Dry Yogurt Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195235
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Dry Yogurt Market size was estimated at USD 550 million in 2023 and is projected to reach USD 1.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Dry Yogurt Market

(Market Size)
$550 million
$1.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 550 million
2030 Market Size USD 1.2 billion
Key Players Danone, Chobani, Yoplait, Fage, Müller

Market Summary

The dry yogurt market represents a specialized segment within the global food and beverages industry, characterized by products where moisture is removed from conventional yogurt to extend shelf life and enhance portability. This process results in a versatile ingredient and snack product available in various forms such as powder, granules, and bars. The market caters to diverse applications including direct consumption, bakery and confectionery, dairy products, and nutritional supplements. Growing consumer inclination towards healthy, protein-rich, and convenient food options is a fundamental factor propelling market expansion. The product's extended storage capability and reduced transportation costs compared to liquid yogurt make it an attractive option for manufacturers and suppliers. Key industry participants are continuously engaged in research and development to improve product quality and explore new application areas, thereby sustaining market growth and meeting evolving consumer demands.

Key Highlights

The dry yogurt market is distinguished by several key highlights that underscore its dynamic nature and potential. A significant trend is the increasing utilization of dry yogurt as a natural flavoring and nutritional enhancer in a wide array of food products, from smoothies and ice cream to health bars and breakfast cereals. The product is lauded for its high probiotic content, which supports gut health, aligning with the prevailing consumer focus on digestive wellness and functional foods. Another notable highlight is the robust growth in the organic dry yogurt segment, driven by a surge in demand for clean-label and chemical-free products. Manufacturers are also focusing on innovative packaging solutions to maintain product integrity and appeal to eco-conscious consumers. The market demonstrates strong potential in both developed and emerging economies, with companies like Nestl?, General Mills, and Danone actively expanding their product portfolios to capture a larger market share.

Drivers, Opportunities & Restraints

Primary drivers fueling the dry yogurt market include the rising global demand for convenient and nutritious snack options, especially among health-conscious urban populations and individuals with active lifestyles. The growing awareness of the health benefits associated with probiotics and high protein intake further accelerates product adoption. Additionally, the extended shelf life of dry yogurt reduces food waste and logistical challenges, presenting a significant advantage for the supply chain. Market opportunities are abundant in the development of new flavors and fortification with vitamins, minerals, and other functional ingredients to cater to specific dietary needs and preferences. The expansion of retail distribution channels, particularly e-commerce and hypermarkets, provides easier access to consumers worldwide. However, the market faces restraints such as the high cost of production compared to traditional yogurt and intense competition from other healthy snack alternatives. Fluctuations in the prices of raw milk also pose a challenge to maintaining stable profit margins for manufacturers.

Concentration Insights

The competitive landscape of the dry yogurt market is moderately concentrated, with a mix of large multinational food conglomerates and specialized dairy processors dominating the scene. Established players such as Nestl?, Danone, and General Mills leverage their extensive distribution networks, strong brand recognition, and significant investment in research and development to maintain a competitive edge. These companies often engage in strategic initiatives like mergers, acquisitions, and partnerships to expand their geographic presence and product offerings. Alongside these giants, several regional and private-label brands are gaining traction by focusing on niche segments, such as organic or lactose-free products, and catering to local taste preferences. This concentration indicates a market where innovation, quality, and effective supply chain management are critical for success, while also providing opportunities for smaller players to innovate and capture specific consumer segments.

Type Insights

The dry yogurt market is segmented by type, primarily into conventional and organic varieties. Conventional dry yogurt holds a substantial market share due to its widespread availability, cost-effectiveness, and established consumer base. It is commonly used as an ingredient in industrial food processing for products like baked goods, desserts, and ready-to-eat meals. Conversely, the organic dry yogurt segment is experiencing rapid growth, propelled by increasing consumer preference for natural and organic food products free from synthetic pesticides, hormones, and antibiotics. This type appeals to health-conscious consumers willing to pay a premium for perceived higher quality and environmental sustainability. Both types are processed into various forms, including powder, which is highly soluble and ideal for reconstitution, and granules or chunks, which are popular as standalone snacks or toppings. The diversity in product types allows manufacturers to target a broad spectrum of applications and consumer demographics.

Application Insights

Application insights reveal the extensive use of dry yogurt across multiple industries within the food and beverage sector. A significant portion is dedicated to the bakery and confectionery industry, where it is incorporated into cakes, cookies, and chocolates to impart a tangy flavor and moist texture. The dairy industry utilizes dry yogurt in the production of frozen desserts, cheese, and fermented milk drinks. Its role in the nutritional supplements and functional foods segment is increasingly prominent, often found in protein powders, meal replacement shakes, and health bars aimed at fitness enthusiasts. Furthermore, dry yogurt is directly consumed as a snack, available in single-serve packets or bars for on-the-go nutrition. The food service industry also represents a key application area, with chefs using it as a seasoning or garnish to enhance the taste profile of various dishes. This wide range of applications underscores the product's versatility and integral role in modern food manufacturing.

Regional Insights

Regionally, the dry yogurt market exhibits distinct patterns of demand and growth. North America and Europe are established markets, characterized by high consumer awareness of health and wellness, robust food processing industries, and the presence of major manufacturers. These regions show a strong preference for innovative and organic dry yogurt products. The Asia Pacific region is identified as the fastest-growing market, driven by rising disposable incomes, urbanization, and a shifting dietary pattern towards Western-style snacks and functional foods. Countries like China, India, and Japan are witnessing increased production and consumption, with local companies expanding their capabilities. Latin America and the Middle East and Africa present emerging opportunities, albeit with challenges related to economic volatility and underdeveloped distribution networks in certain areas. Overall, the global market demonstrates a positive trajectory, with each region contributing to growth based on local economic conditions and consumer trends.

Company Insights

Key companies operating in the dry yogurt market include a blend of international giants and specialized firms. Nestl? S.A. offers a range of products under its nutrition and health science portfolio, often focusing on fortified options. Danone S.A. leverages its expertise in dairy and plant-based products to provide dry yogurt solutions that emphasize probiotics and wellness. General Mills, Inc., through its Yoplait and other brands, is a significant player, particularly in the snack and ingredient segments. Other notable participants are Glanbia plc, known for its nutritional ingredients, and Kraft Heinz Company, which utilizes dry yogurt in various food preparations. These companies compete on factors such as product innovation, quality, price, and geographic reach. Many are investing in sustainable sourcing and production practices to enhance their brand image and meet the growing consumer demand for environmentally responsible products.

Recent Developments

The dry yogurt market has witnessed several recent developments indicative of its evolving nature. A prominent trend is the launch of new product variants infused with superfoods like matcha, acai, or chia seeds to enhance nutritional value and appeal to adventurous consumers. Companies are also increasingly focusing on clean-label formulations, removing artificial preservatives, colors, and flavors to meet the demand for transparency. In terms of corporate strategy, there has been a noticeable increase in mergers and acquisitions aimed at consolidating market position and expanding into new regions. For instance, some major players have acquired smaller brands specializing in organic or plant-based dairy alternatives. Technological advancements in spray drying and freeze-drying techniques have improved the efficiency of production and the quality of the final product, ensuring better retention of nutrients and probiotics. These developments reflect a market that is responsive to consumer trends and technological progress.

Report Segmentation

This comprehensive market report on dry yogurt offers a detailed segmentation to provide a granular analysis of the industry. The market is segmented by type into conventional and organic dry yogurt, each analyzed for their market dynamics and consumer base. Application-wise, the segmentation covers direct consumption, bakery and confectionery, dairy products, nutritional supplements, and others, providing insights into the demand drivers and growth prospects for each segment. Geographically, the report provides an in-depth analysis of key regions and countries, including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Furthermore, the report includes a competitive landscape section profiling major companies, their market share, and strategic initiatives. This multi-faceted segmentation allows stakeholders to identify high-growth segments, understand regional disparities, and formulate effective strategies based on robust data and analysis.

FAQs

What is dry yogurt? Dry yogurt is a dehydrated form of traditional yogurt where most of the moisture content is removed through processes like spray drying or freeze drying. This results in a shelf-stable product available as powder, granules, or bars, used as an ingredient or a snack.

How is dry yogurt used? Dry yogurt is versatile and used in numerous applications. It can be reconstituted with water or milk to make a drink, used as a topping for cereals and desserts, incorporated into bakery products for flavor, or consumed directly as a healthy, portable snack.

What are the benefits of dry yogurt? The primary benefits include a long shelf life, convenience, portability, and a high concentration of nutrients like protein, calcium, and probiotics, which support digestive health, bone strength, and overall wellness.

Is dry yogurt healthy? Yes, dry yogurt is generally considered healthy as it retains most of the nutrients found in regular yogurt, including probiotics, protein, and vitamins. However, it is important to check for added sugars or preservatives in some commercial products.

Can you make dry yogurt at home? While it is possible to make dry yogurt at home using methods like dehydration or oven-drying, the process requires careful temperature control to preserve probiotics and nutrients. Commercially produced dry yogurt uses advanced techniques for consistent quality and safety.

Citius Research has developed a research report titled “Dry Yogurt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dry Yogurt Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dry Yogurt Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dry Yogurt Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dry Yogurt Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dry Yogurt Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dry Yogurt Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dry Yogurt Market
• Cost and Gross Margin Analysis of Dry Yogurt Market
• Dry Yogurt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dry Yogurt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dry Yogurt Market Key Stakeholders

Below are the key stakeholders for the Dry Yogurt Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dry Yogurt Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dry Yogurt Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dry Yogurt Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dry Yogurt Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dry Yogurt Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dry Yogurt Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dry Yogurt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dry Yogurt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dry Yogurt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dry Yogurt Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dry Yogurt Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dry Yogurt Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dry Yogurt Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dry Yogurt Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dry Yogurt Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dry Yogurt Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dry Yogurt Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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