Electric AC Motors Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212596
  • Format: Electronic (PDF)
  • Number of Pages: 205
  • Author(s): Joshi, Madhavi

Report Overview

The Electric AC Motors Market size was estimated at USD 125 billion in 2023 and is projected to reach USD 190 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.30% during the forecast period (2024-2030).

Electric AC Motors Market

(Market Size)
$125 billion
$190 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.30%
2023 Market Size USD 125 billion
2030 Market Size USD 190 billion
Key Players ABB, Siemens, WEG, Nidec, Regal Beloit

Market Summary

The electric AC motors market is a critical segment within the broader semiconductor and electronics industry, characterized by its extensive application across numerous sectors including industrial machinery, HVAC systems, automotive, and consumer appliances. These motors are favored for their efficiency, reliability, and ability to operate on alternating current, making them indispensable in both established and emerging technologies. The market is driven by continuous advancements in motor design, materials, and control systems, which enhance performance and energy savings. Key players are focusing on innovation to meet stringent regulatory standards and evolving consumer demands for sustainability and cost-effectiveness. The integration of smart technologies and IoT capabilities is further expanding the utility and adoption of AC motors in automated and connected environments. As industries worldwide prioritize energy efficiency and automation, the electric AC motors market is poised for sustained growth, supported by robust demand from developing economies and technological enhancements.

Key Highlights

The electric AC motors market showcases several key highlights that underline its dynamic nature and strategic importance. One significant aspect is the increasing adoption of high-efficiency motors that comply with international energy standards, reducing operational costs and environmental impact. Another highlight is the proliferation of brushless AC motors, which offer superior performance, longer lifespan, and reduced maintenance compared to brushed alternatives. The market is also witnessing a surge in demand from the electric vehicle sector, where AC motors are integral to propulsion systems due to their high torque and efficiency. Additionally, advancements in power electronics and semiconductor components have enabled more precise motor control, enhancing application versatility. The trend towards miniaturization and lightweight designs is opening new opportunities in portable devices and aerospace applications. Collaborations and mergers among leading manufacturers are fostering innovation and expanding market reach, ensuring a competitive landscape focused on technological leadership and customer-centric solutions.

Drivers, Opportunities & Restraints

Several drivers propel the electric AC motors market forward, including the global push for energy efficiency and the adoption of green technologies. Regulatory policies mandating the use of energy-efficient motors in industrial and residential applications are significant catalysts. The expansion of automation and Industry 4.0 initiatives across manufacturing sectors also drives demand, as AC motors are essential components in automated systems and robotics. Opportunities abound in emerging applications such as renewable energy systems, where AC motors are used in wind turbines and solar tracking systems, and in the growing electric vehicle market, which relies heavily on advanced motor technologies. However, the market faces restraints such as the high initial cost of high-efficiency motors, which can deter adoption in cost-sensitive regions. Supply chain disruptions affecting the availability of critical raw materials like copper and rare earth metals also pose challenges. Additionally, technical complexities associated with motor design and integration can hinder rapid deployment in some applications, requiring ongoing investment in research and development to overcome these barriers.

Concentration Insights

The electric AC motors market is characterized by a concentrated competitive landscape with a few major players holding significant market share. Companies such as ABB, Siemens, Nidec Corporation, and WEG Electric Equipment are at the forefront, leveraging their extensive product portfolios, global distribution networks, and strong R&D capabilities to maintain dominance. These industry leaders focus on strategic acquisitions, partnerships, and continuous innovation to enhance their market position and cater to diverse application needs. Regional players also contribute to the market, often specializing in niche segments or catering to local demands with cost-effective solutions. The concentration of expertise and resources among top companies drives technological advancements and sets industry standards, while smaller firms compete through customization and agility. This structure ensures a balance between innovation, quality, and accessibility, benefiting end-users across various sectors.

Type Insights

Electric AC motors are categorized into several types based on their design and operational characteristics, with induction motors and synchronous motors being the primary segments. Induction motors, particularly squirrel cage variants, are widely used due to their robustness, simplicity, and cost-effectiveness, making them ideal for industrial applications such as pumps, fans, and conveyors. Synchronous motors offer precise speed control and high efficiency, suitable for applications requiring constant speed under varying loads, such as in compressors and large machinery. Within these categories, there are further distinctions like single-phase and three-phase motors, each serving specific voltage and power requirements. The market is also seeing growth in specialized types like permanent magnet AC motors, which provide higher efficiency and power density, increasingly adopted in electric vehicles and high-performance industrial equipment. Innovations in motor types continue to evolve, focusing on improving energy efficiency, reducing size, and enhancing integration with electronic control systems.

Application Insights

Electric AC motors find applications across a diverse range of industries, underscoring their versatility and critical role in modern technology. In the industrial sector, they are essential for driving machinery, HVAC systems, and material handling equipment, contributing to operational efficiency and automation. The automotive industry is a significant adopter, particularly with the rise of electric vehicles, where AC motors are used in traction systems, power steering, and braking systems. Consumer appliances such as washing machines, refrigerators, and air conditioners rely on AC motors for reliable performance. Additionally, the HVAC industry utilizes these motors in fans, blowers, and compressors to ensure energy-efficient climate control. Emerging applications include renewable energy systems, where AC motors are integrated into wind turbines and solar trackers, and robotics, where precision and reliability are paramount. The breadth of applications highlights the motor's adaptability to various operational demands and technological trends.

Regional Insights

The electric AC motors market exhibits distinct regional dynamics influenced by industrialization, regulatory frameworks, and technological adoption. North America and Europe are mature markets characterized by stringent energy efficiency regulations and high adoption of advanced motor technologies in industrial and automotive sectors. These regions see significant demand for premium, high-efficiency motors driven by sustainability goals and automation trends. The Asia-Pacific region dominates in terms of market growth, fueled by rapid industrialization, urbanization, and expanding manufacturing activities in countries like China, India, and Japan. Government initiatives promoting electric vehicles and energy-efficient infrastructure further boost demand. Latin America and the Middle East & Africa are emerging markets with growing investments in industrial automation and construction, though adoption rates vary based on economic conditions and infrastructure development. Regional insights reveal opportunities for market expansion in developing economies, while established regions focus on technological upgrades and replacement demand.

Company Insights

Leading companies in the electric AC motors market include ABB Ltd., Siemens AG, Nidec Corporation, WEG Electric Equipment, and Rockwell Automation, among others. These firms are renowned for their extensive product offerings, innovation, and global presence. ABB and Siemens, for instance, emphasize integrated solutions combining motors with digital controls and IoT capabilities, enhancing performance and predictive maintenance. Nidec Corporation focuses on high-efficiency motors for automotive and industrial applications, leveraging its expertise in precision engineering. WEG Electric Equipment is known for its cost-effective and reliable motors catering to diverse industrial needs, while Rockwell Automation provides advanced motor control systems and services. These companies invest heavily in R&D to develop next-generation motors with improved efficiency, connectivity, and sustainability. Strategic collaborations, acquisitions, and expansions into emerging markets are common tactics to strengthen market position and address evolving customer requirements.

Recent Developments

Recent developments in the electric AC motors market highlight ongoing innovation and strategic movements among key players. Companies are launching new product lines with enhanced energy efficiency and smart features, such as integrated sensors for condition monitoring and connectivity to industrial IoT platforms. There is a growing emphasis on sustainability, with manufacturers developing motors that use eco-friendly materials and comply with international efficiency standards like IE4 and IE5. Partnerships between motor manufacturers and technology firms are increasing, aimed at combining expertise in electronics and software to create advanced motor control solutions. Additionally, expansions in production capacities, particularly in Asia-Pacific, are underway to meet rising demand from automotive and industrial sectors. The market is also witnessing increased investment in R&D for applications in electric vehicles and renewable energy, driving technological breakthroughs and market differentiation.

Report Segmentation

The electric AC motors market report is segmented based on type, application, power output, and region to provide a comprehensive analysis. By type, the market is divided into induction motors and synchronous motors, with further sub-segments such as single-phase and three-phase motors. Application segmentation covers industrial machinery, HVAC systems, automotive, consumer appliances, and others, reflecting the diverse usage across sectors. Power output segmentation includes low voltage, medium voltage, and high voltage motors, catering to different operational requirements and industry standards. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional trends and opportunities. This multi-faceted segmentation enables stakeholders to gain detailed insights into specific market segments, identify growth avenues, and make informed strategic decisions.

FAQs

What are the main types of electric AC motors? The main types are induction motors and synchronous motors, with variants like single-phase and three-phase designs catering to different power and application needs.

Which industries use electric AC motors the most? Key industries include industrial manufacturing, HVAC, automotive, consumer appliances, and increasingly, renewable energy and robotics.

What drives the demand for electric AC motors? Demand is driven by energy efficiency regulations, automation trends, growth in electric vehicles, and the need for reliable motor solutions in various applications.

How do electric AC motors compare to DC motors? AC motors are generally more efficient for high-power applications, offer simpler construction, and are better suited for constant speed operations, while DC motors provide easier speed control but require more maintenance.

What are the emerging trends in the electric AC motors market? Trends include the integration of IoT for smart monitoring, development of high-efficiency permanent magnet motors, and increased use in electric vehicles and renewable energy systems.

Who are the leading players in the electric AC motors market? Prominent companies include ABB, Siemens, Nidec Corporation, WEG Electric Equipment, and Rockwell Automation, known for innovation and global reach.

Citius Research has developed a research report titled “Electric AC Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Electric AC Motors Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Electric AC Motors Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Electric AC Motors Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Electric AC Motors Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Electric AC Motors Market
• Research Methodology
• Executive Summary
• Market Dynamics of Electric AC Motors Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Electric AC Motors Market
• Cost and Gross Margin Analysis of Electric AC Motors Market
• Electric AC Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Electric AC Motors Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Electric AC Motors Market Key Stakeholders

Below are the key stakeholders for the Electric AC Motors Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Electric AC Motors Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Electric AC Motors Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Electric AC Motors Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Electric AC Motors Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Electric AC Motors Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Electric AC Motors Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Electric AC Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Electric AC Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Electric AC Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Electric AC Motors Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Electric AC Motors Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Electric AC Motors Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Electric AC Motors Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Electric AC Motors Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Electric AC Motors Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Electric AC Motors Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Electric AC Motors Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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