Electric Sub-meter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207514
  • Format: Electronic (PDF)
  • Number of Pages: 222
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Sub-meter Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Electric Sub-meter Market

(Market Size)
$3.5 billion
$7 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7 billion
Key Players Itron, Landis+Gyr, Schneider Electric, Siemens, Honeywell

Market Summary

The electric sub-meter market is an integral segment within the manufacturing and construction industries, providing precise energy monitoring solutions for individual units or specific areas within a facility. These devices enable detailed measurement of electricity consumption beyond the primary utility meter, facilitating accurate billing, energy management, and sustainability initiatives. The market is characterized by a growing emphasis on energy efficiency, regulatory compliance, and cost reduction across industrial and commercial sectors. Key end-users include manufacturing plants, commercial buildings, residential complexes, and institutional facilities seeking to optimize energy usage and reduce operational expenses. The adoption of electric sub-meters is driven by the need for transparency in energy consumption, supporting efforts to meet environmental goals and enhance operational efficiency. Technological advancements, such as the integration of smart metering capabilities and IoT connectivity, are further propelling market growth by enabling real-time data analytics and remote monitoring.

Key Highlights

The electric sub-meter market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the increasing regulatory push towards energy conservation and carbon footprint reduction, which mandates the use of advanced metering solutions in various sectors. The market is also witnessing a surge in demand for smart sub-meters that offer features like data logging, wireless communication, and integration with building management systems. These capabilities allow businesses to monitor energy usage patterns, identify inefficiencies, and implement corrective measures promptly. Another highlight is the growing adoption in multi-tenant buildings and industrial complexes, where sub-metering enables fair allocation of energy costs and promotes responsible consumption. Additionally, the market is benefiting from innovations in sensor technology and data analytics, which enhance the accuracy and functionality of sub-metering systems. Companies such as Schneider Electric, Siemens, and Honeywell are leading the charge with advanced products that cater to diverse application needs.

Drivers, Opportunities & Restraints

The electric sub-meter market is primarily driven by the escalating demand for energy efficiency and sustainability across the manufacturing and construction sectors. Stringent government regulations and policies aimed at reducing energy consumption and greenhouse gas emissions are compelling organizations to adopt sub-metering solutions. The rising cost of electricity is another significant driver, as businesses seek to monitor and control their energy usage to minimize expenses. Opportunities in the market abound with the integration of Internet of Things (IoT) technology, which enables advanced features like predictive maintenance, real-time alerts, and seamless integration with smart grids. The expansion of smart cities and green building initiatives also presents substantial growth prospects for market players. However, the market faces restraints such as high initial installation costs and the complexity of retrofitting existing infrastructure with sub-metering systems. Additionally, lack of awareness and technical expertise in certain regions may hinder market penetration. Despite these challenges, the ongoing trend towards digitalization and energy management is expected to sustain market growth.

Concentration Insights

The electric sub-meter market exhibits a concentrated competitive landscape with a few major players dominating the industry. Key companies such as Schneider Electric, Siemens AG, Honeywell International Inc., Itron Inc., and Landis+Gyr AG hold significant market shares due to their extensive product portfolios, technological expertise, and global presence. These industry leaders focus on innovation, strategic partnerships, and mergers and acquisitions to strengthen their market position and expand their customer base. The market also includes several regional and niche players that cater to specific segments or geographic areas, offering customized solutions to meet local demands. Concentration is particularly high in developed regions like North America and Europe, where advanced infrastructure and stringent energy regulations drive adoption. In emerging economies, the market is more fragmented, with local companies competing on price and adaptability. Overall, the competitive dynamics are shaped by continuous product development, emphasis on quality, and the ability to provide comprehensive energy management solutions.

Type Insights

The electric sub-meter market can be segmented based on type into key categories such as smart sub-meters, analog sub-meters, and digital sub-meters. Smart sub-meters are gaining prominence due to their advanced features, including two-way communication, remote monitoring, and data analytics capabilities. These devices are integral to modern energy management systems, enabling users to track consumption in real-time and make informed decisions. Analog sub-meters, while traditional, are still used in certain applications for their reliability and simplicity. Digital sub-meters offer enhanced accuracy and readability, often featuring LCD displays and basic data storage functions. The choice of sub-meter type depends on factors such as application requirements, budget constraints, and the level of technological integration desired. Smart sub-meters are increasingly preferred in new constructions and retrofitting projects within the manufacturing and construction industries, driven by the need for comprehensive energy oversight and compliance with smart building standards.

Application Insights

Electric sub-meters find diverse applications across the manufacturing and construction industries, primarily focused on energy monitoring and management. In manufacturing facilities, sub-meters are used to measure electricity consumption of specific machinery, production lines, or departments, enabling cost allocation and efficiency improvements. They help identify energy-intensive processes and facilitate preventive maintenance to avoid downtime. In the construction sector, sub-meters are employed in commercial buildings, residential complexes, and institutional facilities to monitor tenant-level consumption, support green building certifications, and ensure compliance with energy codes. Other applications include data centers, hospitals, and educational institutions, where precise energy data is crucial for operational planning and sustainability reporting. The ability to segment energy usage by application allows organizations to implement targeted energy-saving measures, optimize load distribution, and reduce overall carbon footprint.

Regional Insights

The electric sub-meter market demonstrates varying dynamics across different regions, influenced by factors such as regulatory frameworks, industrialization levels, and energy policies. North America and Europe are mature markets characterized by high adoption rates, driven by stringent energy efficiency regulations and the presence of advanced infrastructure. Countries like the United States, Germany, and the United Kingdom lead in implementation due to supportive government initiatives and high awareness among end-users. The Asia-Pacific region is experiencing rapid growth, fueled by industrialization, urbanization, and increasing investments in smart grid projects. Nations such as China, India, and Japan are key contributors, with expanding manufacturing and construction sectors boosting demand. Latin America and the Middle East & Africa are emerging markets, where growth is spurred by developing infrastructure and rising focus on energy conservation. Regional insights highlight the importance of tailoring products to local needs and navigating diverse regulatory environments to capitalize on growth opportunities.

Company Insights

Prominent companies in the electric sub-meter market include Schneider Electric, Siemens AG, Honeywell International Inc., Itron Inc., and Landis+Gyr AG, among others. Schneider Electric is renowned for its comprehensive range of energy management solutions, including advanced sub-meters with IoT capabilities. Siemens AG offers innovative metering products that integrate seamlessly with building automation systems, enhancing energy efficiency. Honeywell International Inc. provides robust sub-metering solutions tailored for industrial and commercial applications, focusing on reliability and data accuracy. Itron Inc. specializes in smart metering technologies, offering sub-meters that support utility-grade measurement and communication. Landis+Gyr AG is a key player with a strong emphasis on smart grid solutions and advanced metering infrastructure. These companies invest heavily in research and development to introduce cutting-edge features, expand their product lines, and maintain competitive advantage. Strategic collaborations and acquisitions are common practices to enhance market presence and address evolving customer demands.

Recent Developments

Recent developments in the electric sub-meter market reflect a trend towards technological innovation and strategic expansion. Companies are increasingly launching smart sub-meters with enhanced connectivity options, such as cellular and RF communication, to facilitate integration with energy management platforms. There is a growing emphasis on developing sub-meters that support renewable energy sources, aligning with global sustainability goals. Partnerships between sub-meter manufacturers and software providers are becoming more prevalent, aiming to offer end-to-end energy monitoring solutions. For instance, collaborations focused on cloud-based analytics platforms enable users to access and interpret energy data remotely. Additionally, advancements in sensor technology and data security measures are being incorporated to improve accuracy and protect against cyber threats. Market players are also expanding their geographic footprint through acquisitions and joint ventures, targeting emerging economies with high growth potential. These developments underscore the industry's commitment to innovation and adaptation to changing market needs.

Report Segmentation

This report on the electric sub-meter market provides a detailed segmentation to offer comprehensive insights into various aspects of the industry. The market is segmented by type, including smart sub-meters, analog sub-meters, and digital sub-meters, each analyzed for their characteristics and adoption trends. Application segmentation covers key areas such as manufacturing facilities, commercial buildings, residential complexes, and institutional buildings, highlighting specific use cases and demand patterns. Regional segmentation divides the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional dynamics, growth drivers, and competitive landscapes. Additionally, the report includes segmentation by end-user industry, focusing on manufacturing, construction, healthcare, and others, to provide a nuanced understanding of market opportunities. Each segment is evaluated based on factors like market share, growth potential, and technological advancements, enabling stakeholders to make informed decisions and identify lucrative areas for investment.

FAQs

What is an electric sub-meter? An electric sub-meter is a device used to measure the electrical energy consumption of a specific section of a building or a particular piece of equipment, providing detailed data beyond the main utility meter.

How does an electric sub-meter work? Electric sub-meters operate by monitoring the flow of electricity through a circuit, measuring parameters such as voltage, current, and power factor, and calculating consumption which is then displayed or transmitted for analysis.

What are the benefits of using electric sub-meters? Benefits include accurate cost allocation, enhanced energy efficiency, identification of waste, support for sustainability initiatives, and compliance with regulatory requirements.

What types of electric sub-meters are available? Common types include smart sub-meters with advanced communication features, analog sub-meters for basic measurement, and digital sub-meters offering improved accuracy and data display.

Which industries use electric sub-meters? Industries such as manufacturing, construction, commercial real estate, healthcare, and education utilize electric sub-meters for monitoring and managing energy usage.

Who are the key players in the electric sub-meter market? Leading companies include Schneider Electric, Siemens AG, Honeywell International Inc., Itron Inc., and Landis+Gyr AG, known for their innovative products and global presence.

Citius Research has developed a research report titled “Electric Sub-meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Sub-meter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Sub-meter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Sub-meter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Sub-meter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Sub-meter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Sub-meter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Sub-meter Market
• Cost and Gross Margin Analysis of Electric Sub-meter Market
• Electric Sub-meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Sub-meter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Sub-meter Market Key Stakeholders

Below are the key stakeholders for the Electric Sub-meter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Sub-meter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Sub-meter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Sub-meter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Sub-meter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Sub-meter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Sub-meter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Sub-meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Sub-meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Sub-meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Sub-meter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Sub-meter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Sub-meter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Sub-meter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Sub-meter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Sub-meter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Sub-meter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Sub-meter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports