Electronic Nautical Charts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206537
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Electronic Nautical Charts Market size was estimated at USD 320 million in 2023 and is projected to reach USD 600 million by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Electronic Nautical Charts Market

(Market Size)
$320 million
$600 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 320 million
2030 Market Size USD 600 million
Key Players Jeppesen, C-MAP, Navionics, Garmin, Furuno

Market Summary

The electronic nautical charts market is an integral segment within the maritime navigation and machinery and equipment industry, focused on digital charting solutions that enhance marine safety and operational efficiency. These charts are sophisticated digital representations of maritime areas, providing critical information such as water depths, navigational hazards, and coastal features. They are utilized across various vessel types, from commercial shipping and naval operations to recreational boating. The adoption of electronic chart display and information systems (ECDIS) has been a significant driver, as regulatory mandates increasingly require their use for safety compliance. The market is characterized by continuous technological advancements, including integration with real-time data and augmented reality features, which improve situational awareness for mariners. Key players in this sector include both government hydrographic offices and private entities that produce and update these digital charts to international standards. The demand for reliable, up-to-date electronic nautical charts is growing in parallel with global maritime trade volumes and the expansion of offshore activities, positioning this market as essential for modern maritime operations.

Key Highlights

The electronic nautical charts market is distinguished by its critical role in enhancing maritime safety and navigation precision. A key highlight is the mandatory adoption of electronic chart display and information systems (ECDIS) under international regulations such as those from the International Maritime Organization (IMO), which has significantly propelled market growth. Technological innovations, including the integration of electronic nautical charts with satellite communications, automatic identification systems (AIS), and real-time weather data, provide mariners with comprehensive situational awareness. The market benefits from the shift from paper to digital charts, offering dynamic updates and improved accuracy. Another highlight is the involvement of major hydrographic organizations and private companies in chart production and maintenance, ensuring adherence to standards set by the International Hydrographic Organization (IHO). The expansion of offshore wind farms, oil and gas exploration, and increasing maritime trade further underscore the importance of advanced electronic charting solutions. Additionally, the development of high-resolution charts and 3D modeling techniques represents a forward leap in navigational aid technology.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the electronic nautical charts market. Primary drivers include stringent maritime safety regulations mandating the use of electronic chart systems, rising global seaborne trade, and the increasing number of new vessel constructions. The need for efficient route planning and collision avoidance also contributes to market expansion. Opportunities abound in the integration of artificial intelligence and machine learning for predictive analytics in navigation, as well as the development of customized charts for specialized applications such as offshore renewable energy projects and deep-sea exploration. The growing adoption in emerging economies with expanding port infrastructures presents additional growth avenues. However, the market faces restraints such as high initial costs associated with ECDIS implementation and the need for continuous updates and training. Data security concerns and the variability in chart accuracy across different regions can also pose challenges. Moreover, reliance on hydrographic data quality and the slow update cycles in certain areas may hinder market progression.

Concentration Insights

The electronic nautical charts market exhibits a concentrated landscape with a mix of government hydrographic offices and private enterprises dominating production and distribution. National hydrographic agencies, such as those in the United States, the United Kingdom, and Japan, play a pivotal role in charting their territorial waters and adhering to international standards. Private companies like Jeppesen (a Boeing company), Transas (part of W?rtsil?), and Electronic Charts Company (ECC) are significant contributors, offering value-added services and global chart coverage. The market concentration is influenced by factors such as technological expertise, data acquisition capabilities, and established customer relationships in the maritime sector. Collaboration between public and private entities is common, with partnerships aimed at enhancing chart accuracy and coverage. Regional concentration is notable, with developed regions leading in adoption due to advanced maritime infrastructure, while emerging markets are gradually increasing their participation through investments in digital navigation technologies.

Type Insights

Electronic nautical charts are primarily categorized into raster navigational charts (RNCs) and electronic navigational charts (ENCs), each serving distinct purposes in marine navigation. Raster charts are digital facsimiles of paper charts, providing a familiar interface for mariners but with limited interactivity and update capabilities. In contrast, ENCs are vector-based charts that offer layered information, allowing users to customize displays and integrate real-time data. ENCs are increasingly preferred due to their compatibility with ECDIS and superior functionality, such as automated alarms for navigational hazards. The market also sees emerging types, including high-density bathymetric charts and 3D nautical charts, which provide enhanced depth information and topographic details. The adoption of ENCs is driven by regulatory requirements and the need for dynamic, up-to-date information, making them the dominant type in modern maritime operations. Continuous innovation in chart types focuses on improving resolution, data integrity, and user interactivity to meet evolving navigational demands.

Application Insights

Electronic nautical charts find applications across various maritime sectors, including commercial shipping, naval defense, fishing, recreational boating, and offshore energy operations. In commercial shipping, these charts are essential for route optimization, cargo safety, and compliance with international regulations, significantly reducing the risk of groundings and collisions. Naval forces utilize advanced chart systems for mission planning, surveillance, and strategic operations, often incorporating encrypted data for security. The fishing industry relies on detailed charts for locating fertile grounds and navigating coastal waters safely. Recreational boaters benefit from user-friendly chart applications that enhance cruising and sailing experiences. Offshore oil, gas, and wind industries use specialized charts for infrastructure planning and maintenance, ensuring safe operations in complex marine environments. Each application demands specific chart features, such as real-time updates for commercial vessels or high-resolution data for offshore projects, driving diversification in product offerings and technological enhancements within the market.

Regional Insights

The electronic nautical charts market demonstrates varying dynamics across regions, influenced by maritime activity levels, regulatory frameworks, and technological adoption. North America and Europe are mature markets, characterized by high compliance with safety regulations, advanced port infrastructures, and significant investments in hydrographic services. Countries like the United States, the United Kingdom, and Norway are key contributors due to their extensive coastlines and robust maritime industries. The Asia-Pacific region is experiencing rapid growth, driven by expanding seaborne trade, increasing shipbuilding activities, and rising investments in port developments in countries such as China, South Korea, and Singapore. Latin America and the Middle East are emerging markets, with growth fueled by offshore energy exploration and modernization of maritime navigation systems. Africa shows potential with ongoing port projects and efforts to improve navigational safety, though adoption rates are slower due to economic constraints. Regional differences in chart standards and update frequencies also impact market dynamics, necess tailored approaches for each geography.

Company Insights

Prominent companies in the electronic nautical charts market include a blend of established hydrographic agencies and private technology firms. Jeppesen, a subsidiary of Boeing, is a leading provider known for its comprehensive chart portfolios and integration with maritime software solutions. Transas, now part of W?rtsil?, offers advanced ECDIS and chart services, leveraging its global network and technological expertise. Electronic Charts Company (ECC) specializes in digital chart production and distribution, serving various maritime sectors. Government entities like the National Geospatial-Intelligence Agency (NGA) in the U.S. and the United Kingdom Hydrographic Office (UKHO) are critical players, producing authoritative charts for international waters. Other notable companies include C-MAP, Navionics, and SevenCs, which focus on innovative charting technologies and customer-specific solutions. These companies compete on factors such as chart accuracy, update frequency, coverage area, and value-added services like weather routing and data analytics. Strategic partnerships and mergers are common, aimed at expanding market reach and enhancing product offerings in this specialized field.

Recent Developments

Recent developments in the electronic nautical charts market highlight ongoing technological advancements and strategic initiatives aimed at improving navigational safety and efficiency. There has been a significant push towards the adoption of S-100 standards by the International Hydrographic Organization (IHO), which facilitates better interoperability and richer data content in electronic charts. Companies are increasingly integrating artificial intelligence and big data analytics to provide predictive insights for route optimization and hazard avoidance. Partnerships between chart providers and satellite communication firms have enhanced real-time data transmission capabilities. Additionally, there is a growing emphasis on cybersecurity measures to protect chart data from unauthorized access and manipulation. Environmental sustainability is also becoming a focus, with developments in charts supporting green shipping initiatives and monitoring of marine protected areas. Recent mergers and acquisitions have strengthened market positions, enabling broader geographic coverage and improved service offerings. These developments reflect a trend towards more intelligent, secure, and environmentally conscious electronic charting solutions.

Report Segmentation

The electronic nautical charts market report is segmented based on type, application, and region to provide a detailed analysis of industry dynamics. By type, the market is divided into raster navigational charts (RNCs) and electronic navigational charts (ENCs), with further breakdowns into high-density and standard versions. Application segmentation covers commercial shipping, naval defense, fishing vessels, recreational boating, and offshore energy operations, each assessed for their specific requirements and growth potential. Regional segmentation includes North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, analyzing factors such as regulatory environments, maritime activity, and adoption rates. This structured approach allows stakeholders to identify key trends, opportunities, and challenges within each segment, facilitating informed decision-making. The report also considers ancillary segments like update services and integrated navigation systems, providing a holistic view of the market landscape and its future trajectory.

FAQs

What are electronic nautical charts? Electronic nautical charts are digital versions of traditional paper charts used for marine navigation, providing detailed information on water depths, hazards, and coastal features to enhance safety and efficiency.

How do electronic nautical charts work? They operate within electronic chart display and information systems (ECDIS), integrating GPS and other sensor data to display a vessel's position in real-time, with alerts for navigational dangers.

What is the difference between ENC and RNC charts? ENCs are vector-based charts allowing interactive customization and real-time updates, while RNCs are raster-based, resembling scanned paper charts with limited functionality.

Who are the leading providers of electronic nautical charts? Key providers include Jeppesen, Transas (W?rtsil?), Electronic Charts Company (ECC), and government hydrographic offices like the UKHO and NGA.

What regulations govern the use of electronic nautical charts? International Maritime Organization (IMO) regulations mandate ECDIS use on certain vessels, requiring compliance with standards set by the International Hydrographic Organization (IHO).

How often are electronic nautical charts updated? Updates frequency varies by provider and region, but ENCs typically receive regular revisions to reflect changes in navigational data, often weekly or monthly, through official distribution networks.

Citius Research has developed a research report titled “Electronic Nautical Charts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electronic Nautical Charts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electronic Nautical Charts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electronic Nautical Charts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electronic Nautical Charts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electronic Nautical Charts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electronic Nautical Charts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electronic Nautical Charts Market
• Cost and Gross Margin Analysis of Electronic Nautical Charts Market
• Electronic Nautical Charts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electronic Nautical Charts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electronic Nautical Charts Market Key Stakeholders

Below are the key stakeholders for the Electronic Nautical Charts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electronic Nautical Charts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electronic Nautical Charts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electronic Nautical Charts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electronic Nautical Charts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electronic Nautical Charts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electronic Nautical Charts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electronic Nautical Charts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electronic Nautical Charts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electronic Nautical Charts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electronic Nautical Charts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electronic Nautical Charts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electronic Nautical Charts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electronic Nautical Charts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electronic Nautical Charts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electronic Nautical Charts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electronic Nautical Charts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electronic Nautical Charts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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