Dry Yeast Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195234
  • Format: Electronic (PDF)
  • Number of Pages: 180
  • Author(s): Joshi, Madhavi

Report Overview

The Dry Yeast Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Dry Yeast Market

(Market Size)
$2.8 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 2.8 billion
2030 Market Size USD 6 billion
Key Players Lallemand, Lesaffre, Angel Yeast, AB Mauri, Leiber

Market Summary

The dry yeast market is a critical segment within the global food and beverages industry, characterized by its essential role in fermentation processes across various applications. This market encompasses the production, distribution, and sale of dehydrated yeast products, which are favored for their longer shelf life, convenience, and consistent performance compared to fresh yeast. Key players in this sector include multinational corporations and specialized manufacturers who cater to diverse end-use industries such as baking, brewing, and dietary supplements. The market is driven by increasing consumer demand for baked goods, alcoholic beverages, and health-oriented products, alongside technological advancements in yeast production and strain development. Geographically, the market demonstrates a widespread presence with significant activities in North America, Europe, and Asia-Pacific regions. The competitive landscape is marked by strategies focused on product innovation, expansion into emerging markets, and mergers and acquisitions to enhance market share and portfolio diversity.

Key Highlights

The dry yeast market showcases several key highlights that underscore its dynamic nature and growth potential. One prominent aspect is the rising adoption of dry yeast in artisanal and industrial baking due to its reliability and ease of use, which supports consistent product quality. Additionally, the market is witnessing increased demand from the brewing sector, where dry yeast is preferred for its stability and contribution to flavor profiles in craft beers and other alcoholic beverages. Health and wellness trends are also influencing the market, with growing interest in nutritional yeast as a source of vitamins and minerals, particularly among vegan and health-conscious consumers. Furthermore, advancements in biotechnology have led to the development of specialized yeast strains that enhance fermentation efficiency and offer functional benefits, such as improved texture and shelf life in food products. These factors collectively highlight the market's adaptability and responsiveness to evolving consumer preferences and industrial requirements.

Drivers, Opportunities & Restraints

The dry yeast market is propelled by several drivers, including the expanding food and beverage industry, which relies heavily on yeast for fermentation and leavening processes. The growing popularity of homemade baking and craft brewing, especially in developed regions, further stimulates demand. Opportunities abound in emerging markets where rising disposable incomes and urbanization are increasing consumption of processed and baked goods. Additionally, the trend towards clean-label and natural ingredients presents a chance for manufacturers to innovate with organic and non-GMO yeast products. However, the market faces restraints such as fluctuations in raw material prices, particularly molasses and other sugar sources used in yeast production, which can impact profitability. Regulatory challenges related to food safety and labeling requirements also pose hurdles, necessitating compliance and quality assurance investments. Moreover, competition from alternative leavening agents and substitutes may limit growth in certain segments, requiring continuous innovation and market adaptation.

Concentration Insights

The dry yeast market exhibits a moderate level of concentration, with a mix of large multinational companies and regional players dominating the landscape. Key industry leaders such as Lesaffre, Lallemand, and Angel Yeast hold significant market shares due to their extensive product portfolios, strong distribution networks, and robust research and development capabilities. These companies often engage in strategic initiatives like acquisitions and partnerships to strengthen their global presence and cater to diverse consumer needs. Regional players also play a crucial role, particularly in emerging economies, by offering cost-effective solutions and tapping into local preferences. The market's concentration is influenced by factors such as technological expertise, brand reputation, and ability to meet regulatory standards across different regions. While competition is intense, collaboration and innovation remain central to maintaining competitive advantage and addressing the evolving demands of the food and beverages industry.

Type Insights

The dry yeast market is segmented into various types, primarily including active dry yeast and instant dry yeast, each serving distinct applications and consumer preferences. Active dry yeast requires rehydration before use and is widely utilized in traditional baking processes due to its reliability and consistent performance. Instant dry yeast, on the other hand, can be directly mixed with dry ingredients, offering convenience and time savings, which appeals to both industrial and home bakers. Another notable type is nutritional yeast, gained popularity as a dietary supplement and flavor enhancer, especially in vegan and health-focused products. Specialized yeast strains, such as those tailored for brewing or wine-making, also contribute to market diversity. The choice of yeast type depends on factors like application requirements, desired fermentation characteristics, and end-product quality, driving manufacturers to continuously innovate and expand their offerings to meet specific industry needs.

Application Insights

Dry yeast finds extensive applications across the food and beverages industry, with baking representing the largest segment due to its indispensable role in leavening bread, pastries, and other baked goods. The brewing sector is another major application area, where dry yeast is valued for its contribution to fermentation in beer production, including ales, lagers, and specialty craft beers. Additionally, the market serves the wine-making industry, employing specific yeast strains to influence flavor and aroma profiles. Beyond alcoholic beverages, dry yeast is used in the production of bioethanol and animal feed, highlighting its versatility. The growing trend of health and wellness has also spurred demand in dietary supplements and functional foods, where nutritional yeast is incorporated for its protein and vitamin content. These diverse applications underscore the market's integral role in multiple industries, driven by ongoing innovation and adaptation to consumer and industrial trends.

Regional Insights

The dry yeast market demonstrates varied dynamics across different regions, with North America and Europe being mature markets characterized by high consumption of baked goods and alcoholic beverages. These regions benefit from well-established food processing industries and strong consumer awareness of product quality. Asia-Pacific emerges as a rapidly growing region, fueled by increasing urbanization, rising disposable incomes, and expanding food and beverage sectors in countries like China and India. Latin America and the Middle East & Africa also show promising growth potential, driven by evolving dietary habits and economic development. Regional differences in preferences, such as the dominance of specific yeast types or applications, influence market strategies, leading companies to tailor their products and marketing efforts to local demands. This geographical diversity necessitates a nuanced approach to market expansion and competition.

Company Insights

Prominent companies in the dry yeast market include Lesaffre, a global leader with a comprehensive portfolio spanning baking, brewing, and nutrition segments. Lallemand is another key player, known for its expertise in yeast and bacteria products, particularly in the brewing and baking industries. Angel Yeast holds a significant position, especially in the Asia-Pacific region, offering a wide range of yeast solutions for food and fermentation applications. Other notable participants include DSM and Kerry Group, which leverage their technological capabilities to innovate and capture market share. These companies focus on strategies such as product development, geographic expansion, and sustainability initiatives to maintain competitiveness. The market also features several smaller and regional firms that cater to niche segments, contributing to a diverse and dynamic competitive landscape. Understanding these company insights is crucial for stakeholders aiming to navigate the market effectively.

Recent Developments

Recent developments in the dry yeast market reflect ongoing innovation and strategic movements among key players. For instance, companies have been investing in research and development to create yeast strains with enhanced fermentation properties, improved tolerance to stressors, and better nutritional profiles. Sustainability initiatives are gaining traction, with efforts to reduce water and energy consumption in production processes. Mergers and acquisitions have also been observed, enabling firms to expand their geographic reach and product offerings. Additionally, there is a growing emphasis on clean-label and organic products, leading to the launch of new yeast varieties that meet these consumer demands. Partnerships with food and beverage manufacturers to develop customized solutions are another trend, highlighting the market's responsiveness to industry needs. These developments indicate a forward-moving market focused on adaptation and growth.

Report Segmentation

The dry yeast market report is segmented to provide detailed insights into various aspects of the industry. Segmentation typically includes type, such as active dry yeast, instant dry yeast, and nutritional yeast, each analyzed for their market performance and growth prospects. Application segmentation covers key areas like baking, brewing, wine-making, and dietary supplements, highlighting demand patterns and trends within each sector. Geographical segmentation breaks down the market into regions and key countries, offering a perspective on regional dynamics and opportunities. Additionally, the report may include segmentation by form, distribution channel, and end-user industry to provide a comprehensive view. This structured approach allows stakeholders to identify specific segments of interest, understand market drivers and challenges, and make informed decisions based on targeted data and analysis.

FAQs

What are the different types of dry yeast available? The main types include active dry yeast, which requires rehydration before use; instant dry yeast,???????? for convenience; and nutritional yeast, used as a dietary supplement and flavor enhancer.

How is dry yeast used in baking? Dry yeast serves as a leavening agent in baking, helping dough rise by producing carbon dioxide through fermentation, resulting in light and airy baked goods like bread and pastries.

What are the benefits of using dry yeast in brewing? In brewing, dry yeast offers consistency, ease of storage, and contributes to desired flavor and aroma profiles in beers, making it a preferred choice for many brewers.

Which regions are key markets for dry yeast? Key regions include North America and Europe, known for high consumption, and Asia-Pacific, which is experiencing rapid growth due to increasing food and beverage demand.

What factors influence the price of dry yeast? Prices are influenced by raw material costs, such as molasses; production and transportation expenses; and market demand fluctuations, particularly in the food and beverages industry.

Citius Research has developed a research report titled “Dry Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dry Yeast Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dry Yeast Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dry Yeast Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dry Yeast Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dry Yeast Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dry Yeast Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dry Yeast Market
• Cost and Gross Margin Analysis of Dry Yeast Market
• Dry Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dry Yeast Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dry Yeast Market Key Stakeholders

Below are the key stakeholders for the Dry Yeast Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dry Yeast Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dry Yeast Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dry Yeast Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dry Yeast Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dry Yeast Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dry Yeast Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dry Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dry Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dry Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dry Yeast Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dry Yeast Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dry Yeast Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dry Yeast Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dry Yeast Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dry Yeast Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dry Yeast Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dry Yeast Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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