Electric Steering System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187045
  • Format: Electronic (PDF)
  • Number of Pages: 199
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Steering System Market size was estimated at USD 18 billion in 2023 and is projected to reach USD 32 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Electric Steering System Market

(Market Size)
$18 billion
$32 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 18 billion
2030 Market Size USD 32 billion
Key Players JTEKT, Nexteer, NSK, ZF, Thyssenkrupp

Market Summary

The electric steering system market is a critical segment within the automotive and transportation industry, characterized by the widespread adoption of advanced steering technologies that enhance vehicle performance, safety, and efficiency. Electric steering systems, including Electric Power Steering (EPS) and Steer-by-Wire systems, have progressively replaced traditional hydraulic systems due to their superior fuel economy, reduced emissions, and integration capabilities with advanced driver-assistance systems (ADAS) and autonomous driving functionalities. The market is driven by stringent government regulations aimed at improving vehicle safety and reducing carbon footprints, alongside growing consumer demand for comfortable and responsive driving experiences. Leading automotive manufacturers and suppliers are heavily investing in research and development to innovate and refine these systems, ensuring compatibility with electric and hybrid vehicles, which are gaining significant traction globally. The competitive landscape is marked by the presence of established players and emerging innovators focusing on technological advancements and strategic collaborations to expand their market footprint and cater to the evolving needs of the automotive sector.

Key Highlights

The electric steering system market is distinguished by several key highlights that underscore its dynamic nature and growth potential. A prominent trend is the rapid integration of these systems with autonomous vehicle technologies, where precise and reliable steering control is paramount for safe operation. Additionally, the shift towards electric and hybrid vehicles has accelerated the demand for energy-efficient steering solutions that contribute to overall vehicle efficiency. The market is also witnessing advancements in sensor technologies and electronic control units (ECUs), which enhance the responsiveness and adaptability of steering systems to various driving conditions. Another significant highlight is the increasing adoption of steer-by-wire systems, which eliminate mechanical linkages, offering greater design flexibility and potential for innovation in vehicle interiors. Furthermore, regional variations in adoption rates are evident, with developed markets leading in technological integration while emerging economies present substantial growth opportunities due to rising automotive production and consumer awareness. These factors collectively highlight the market's evolution towards more intelligent, efficient, and integrated automotive steering solutions.

Drivers, Opportunities & Restraints

The electric steering system market is propelled by several drivers, including stringent regulatory frameworks mandating improved vehicle safety and emission standards, which encourage the adoption of efficient steering technologies. The growing consumer preference for enhanced driving comfort and fuel efficiency further fuels market growth, as electric systems reduce parasitic engine losses compared to hydraulic alternatives. Opportunities abound in the expansion of the electric vehicle (EV) market, where electric steering systems are integral due to their compatibility with electric powertrains and energy-saving attributes. Additionally, the rise of autonomous driving technologies presents significant opportunities for advanced steering systems that can interface seamlessly with ADAS and self-driving capabilities. However, the market faces restraints such as high initial costs associated with advanced electric steering systems, which may deter adoption in cost-sensitive segments. Technical challenges related to system reliability and cybersecurity in electronically controlled systems also pose potential hurdles. Moreover, economic fluctuations and supply chain disruptions can impact production and adoption rates, presenting challenges for market stakeholders.

Concentration Insights

The electric steering system market exhibits a concentrated competitive landscape with a few dominant players holding significant market shares, alongside several emerging companies striving to innovate and capture niche segments. Key players such as Bosch, JTEKT Corporation, NSK Ltd., Nexteer Automotive, and ZF Friedrichshafen AG are at the forefront, leveraging their extensive research capabilities, global presence, and strong relationships with automotive OEMs to maintain leadership. These companies focus on continuous product development, strategic acquisitions, and partnerships to enhance their technological offerings and expand their geographic reach. The market concentration is also influenced by high barriers to entry, including substantial capital investment requirements, stringent regulatory certifications, and the need for advanced technological expertise. Regional concentrations are notable, with major automotive manufacturing hubs like North America, Europe, and Asia-Pacific hosting the headquarters and primary operations of leading market players, facilitating close collaboration with automakers and driving innovation in response to local and global market demands.

Type Insights

The electric steering system market is segmented into various types, primarily including Column-Assist Electric Power Steering (C-EPS), Pinion-Assist Electric Power Steering (P-EPS), Rack-Assist Electric Power Steering (R-EPS), and Steer-by-Wire systems. Column-Assist EPS is widely adopted in compact and mid-sized vehicles due to its cost-effectiveness and compact design, which integrates the assist mechanism at the steering column. Pinion-Assist EPS offers enhanced performance and is commonly used in larger vehicles, providing better torque assistance and responsiveness by mounting the assist unit on the pinion shaft. Rack-Assist EPS is favored for high-performance and luxury vehicles, as it delivers superior steering feel and precision by directly assisting the rack. Steer-by-Wire systems represent the cutting edge, eliminating mechanical connections between the steering wheel and wheels, thus enabling advanced features like customizable steering ratios and integration with autonomous driving systems. Each type caters to specific vehicle segments and performance requirements, influencing OEM selection based on factors such as vehicle size, cost constraints, and desired technological features.

Application Insights

Electric steering systems find applications across diverse vehicle types, including passenger cars, light commercial vehicles, and heavy commercial vehicles. In passenger cars, these systems are predominantly utilized to enhance fuel efficiency, reduce emissions, and improve driving comfort, with adoption rates soaring due to regulatory pressures and consumer demand for advanced features. The segment benefits from the integration of EPS with ADAS, enabling functions like lane-keeping assist and parking assistance. Light commercial vehicles increasingly incorporate electric steering systems to achieve better maneuverability and operational efficiency, particularly in urban environments where precise steering is crucial. Heavy commercial vehicles are also witnessing growing adoption, driven by the need for reduced driver fatigue and enhanced safety in long-haul operations. Additionally, electric steering systems are integral to electric and hybrid vehicles, where their energy-efficient operation aligns with the overall goal of minimizing power consumption. The application spectrum is expanding with advancements in autonomous vehicles, where reliable and precise steering control is essential for safe navigation and operation.

Regional Insights

The electric steering system market demonstrates varied growth patterns across different regions, influenced by factors such as automotive production rates, regulatory environments, and technological adoption levels. North America and Europe are mature markets characterized by high penetration of advanced steering technologies, driven by stringent safety and emission regulations, strong presence of leading automakers, and high consumer awareness. These regions are at the forefront of adopting innovative systems like steer-by-wire and integrating EPS with autonomous driving features. Asia-Pacific emerges as a rapidly growing market, fueled by expanding automotive production in countries like China, Japan, and India, rising disposable incomes, and increasing government initiatives promoting vehicle safety and electrification. The region benefits from cost-effective manufacturing capabilities and growing investments by global players to tap into its potential. Latin America and the Middle East & Africa present emerging opportunities, with gradual adoption influenced by economic development, urbanization, and increasing automotive sales, though growth may be tempered by infrastructural and economic challenges in some areas.

Company Insights

Prominent companies in the electric steering system market include Bosch, JTEKT Corporation, NSK Ltd., Nexteer Automotive, ZF Friedrichshafen AG, and Thyssenkrupp AG, among others. These players are renowned for their technological expertise, extensive product portfolios, and strong global presence, enabling them to cater to a wide range of automotive OEMs. Bosch is recognized for its innovative EPS systems and integration with vehicle safety systems, while JTEKT Corporation leads with its diverse offerings and focus on reliability and performance. NSK Ltd. emphasizes advanced sensor technologies and compact design solutions, and Nexteer Automotive is noted for its robust steering systems and collaborations with major automakers. ZF Friedrichshafen AG excels in developing comprehensive steering solutions that include advanced electronic controls and compatibility with autonomous driving. Thyssenkrupp AG contributes with its focus on cost-effective and efficient systems. These companies engage in continuous research and development, strategic partnerships, and mergers and acquisitions to enhance their market position, address evolving customer needs, and capitalize on emerging trends such as electrification and automation.

Recent Developments

Recent developments in the electric steering system market highlight ongoing innovations and strategic moves by key players to strengthen their market stance. There has been a surge in the development and commercialization of steer-by-wire technologies, with companies like Nissan and Toyota introducing vehicles featuring these advanced systems to offer greater design flexibility and enhanced driving experiences. Collaborations and partnerships are prevalent, such as those between steering system manufacturers and technology firms to integrate artificial intelligence and machine learning for predictive steering adjustments and improved safety. Additionally, investments in expanding production capacities, particularly in Asia-Pacific, are evident to meet the growing demand from automotive OEMs. Companies are also focusing on enhancing the cybersecurity features of electric steering systems to address vulnerabilities associated with electronic control units. Furthermore, the adoption of lightweight materials and energy-efficient components is gaining traction to align with the overall vehicle weight reduction and efficiency goals. These developments reflect the market's dynamic nature and the continuous efforts to innovate and adapt to the evolving automotive landscape.

Report Segmentation

The electric steering system market report is segmented based on type, application, and region to provide a comprehensive analysis of market dynamics and trends. By type, the market is categorized into Column-Assist Electric Power Steering (C-EPS), Pinion-Assist Electric Power Steering (P-EPS), Rack-Assist Electric Power Steering (R-EPS), and Steer-by-Wire systems, each examined for their market share, growth potential, and technological advancements. Application-wise, the segmentation covers passenger cars, light commercial vehicles, and heavy commercial vehicles, detailing the adoption rates, key drivers, and future prospects for each vehicle category. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional market sizes, growth rates, regulatory influences, and competitive landscapes. This multidimensional segmentation enables stakeholders to identify specific opportunities, understand regional variations, and make informed decisions regarding investments, product development, and market entry strategies, catering to the diverse needs of the global automotive industry.

FAQs

What are the different types of electric steering systems? The primary types include Column-Assist EPS (C-EPS), Pinion-Assist EPS (P-EPS), Rack-Assist EPS (R-EPS), and Steer-by-Wire systems, each offering varying levels of assistance and integration capabilities for different vehicle segments.

Which companies are the key players in the electric steering system market? Leading companies include Bosch, JTEKT Corporation, NSK Ltd., Nexteer Automotive, ZF Friedrichshafen AG, and Thyssenkrupp AG, known for their innovation and extensive market presence.

How do electric steering systems improve vehicle safety? They enhance safety by enabling features like lane-keeping assist, stability control, and seamless integration with advanced driver-assistance systems (ADAS) for better vehicle handling and accident prevention.

What is the impact of electric vehicles on the electric steering system market? Electric vehicles drive demand due to the compatibility of electric steering systems with electric powertrains, contributing to energy efficiency and overall vehicle performance.

Which regions are leading in the adoption of electric steering systems? North America and Europe are frontrunners due to strict regulations and high technological adoption, while Asia-Pacific is rapidly growing owing to increased automotive production and urbanization.

What are the recent technological advancements in electric steering systems? Advancements include the development of steer-by-wire systems, enhanced sensor integration, cybersecurity measures, and improvements in energy efficiency and lightweight design for better performance.

Citius Research has developed a research report titled “Electric Steering System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Steering System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Steering System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Steering System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Steering System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Steering System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Steering System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Steering System Market
• Cost and Gross Margin Analysis of Electric Steering System Market
• Electric Steering System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Steering System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Steering System Market Key Stakeholders

Below are the key stakeholders for the Electric Steering System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Steering System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Steering System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Steering System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Steering System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Steering System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Steering System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Steering System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Steering System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Steering System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Steering System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Steering System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Steering System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Steering System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Steering System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Steering System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Steering System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Steering System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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