Drum Melters Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207493
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Drum Melters Market size was estimated at USD 650 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Drum Melters Market

(Market Size)
$650 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 650 million
2030 Market Size USD 1.4 billion
Key Players Graco, Nordson, Lincoln Industrial, SAMES KREMLIN, EXACT Dispensing

Market Summary

The drum melters market serves as a critical segment within the broader industrial heating equipment sector, primarily catering to the manufacturing and construction industries. These specialized units are designed for the controlled melting and dispensing of various materials, including asphalt, tar, waxes, and adhesives, which are essential for numerous industrial applications. The market is characterized by a steady demand driven by ongoing infrastructure development, maintenance activities, and industrial production processes worldwide. Equipment ranges from small, portable units for spot repairs to large, stationary systems for high-volume production facilities. Key end-users include road construction and maintenance crews, roofing contractors, industrial manufacturers, and building material producers. The operational efficiency, safety features, and melting capacity of drum melters are paramount for users who rely on a consistent and reliable supply of molten materials for their operations. The market is supported by a network of manufacturers, distributors, and rental service providers, ensuring availability across different regions and for various scales of operation.

Key Highlights

The drum melters market is distinguished by several key attributes that underline its importance. A primary highlight is the equipment's versatility in handling a diverse array of materials with different melting points and viscosities, making it indispensable across multiple sectors. Technological advancements have led to the integration of improved heating systems, such as indirect heating with thermal oil or direct fired systems, which enhance efficiency and reduce the risk of material degradation. Safety remains a paramount concern, with modern units incorporating features like pressure relief valves, temperature controls, and flame failure devices to prevent accidents. The market also sees a trend towards more environmentally friendly designs, including better insulation to reduce energy consumption and emissions. Furthermore, the robustness and durability of these machines are critical, as they are often used in harsh outdoor or industrial environments, necessitating construction from high-grade materials like carbon or stainless steel to withstand rigorous use.

Drivers, Opportunities & Restraints

Market growth is propelled by several strong drivers, with global infrastructure development and urbanization at the forefront. Increased government spending on road construction, repair, and public works projects creates sustained demand for materials like asphalt and tar, which in turn fuels the need for efficient melting equipment. The resurgence in manufacturing activity post-pandemic also contributes to higher consumption of industrial waxes, adhesives, and sealants, requiring reliable melting solutions. A significant opportunity lies in technological innovation, particularly in developing smarter, more energy-efficient, and automated drum melters that offer better control and lower operational costs. The expansion of the roofing and waterproofing industry presents another avenue for growth. However, the market faces restraints including the high initial investment cost for advanced models, which can be a barrier for small contractors. Fluctuations in raw material prices, such as steel, can impact manufacturing costs and final pricing. Additionally, stringent environmental regulations concerning emissions from heating equipment can pose challenges for manufacturers to comply with, requiring continuous investment in research and development.

Concentration Insights

The competitive landscape of the drum melters market features a mix of global industrial equipment manufacturers and specialized regional players. The market concentration is relatively fragmented, with several key companies holding significant shares due to their extensive product portfolios, strong distribution networks, and established brand reputations. These leading players often compete on factors such as product innovation, reliability, after-sales service, and global reach. However, there is also a substantial presence of smaller, niche manufacturers that focus on specific applications or regional markets, often competing on price, customization, and local service. Key manufacturing hubs are located in North America, Europe, and Asia-Pacific, with companies like Marathon Equipment, Ergon, and Stepp Manufacturing being prominent names. The concentration of demand is also notable in regions with high infrastructure development activity, such as Asia-Pacific and North America, influencing where manufacturers focus their sales and distribution efforts.

Type Insights

Drum melters are available in various configurations, primarily categorized by their heating method and capacity. The two main types based on heating are direct-fired and indirect-fired (hot oil) melters. Direct-fired melters use an open flame to heat the drum's surface, making them generally faster but requiring careful operation to avoid overheating and material burning. They are often preferred for their simplicity and lower cost. Indirect-fired melters circulate heated thermal oil around the drum, providing a more uniform and controlled heat transfer. This method is ideal for temperature-sensitive materials as it minimizes the risk of hot spots and degradation, though it typically comes at a higher capital cost. Capacity is another critical differentiator, with models ranging from units designed to melt a single 55-gallon drum to larger systems capable of handling multiple drums simultaneously or even continuous feeding for high-throughput operations. The choice between types depends heavily on the specific material being processed, required output, safety considerations, and budget.

Application Insights

The application of drum melters is vast and integral to several key industries. In the construction sector, they are predominantly used for melting asphalt and tar for road paving, patching, and roofing applications. Roofing contractors rely on them to melt solid bitumen for built-up roofing systems and waterproofing membranes. Within general manufacturing, drum melters are essential for processing industrial waxes used in packaging, candles, and coatings, as well as for melting adhesives and sealants for assembly and production lines. The building materials industry uses them to prepare mastics and compounds. Furthermore, they find use in recycling operations for melting down plastics or other materials for reuse. Each application has distinct requirements regarding temperature control, melt rate, and material handling features, driving the development of specialized models tailored to specific industrial needs, from portable units for job-site mobility to large, fixed installations for factory settings.

Regional Insights

Geographical demand for drum melters is closely tied to regional industrial and construction activity. The Asia-Pacific region represents a highly significant market, driven by massive infrastructure projects, rapid urbanization, and strong manufacturing output in countries like China and India. Government initiatives aimed at improving transportation networks continually fuel demand for asphalt melters. North America holds a mature yet steady market, characterized by a need for road maintenance, repair work, and a robust industrial base, ensuring consistent replacement and upgrade cycles for equipment. Europe follows a similar pattern, with emphasis on infrastructure refurbishment and adherence to strict environmental standards influencing equipment design and adoption. The Middle East and Africa show growing potential linked to construction booms in Gulf countries and developing infrastructure in African nations. Latin America's market is more variable, influenced by economic conditions and public investment in construction projects. Each region presents a unique set of market dynamics, regulatory environments, and competitive landscapes.

Company Insights

The competitive arena includes established players known for their engineering expertise and global distribution. Marathon Equipment is recognized for its comprehensive range of roofing and paving equipment, including robust melters. Ergon Inc. is another key participant, particularly noted for its innovations in asphalt handling and modification, offering solutions that integrate with its material production. Stepp Manufacturing provides a variety of direct-fired melters favored by contractors for their durability. Smaller, yet significant, companies like KM International and RandASalt specialize in targeted applications, such as pavement maintenance and ice melt production, respectively. These companies compete not only on product features like heating efficiency, safety, and capacity but also on value-added services such as training, technical support, and warranty programs. The strategic focus for many is on expanding their product lines to cover more applications and enhancing their digital presence to reach a broader customer base.

Recent Developments

The drum melter market has witnessed notable developments focused on enhancing efficiency, user safety, and environmental compliance. A prominent trend is the integration of advanced burner technology that improves fuel efficiency and reduces greenhouse gas emissions, aligning with stricter environmental regulations. Manufacturers are increasingly incorporating digital controls and IoT capabilities, allowing for remote monitoring of temperature, fuel levels, and operational status, which aids in predictive maintenance and reduces downtime. There is also a growing emphasis on designing multi-fuel capable units that can operate on diesel, propane, or natural gas, providing operators with flexibility based on availability and cost. Furthermore, developments in materials science have led to the use of improved refractory linings and insulation materials that enhance heat retention and overall energy efficiency. These innovations are aimed at providing end-users with more reliable, cost-effective, and sustainable solutions for their material melting needs.

Report Segmentation

This market research report on the drum melters market provides a detailed and structured analysis segmented to offer comprehensive insights. The segmentation is based on several crucial criteria to cater to the diverse aspects of the market. The type segmentation categorizes the market into direct-fired and indirect-fired (hot oil) drum melters, analyzing the adoption, advantages, and demand patterns for each. Application segmentation breaks down the market into key end-use sectors such as road construction & maintenance, roofing, industrial manufacturing, and others, detailing the specific requirements and growth drivers in each segment. Furthermore, the report includes a geographical segmentation, providing a regional analysis of the market across North America, Europe, Asia-Pacific, and the rest of the world. This multi-faceted segmentation allows for a granular understanding of market dynamics, trends, and opportunities within each specific category, enabling stakeholders to make informed strategic decisions.

FAQs

What is a drum melter used for? A drum melter is an industrial heating device designed to safely and efficiently melt solid materials contained within drums. Common applications include melting asphalt for road repair, bitumen for roofing, and industrial waxes or adhesives for manufacturing processes.

How does a drum melter work? It works by applying controlled heat to the exterior of a drum. In direct-fired models, a flame heats the drum surface. In indirect-fired models, heated thermal oil is circulated around the drum to transfer heat uniformly, preventing material burning.

What are the different types of drum melters? The primary types are classified by heating method: direct-fired melters and indirect-fired (hot oil) melters. They are also differentiated by capacity, portability, and the specific materials they are designed to process.

What safety features are important? Critical safety features include precise temperature controls, pressure relief valves, flame failure devices, stable bases to prevent tipping, and emergency shut-off switches to ensure safe operation, especially when dealing with flammable materials.

Which industries use drum melters? Key user industries are construction (for road paving and roofing), general manufacturing (for waxes, adhesives, and sealants), and the building materials industry, reflecting the equipment's versatility.

What are the benefits of an indirect-fired melter? The main benefits are superior temperature control, reduced risk of overheating or burning the material, higher energy efficiency for some applications, and enhanced safety, making them ideal for sensitive materials.

Citius Research has developed a research report titled “Drum Melters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Drum Melters Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Drum Melters Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Drum Melters Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Drum Melters Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Drum Melters Market
• Research Methodology
• Executive Summary
• Market Dynamics of Drum Melters Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Drum Melters Market
• Cost and Gross Margin Analysis of Drum Melters Market
• Drum Melters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Drum Melters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Drum Melters Market Key Stakeholders

Below are the key stakeholders for the Drum Melters Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Drum Melters Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Drum Melters Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Drum Melters Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Drum Melters Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Drum Melters Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Drum Melters Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Drum Melters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Drum Melters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Drum Melters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Drum Melters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Drum Melters Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Drum Melters Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Drum Melters Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Drum Melters Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Drum Melters Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Drum Melters Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Drum Melters Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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