Electric Propulsion System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206534
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Propulsion System Market size was estimated at USD 6.2 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Electric Propulsion System Market

(Market Size)
$6.2 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 6.2 billion
2030 Market Size USD 11 billion
Key Players ABB, Siemens, Wärtsilä, GE, Rolls-Royce

Market Summary

The electric propulsion system market represents a transformative segment within the machinery and equipment industry, driven by the global shift toward electrification and sustainability across various transportation and industrial sectors. These systems, which utilize electrical power to generate thrust or motion, are increasingly replacing traditional internal combustion engines and mechanical propulsion methods due to their superior efficiency, lower emissions, and operational cost advantages. The market encompasses a wide range of products, including full electric, hybrid, and other emerging propulsion technologies, designed for diverse applications such as marine vessels, aerospace, automotive, and industrial machinery. Key industry participants are continuously investing in research and development to enhance system performance, energy density, and reliability, thereby expanding the adoption potential across both established and emerging markets. The growing emphasis on regulatory compliance, environmental sustainability, and energy efficiency is further accelerating market penetration, making electric propulsion systems a critical area of innovation and growth within the broader industrial landscape.

Key Highlights

The electric propulsion system market is characterized by several pivotal developments that underscore its dynamic nature and future potential. A significant highlight is the rapid technological advancement in battery technologies and power electronics, which are crucial for improving the energy storage capacity, efficiency, and overall performance of these systems. Companies such as Siemens, ABB, and General Electric are at the forefront, introducing innovative solutions that cater to high-power applications in marine and aerospace sectors. Another key aspect is the increasing collaboration between automotive manufacturers and technology firms to develop integrated propulsion systems for electric vehicles, highlighting the cross-industry applicability and synergy. Additionally, government initiatives and stringent environmental regulations worldwide are acting as catalysts, promoting the adoption of electric propulsion to reduce carbon footprints. The market is also witnessing a surge in investments from both public and private sectors, aimed at scaling production capabilities and enhancing global supply chain resilience for critical components like electric motors and control systems.

Drivers, Opportunities & Restraints

The growth of the electric propulsion system market is propelled by a combination of drivers, including the global push for decarbonization and the implementation of stringent emissions regulations across various industries. The rising demand for energy-efficient and low-maintenance propulsion solutions in maritime, aviation, and automotive sectors is a primary driver, as businesses seek to reduce operational costs and environmental impact. Opportunities abound in the development of next-generation technologies, such as hydrogen fuel cell integration and advanced energy management systems, which promise to extend the range and applicability of electric propulsion. Emerging markets in Asia-Pacific and Latin America present significant growth potential due to increasing industrialization and infrastructure investments. However, the market faces restraints such as high initial costs associated with electric propulsion systems, limitations in energy storage technology that affect range and performance in certain applications, and challenges related to the establishment of widespread charging and refueling infrastructure. Additionally, supply chain vulnerabilities for critical raw materials like lithium and rare earth elements could impede market expansion.

Concentration Insights

The electric propulsion system market exhibits a concentrated competitive landscape, with a few major players dominating significant market shares due to their extensive technological expertise, robust research and development capabilities, and strong global presence. Leading companies such as Siemens AG, ABB Ltd., General Electric, and W?rtsil? Corporation have established themselves as key innovators, particularly in the marine and industrial sectors, by offering integrated solutions that include motors, drives, and control systems. These players often engage in strategic partnerships, mergers, and acquisitions to enhance their product portfolios and expand their geographic reach. Meanwhile, numerous smaller firms and startups are focusing on niche applications, such as urban air mobility or specialized industrial equipment, contributing to market diversification. The concentration is also evident in regional hubs, with North America and Europe being home to many of the top manufacturers, although Asia-Pacific is rapidly emerging as a significant production and consumption center, driven by local giants like Hyundai Heavy Industries and Mitsubishi Heavy Industries.

Type Insights

Electric propulsion systems are categorized into several types based on their design and operational principles, each catering to specific application requirements and performance criteria. Full electric propulsion systems, which rely entirely on electrical power stored in batteries or generated onboard, are gaining traction in applications where zero emissions and quiet operation are paramount, such as in urban transportation and small marine vessels. Hybrid propulsion systems, which combine electric motors with conventional internal combustion engines, offer a versatile solution by providing the benefits of electrification while mitigating range limitations, making them popular in larger marine, automotive, and aerospace applications. Other emerging types include fuel cell electric propulsion, which uses hydrogen to generate electricity, offering potential for longer range and faster refueling. Each type presents distinct advantages in terms of efficiency, scalability, and environmental impact, influencing their adoption across different segments of the machinery and equipment industry.

Application Insights

The application of electric propulsion systems spans a diverse array of industries, each with unique demands and operational environments. In the marine sector, these systems are increasingly used in commercial shipping, ferries, and yachts to enhance fuel efficiency, reduce emissions, and comply with international environmental regulations. The aerospace industry is exploring electric and hybrid-electric propulsion for aircraft, aiming to decrease carbon emissions and noise pollution, with projects ranging from small urban air taxis to regional aircraft. In automotive, electric propulsion is central to the development of electric vehicles, including passenger cars, buses, and trucks, driven by consumer demand and regulatory incentives. Industrial applications include machinery and equipment such as forklifts, agricultural vehicles, and mining equipment, where electric propulsion offers benefits like lower operating costs, reduced maintenance, and improved safety. Each application segment requires tailored solutions, influencing the design and technological focus of market participants.

Regional Insights

The adoption and development of electric propulsion systems vary significantly across regions, influenced by factors such as regulatory frameworks, industrial base, and investment in infrastructure. North America is a prominent market, characterized by strong governmental support for clean energy initiatives and the presence of leading technology companies and aerospace manufacturers. Europe is at the forefront of maritime electrification, with stringent emissions regulations driving the adoption of electric and hybrid propulsion in shipping, alongside robust automotive electrification efforts. The Asia-Pacific region is experiencing rapid growth, fueled by expanding industrial activities, increasing investments in electric vehicle infrastructure, and the presence of major manufacturing hubs in countries like China, Japan, and South Korea. Latin America and the Middle East & Africa are emerging markets, where growth is driven by gradual industrialization and increasing awareness of sustainable technologies, though adoption rates are currently lower compared to more developed regions.

Company Insights

Several key companies are shaping the electric propulsion system market through innovation, strategic expansion, and a focus on sustainability. Siemens AG is a major player, offering comprehensive solutions for marine, industrial, and rail applications, leveraging its expertise in electrification and automation. ABB Ltd. is renowned for its Azipod propulsion system for ships, which enhances maneuverability and efficiency, and the company is also active in automotive and industrial sectors. General Electric provides advanced propulsion technologies for aerospace and marine industries, including hybrid-electric systems aimed at reducing fuel consumption and emissions. W?rtsil? Corporation focuses on marine and energy markets, developing integrated propulsion systems that support decarbonization. Other notable players include Rolls-Royce Holdings, which is advancing electric aviation, and Tesla, Inc., a leader in automotive electric propulsion. These companies are continuously investing in research and development to maintain competitive advantage and address evolving market needs.

Recent Developments

The electric propulsion system market has witnessed several significant developments in recent years, reflecting the ongoing innovation and strategic shifts within the industry. There has been a notable increase in partnerships between propulsion manufacturers and energy companies to develop charging and refueling infrastructure, particularly for marine and automotive applications. Technological advancements include the introduction of more powerful and compact electric motors, improvements in battery energy density, and the integration of digital twins and IoT for predictive maintenance and performance optimization. Major acquisitions and collaborations have also been prominent, such as deals between automotive OEMs and tech firms to co-develop next-generation propulsion systems. Additionally, regulatory developments, including new emissions standards and government incentives for electric vehicle adoption, are continuously influencing market dynamics and prompting companies to accelerate their electrification roadmaps.

Report Segmentation

This market research report on the electric propulsion system market is meticulously segmented to provide a comprehensive analysis that caters to the diverse needs of industry stakeholders. The segmentation is based on type, which includes full electric, hybrid, and other propulsion systems, allowing readers to understand the technological variations and their respective market dynamics. Application-wise, the report covers marine, aerospace, automotive, industrial, and other sectors, offering insights into specific use cases and growth prospects within each segment. Geographically, the analysis is divided into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends, regulatory impacts, and competitive landscapes. Furthermore, the report includes detailed profiles of leading companies, recent industry developments, and a thorough examination of market drivers, opportunities, and restraints, ensuring a holistic view of the current and future market scenario.

FAQs

What is an electric propulsion system? An electric propulsion system is a technology that uses electrical energy to generate thrust or motion, typically replacing or supplementing traditional internal combustion engines. These systems are known for their efficiency, lower emissions, and versatility across various applications such as marine, aerospace, and automotive industries.

How does electric propulsion work? Electric propulsion works by converting electrical energy, often stored in batteries or generated by fuel cells, into mechanical energy through electric motors. This mechanical energy then drives propellers, wheels, or other mechanisms to produce movement, with control systems regulating power output for optimal performance.

What are the benefits of electric propulsion systems? The benefits include significantly reduced greenhouse gas emissions, lower operational and maintenance costs, higher energy efficiency compared to conventional systems, quieter operation, and compliance with increasingly stringent environmental regulations across global markets.

Which industries use electric propulsion? Electric propulsion systems are utilized in a wide range of industries, including marine for ships and boats, aerospace for aircraft and drones, automotive for electric vehicles, and industrial applications such as material handling equipment and agricultural machinery.

What are the challenges facing electric propulsion adoption? Key challenges include the high initial investment required for system implementation, limitations in current battery technology affecting energy storage and range, the need for extensive charging infrastructure, and supply chain dependencies on critical materials like lithium and cobalt.

What is the future of electric propulsion systems? The future is promising, with ongoing advancements in battery technology, hydrogen fuel cells, and power electronics expected to enhance performance and reduce costs. Increased regulatory support and growing consumer demand for sustainable solutions will likely drive widespread adoption across multiple sectors in the coming years.

Citius Research has developed a research report titled “Electric Propulsion System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Propulsion System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Propulsion System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Propulsion System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Propulsion System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Propulsion System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Propulsion System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Propulsion System Market
• Cost and Gross Margin Analysis of Electric Propulsion System Market
• Electric Propulsion System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Propulsion System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Propulsion System Market Key Stakeholders

Below are the key stakeholders for the Electric Propulsion System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Propulsion System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Propulsion System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Propulsion System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Propulsion System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Propulsion System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Propulsion System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Propulsion System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Propulsion System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Propulsion System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Propulsion System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Propulsion System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Propulsion System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Propulsion System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Propulsion System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Propulsion System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Propulsion System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Propulsion System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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