The Drinking Yogurt Market size was estimated at USD 15 billion in 2023 and is projected to reach USD 30 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Drinking Yogurt Market

Market Summary

The drinking yogurt market represents a dynamic and rapidly expanding segment within the global food and beverages industry. This market is characterized by the sale of probiotic-rich, liquid yogurt beverages that are consumed for their taste, convenience, and numerous health benefits. These products are widely available through various distribution channels, including supermarkets, hypermarkets, convenience stores, and online retail platforms, making them easily accessible to a broad consumer base. The increasing consumer inclination towards healthy snacking options and functional foods that support digestive health and overall wellness is a primary factor propelling market growth. Manufacturers are continuously innovating in terms of flavors, packaging formats, and nutritional fortification to cater to diverse consumer preferences and dietary needs, such as lactose-free, low-sugar, and high-protein variants. The market is highly competitive, with both global giants and regional players vying for market share through product launches and strategic marketing.

Key Highlights

The drinking yogurt market is distinguished by several key highlights that underscore its significance and potential. A major highlight is the strong consumer shift towards preventive healthcare, where products like drinking yogurt, laden with probiotics and essential nutrients, are increasingly perceived as a functional food rather than just a beverage. This has led to its incorporation into daily diets globally. Another significant aspect is the extensive product innovation observed, with companies introducing organic, plant-based alternatives using almond, soy, and oat milk to capture the growing vegan and flexitarian consumer segments. The packaging innovation is also notable, with a focus on sustainable materials and single-serve, on-the-go formats that enhance convenience. Furthermore, the market demonstrates robust growth in emerging economies, where rising disposable incomes, urbanization, and growing health consciousness are driving adoption. The strategic expansion of distribution networks, particularly in untapped rural areas and through e-commerce, is a critical factor ensuring product availability and market penetration.

Drivers, Opportunities & Restraints

The growth trajectory of the drinking yogurt market is influenced by a confluence of drivers, opportunities, and restraints. A primary driver is the escalating global health and wellness trend, with consumers actively seeking out food and beverage products that offer functional benefits beyond basic nutrition. The proven benefits of probiotics for gut health significantly boost product demand. Furthermore, aggressive marketing campaigns and endorsements by health professionals amplify consumer awareness and adoption rates. Key opportunities lie in the development of targeted products for specific demographic segments, such as products fortified with vitamins for children or with added protein for fitness enthusiasts. The expansion into emerging markets in Asia-Pacific and Latin America presents a substantial growth avenue due to changing lifestyles. However, the market faces restraints including the high cost of production for premium and organic products, which can limit their affordability for a mass audience. Intense competition from other functional beverages like kombucha and kefir also poses a challenge, alongside concerns regarding high sugar content in some products, which can deter health-conscious consumers.

Concentration Insights

The competitive landscape of the drinking yogurt market is characterized by a high level of concentration, with a few multinational corporations holding significant market share. Leading companies such as Danone, Yakult Honsha Co., Ltd., Nestl? S.A., and Chobani, LLC dominate the global scene through their extensive brand portfolios, strong research and development capabilities, and vast international distribution networks. These players compete intensely on the basis of product innovation, brand recognition, and pricing strategies. Alongside these giants, there is a considerable presence of regional and local players who compete by offering culturally specific flavors and often more affordable products, catering to local tastes and preferences. This creates a fragmented yet competitive environment in various regions. The market concentration is further evidenced by frequent mergers, acquisitions, and strategic partnerships aimed at expanding geographic footprint and product lines, allowing larger entities to consolidate their positions and tap into new consumer bases.

Type Insights

The drinking yogurt market is segmented by type, primarily into regular and organic categories, each catering to distinct consumer demands. Regular drinking yogurt constitutes the larger share of the market, appealing to a broad audience with its variety of flavors and generally lower price point. It is widely available and often fortified with vitamins, minerals, and live probiotic cultures. In contrast, the organic segment is experiencing faster growth, driven by a rising consumer preference for products made without synthetic pesticides, hormones, or genetically modified organisms (GMOs). Organic drinking yogurt is perceived as a healthier and more environmentally sustainable choice. Another emerging type includes drinkable Greek yogurt, which is strained to contain higher protein levels, appealing to fitness-oriented consumers. Furthermore, the market is seeing a surge in plant-based drinking yogurts, made from almond, coconut, soy, or oat milk, designed to cater to vegan, lactose-intolerant, and dairy-allergic populations, significantly diversifying the product offerings available to consumers.

Application Insights

In terms of application, drinking yogurt products are predominantly consumed as a healthy snack or a quick breakfast option, capitalizing on their convenience and nutritional profile. A significant application is in the domain of weight management and health supplementation, where high-protein and low-sugar variants are specifically marketed. The product is also widely used as a base for smoothies and health shakes, either at home or by smoothie bars and cafes, enhancing its utility. Furthermore, drinking yogurt finds application in the food service industry, being served in hotels, restaurants, and cafeterias as a part of meals or as a standalone beverage. Its role in child nutrition is particularly noteworthy, with many products designed for kids featuring attractive packaging, fun flavors, and added nutrients like calcium and vitamin D to support growth and development. This multi-faceted applicability across different consumption occasions and demographic groups underpins the sustained demand in the market.

Regional Insights

Geographically, the drinking yogurt market exhibits varied dynamics across different regions. North America and Europe are established, mature markets characterized by high per capita consumption and a strong presence of leading brands like Danone and Chobani. Consumer demand in these regions is driven by a well-entrenched health and wellness culture, high disposable income, and widespread availability of innovative products. The Asia-Pacific region, however, is identified as the fastest-growing market, fueled by factors such as a large population base, rising urbanization, increasing westernization of diets, and growing health awareness. Countries like China, Japan, and India are major contributors to growth in this region. Latin America and the Middle East and Africa are emerging markets with significant potential, driven by economic development, expanding retail infrastructure, and a gradual shift in consumer preferences towards nutritious and convenient packaged foods and beverages, although penetration rates are currently lower compared to more developed regions.

Company Insights

The drinking yogurt market features a competitive arena with several key players shaping industry trends. Danone, through its Actimel and DanActive brands, is a global leader with a strong focus on probiotic research and a vast international footprint. Yakult Honsha Co., Ltd. is another major player renowned for its flagship Yakult beverage, which has achieved iconic status and is distributed in over 40 countries, backed by extensive scientific marketing. Nestl? S.A. competes effectively with its wide range of products under various brand names, leveraging its massive distribution network. Chobani, LLC has made significant inroads, particularly in the United States, with its drinkable Greek yogurt offerings emphasizing high protein content. Other notable companies include M?ller Group, General Mills, Inc., and Lactalis Group. These companies compete through continuous innovation in flavors and formulations, strategic marketing, and expansion into new geographic markets to strengthen their competitive positions.

Recent Developments

The drinking yogurt market has been active with recent developments focused on innovation and strategic expansion. A prominent trend is the launch of new products tailored to specific dietary needs and sustainability concerns. Companies are increasingly introducing lines that are plant-based, keto-friendly, or contain no added sugar to align with evolving consumer demands. There is also a significant push towards using environmentally friendly packaging solutions, such as recyclable bottles and reduced plastic use, in response to growing environmental consciousness. Strategic partnerships and acquisitions have been common, with larger entities acquiring smaller, niche brands specializing in organic or artisanal products to diversify their portfolios and capture new market segments. Furthermore, investment in marketing campaigns that highlight the scientific health benefits of probiotics and partnerships with fitness influencers are key strategies being employed to enhance brand visibility and consumer engagement in a crowded marketplace.

Report Segmentation

This comprehensive market research report on the drinking yogurt market provides a detailed analysis segmented across several key parameters to offer a granular view of the industry landscape. The segmentation includes type, distinguishing between regular and organic drinking yogurt, as well as emerging categories like plant-based and Greek-style. It is further segmented by flavor, covering segments such as plain, strawberry, vanilla, blueberry, and mango, among others. The distribution channel segmentation analyzes sales through hypermarkets and supermarkets, convenience stores, online retail, and other channels. Geographically, the report provides an in-depth analysis of regional markets including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-dimensional segmentation allows for a thorough understanding of market dynamics, consumer preferences, and growth opportunities within each specific segment, providing valuable insights for stakeholders to make informed strategic decisions.

FAQs

What is drinking yogurt? Drinking yogurt is a liquid, probiotic-rich dairy beverage made from fermented milk. It is similar to traditional yogurt but has a thinner consistency, making it drinkable. It is consumed for its taste, convenience, and health benefits, particularly for digestive wellness due to the presence of live and active cultures.

What are the benefits of drinking yogurt? The primary benefits of drinking yogurt include improved digestive health due to its probiotic content, which helps maintain a healthy gut flora. It is also a good source of essential nutrients like protein, calcium, vitamins B2 and B12, and potassium. Regular consumption can support immune function, bone health, and overall nutrition.

Who are the key players in the drinking yogurt market? The global drinking yogurt market is dominated by several key players, including Danone, Yakult Honsha Co., Ltd., Nestl? S.A., Chobani, LLC, M?ller Group, General Mills, Inc., and Lactalis Group. These companies compete through extensive product portfolios, innovation, and strong distribution networks.

How is drinking yogurt different from regular yogurt? The main difference between drinking yogurt and regular yogurt is the consistency and form. Regular yogurt is semi-solid and typically eaten with a spoon, while drinking yogurt is a liquid beverage designed to be consumed directly from a bottle. Drinking yogurt often has a lower viscosity and may sometimes contain different straining processes or added whey.

Is there sugar-free drinking yogurt available? Yes, many manufacturers offer sugar-free or no-added-sugar variants of drinking yogurt to cater to health-conscious consumers, diabetics, or those following specific diets like keto. These products are often sweetened with natural sweeteners such as stevia, monk fruit, or artificial sweeteners, and they emphasize their low-calorie and low-carbohydrate content.

Citius Research has developed a research report titled “Drinking Yogurt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Drinking Yogurt Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Drinking Yogurt Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Drinking Yogurt Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Drinking Yogurt Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Drinking Yogurt Market
• Research Methodology
• Executive Summary
• Market Dynamics of Drinking Yogurt Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Drinking Yogurt Market
• Cost and Gross Margin Analysis of Drinking Yogurt Market
• Drinking Yogurt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Drinking Yogurt Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Drinking Yogurt Market Key Stakeholders

Below are the key stakeholders for the Drinking Yogurt Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Drinking Yogurt Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Drinking Yogurt Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Drinking Yogurt Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Drinking Yogurt Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

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