The Electric Grill Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 5.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.80% during the forecast period (2024-2030).

Electric Grill Market

Market Summary

The electric grill market is a dynamic segment within the consumer goods industry, characterized by innovation and growing consumer interest in convenient and healthier cooking alternatives. These appliances utilize electric heating elements to cook food, eliminating the need for traditional fuels like charcoal or propane. The market caters to a diverse range of consumers, from urban apartment dwellers with limited outdoor space to health-conscious individuals seeking to reduce fat intake in their diets. The versatility of electric grills, which can be used both indoors and outdoors, significantly broadens their appeal and application. Manufacturers are continuously enhancing product features, incorporating advanced temperature controls, non-stick surfaces, and easy-cleaning mechanisms to improve user experience. The trend towards outdoor living and social gatherings further propels the demand for efficient and smoke-free grilling solutions. This market is highly competitive, with numerous players vying for market share through product differentiation, strategic pricing, and aggressive marketing campaigns aimed at highlighting the benefits of electric grilling over conventional methods.

Key Highlights

The electric grill market is distinguished by several key factors that underscore its growth and potential. A primary highlight is the technological advancement in heating elements, which now offer rapid heating and consistent temperature control, ensuring perfectly cooked food every time. The integration of smart technology is another significant trend, with Wi-Fi and Bluetooth connectivity allowing users to monitor and control their grills via smartphone applications. The design evolution is also noteworthy, with a strong shift towards compact, portable, and aesthetically pleasing models that complement modern kitchen and patio decor. Furthermore, the emphasis on sustainability is growing, with energy-efficient models that consume less power gaining traction among environmentally conscious consumers. The market also benefits from the rising popularity of outdoor entertainment and the "staycation" trend, where consumers invest in enhancing their home living and dining experiences. Leading companies such as Weber, George Foreman, and Ninja are at the forefront, driving innovation and setting high standards for performance and reliability in the industry.

Drivers, Opportunities & Restraints

The expansion of the electric grill market is fueled by several powerful drivers. A major driver is the increasing urbanization and the consequent rise in apartment living, where open flames or charcoal grills are often prohibited due to safety regulations and space constraints. This creates a substantial demand for safe, indoor-friendly cooking appliances. The growing health and wellness trend is another significant driver, as consumers seek cooking methods that reduce fat content without compromising on taste, a key benefit promoted by electric grill manufacturers. Opportunities abound in the development of multifunctional grills that combine grilling with baking, roasting, or griddling, catering to the consumer desire for versatile kitchen appliances. Emerging markets in Asia-Pacific and Latin America present untapped potential due to rising disposable incomes and changing lifestyles. However, the market faces restraints, including the perception of inferior flavor compared to charcoal grilling, which some purists argue cannot be replicated by electric heating elements. Additionally, the initial cost of high-end electric grills can be a barrier for price-sensitive consumers, and power dependency limits their use in outdoor settings without access to electricity.

Concentration Insights

The competitive landscape of the electric grill market is characterized by a high degree of fragmentation with a mix of global giants and numerous regional players. The market concentration is moderate, with top players holding significant shares due to their strong brand recognition, extensive distribution networks, and continuous product innovation. Key industry leaders include Weber-Stephen Products LLC, known for its premium outdoor grills; Spectrum Brands Holdings, Inc., which owns the George Foreman brand; and SharkNinja Operating LLC, a prominent name in innovative home appliances. These companies compete intensely on factors such as product features, design, price, and brand value. There is also a notable presence of specialized manufacturers focusing on niche segments, such as portable electric grills for camping or tailgating. The concentration is higher in developed regions like North America and Europe, where market penetration is deep, while emerging regions exhibit a more fragmented structure with local brands catering to specific regional preferences and price points. Strategic activities such as mergers, acquisitions, and partnerships are common as companies seek to expand their geographic footprint and product portfolios.

Type Insights

Electric grills are available in a variety of types, each designed to meet specific consumer needs and usage scenarios. The primary segmentation includes indoor electric grills, outdoor electric grills, and portable electric grills. Indoor models are typically compact, designed for countertop use, and feature smokeless technology, making them ideal for kitchens and small spaces. Prominent examples include contact grills, which cook food from both sides simultaneously, and open grills that resemble traditional barbecue grills. Outdoor electric grills are generally larger, more powerful, and built to withstand weather elements; they often feature larger cooking surfaces to accommodate gatherings. Portable electric grills are a growing category, characterized by their lightweight, compact design and often including carry cases, perfect for picnics, camping, and balconies. Another emerging type is the built-in electric grill, designed for permanent installation in outdoor kitchens, offering a sleek and integrated look. The diversity in types allows manufacturers to target a wide spectrum of consumers, from single individuals and small families to large households and entertainment enthusiasts.

Application Insights

The application of electric grills spans both residential and commercial sectors, with the residential segment dominating the market. Within residential applications, these grills are primarily used for daily meal preparation, offering a quick and healthy way to cook meats, vegetables, and sandwiches. They are particularly popular among health-conscious families and individuals living in urban apartments where open-flame cooking is not feasible. The commercial application segment includes restaurants, catering services, and food stalls that utilize electric grills for their consistency, safety, and ease of use in high-volume settings. Electric grills are favored in commercial kitchens because they heat up quickly, require minimal venting compared to gas grills, and are easier to clean and maintain. Furthermore, the hospitality industry, including hotels and resorts, incorporates electric grills in their guest amenities, such as in-room kitchens or common barbecue areas, to enhance the customer experience. The versatility of the appliance ensures its relevance across various cooking environments and consumer needs.

Regional Insights

The demand for electric grills exhibits distinct regional variations influenced by cultural preferences, climatic conditions, and economic factors. North America represents a mature and highly penetrated market, driven by a strong culture of outdoor grilling and backyard entertainment. The United States, in particular, is a major consumer, with high adoption rates in suburban households. Europe follows closely, with countries like Germany and the United Kingdom showing robust demand, fueled by the trend towards indoor grilling and the popularity of healthy eating. The Asia-Pacific region is identified as the fastest-growing market, propelled by rapid urbanization, rising disposable incomes, and the increasing Western influence on lifestyles. Countries such as China, Japan, and Australia are key contributors to this growth. In Latin America, markets like Brazil are emerging, with growing interest in convenient cooking appliances. The Middle East and Africa present nascent opportunities, with growth potential linked to economic development and the expansion of retail infrastructure. Each region requires tailored marketing and product strategies to address local cooking habits and consumer preferences effectively.

Company Insights

The electric grill market features a competitive arena with several established players and innovative newcomers. Weber-Stephen Products LLC is a globally recognized leader, renowned for its high-quality outdoor cooking products, including a range of electric grills that emphasize durability and performance. Spectrum Brands Holdings, Inc., through its brand George Foreman, is synonymous with indoor electric grilling, having popularized the lean mean grilling machine that reduces fat. SharkNinja Operating LLC has made significant inroads with its innovative and multifunctional Ninja Foodi grill, which combines several cooking functions in one appliance. Other notable participants include De'Longhi Appliances S.r.l., known for its premium design and engineering; The Middleby Corporation, which owns the Char-Broil brand; and Cuisinart, a trusted name in kitchen appliances. These companies compete on various fronts including technological innovation, energy efficiency, design aesthetics, and price points. Their strategies often involve extensive research and development to introduce new features, strategic collaborations with retailers, and strong digital marketing campaigns to engage with modern consumers.

Recent Developments

The electric grill market has witnessed significant recent developments focused on technological integration and sustainability. A prominent trend is the incorporation of Internet of Things (IoT) technology, enabling smart grills that can be controlled via mobile apps for precise temperature management and cooking program selection. Companies have also been launching multifunctional products that combine grilling with air frying, baking, and dehydration to offer greater value and convenience to consumers. There is a growing emphasis on using sustainable materials in product construction and packaging to appeal to eco-conscious buyers. Furthermore, leading players have expanded their production capacities and distribution channels in emerging markets to capitalize on growing demand. Collaborations with celebrity chefs and influencers for product endorsements have become a common marketing tactic to enhance brand visibility and credibility. The industry has also seen a surge in the development of professional-grade electric grills designed for commercial kitchens, reflecting the expanding application scope of these appliances beyond residential use.

Report Segmentation

This comprehensive market research report on the electric grill market provides a detailed analysis segmented across multiple dimensions to offer a holistic view. The segmentation is primarily based on type, categorizing the market into indoor electric grills, outdoor electric grills, and portable electric grills. Further segmentation is done by application, distinguishing between residential and commercial uses, which helps in understanding the demand dynamics across different user groups. The report also includes a detailed geographical segmentation, covering key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with analysis of major countries within each region. Additionally, the report offers segmentation by distribution channel, including online and offline retail, to illustrate the shifting purchasing patterns of consumers. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive intensity in each segment, and make informed strategic decisions regarding investment, marketing, and product development.

FAQs

What are the benefits of using an electric grill?

Electric grills offer numerous benefits including convenience, as they heat up quickly and are easy to use. They provide a healthier cooking method by draining excess fat from food and are much safer than traditional grills since they produce no open flames. Their indoor-outdoor versatility and ease of cleaning are also significant advantages for modern consumers.

Can you use an electric grill indoors?

Yes, many electric grills are specifically designed for indoor use. These models often feature smokeless technology and are engineered to be used on kitchen countertops without the need for special ventilation, making them a safe and practical option for apartment dwellers and those without outdoor space.

How do you clean an electric grill?

Cleaning an electric grill typically involves allowing the grill to cool down completely. Many models feature removable non-stick plates that are dishwasher safe. For grates or surfaces that are not removable, a soft brush or cloth with warm soapy water is recommended. It is crucial to never immerse the electrical components or base unit in water.

Do electric grills get hot enough to sear?

Advanced electric grills are capable of reaching high temperatures sufficient for searing meats and creating grill marks. The ability to sear effectively depends on the wattage and design of the specific grill model. High-power models from reputable brands are engineered to achieve temperatures comparable to some gas grills for effective searing.

What is the difference between an electric grill and a gas grill?

The primary difference is the heat source; electric grills use electricity to heat elements, while gas grills burn propane or natural gas. Electric grills are generally easier to use, require no fuel tanks, and are safer for indoor use. Gas grills often provide higher maximum heat and are preferred by some for a traditional grilled flavor, though electric models offer greater convenience and control.

Are electric grills energy efficient?

Electric grills are considered energy efficient because they convert almost all the drawn electricity into heat with minimal waste. They do not have the standby heat loss associated with maintaining a fuel source like propane. Their efficiency can be higher than charcoal grills and comparable to many gas models, especially when used for shorter cooking times.

Citius Research has developed a research report titled “Electric Grill Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Grill Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Grill Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Grill Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Grill Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Grill Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Grill Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Grill Market
• Cost and Gross Margin Analysis of Electric Grill Market
• Electric Grill Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Grill Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Grill Market Key Stakeholders

Below are the key stakeholders for the Electric Grill Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Grill Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Grill Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Grill Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Grill Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Frequently Asked Questions