Electric Glider Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186548
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Electric Glider Market size was estimated at USD 450 million in 2023 and is projected to reach USD 1.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 18.50% during the forecast period (2024-2030).

Electric Glider Market

(Market Size)
$450 million
$1.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 18.50%
2023 Market Size USD 450 million
2030 Market Size USD 1.5 billion
Key Players Pipistrel, Lange Aviation, Schempp-Hirth, Stemme, Jonker Sailplanes

Market Summary

The electric glider market represents a niche yet innovative segment within the broader automotive and transportation industry, focusing on electrically powered gliders that offer sustainable and efficient aerial mobility solutions. These aircraft are designed to operate with minimal environmental impact, utilizing electric propulsion systems for takeoff and climb before transitioning to silent, engine-off soaring flight. The market is gaining traction due to increasing environmental awareness and advancements in battery technology, which enhance flight duration and reliability. Key stakeholders include aerospace manufacturers, technology providers, and recreational aviation enthusiasts. The market is characterized by a blend of established aerospace companies and innovative startups driving research and development efforts. Regulatory frameworks and airspace integration are critical factors influencing market dynamics, as authorities work to accommodate these new forms of air transport. The adoption of electric gliders is seen not only in recreational and training applications but also in emerging areas like surveillance and environmental monitoring, highlighting their versatility. Overall, the market is poised for gradual growth as technology matures and infrastructure develops to support electric aviation.

Key Highlights

The electric glider market is distinguished by several key highlights that underscore its potential and current state. Advancements in lithium-ion battery technology have significantly improved energy density, allowing for longer flight times and more practical operational profiles. Leading manufacturers such as Lange Aviation, Pipistrel, and Schempp-Hirth are at the forefront, introducing models with integrated electric sustainers and hybrid systems. The market benefits from growing interest in sustainable aviation, reducing carbon footprints and noise pollution compared to traditional powered aircraft. Innovations in lightweight composite materials contribute to enhanced aerodynamic efficiency and overall performance. Training and recreational sectors are primary adopters, leveraging electric gliders for their cost-effectiveness and environmental benefits. Additionally, regulatory bodies like EASA and FAA are developing certification standards specific to electric aircraft, facilitating safer and standardized market entry. Collaborations between aerospace firms and technology companies are accelerating R&D, focusing on improving propulsion systems and energy management. These factors collectively highlight the market's evolution towards more accessible and eco-friendly aerial transportation solutions.

Drivers, Opportunities & Restraints

The electric glider market is driven by several factors, including increasing environmental regulations aimed at reducing emissions in the aviation sector. Growing consumer awareness and demand for sustainable transportation options further propel market growth. Technological advancements in electric propulsion and energy storage systems are critical drivers, enhancing the feasibility and appeal of electric gliders. Opportunities abound in expanding applications beyond recreation, such as in commercial surveillance, agricultural monitoring, and short-haul transport initiatives. Emerging markets in Asia-Pacific and Europe present significant growth potential due to supportive government policies and investments in green technology. However, the market faces restraints such as high initial costs associated with advanced batteries and electric systems, which can limit widespread adoption. Regulatory hurdles and the need for specialized infrastructure, like charging stations at airfields, also pose challenges. Limited range and payload capacity compared to traditional aircraft may restrict certain applications. Despite these restraints, ongoing innovations and increasing investment in electric aviation infrastructure are expected to mitigate these barriers over time, fostering market expansion.

Concentration Insights

The electric glider market exhibits a concentrated landscape with a mix of established aerospace manufacturers and specialized new entrants dominating development and production. Europe holds a significant share, with companies like Lange Aviation in Germany and Pipistrel in Slovenia leading in innovation and market presence. These firms benefit from strong regional support for green technology and well-established gliding cultures. North America is another key region, with companies such as Schempp-Hirth and partnerships involving NASA focusing on advanced electric propulsion research. The market concentration is also evident in supply chains, where battery manufacturers and composite material suppliers play crucial roles. Collaboration between aerospace giants and tech startups is common, driving concentrated efforts in R&D to overcome technical challenges. Regulatory frameworks in these regions further influence market concentration, as certification processes can be stringent. Overall, the market is characterized by a few key players investing heavily in technology, while smaller firms focus on niche applications, creating a dynamic yet concentrated competitive environment.

Type Insights

The electric glider market can be segmented by type, primarily into pure electric gliders and hybrid electric gliders. Pure electric gliders rely solely on battery-powered electric motors for takeoff and climb, switching to gliding flight once altitude is achieved. Models like the Pipistrel Alpha Electro exemplify this type, offering zero emissions during operation and simplicity in design. Hybrid electric gliders combine electric motors with traditional combustion engines or other power sources, providing extended range and flexibility. These are often used in training and commercial applications where reliability and longer flight times are crucial. Both types benefit from advancements in energy storage, with lithium polymer and lithium-ion batteries being prevalent. The choice between types depends on operational requirements; pure electric models are favored for environmental reasons and lower operating costs, while hybrids appeal to users needing greater versatility. Manufacturers continue to innovate in both segments, improving efficiency and reducing weight to enhance performance.

Application Insights

Electric gliders find applications across various sectors, with recreational and training uses being the most prominent. Flight schools and gliding clubs adopt electric gliders for their quiet operation and cost-effectiveness, reducing fuel expenses and environmental impact. In commercial applications, electric gliders are increasingly used for aerial surveillance, environmental monitoring, and agricultural mapping due to their ability to operate silently and efficiently. Emerging applications include research and development, where organizations utilize these aircraft for atmospheric studies and technology testing. The tourism industry is also exploring electric gliders for scenic flights, capitalizing on their eco-friendly appeal. Additionally, military and defense sectors show interest in electric gliders for stealth reconnaissance and training purposes. Each application leverages the unique advantages of electric propulsion, such as reduced noise and emissions, though payload and range limitations may influence suitability. As technology advances, new applications are expected to emerge, expanding the market's reach beyond traditional uses.

Regional Insights

The electric glider market displays distinct regional dynamics, with Europe leading in adoption and innovation due to a strong gliding heritage and supportive regulatory environment. Countries like Germany, France, and Slovenia are hubs for manufacturers and research initiatives. North America follows closely, with the United States and Canada seeing growth driven by environmental initiatives and technological advancements from organizations like NASA and private aerospace firms. The Asia-Pacific region is emerging as a potential growth market, with countries such as China and Australia investing in electric aviation infrastructure and demonstrating increasing interest in sustainable transportation. Regulatory frameworks vary by region, influencing market entry and expansion; for example, EASA in Europe has been proactive in certifying electric aircraft, while the FAA in the U.S. is adapting standards. Economic factors and government incentives also play roles, with subsidies and grants promoting green technology adoption. Overall, regional insights highlight a globally evolving market with Europe at the forefront, while other regions gradually increase their presence.

Company Insights

Key companies in the electric glider market include established aerospace firms and innovative startups driving development and commercialization. Lange Aviation, based in Germany, is renowned for its Antares series, which features electric self-launch capabilities and advanced battery technology. Pipistrel, a Slovenian manufacturer, offers models like the Alpha Electro, widely used in training for its efficiency and low operating costs. Schempp-Hirth, another German company, integrates electric sustainers in its gliders, enhancing performance and versatility. Additionally, companies such as Phoenix Air and Stemme are actively involved in hybrid electric glider projects, combining electric and combustion systems for extended range. These firms focus on R&D to improve energy storage, aerodynamics, and materials, often collaborating with technology partners and research institutions. The competitive landscape is marked by continuous innovation, with companies striving to reduce costs and enhance reliability to gain market share. Partnerships with battery manufacturers and regulatory bodies are common strategies to accelerate product development and certification.

Recent Developments

Recent developments in the electric glider market highlight ongoing innovation and strategic movements. Pipistrel, now part of Textron, has expanded its electric aircraft portfolio, introducing enhanced models with improved battery life and performance. Lange Aviation continues to advance its Antares model, incorporating next-generation battery systems for increased efficiency and range. Regulatory progress is evident, with EASA and FAA updating certification standards to better accommodate electric propulsion systems, facilitating market entry for new products. Collaborations between aerospace companies and battery manufacturers like Tesla and Samsung have emerged, focusing on developing specialized energy solutions for aviation. Additionally, research initiatives involving institutions like DLR in Germany and NASA in the U.S. are exploring hybrid electric technologies and sustainable aviation fuels to complement electric gliders. Market entries from startups, such as electric glider projects in Asia, indicate geographic expansion. These developments reflect a trend towards greater technological integration and regulatory support, driving the market forward.

Report Segmentation

This report on the electric glider market is segmented to provide comprehensive analysis across multiple dimensions. The type segmentation includes pure electric gliders and hybrid electric gliders, detailing technological differences and market share for each category. Application segmentation covers recreational and training use, commercial applications such as surveillance and monitoring, and emerging uses in research and tourism. Regional segmentation analyzes market dynamics in key geographies including North America, Europe, Asia-Pacific, and Rest of the World, highlighting regional trends and growth opportunities. Company profiling offers insights into leading players like Lange Aviation, Pipistrel, and Schempp-Hirth, examining their strategies, product portfolios, and market positioning. Additionally, the report assesses regulatory impacts, supply chain analysis, and technological advancements influencing segment growth. Each segment is evaluated based on current market conditions, adoption rates, and future potential, providing stakeholders with detailed insights to inform decision-making and strategy development.

FAQs

What is an electric glider? An electric glider is an aircraft that uses an electric motor for takeoff and climbing, then glides without engine power, leveraging aerodynamic design for sustained flight.

How does an electric glider work? It operates by using battery-powered electric motors to gain altitude, after which the motor is shut off, and the aircraft soars using rising air currents and aerodynamic lift.

What are the benefits of electric gliders? Benefits include reduced environmental impact through zero emissions during glide, lower operating costs, and quieter operation compared to traditional powered aircraft.

Who are the leading manufacturers of electric gliders? Leading manufacturers include Lange Aviation, Pipistrel, and Schempp-Hirth, known for their innovative models and advanced electric propulsion systems.

What are the applications of electric gliders? Applications range from recreational flying and training to commercial uses like aerial surveillance, environmental monitoring, and research activities.

Are electric gliders safe? Yes, they are subject to rigorous aviation safety standards and certifications from bodies like EASA and FAA, ensuring high safety levels through advanced design and technology.

Citius Research has developed a research report titled “Electric Glider Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric Glider Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric Glider Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric Glider Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric Glider Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric Glider Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric Glider Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric Glider Market
• Cost and Gross Margin Analysis of Electric Glider Market
• Electric Glider Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric Glider Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric Glider Market Key Stakeholders

Below are the key stakeholders for the Electric Glider Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric Glider Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric Glider Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric Glider Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric Glider Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric Glider Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric Glider Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric Glider Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric Glider Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric Glider Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric Glider Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric Glider Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric Glider Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric Glider Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric Glider Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric Glider Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric Glider Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric Glider Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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