Drum Funnel Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209886
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Drum Funnel Market size was estimated at USD 420 million in 2023 and is projected to reach USD 730 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.30% during the forecast period (2024-2030).

Drum Funnel Market

(Market Size)
$420 million
$730 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.30%
2023 Market Size USD 420 million
2030 Market Size USD 730 million
Key Players Justrite, Eagle Manufacturing, Denios, New Pig, Uline

Market Summary

The drum funnel market is an integral segment within the broader packaging industry, primarily serving the efficient and safe transfer of liquids, chemicals, and other fluids from drums into various containers or processing equipment. These funnels are designed to minimize spillage, reduce waste, and enhance operational safety across multiple industrial and commercial settings. The market caters to a diverse range of end-users, including chemical manufacturing, oil and gas, food and beverage, pharmaceuticals, and agriculture sectors. Demand is driven by the need for products that ensure precise pouring, prevent contamination, and comply with stringent industry regulations regarding handling and environmental protection. Manufacturers focus on producing funnels from materials like polyethylene, polypropylene, and stainless steel, each selected for specific chemical resistance and durability properties. The market is characterized by continuous innovation aimed at improving product design, such as incorporating features like filters, flexible spouts, and anti-static properties to meet evolving customer requirements and safety standards.

Key Highlights

The drum funnel market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the emphasis on workplace safety and environmental compliance, driving the adoption of high-quality funnels that prevent leaks and spills. Additionally, the market benefits from the versatility of drum funnels, which are available in various sizes, materials, and designs to accommodate different drum types and contents, including hazardous chemicals and food-grade liquids. Another significant aspect is the integration of advanced features, such as built-in filters for debris removal and flexible extensions for hard-to-reach areas, enhancing functionality and user convenience. The growing industrialization and expansion of sectors like chemicals and pharmaceuticals in emerging economies further propel market demand. Moreover, the trend towards sustainable packaging solutions influences product development, with increased focus on reusable and recyclable materials. Leading companies are also investing in robust distribution networks and e-commerce platforms to improve product accessibility and customer reach globally.

Drivers, Opportunities & Restraints

The drum funnel market is influenced by several drivers, including stringent government regulations mandating safe handling and transportation of liquids, particularly in industries dealing with hazardous materials. The rise in industrial activities and manufacturing output globally also fuels demand, as efficient material transfer becomes critical for operational efficiency. Additionally, increasing awareness about workplace safety and the need to reduce product loss during dispensing acts as a significant driver. Opportunities in the market abound from the expansion of end-use industries such as food and beverage, where hygiene and contamination prevention are paramount, and from the development of innovative products with enhanced features like anti-drip and anti-static properties. The growing adoption of automation and smart packaging solutions presents further growth prospects. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Intense competition among manufacturers may also lead to price pressures, while economic downturns affecting industrial sectors could temporarily reduce demand for drum funnels.

Concentration Insights

The drum funnel market exhibits a moderate level of concentration, with several key players holding significant market shares due to their extensive product portfolios, strong brand recognition, and global presence. Companies like Justrite Manufacturing Company, LLC, DENIOS Inc., and New Pig Corporation are prominent, leveraging their expertise in safety and packaging solutions to cater to diverse industrial needs. These established players focus on innovation, quality assurance, and compliance with international standards to maintain their competitive edge. Alongside these leaders, numerous regional and local manufacturers contribute to the market, often specializing in niche applications or offering cost-effective alternatives. The concentration is higher in developed regions where safety regulations are stricter, but emerging markets show a more fragmented landscape with growing local participation. Strategic activities such as mergers, acquisitions, and partnerships are common as companies aim to expand their geographic reach and enhance their product offerings. Distribution channels, including direct sales, distributors, and online platforms, play a crucial role in market penetration, with larger companies often having more robust networks.

Type Insights

Drum funnels are available in various types, each designed to meet specific operational requirements and material compatibility. Common types include plastic funnels, typically made from polyethylene or polypropylene, which are lightweight, corrosion-resistant, and suitable for general-purpose use with non-aggressive chemicals and food products. Metal funnels, often constructed from stainless steel or aluminum, offer superior durability and resistance to high temperatures and corrosive substances, making them ideal for heavy-duty industrial applications. Flexible funnels feature collapsible or adjustable designs for easy storage and handling in confined spaces. Specialty funnels incorporate additional functionalities, such as integrated filters to remove impurities, anti-static properties for flammable liquids, and funnels with long extensions for deep drums. The choice of funnel type depends on factors like the chemical properties of the contents, required flow rate, and environmental conditions. Manufacturers continuously innovate to develop hybrid designs that combine the benefits of different materials and features, addressing the evolving needs of end-users across sectors like chemicals, pharmaceuticals, and agriculture.

Application Insights

Drum funnels find applications across a wide array of industries, underscoring their versatility and critical role in fluid handling processes. In the chemical industry, they are essential for the safe transfer of acids, solvents, and other hazardous liquids, helping to prevent spills and exposure. The oil and gas sector utilizes drum funnels for handling lubricants, fuels, and additives, often requiring funnels with anti-static properties to mitigate ignition risks. In the food and beverage industry, funnels made from food-grade materials ensure hygienic transfer of ingredients, oils, and syrups, complying with strict sanitation standards. Pharmaceutical applications involve the precise pouring of liquid compounds and reagents, where contamination prevention is paramount. Agriculture employs drum funnels for dispensing fertilizers, pesticides, and animal feed liquids. Additionally, automotive, manufacturing, and wastewater treatment industries use these funnels for various fluid management tasks. Each application demands specific funnel characteristics, such as chemical resistance, durability, and design features, driving tailored product development and innovation.

Regional Insights

The drum funnel market demonstrates varying dynamics across different regions, influenced by industrial development, regulatory frameworks, and economic conditions. North America holds a significant share, driven by stringent safety regulations, high industrial output, and the presence of major end-use industries like chemicals and oil and gas. Europe follows a similar pattern, with strong emphasis on environmental and workplace safety standards boosting demand. The Asia-Pacific region is experiencing rapid growth due to expanding manufacturing sectors, urbanization, and increasing investments in industrial infrastructure in countries such as China and India. Latin America and the Middle East & Africa show promising potential, supported by growing industrial activities and rising awareness about safety practices. Regional differences also affect material preferences and product specifications; for instance, developed regions may see higher demand for advanced, feature-rich funnels, while emerging markets might prioritize cost-effective solutions. Local manufacturers often cater to regional needs, but global players maintain a strong presence through distributors and partnerships.

Company Insights

The drum funnel market features several key companies that lead through innovation, quality, and extensive industry experience. Justrite Manufacturing Company, LLC is a notable player, offering a range of safety equipment including drum funnels designed for hazardous material handling. DENIOS Inc. specializes in storage and handling solutions, providing durable and compliant funnel products. New Pig Corporation is recognized for its absorbents and containment products, with funnel offerings that include anti-static and filtered variants. Other significant participants include U.S. Plastic Corporation, which supplies a variety of plastic funnels for industrial use, and Protectoseal Company, known for its safety-focused packaging solutions. These companies invest in research and development to introduce products that meet evolving safety standards and customer needs. They also focus on strategic expansions, such as entering new markets or enhancing distribution channels, to strengthen their competitive positions. The market sees active participation from both large multinational corporations and smaller regional firms, each contributing to the diversity and innovation within the industry.

Recent Developments

Recent developments in the drum funnel market reflect a focus on innovation, sustainability, and expansion. Companies have been introducing new products with enhanced features, such as funnels made from recycled materials to appeal to environmentally conscious consumers, and designs incorporating improved ergonomics for user comfort. There is a growing trend towards smart funnels equipped with sensors for flow measurement and contamination detection, aligning with Industry 4.0 initiatives. Strategic partnerships and acquisitions have also been prevalent, enabling firms to broaden their product portfolios and geographic reach. For instance, some key players have collaborated with distributors in emerging markets to tap into growing demand. Additionally, advancements in material science have led to the development of funnels with higher chemical resistance and longer lifespan. Regulatory updates concerning fluid handling and workplace safety continue to drive product enhancements, ensuring compliance with latest standards. These developments indicate a dynamic market responsive to technological trends and customer preferences.

Report Segmentation

The drum funnel market report is segmented to provide a detailed analysis across various dimensions, enabling a comprehensive understanding of industry dynamics. Segmentation typically includes by type, covering categories such as plastic funnels, metal funnels, flexible funnels, and specialty funnels with added features. Application segmentation divides the market based on end-use industries like chemical, oil and gas, food and beverage, pharmaceutical, agriculture, and others. Geographical segmentation breaks down the market into regions and key countries, highlighting regional trends and opportunities. Additional segments may focus on material composition, distinguishing between polyethylene, polypropylene, stainless steel, and other materials. Distribution channel segmentation covers direct sales, distributors, and online retail. Each segment is analyzed in terms of market trends, growth factors, and competitive landscape, offering stakeholders insights into specific areas of interest. This structured approach aids in identifying niche markets, understanding demand patterns, and formulating targeted strategies.

FAQs

What materials are commonly used in drum funnels? Drum funnels are typically made from materials like polyethylene, polypropylene, and stainless steel, chosen for their chemical resistance, durability, and suitability for specific applications, such as handling hazardous liquids or food products.

How do drum funnels enhance safety in workplaces? Drum funnels reduce spillage and exposure to hazardous substances during liquid transfer, complying with safety regulations and minimizing risks of accidents, contamination, and environmental damage.

What industries primarily use drum funnels? Key industries include chemical manufacturing, oil and gas, food and beverage, pharmaceuticals, and agriculture, where precise and safe fluid handling is essential.

Are there drum funnels designed for flammable liquids? Yes, specialty funnels with anti-static properties are available to prevent static discharge and ignition risks when transferring flammable liquids like fuels and solvents.

Can drum funnels be used with all types of drums? Most drum funnels are designed to be compatible with standard drum sizes and openings, but it is important to select the appropriate funnel type based on drum specifications and content properties.

What features should I look for in a drum funnel? Consider factors like material compatibility, funnel size, additional features such as filters or flexible spouts, and compliance with industry standards to ensure safe and efficient operation.

Citius Research has developed a research report titled “Drum Funnel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Drum Funnel Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Drum Funnel Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Drum Funnel Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Drum Funnel Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Drum Funnel Market
• Research Methodology
• Executive Summary
• Market Dynamics of Drum Funnel Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Drum Funnel Market
• Cost and Gross Margin Analysis of Drum Funnel Market
• Drum Funnel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Drum Funnel Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Drum Funnel Market Key Stakeholders

Below are the key stakeholders for the Drum Funnel Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Drum Funnel Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Drum Funnel Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Drum Funnel Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Drum Funnel Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Drum Funnel Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Drum Funnel Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Drum Funnel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Drum Funnel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Drum Funnel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Drum Funnel Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Drum Funnel Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Drum Funnel Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Drum Funnel Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Drum Funnel Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Drum Funnel Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Drum Funnel Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Drum Funnel Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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