Dry Mix Base for Frozen Desserts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195231
  • Format: Electronic (PDF)
  • Number of Pages: 189
  • Author(s): Joshi, Madhavi

Report Overview

The Dry Mix Base for Frozen Desserts Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Dry Mix Base for Frozen Desserts Market

(Market Size)
$650 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 650 million
2030 Market Size USD 1.4 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Kerry Group

Market Summary

The dry mix base for frozen desserts market represents a critical segment within the global food and beverages industry, supplying the foundational powders used to manufacture a wide array of frozen products. These pre-formulated mixes are designed for convenience, consistency, and efficiency, allowing producers to create items like ice cream, frozen yogurt, sorbet, and plant-based alternatives with minimal processing. The market is characterized by its responsiveness to evolving consumer tastes, with a significant trend toward clean-label ingredients, reduced sugar content, and indulgence without compromise. Manufacturers are increasingly focused on developing mixes that cater to dietary preferences and restrictions, including lactose-free, vegan, and keto-friendly formulations. The supply chain involves key players providing these bases to both large-scale industrial producers and smaller artisanal brands, highlighting a diverse and dynamic marketplace. The demand is further influenced by the growth of foodservice channels and retail frozen dessert sales, making it a stable yet innovative sector.

Key Highlights

The dry mix base for frozen desserts market is distinguished by several pivotal factors that underscore its commercial importance. A primary highlight is the technological advancement in powder processing and flavor encapsulation, which enhances the sensory profile and stability of the final frozen product. The market is also witnessing a surge in demand for organic and natural ingredient-based mixes, driven by heightened consumer health consciousness. Furthermore, the versatility of these bases allows for rapid product development and customization, enabling brands to quickly launch new flavors and limited-edition offerings to capture market interest. The expansion of plant-based frozen desserts constitutes another major highlight, with dry mixes formulated from sources like almond, soy, oat, and coconut gaining substantial traction. Additionally, the market benefits from robust logistics and distribution networks that ensure product availability and freshness, supporting global trade and accessibility for manufacturers of all sizes.

Drivers, Opportunities & Restraints

Market growth is propelled by several key drivers, including the rising global consumption of frozen desserts, increased disposable income in emerging economies, and the growing popularity of at-home dessert preparation. The convenience offered by dry mix bases, which reduce production time and complexity for manufacturers, serves as a significant driver for adoption across the industry. Opportunities abound in the development of functional frozen desserts, such as those fortified with probiotics, proteins, vitamins, and minerals, catering to the health and wellness trend. There is also considerable opportunity in tapping into unexplored regional markets and enhancing product offerings for the foodservice sector. However, the market faces restraints including volatility in the prices of raw materials like dairy solids, sweeteners, and specialty flavors, which can impact production costs. Stringent food safety regulations and labeling requirements across different countries also pose challenges, alongside the growing competition from private label brands and the need for continuous innovation to maintain consumer engagement.

Concentration Insights

The competitive landscape of the dry mix base for frozen desserts market is moderately concentrated, with a mix of large multinational corporations and specialized regional players. Leading companies such as Ingredion Incorporated, Archer Daniels Midland Company, and Cargill Incorporated hold significant market share due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These giants compete on the basis of product innovation, quality consistency, and strategic partnerships with major food producers. Meanwhile, numerous smaller and medium-sized enterprises compete by focusing on niche segments, such as organic, non-GMO, or allergen-free mixes, often leveraging agility and customer-specific customization. The market also sees competition from dairy cooperatives and ingredient suppliers who integrate backward into mix production. This structure fosters a competitive environment that drives continuous improvement and diversification in product offerings to meet diverse client needs.

Type Insights

Dry mix bases for frozen desserts are broadly categorized based on their primary ingredients and intended use. Dairy-based mixes represent a traditional and substantial segment, utilizing milk solids, cream powders, and whey proteins to deliver the classic creamy texture and taste associated with conventional ice cream. In parallel, the non-dairy or plant-based segment is experiencing rapid growth, employing powders derived from sources like almonds, coconuts, oats, and soy to cater to vegan and lactose-intolerant consumers. Another key categorization is by flavor type, with vanilla, chocolate, and strawberry being ubiquitous, while exotic and gourmet flavors are gaining popularity for premium products. Furthermore, there are mixes formulated for specific dessert types, such as those for gelato, which have a different fat and sugar composition compared to standard ice cream mixes, and bases for frozen novelties like bars and sandwiches that require specific melting and freezing properties.

Application Insights

The application of dry mix bases spans several key areas within the frozen dessert industry. The primary application is in the industrial manufacturing of ice cream and related products for retail distribution, where consistency, scalability, and efficiency are paramount. These bases are essential for producing a uniform product batch after batch. A significant and growing application is in the foodservice sector, including restaurants, cafes, and ice cream parlors, which use these mixes for soft-serve machines and prepared desserts, valuing ease of use and minimal waste. The artisanal and small-batch producer segment represents another important application, where customization and high-quality ingredients are critical for branding. Additionally, there is emerging application in the home-use category, with brands developing consumer-packaged mixes for use with home ice cream makers, tapping into the DIY and experiential food trend.

Regional Insights

Geographically, the demand for dry mix bases for frozen desserts demonstrates distinct patterns. North America and Europe are established, mature markets characterized by high per capita consumption of frozen desserts and a strong presence of major manufacturers. These regions are at the forefront of trends like plant-based and premium indulgence, driving innovation in mix formulations. The Asia-Pacific region is identified as the fastest-growing market, fueled by rising disposable incomes, urbanization, westernization of diets, and the expansion of modern retail and foodservice chains. Countries like China, India, and Japan are significant contributors to this growth. Latin America and the Middle East and Africa present emerging opportunities, with growing urban populations and increasing interest in frozen treats, though market penetration is still developing compared to more mature regions. Each region also has its unique flavor preferences and regulatory landscape, influencing local product offerings.

Company Insights

The market features a roster of prominent companies that are instrumental in shaping industry dynamics. Ingredion Incorporated is a key player known for its starches and sweetener systems tailored for frozen dessert applications. Archer Daniels Midland Company leverages its vast portfolio of ingredients, including flavors and proteins, to provide comprehensive mix solutions. Cargill Incorporated offers a range of products from cocoa powders to dairy alternatives, supporting diverse frozen dessert production. Kerry Group plc focuses on taste and nutrition, providing advanced flavor technologies and clean-label solutions. Tate & Lyle PLC is recognized for its texturants and sugar reduction capabilities. Beyond these giants, companies like Dawn Foods Products and PreGel America cater specifically to the bakery and foodservice channels with specialized mixes. These companies compete through continuous investment in research and development to create innovative, efficient, and sustainable product solutions.

Recent Developments

The dry mix base for frozen desserts market has been active with significant recent developments focused on innovation and strategic expansion. A prominent trend is the launch of new product lines specifically designed for the plant-based segment, with companies introducing mixes that perfectly mimic the mouthfeel and creaminess of dairy using novel protein sources. There has been a marked increase in collaborations between mix manufacturers and flavor houses to create unique and authentic taste profiles for global and regional markets. Sustainability initiatives have also come to the fore, with companies investing in sustainable sourcing of raw materials and reducing the environmental footprint of their production processes. Furthermore, technological advancements in spray drying and agglomeration have been adopted to improve the solubility and dispersion of powders, enhancing the final product quality. Several players have also expanded their production capacities in high-growth regions to better serve local demand and optimize supply chains.

Report Segmentation

This comprehensive market report on dry mix bases for frozen desserts is meticulously segmented to provide a granular analysis of the industry. The segmentation is structured along several key dimensions to offer detailed insights. By type, the market is broken down into dairy-based mixes and non-dairy/plant-based mixes, with further sub-categorization available. The application segmentation covers industrial manufacturing, foodservice, artisanal production, and home use, detailing the specific requirements and trends in each channel. Geographically, the report provides an in-depth analysis of North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, key countries, and growth potentials. An additional segmentation may focus on the distribution channel, analyzing sales through direct B2B supply, distributors, and modern trade. This multi-faceted approach allows stakeholders to understand specific niche areas and identify targeted opportunities within the broader market landscape.

FAQs

What are the main ingredients in a dry mix base for ice cream?

The primary ingredients typically include milk solids (for dairy-based), sweeteners like sucrose or corn syrup solids, stabilizers such as guar gum or carrageenan, emulsifiers like mono and diglycerides, and flavorings. Plant-based versions substitute dairy with powders from nuts, oats, or legumes.

How does a dry mix base improve production efficiency?

Dry mix bases are pre-formulated to ensure consistency, drastically reducing the need for manufacturers to source and weigh individual ingredients. They dissolve easily in water or milk, streamlining the production process, minimizing errors, and saving significant time and labor costs.

What is the shelf life of a dry mix base?

When stored in a cool, dry place in its original sealed packaging, a dry mix base typically has a shelf life ranging from 12 to 24 months. This extended shelf life is a major advantage for inventory management and reduces product waste for manufacturers.

Can dry mix bases be used for vegan frozen desserts?

Yes, absolutely. There is a growing segment of the market dedicated to plant-based dry mix bases. These are formulated without any animal-derived ingredients, using proteins from sources like soy, pea, almond, or coconut to create vegan ice cream, frozen yogurt, and sorbet.

What are the key trends driving innovation in this market?

Key innovation trends are centered on health and wellness, leading to sugar-reduced and no-sugar-added mixes, clean-label formulations with recognizable ingredients, and fortification with functional ingredients like protein, fiber, and probiotics. The expansion of plant-based options and exotic, premium flavors are also significant trends.

Citius Research has developed a research report titled “Dry Mix Base for Frozen Desserts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dry Mix Base for Frozen Desserts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dry Mix Base for Frozen Desserts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dry Mix Base for Frozen Desserts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dry Mix Base for Frozen Desserts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dry Mix Base for Frozen Desserts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dry Mix Base for Frozen Desserts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dry Mix Base for Frozen Desserts Market
• Cost and Gross Margin Analysis of Dry Mix Base for Frozen Desserts Market
• Dry Mix Base for Frozen Desserts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dry Mix Base for Frozen Desserts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dry Mix Base for Frozen Desserts Market Key Stakeholders

Below are the key stakeholders for the Dry Mix Base for Frozen Desserts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dry Mix Base for Frozen Desserts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dry Mix Base for Frozen Desserts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dry Mix Base for Frozen Desserts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dry Mix Base for Frozen Desserts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dry Mix Base for Frozen Desserts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dry Mix Base for Frozen Desserts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dry Mix Base for Frozen Desserts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dry Mix Base for Frozen Desserts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dry Mix Base for Frozen Desserts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dry Mix Base for Frozen Desserts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dry Mix Base for Frozen Desserts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dry Mix Base for Frozen Desserts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dry Mix Base for Frozen Desserts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dry Mix Base for Frozen Desserts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dry Mix Base for Frozen Desserts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dry Mix Base for Frozen Desserts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dry Mix Base for Frozen Desserts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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