EMC Shielding and Test Equipment Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212248
  • Format: Electronic (PDF)
  • Number of Pages: 221
  • Author(s): Joshi, Madhavi

Report Overview

The EMC Shielding and Test Equipment Market size was estimated at USD 6.2 billion in 2023 and is projected to reach USD 10.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

EMC Shielding and Test Equipment Market

(Market Size)
$6.2 billion
$10.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 6.2 billion
2030 Market Size USD 10.2 billion
Key Players Laird Performance Materials, PPG Industries, Keysight Technologies, Rohde & Schwarz, TDK

Market Summary

The EMC shielding and test equipment market is a critical segment within the broader semiconductor and electronics industry, focused on ensuring electromagnetic compatibility across a wide array of devices and systems. Electromagnetic compatibility is essential for the reliable operation of electronic equipment, preventing interference that can disrupt functionality and lead to failures. This market encompasses both shielding solutions, which protect devices from external electromagnetic interference, and test equipment, which verifies that products meet stringent regulatory standards. The increasing complexity and miniaturization of electronic components, along with the proliferation of wireless technologies, have heightened the demand for effective EMC solutions. Industries such as automotive, telecommunications, healthcare, and consumer electronics are major end-users, driving consistent growth in this sector. The market is characterized by continuous innovation, with advancements in materials and testing methodologies to address emerging challenges. Regulatory frameworks across different regions mandate EMC compliance, further bolstering market demand. Companies operating in this space must navigate a landscape of evolving standards and technological shifts, making it a dynamic and essential field for electronics manufacturing and development.

Key Highlights

The EMC shielding and test equipment market is distinguished by several key highlights that underscore its importance and trajectory. One significant aspect is the relentless push towards higher frequency applications, particularly with the rollout of 5G technology, which necessitates advanced shielding and precise testing to manage increased electromagnetic interference. Another highlight is the integration of Internet of Things devices across industries, creating a pervasive need for EMC solutions to ensure seamless operation in interconnected environments. The automotive sector's transformation towards electric and autonomous vehicles represents a major driver, as these vehicles rely heavily on electronic systems that must be immune to interference. Additionally, there is a growing emphasis on sustainable and lightweight shielding materials, aligning with broader environmental and efficiency goals. The market also sees robust activity in research and development, with leading companies investing in innovative testing equipment that offers greater accuracy and automation. These factors collectively highlight the market's critical role in supporting technological advancement and regulatory compliance in the electronics industry.

Drivers, Opportunities & Restraints

Several drivers propel the EMC shielding and test equipment market forward, including the escalating adoption of electronic components in various sectors and stringent government regulations mandating electromagnetic compatibility. The proliferation of wireless communication devices and the expansion of IoT applications are significant drivers, as they increase the potential for electromagnetic interference, necessitating robust shielding and testing solutions. Opportunities abound in emerging economies where industrialization and digitalization are accelerating, creating new demand for EMC products and services. The development of autonomous vehicles and smart infrastructure presents substantial growth avenues, requiring advanced EMC measures to ensure safety and reliability. However, the market faces restraints such as the high cost of advanced testing equipment and the complexity of complying with diverse international standards. Additionally, the rapid pace of technological change can lead to obsolescence risks for existing solutions, challenging companies to continuously innovate. Economic fluctuations and supply chain disruptions also pose potential restraints, impacting production and deployment timelines. Despite these challenges, the overall trajectory remains positive, driven by relentless technological advancement and regulatory requirements.

Concentration Insights

The EMC shielding and test equipment market exhibits a concentrated competitive landscape, with a mix of large multinational corporations and specialized firms dominating key segments. Companies such as Keysight Technologies, Rohde & Schwarz, and Thermo Fisher Scientific are prominent players in the test equipment domain, offering sophisticated solutions for EMC testing and measurement. In the shielding sector, leaders like Laird Performance Materials, PPG Industries, and 3M provide advanced materials and components designed to mitigate electromagnetic interference. Geographically, North America and Europe hold significant market shares due to stringent regulatory environments and high adoption of advanced electronics. However, the Asia-Pacific region is rapidly emerging as a hub for manufacturing and consumption, driven by countries like China, Japan, and South Korea. This concentration is influenced by factors such as technological expertise, research and development capabilities, and established customer relationships. Smaller and niche players often focus on innovative materials or customized testing services, catering to specific industry needs. The market's concentration underscores the importance of innovation and strategic partnerships to maintain competitive advantage.

Type Insights

The EMC shielding and test equipment market can be segmented by type into shielding products and test equipment, each serving distinct yet complementary roles. Shielding products include conductive coatings, metals, polymers, and laminates that are applied to electronic components and enclosures to block or absorb electromagnetic interference. These materials are selected based on factors such as frequency range, environmental conditions, and application requirements. Test equipment encompasses a range of instruments like spectrum analyzers, EMI receivers, and anechoic chambers used to evaluate electromagnetic emissions and immunity. These tools are essential for verifying compliance with international standards such as those set by the Federal Communications Commission and the International Electrotechnical Commission. Advancements in shielding materials focus on enhancing performance while reducing weight and cost, with developments in nanomaterials and composite structures gaining traction. In test equipment, there is a trend towards automation and software integration, allowing for more efficient and accurate testing processes. Both segments are critical for ensuring that electronic devices operate reliably in increasingly crowded electromagnetic environments.

Application Insights

The application of EMC shielding and test equipment spans multiple industries, each with unique requirements and challenges. In the automotive sector, the shift towards electric vehicles and advanced driver-assistance systems has heightened the need for effective EMC solutions to prevent interference with critical electronic controls. Telecommunications is another major application area, where the deployment of 5G networks and base stations demands robust shielding and precise testing to maintain signal integrity and compliance. The healthcare industry relies on EMC measures to ensure that medical devices, such as MRI machines and patient monitors, operate without disruption from external electromagnetic sources. Consumer electronics, including smartphones, laptops, and wearable devices, require compact and efficient shielding to manage interference in densely packed circuits. Industrial applications involve machinery and automation systems where EMC is vital for operational safety and efficiency. Additionally, aerospace and defense sectors employ stringent EMC standards to protect avionics and communication systems from interference. Each application drives specific innovations in both shielding materials and testing methodologies, reflecting the diverse needs of end-users.

Regional Insights

Regional dynamics play a significant role in the EMC shielding and test equipment market, influenced by varying regulatory frameworks, industrial bases, and technological adoption rates. North America is a mature market characterized by strict compliance requirements and a strong presence of leading technology companies, particularly in the United States and Canada. Europe follows a similar pattern, with robust regulations from bodies like the European Commission driving demand for EMC solutions across automotive, industrial, and telecommunications sectors. The Asia-Pacific region is experiencing rapid growth, fueled by expanding electronics manufacturing in countries such as China, Japan, South Korea, and India. This region benefits from increasing investments in infrastructure and rising consumer electronics production. Latin America and the Middle East and Africa are emerging markets, where growth is spurred by gradual industrialization and adoption of modern technologies. Each region presents unique opportunities and challenges, with local regulations and standards influencing market strategies. Companies must navigate these regional differences to effectively serve global customers and capitalize on growth prospects.

Company Insights

The competitive landscape of the EMC shielding and test equipment market features several key players who lead through innovation, product diversity, and global reach. Keysight Technologies is a foremost name in test and measurement equipment, offering advanced solutions for EMC testing that cater to industries like aerospace and telecommunications. Rohde & Schwarz is another major player, known for its comprehensive portfolio of EMI test receivers and spectrum analyzers. In the shielding segment, companies such as Laird Performance Materials provide a wide range of products including conductive elastomers and thermal interface materials that enhance EMC protection. PPG Industries focuses on innovative coatings and materials that offer effective shielding while meeting environmental standards. 3M is recognized for its diversified range of shielding tapes, coatings, and components used across various electronics applications. Other notable companies include Thermo Fisher Scientific, which offers analytical instruments for material characterization in shielding applications, and Tech-Etch, specializing in precision fabricated shielding solutions. These companies invest heavily in research and development to stay ahead of technological trends and regulatory changes, ensuring their products meet the evolving needs of the market.

Recent Developments

Recent developments in the EMC shielding and test equipment market reflect ongoing innovation and strategic movements aimed at addressing emerging challenges and opportunities. There has been a notable increase in mergers and acquisitions, as companies seek to expand their product portfolios and geographic presence. For instance, leading test equipment manufacturers have acquired smaller firms specializing in software-defined testing solutions to enhance their automation capabilities. Technological advancements include the development of shielding materials that offer improved performance at higher frequencies, essential for 5G and millimeter-wave applications. Companies are also introducing portable and compact test equipment to facilitate on-site EMC testing, catering to the needs of field engineers and smaller laboratories. Additionally, there is a growing focus on sustainability, with efforts to develop eco-friendly shielding materials that reduce environmental impact without compromising performance. Partnerships between material suppliers and electronics manufacturers are becoming more common, aimed at co-developing customized solutions for specific applications. These developments underscore the market's dynamic nature and its responsiveness to technological and regulatory evolution.

Report Segmentation

The EMC shielding and test equipment market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes shielding products, such as conductive coatings, metals, and polymers, and test equipment, like spectrum analyzers and EMI test receivers. This allows for a focused analysis of each segment's market dynamics, trends, and growth prospects. Application-based segmentation covers key industries such as automotive, telecommunications, healthcare, consumer electronics, aerospace and defense, and industrial sectors. Each application segment is examined for its specific demand drivers, challenges, and future potential. Geographical segmentation divides the market into regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional variations in adoption, regulations, and growth rates. Further breakdown may include country-level analysis for major markets. This comprehensive segmentation enables stakeholders to identify opportunities and tailor strategies to specific segments, enhancing decision-making and market positioning. The report also considers factors like material advancements, regulatory changes, and competitive landscape within each segment to provide a holistic view of the market.

FAQs

What is EMC shielding? EMC shielding refers to the practice of using materials and techniques to protect electronic devices from electromagnetic interference, ensuring they operate correctly without disrupting other devices.

Why is EMC testing important? EMC testing is crucial to verify that electronic products comply with regulatory standards, preventing interference that could lead to malfunctions, safety hazards, or non-compliance penalties.

What are the common materials used in EMC shielding? Common materials include metals like copper and aluminum, conductive coatings, polymers with conductive fillers, and specialized laminates designed to block or absorb electromagnetic waves.

Which industries require EMC shielding and testing? Industries such as automotive, telecommunications, healthcare, consumer electronics, aerospace, and industrial manufacturing require EMC solutions to ensure product reliability and regulatory compliance.

How does 5G technology impact the EMC market? The rollout of 5G technology increases the need for advanced shielding and testing due to higher frequency operations and denser electronic environments, driving innovation in the EMC market.

What are the key challenges in EMC compliance? Key challenges include keeping pace with evolving international standards, managing the cost of testing equipment, and addressing interference in increasingly complex and miniaturized electronic systems.

Citius Research has developed a research report titled “EMC Shielding and Test Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• EMC Shielding and Test Equipment Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The EMC Shielding and Test Equipment Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

EMC Shielding and Test Equipment Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

EMC Shielding and Test Equipment Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of EMC Shielding and Test Equipment Market
• Research Methodology
• Executive Summary
• Market Dynamics of EMC Shielding and Test Equipment Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of EMC Shielding and Test Equipment Market
• Cost and Gross Margin Analysis of EMC Shielding and Test Equipment Market
• EMC Shielding and Test Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “EMC Shielding and Test Equipment Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

EMC Shielding and Test Equipment Market Key Stakeholders

Below are the key stakeholders for the EMC Shielding and Test Equipment Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

EMC Shielding and Test Equipment Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the EMC Shielding and Test Equipment Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the EMC Shielding and Test Equipment Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in EMC Shielding and Test Equipment Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global EMC Shielding and Test Equipment Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global EMC Shielding and Test Equipment Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global EMC Shielding and Test Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global EMC Shielding and Test Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global EMC Shielding and Test Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global EMC Shielding and Test Equipment Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America EMC Shielding and Test Equipment Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America EMC Shielding and Test Equipment Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe EMC Shielding and Test Equipment Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA EMC Shielding and Test Equipment Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific EMC Shielding and Test Equipment Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa EMC Shielding and Test Equipment Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia EMC Shielding and Test Equipment Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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