which evaluates performance in magnetic environments. Each type of test addresses specific aspects of electromagnetic compatibility, and comprehensive EMC testing typically involves a combination of these tests to ensure full compliance with relevant standards.

Application Insights

The application of EMC testing spans multiple industries, each with unique requirements and standards. In the automotive sector, EMC testing is crucial for ensuring the reliability of electronic systems in vehicles, including advanced driver-assistance systems and infotainment systems. The telecommunications industry relies on EMC testing to maintain the integrity of communication networks and devices, especially with the rollout of 5G technology. In healthcare, medical devices must undergo rigorous EMC testing to prevent interference that could compromise patient safety. The aerospace and defense sectors require EMC testing to ensure the performance and safety of avionics and military equipment. Consumer electronics, including smartphones and home appliances, also represent a significant application area, as manufacturers strive to meet consumer expectations for reliability and compliance with global standards.

Regional Insights

The EMC testing market exhibits distinct regional characteristics influenced by regulatory frameworks, industrial base, and technological adoption. North America is a prominent market, driven by strict regulatory standards and a robust electronics manufacturing sector. The presence of major technology companies and a high demand for advanced electronic products contribute to market growth. Europe is another key region, with stringent EMC directives such as the EMC Directive ensuring high compliance requirements. The region's strong automotive and industrial sectors further bolster demand for testing services. Asia-Pacific is experiencing rapid growth, fueled by expanding electronics production in countries like China, Japan, and South Korea. Increasing awareness of quality standards and rising exports of electronic goods are key factors driving the market in this region. Other regions, including Latin America and the Middle East, are also seeing growing demand as they develop their electronics industries and adopt international standards.

Company Insights

Leading companies in the EMC testing market include Intertek, SGS, Bureau Veritas, T?V S?D, and Eurofins Scientific. These companies offer comprehensive testing and certification services, supported by extensive laboratory networks and accreditations from major regulatory bodies. Intertek is known for its global reach and diverse service portfolio, catering to various industries including electronics, automotive, and telecommunications. SGS provides a wide range of testing services, with a strong focus on quality and compliance. Bureau Veritas emphasizes integrated risk management and certification services, while T?V S?D is renowned for its technical expertise and industry-specific solutions. Eurofins Scientific has expanded its capabilities through acquisitions, enhancing its position in the market. These companies invest in advanced testing technologies and continuously update their methodologies to address emerging challenges in electromagnetic compatibility.

Recent Developments

Recent developments in the EMC testing market include advancements in testing technologies to address the complexities of new electronic products. Companies are investing in state-of-the-art laboratories equipped to handle testing for 5G devices, IoT applications, and automotive electronics. There is a growing trend towards automated testing systems that improve efficiency and accuracy. Regulatory updates have also been a focus, with standards bodies revising requirements to keep pace with technological innovations. For instance, updates to international standards such as CISPR and IEC norms have been implemented to address new types of emissions and immunity issues. Additionally, market players are expanding their geographic presence through acquisitions and partnerships, aiming to provide localized services and better serve global clients. The increasing emphasis on sustainability and energy efficiency is also influencing testing protocols, with a focus on products that minimize electromagnetic pollution.

Report Segmentation

The EMC testing market report is segmented based on type, application, and region. By type, the market is divided into radiated emission testing, conducted emission testing, immunity testing, and others. Each segment addresses specific aspects of electromagnetic compatibility, providing insights into the testing requirements for different electronic products. Application-wise, the market is categorized into automotive, telecommunications, healthcare, aerospace and defense, consumer electronics, and others. This segmentation helps in understanding the demand drivers and regulatory needs across various industries. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and the rest of the world, highlighting regional trends, regulatory landscapes, and growth opportunities. This comprehensive segmentation enables stakeholders to identify key market dynamics and make informed decisions.

FAQs

What is EMC testing? EMC testing, or electromagnetic compatibility testing, evaluates the ability of electronic devices to function properly in their intended electromagnetic environment without causing or experiencing interference. It ensures compliance with regulatory standards and enhances product reliability.

Why is EMC testing important? EMC testing is crucial for ensuring that electronic devices do not interfere with each other and operate safely and reliably. It is mandated by regulatory bodies worldwide to prevent electromagnetic interference that could affect critical systems and consumer safety.

What are the types of EMC testing? The main types of EMC testing include radiated emission testing, conducted emission testing, immunity testing, electrostatic discharge testing, and magnetic field testing. Each type addresses specific aspects of electromagnetic compatibility.

Which industries require EMC testing? Industries such as automotive, telecommunications, healthcare, aerospace and defense, and consumer electronics require EMC testing to ensure their products meet regulatory standards and perform reliably in various environments.

How does EMC testing benefit manufacturers? EMC testing helps manufacturers identify and mitigate potential electromagnetic issues early in the product development cycle, reducing the risk of non-compliance, product recalls, and costly redesigns. It also enhances market access and consumer trust.

What standards govern EMC testing? EMC testing is governed by international standards such as those from the International Electrotechnical Commission (IEC), Comit? International Sp?cial des Perturbations Radio?lectriques (CISPR), and regional regulations like the FCC rules in the United States and the EMC Directive in Europe.

Citius Research has developed a research report titled “EMC Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• EMC Testing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The EMC Testing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

EMC Testing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

EMC Testing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of EMC Testing Market
• Research Methodology
• Executive Summary
• Market Dynamics of EMC Testing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of EMC Testing Market
• Cost and Gross Margin Analysis of EMC Testing Market
• EMC Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “EMC Testing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

EMC Testing Market Key Stakeholders

Below are the key stakeholders for the EMC Testing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

EMC Testing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the EMC Testing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the EMC Testing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in EMC Testing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global EMC Testing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global EMC Testing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global EMC Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global EMC Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global EMC Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global EMC Testing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America EMC Testing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America EMC Testing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe EMC Testing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA EMC Testing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific EMC Testing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa EMC Testing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia EMC Testing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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