Edge Data Center Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211542
  • Format: Electronic (PDF)
  • Number of Pages: 193
  • Author(s): Joshi, Madhavi

Report Overview

The Edge Data Center Market size was estimated at USD 9.8 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.40% during the forecast period (2024-2030).

Edge Data Center Market

(Market Size)
$9.8 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 14.40%
2023 Market Size USD 9.8 billion
2030 Market Size USD 25 billion
Key Players Dell Technologies, HPE, Huawei, Vertiv, Schneider Electric

Market Summary

The edge data center market is a rapidly evolving segment within the broader data center industry, characterized by its proximity to end-users and devices to minimize latency and enhance performance for critical applications. Unlike traditional centralized data centers, edge facilities are decentralized and situated closer to the source of data generation, such as urban areas, manufacturing sites, or telecommunications hubs. This architecture is essential for supporting real-time processing demands driven by the proliferation of Internet of Things (IoT) devices, 5G networks, autonomous vehicles, and smart city infrastructures. The semiconductor and electronics industry plays a pivotal role in this market by supplying advanced components like processors, memory chips, and networking hardware that enable the high efficiency, low power consumption, and compact form factors required for edge deployments. As businesses across sectors increasingly adopt edge computing to improve responsiveness and reduce bandwidth costs, the demand for robust, scalable edge data center solutions continues to grow, making it a focal point for innovation and investment.

Key Highlights

The edge data center market is distinguished by several key trends and technological advancements. One significant highlight is the integration of artificial intelligence and machine learning capabilities directly into edge infrastructure, allowing for real-time data analytics and decision-making without reliance on cloud resources. This is particularly vital for applications in autonomous systems and industrial automation where milliseconds matter. Another highlight is the emphasis on energy efficiency and sustainability, with innovations in cooling technologies and power management systems reducing the environmental footprint of these facilities. Companies like Dell Technologies, Hewlett Packard Enterprise, and Schneider Electric are leading the charge with modular and prefabricated data center solutions that offer rapid deployment and scalability. Furthermore, the rise of 5G technology is acting as a catalyst, necessitating edge data centers to support low-latency communication for enhanced mobile broadband and massive machine-type communications. Security is also a paramount concern, with advanced encryption and zero-trust architectures being implemented to protect sensitive data processed at the edge.

Drivers, Opportunities & Restraints

The growth of the edge data center market is propelled by several key drivers, including the exponential increase in data generation from IoT devices, the rollout of 5G networks, and the demand for low-latency applications in areas such as gaming, healthcare, and autonomous vehicles. These drivers are complemented by the need for data sovereignty and compliance with regional data regulations, which often require data processing to occur closer to its origin. Opportunities abound in the development of specialized hardware and software solutions tailored for edge environments, as well as in partnerships between telecom providers and data center operators to co-locate facilities. Additionally, the expansion of smart city projects and industrial IoT presents fertile ground for market expansion. However, the market faces restraints such as high initial investment costs, complexities in managing distributed infrastructure, and challenges related to physical security and connectivity in remote or harsh environments. Addressing these restraints through innovative financing models and advanced management platforms will be crucial for sustained growth.

Concentration Insights

The edge data center market exhibits a diverse concentration of players, including established data center giants, telecommunications companies, and specialized startups. Geographically, North America and Asia-Pacific are leading regions due to early adoption of advanced technologies and significant investments in 5G infrastructure. In terms of industry verticals, the concentration is highest in telecommunications, IT and telecom, healthcare, manufacturing, and retail sectors, each leveraging edge computing for specific use cases like network function virtualization, real-time patient monitoring, predictive maintenance, and personalized customer experiences. The competitive landscape is characterized by collaborations and mergers, as companies seek to enhance their capabilities and geographic reach. For instance, telecom operators are partnering with cloud providers to offer integrated edge services, while hardware vendors are focusing on developing edge-optimized servers and networking equipment. This concentration dynamics indicate a market that is both collaborative and competitive, with innovation being the key differentiator.

Type Insights

Edge data centers can be categorized based on their form factors and deployment models, each suited to different use cases and environments. Modular edge data centers are prefabricated units that offer flexibility and rapid deployment, ideal for temporary or scalable needs in remote locations. Micro data centers are compact, self-contained systems designed for space-constrained environments such as retail stores or factory floors, providing compute, storage, and networking in a single enclosure. Containerized data centers are another type, often used for larger capacities and mobility, commonly seen in military or disaster recovery scenarios. Additionally, there are facility-based edge data centers, which are smaller versions of traditional data centers but located closer to end-users. The choice of type depends on factors like latency requirements, scalability, power availability, and environmental conditions, with advancements in cooling and power efficiency continually refining these options.

Application Insights

Edge data centers serve a wide array of applications across various industries, driven by the need for localized data processing. In the telecommunications sector, they support 5G networks by hosting radio access network (RAN) functions and reducing latency for mobile users. In healthcare, edge computing enables real-time analysis of medical data from IoT devices, facilitating telemedicine and remote patient monitoring. The manufacturing industry utilizes edge data centers for industrial IoT applications, such as predictive maintenance and quality control, by processing sensor data on-site to minimize downtime. Autonomous vehicles rely on edge infrastructure for instant decision-making based on data from sensors and cameras. Smart cities deploy edge data centers to manage traffic systems, surveillance, and public safety applications. Additionally, the retail sector uses edge computing for inventory management, personalized shopping experiences, and augmented reality applications, highlighting the versatility and critical role of edge data centers in modern digital ecosystems.

Regional Insights

The adoption and development of edge data centers vary significantly across regions, influenced by technological infrastructure, regulatory frameworks, and economic factors. North America is a forefront region, driven by robust investments in 5G, cloud computing, and IoT by major tech companies and telecommunications firms. The United States and Canada are witnessing rapid deployment of edge facilities to support applications in smart cities, autonomous vehicles, and healthcare. Europe follows closely, with strong emphasis on data privacy regulations like GDPR encouraging local data processing, leading to growth in edge data centers across Germany, the UK, and France. The Asia-Pacific region is experiencing explosive growth, particularly in countries like China, Japan, and South Korea, due to massive 5G rollouts, urbanization, and government initiatives towards digital transformation. Latin America and the Middle East and Africa are emerging markets, with increasing investments in telecommunications and smart infrastructure paving the way for edge computing adoption, though at a slower pace compared to more developed regions.

Company Insights

The edge data center market features a mix of established corporations and innovative startups, each contributing to the ecosystem with unique products and services. Leading companies include Dell Technologies, which offers edge-optimized servers and integrated solutions; Hewlett Packard Enterprise (HPE), known for its Edgeline converged systems and partnership with telecommunications providers; and Schneider Electric, providing energy-efficient infrastructure and modular data center solutions. Other key players are IBM, with its edge computing platforms focused on AI and analytics; Cisco Systems, offering networking hardware and hyperflex edge solutions; and Vertiv, specializing in power and cooling systems for edge environments. Startups like Vapor IO and EdgeConneX are also making significant strides by developing specialized edge data center platforms and services. These companies are engaged in strategic collaborations, acquisitions, and R&D efforts to enhance their market position and address the evolving needs of industries adopting edge computing.

Recent Developments

Recent developments in the edge data center market reflect ongoing innovation and strategic moves by key players. There has been a surge in partnerships between cloud providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud with telecommunications companies to deploy edge computing services, enabling lower latency for cloud applications. Technological advancements include the introduction of more powerful and energy-efficient processors by semiconductor companies such as Intel and NVIDIA, specifically designed for edge workloads. Additionally, there is growing investment in software-defined networking and automation tools to manage distributed edge infrastructure efficiently. Recent mergers and acquisitions have also shaped the landscape, with larger firms acquiring specialized edge technology companies to bolster their offerings. Furthermore, initiatives towards standardizing edge computing architectures and enhancing security protocols are gaining momentum, ensuring interoperability and protection against emerging threats in decentralized environments.

Report Segmentation

This market report on the edge data center market is comprehensively segmented to provide detailed insights into various aspects of the industry. The segmentation includes by component, covering hardware such as servers, storage, and networking equipment; software including management and analytics platforms; and services like consulting, integration, and maintenance. It is further segmented by type, including modular data centers, micro data centers, and containerized data centers, each analyzed for their market dynamics and adoption rates. Application-wise segmentation covers telecommunications, healthcare, manufacturing, automotive, retail, and others, highlighting specific use cases and demand patterns. Geographical segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, providing regional analysis of growth drivers, challenges, and opportunities. This structured approach ensures a thorough understanding of the market, enabling stakeholders to make informed decisions based on nuanced data and trends.

FAQs

What is an edge data center? An edge data center is a compact, decentralized facility located close to the source of data generation, designed to process data locally with minimal latency, supporting applications like IoT, 5G, and real-time analytics.

How does edge computing differ from cloud computing? Edge computing processes data near its source for low latency, while cloud computing relies on centralized data centers, often resulting in higher latency but greater scalability for non-time-sensitive tasks.

What are the benefits of edge data centers? Benefits include reduced latency, improved bandwidth efficiency, enhanced data privacy and security through local processing, and better support for real-time applications in industries like healthcare and manufacturing.

What industries use edge data centers? Industries such as telecommunications, healthcare, manufacturing, automotive, retail, and smart cities utilize edge data centers for applications requiring immediate data processing and decision-making.

What challenges do edge data centers face? Challenges include high deployment costs, management complexity of distributed infrastructure, physical security risks, and ensuring reliability in diverse environmental conditions.

How is 5G related to edge data centers? 5G networks require edge data centers to host network functions and applications close to users, enabling ultra-low latency and high-speed connectivity essential for services like autonomous driving and augmented reality.

Citius Research has developed a research report titled “Edge Data Center Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Edge Data Center Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Edge Data Center Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Edge Data Center Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Edge Data Center Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Edge Data Center Market
• Research Methodology
• Executive Summary
• Market Dynamics of Edge Data Center Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Edge Data Center Market
• Cost and Gross Margin Analysis of Edge Data Center Market
• Edge Data Center Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Edge Data Center Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Edge Data Center Market Key Stakeholders

Below are the key stakeholders for the Edge Data Center Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Edge Data Center Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Edge Data Center Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Edge Data Center Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Edge Data Center Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Edge Data Center Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Edge Data Center Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Edge Data Center Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Edge Data Center Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Edge Data Center Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Edge Data Center Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Edge Data Center Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Edge Data Center Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Edge Data Center Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Edge Data Center Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Edge Data Center Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Edge Data Center Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Edge Data Center Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports